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Sales Enablement Platform Market by Component (Platform And Services), Organization Size, Deployment Type, Industry Vertical (BFSI, IT & Telecom, Consumer Goods & Retail, Healthcare & Life Sciences, Manufacturing), and Region - Global Forecast to 2024

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Date: 30-Apr-2019
No. of pages: 123
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Growing demand to improve internal business process and need to scale sales effort with the help of advanced technology to drive the overall growth of the sales enablement platform market

The global sales enablement platform market size is expected to grow from USD 1.1 billion in 2019 to USD 2.6 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period.The sales enablement platform market is driven by various factors, such as reduced sales cycle, better collaboration between marketing and sales team, and enhanced efficiency of sales representative. However, inconsistent user experience across different access channels can hinder the growth of the market.

Consumer goods and retail segment to grow at the highest CAGR during the forecast period

With time, many retail organizations have deployed a mix of technologies, computer systems, and disparate applications to cater to the growing demands of customers. Customer experience proves to be a very vital differentiating factor among a wide array of online shopping options. Online retailers risk losing out on their users, because of negative customer experience. Hence, retailers around the globe are formulating sales enablement strategies that will help them to target customer with the personalized content. Sales enablement platform helps retailers attract and engage customers on different digital channels,for delivering omni-channel experience to their customers.

Integration and implementation services segment to hold the highest market share during the forecast period

Integration and implementation services provide ease to organization in deploying sales enablement platform. These services ensure organizations that applications would be integrated effortlessly with their internal and external systems and they wouldget the most out of investments made on IT infrastructure. System integrators help enterprises understand the operational functionalities of their existing systems and establish reliable connectivity between data, people, applications, and devices for the growth of business revenue.

APAC to record the highest growth rate during the forecast period

APAC is expected to grow at the highest CAGR during the forecast period, due to the increase in demand for sales enablement platform and services. Sales enablement enables an organization to fine-tune sales process so that it can align perfectly with the journey of prospects and customers. The APAC region is expected to experience extensive growth opportunities during the forecast period. Australia and New Zealand (ANZ), India, and China have emerged as undisputed leaders in the sales enablement platform market. Meanwhile, North America is projected to hold the largest market size during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the sales enablement platform market.


  • By company type: Tier 1 – 38%, Tier 2 – 42%, and Tier 3 – 20%

  • By designation: C-level – 40%, Director-level – 35%, and Others – 25%

  • By region: North America – 35%, Europe – 40%, APAC– 15%,RoW – 10%


Major vendors offering sales enablement platform and services across the globe include

SAP (Germany),Bigtincan (US), Upland Software (US), Highspot (US), Seismic (US), Showpad (Belgium), Brainshark (US),ClearSlide (US), ClientPoint (US),Accent Technologies (US), Quark Software (US), Bloomfire (US), Qorus Software (US), Pitcher (Switzerland), Mediafly (US),Rallyware (US), MindTickle (US) and Qstream (US).

.The study includes an in-depth competitive analysis of these key players in the sales enablement platform market, with their company profiles, recent developments, and key market strategies.

Research coverage

The market study covers the sales enablement platform market size across segments. It aims at estimating the market size and the growth potential of this market across different segments, namely, component (platformand services), deployment type, organization size, industry vertical, and region. The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall sales enablement platform market and the sub segments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Sales Enablement Platform Market by Component (Platform And Services), Organization Size, Deployment Type, Industry Vertical (BFSI, IT & Telecom, Consumer Goods & Retail, Healthcare & Life Sciences, Manufacturing), and Region - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Sales Enablement Platform Market
4.2 Market in North America, By Industry Vertical and Country (2019)
4.3 Market Major Countries

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Rising Need to Improve the Internal Business Process
5.2.1.2 Scaling Sales Efforts With the Help of Advanced Technology
5.2.2 Restraints
5.2.2.1 Inconsistent User Experience Across Various Access Channels
5.2.3 Opportunities
5.2.3.1 Growing Focus of Organization Toward Optimizing Sales Workforce Efficiency
5.2.4 Challenges
5.2.4.1 Upkeeping Sales Communication and Maintaining A Buyer-Seller Relationship
5.2.4.2 Keeping the Customer Better Informed About Products at First Instance
5.3 Industry Trends
5.3.1 Use Case 1: Dun & Bradstreet
5.3.2 Use Case 2: Nxstage Medical, Inc.

6 Sales Enablement Platform Market By Component
6.1 Introduction
6.2 Platform
6.2.1 Growing Focus of Organizations to Automate and Enhance Their Sales Processes to Drive the Demand for Sales Enablement Platform
6.3 Services
6.3.1 Integration and Implementation
6.3.1.1 Efficient Deployment of Sales Enablement Platform Within Organizations’ Systems to Drive the Growth of Integration and Implementation Services
6.3.2 Training and Support
6.3.2.1 Growing Need to Empower Sales Representatives With Enhanced Skills for Fully Utilizing the Sales Enablement Platform to Drive the Growth of Training and Support Services

7 Sales Enablement Platform Market By Organization Size
7.1 Introduction
7.2 Large Enterprises
7.2.1 Growing Need to Have Long-Lasting Relationships With Customers to Drive the Demand for Sales Enablement Platform Solutions Among Large Enterprises
7.3 Small and Medium-Sized Enterprises
7.3.1 The Need for A Cost-Effective and Comprehensive Solution to Drive the Adoption of Sales Enablement Platforms Across SMEs

8 Sales Enablement Platform Market By Deployment Type
8.1 Introduction
8.2 On-Premises
8.2.1 Security Concern Among Enterprises to Drive the Adoption of On-Premises Sales Enablement Platform
8.3 Cloud
8.3.1 Scalability and Cost-Effectiveness are the Major Factors Driving the Adoption of Cloud-Based Sales Enablement Platform

9 Sales Enablement Platform Market By Industry Vertical
9.1 Introduction
9.2 Banking, Financial Services, and Insurance
9.2.1 The Growing Need to Offer Best-In-Class Customer Experience to Drive the Growth of Sales Enablement Platform in the BFSI Industry Vertical
9.3 Consumer Goods and Retail
9.3.1 Growing Competition to Enhance Market Share and Increase Margins to Drive the Growth of Sales Enablement Platform in the Consumer Goods and Retail Industry Vertical
9.4 IT and Telecom
9.4.1 Growing Need to Offer Best-In-Class Customer Experience to Drive the Growth of Sales Enablement Platform in the IT and Telecom Industry Vertical
9.5 Media and Entertainment
9.5.1 Growing Need to Automate Content Creation to Drive the Growth of Sales Enablement Platform in the Media and Entertainment Industry Vertical
9.6 Healthcare and Life Sciences
9.6.1 Growing Need to Share Personalized and Updated Compliance-Approved Content With Prospects to Drive the Growth of Sales Enablement Platform in the Healthcare and Life Sciences Industry Vertical
9.7 Manufacturing
9.7.1 Growing Need to Automate and Enhance Sales Processes to Drive the Growth of Sales Enablement Platform in the Manufacturing Industry Vertical
9.8 Others

10 Sales Enablement Platform Market By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Automating Sales Process to Improve Deal Closure Rate to Drive the US Sales Enablement Platform Market
10.2.2 Canada
10.2.2.1 Deployment of Cloud-Based Sales Enablement Platform to Get Actionable Insights From Information to Fuel the Market Growth in Canada
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Ability to Measure and Analyze Sales Result to Drive the Adoption of Sales Enablement Platform and Services in the Uk
10.3.2 Germany
10.3.2.1 Developed Communication Infrastructure to Propel the Market Growth in Germany
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 Australia and New Zealand
10.4.1.1 Customer-Centric Sales Approach to Drive the Adoption of Sales Enablement Technologies in Anz
10.4.2 China
10.4.2.1 Growing Need Among Sales Representative to Adopt Smart Techniques to Fuel the Market Growth in China
10.4.3 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 South Africa
10.5.1.1 Ability to Align Various Departments in an Organization to Boost the Sales Enablement Market Growth in South Africa
10.5.2 United Arab Emirates
10.5.2.1 Digital Trend Among Various Industry Verticals to Boost the Adoption of Sales Enablement Platform and Services in UAE
10.5.3 Rest of Middle East and Africa
10.6 Latin America
10.6.1 Brazil
10.6.1.1 Increasing Awareness About Sales Enablement Techniques to Smoothen the Business Process to Drive the Adoption of Sales Enablement Platform and Services in Brazil
10.6.2 Mexico
10.6.2.1 Increased Productivity of the Sales Workforce By Using Sales Enablement Platform to Boost the Market Growth in Mexico
10.6.3 Rest of Latin America

11 Competitive Landscape
11.1 Overview
11.2 Competitive Scenario
11.2.1 New Product/Solution Launches and Product Enhancements
11.2.2 Business Expansions
11.2.3 Acquisitions
11.2.4 Partnerships, Agreements, and Collaborations
11.3 Competitive Leadership Mapping
11.3.1 Visionary Leaders
11.3.2 Dynamic Differentiators
11.3.3 Innovators
11.3.4 Emerging Companies

12 Company Profiles
12.1 Introduction
(Business Overview, Solution, Platform, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 SAP
12.3 Bigtincan
12.4 Upland Software
12.5 Showpad
12.6 Seismic
12.7 Highspot
12.8 Accent Technologies
12.9 ClearSlide
12.10 Brainshark
12.11 Quark
12.12 Bloomfire
12.13 ClientPoint
12.14 Qorus Software
12.15 Pitcher
12.16 Mediafly
12.17 Rallyware
12.18 MindTickle
12.19 Qstream, Inc.

*Details on Business Overview, Solution, Platform, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.3 Available Customizations
13.4 Related Reports
13.5 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Factor Analysis
Table 3 Sales Enablement Platform Market Size, By Component, 2017–2024 (USD Million)
Table 4 Platform: Market Size By Region, 2017–2024 (USD Million)
Table 5 Services: Market Size By Type, 2017–2024 (USD Million)
Table 6 Services: Market Size By Region, 2017–2024 (USD Million)
Table 7 Integration and Implementation Market Size, By Region, 2017–2024 (USD Million)
Table 8 Training and Support Market Size, By Region, 2017–2024 (USD Million)
Table 9 Sales Enablement Platform Market Size, By Organization Size, 2017–2024 (USD Million)
Table 10 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 11 Small and Medium-Sized Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 12 Sales Enablement Platform Market Size, By Deployment Type, 2017–2024 (USD Million)
Table 13 On-Premises: Market Size By Region, 2017–2024 (USD Million)
Table 14 Cloud: Market Size By Region, 2017–2024 (USD Million)
Table 15 Sales Enablement Platform Market Size, By Industry Vertical, 2017–2024 (USD Million)
Table 16 Banking, Financial Services, and Insurance: Market Size By Region, 2017–2024 (USD Million)
Table 17 Consumer Goods and Retail: Market Size By Region, 2017–2024 (USD Million)
Table 18 IT and Telecom: Market Size By Region, 2017–2024 (USD Million)
Table 19 Media and Entertainment: Market Size By Region, 2017–2024 (USD Million)
Table 20 Healthcare and Life Sciences: Market Size By Region, 2017–2024 (USD Million)
Table 21 Manufacturing: Market Size By Region, 2017–2024 (USD Million)
Table 22 Others: Market Size By Region, 2017–2024 (USD Million)
Table 23 Sales Enablement Platform Market Size, By Region, 2017–2024 (USD Million)
Table 24 North America: Market Size By Component, 2017–2024 (USD Million)
Table 25 North America: Market Size By Service, 2017–2024 (USD Million)
Table 26 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 27 North America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 28 North America: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 29 North America: Market Size By Country, 2017–2024 (USD Million)
Table 30 Europe: Sales Enablement Platform Market Size, By Component, 2017–2024 (USD Million)
Table 31 Europe: Market Size By Service, 2017–2024 (USD Million)
Table 32 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 33 Europe: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 34 Europe: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 35 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 36 Asia Pacific: Sales Enablement Platform Market Size, By Component, 2017–2024 (USD Million)
Table 37 Asia Pacific: Market Size By Service, 2017–2024 (USD Million)
Table 38 Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 39 Asia Pacific: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 40 Asia Pacific: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 41 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 42 Middle East and Africa: Sales Enablement Platform Market Size, By Component, 2017–2024 (USD Million)
Table 43 Middle East and Africa: Market Size By Service, 2017–2024 (USD Million)
Table 44 Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 45 Middle East and Africa: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 46 Middle East and Africa: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 47 Middle East and Africa: Market Size By Country, 2017–2024 (USD Million)
Table 48 Latin America: Sales Enablement Platform Market Size, By Component, 2017–2024 (USD Million)
Table 49 Latin America: Market Size By Service, 2017–2024 (USD Million)
Table 50 Latin America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 51 Latin America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 52 Latin America: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 53 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 54 New Product/Solution Launches and Product Enhancements, 2018–2019
Table 55 Business Expansions, 2018–2019
Table 56 Acquisitions, 2018–2019
Table 57 Partnerships, Agreements, and Collaborations, 2017–2019
Table 58 Evaluation Criteria

List of Figures

Figure 1 Sales Enablement Platform Market: Research Design
Figure 2 Market Top-Down and Bottom-Up Approaches
Figure 3 Integration and Implementation Segment to Hold the Highest Market Share in the Market in 2019
Figure 4 North America to Account for the Highest Share of the Market in 2019
Figure 5 Growing Focus of Organizations Toward Optimizing Sales Workforce Efficiency to Drive the Growth of the Market
Figure 6 IT and Telecom Industry Vertical and United States to Account for the Highest Shares in the North American Sales Enablement Platform Market in 2019
Figure 7 Australia and New Zealand to Grow at the Highest Rate During the Forecast Period
Figure 8 Drivers, Restraints, Opportunities, and Challenges: Sales Enablement Platform Market
Figure 9 Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 10 Integration and Implementation Segment to Grow at A Higher CAGR During the Forecast Period
Figure 11 Small and Medium-Sized Enterprises Segment to Grow at A Higher CAGR During the Forecast Period
Figure 12 Cloud Segment to Grow at A Higher CAGR During the Forecast Period
Figure 13 Consumer Goods and Retail Industry Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 14 Asia Pacific to Witness Significant Growth During the Forecast Period
Figure 15 North America: Market Snapshot
Figure 16 Asia Pacific: Market Snapshot
Figure 17 Key Developments By the Leading Players in the Sales Enablement Platform Market, 2017–2019
Figure 18 Sales Enablement Platform Market (Global) Competitive Leadership Mapping, 2018
Figure 19 Geographic Revenue Mix of the Top Market Players
Figure 20 SAP: Company Snapshot
Figure 21 SAP: SWOT Analysis
Figure 22 Bigtincan: Company Snapshot
Figure 23 Bigtincan: SWOT Analysis
Figure 24 Upland Software: Company Snapshot
Figure 25 Upland Software: SWOT Analysis
Figure 26 Seismic: SWOT Analysis

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