Global Location Based Marketing Services Market Research Report 2024

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Date: 10-Jan-2024
No. of pages: 74
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The global Location Based Marketing Services market was valued at US$ 46700 million in 2023 and is anticipated to reach US$ 144870 million by 2030, witnessing a CAGR of 17.2% during The forecast period 2024-2030.

North American market for Location Based Marketing Services is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during The forecast period of 2024 through 2030.

Asia-Pacific market for Location Based Marketing Services is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during The forecast period of 2024 through 2030.

The global market for Location Based Marketing Services in Retail is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during The forecast period of 2024 through 2030.

The major global companies of Location Based Marketing Services include Google, Groupon, Groundtruth, Placecast, PlaceIQ, Scanbuy, Shopkick and Telenity, etc. In 2023, The world's top three vendors accounted for approximately % of The revenue.

This report aims to provide a comprehensive presentation of The global market for Location Based Marketing Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess The market competitive situation, analyze their position in The current marketplace, and make informed business decisions regarding Location Based Marketing Services.

Report Scope

The Location Based Marketing Services market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as The base year, with history and forecast data for The period from 2019 to 2030. This report segments The global Location Based Marketing Services market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of The market, The report provides profiles of The competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help The Location Based Marketing Services companies, new entrants, and industry chain related companies in this market with information on The revenues, sales volume, and average price for The overall market and The sub-segments across The different segments, By Company, by Type, by Application, and By Regions.

Market Segmentation

By Company

- Google

- Groupon

- Groundtruth

- Placecast

- PlaceIQ

- Scanbuy

- Shopkick

- Telenity

Segment by Type

- Banner Display/Pop ups

- Video

- Search Result

- E-mail and Message

- Social Media Content

- Voice Calling

Segment by Application

- Retail

- Hospitality

- Healthcare

- BFSI

- Education

- Technology and Media

- Transportation and Logistics

- Automotive

- Others

By Region

- North America

- - United States

- - Canada

- Europe

- - Germany

- - France

- - UK

- - Italy

- - Russia

- - Nordic Countries

- - Rest of Europe

- Asia-Pacific

- - China

- - Japan

- - South Korea

- - Southeast Asia

- - India

- - Australia

- - Rest of Asia

- Latin America

- - Mexico

- - Brazil

- - Rest of Latin America

- Middle East & Africa

- - Turkey

- - Saudi Arabia

- - UAE

- - Rest of MEA

Chapter Outline

Chapter 1: Introduces The Report Scope of The report, executive summary of different market segments (by Type, by Application, etc), including The market size of each market segment, future development potential, and so on. It offers a high-level view of The current state of The market and its likely evolution in The short to mid-term, and long term.

Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces The market dynamics, latest developments of The market, The driving factors and restrictive factors of The market, The challenges and risks faced by companies in The industry, and The analysis of relevant policies in The industry.

Chapter 3: Detailed analysis of Location Based Marketing Services companies' competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides The analysis of various market segments by Type, covering The market size and development potential of each market segment, to help readers find The blue ocean market in different market segments.

Chapter 5: Provides The analysis of various market segments by Application, covering The market size and development potential of each market segment, to help readers find The blue ocean market in different downstream markets.

Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa Segment by country. It provides a quantitative analysis of The market size and development potential of each region and its main countries and introduces The market development, future development prospects, market space, and capacity of each country in The world.

Chapter 11: Provides profiles of key players, introducing The basic situation of The main companies in The market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 12: The main points and conclusions of The report.

Global Location Based Marketing Services Market Research Report 2024

Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Location Based Marketing Services Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Banner Display/Pop ups
1.2.3 Video
1.2.4 Search Result
1.2.5 E-mail and Message
1.2.6 Social Media Content
1.2.7 Voice Calling
1.3 Market by Application
1.3.1 Global Location Based Marketing Services Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Retail
1.3.3 Hospitality
1.3.4 Healthcare
1.3.5 BFSI
1.3.6 Education
1.3.7 Technology and Media
1.3.8 Transportation and Logistics
1.3.9 Automotive
1.3.10 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Location Based Marketing Services Market Perspective (2019-2030)
2.2 Location Based Marketing Services Growth Trends by Region
2.2.1 Global Location Based Marketing Services Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Location Based Marketing Services Historic Market Size by Region (2019-2024)
2.2.3 Location Based Marketing Services Forecasted Market Size by Region (2025-2030)
2.3 Location Based Marketing Services Market Dynamics
2.3.1 Location Based Marketing Services Industry Trends
2.3.2 Location Based Marketing Services Market Drivers
2.3.3 Location Based Marketing Services Market Challenges
2.3.4 Location Based Marketing Services Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Location Based Marketing Services Players by Revenue
3.1.1 Global Top Location Based Marketing Services Players by Revenue (2019-2024)
3.1.2 Global Location Based Marketing Services Revenue Market Share by Players (2019-2024)
3.2 Global Location Based Marketing Services Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Location Based Marketing Services Revenue
3.4 Global Location Based Marketing Services Market Concentration Ratio
3.4.1 Global Location Based Marketing Services Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Location Based Marketing Services Revenue in 2023
3.5 Location Based Marketing Services Key Players Head office and Area Served
3.6 Key Players Location Based Marketing Services Product Solution and Service
3.7 Date of Enter into Location Based Marketing Services Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Location Based Marketing Services Breakdown Data by Type
4.1 Global Location Based Marketing Services Historic Market Size by Type (2019-2024)
4.2 Global Location Based Marketing Services Forecasted Market Size by Type (2025-2030)
5 Location Based Marketing Services Breakdown Data by Application
5.1 Global Location Based Marketing Services Historic Market Size by Application (2019-2024)
5.2 Global Location Based Marketing Services Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Location Based Marketing Services Market Size (2019-2030)
6.2 North America Location Based Marketing Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Location Based Marketing Services Market Size by Country (2019-2024)
6.4 North America Location Based Marketing Services Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Location Based Marketing Services Market Size (2019-2030)
7.2 Europe Location Based Marketing Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Location Based Marketing Services Market Size by Country (2019-2024)
7.4 Europe Location Based Marketing Services Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Location Based Marketing Services Market Size (2019-2030)
8.2 Asia-Pacific Location Based Marketing Services Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Location Based Marketing Services Market Size by Region (2019-2024)
8.4 Asia-Pacific Location Based Marketing Services Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Location Based Marketing Services Market Size (2019-2030)
9.2 Latin America Location Based Marketing Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Location Based Marketing Services Market Size by Country (2019-2024)
9.4 Latin America Location Based Marketing Services Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Location Based Marketing Services Market Size (2019-2030)
10.2 Middle East & Africa Location Based Marketing Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Location Based Marketing Services Market Size by Country (2019-2024)
10.4 Middle East & Africa Location Based Marketing Services Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Detail
11.1.2 Google Business Overview
11.1.3 Google Location Based Marketing Services Introduction
11.1.4 Google Revenue in Location Based Marketing Services Business (2019-2024)
11.1.5 Google Recent Development
11.2 Groupon
11.2.1 Groupon Company Detail
11.2.2 Groupon Business Overview
11.2.3 Groupon Location Based Marketing Services Introduction
11.2.4 Groupon Revenue in Location Based Marketing Services Business (2019-2024)
11.2.5 Groupon Recent Development
11.3 Groundtruth
11.3.1 Groundtruth Company Detail
11.3.2 Groundtruth Business Overview
11.3.3 Groundtruth Location Based Marketing Services Introduction
11.3.4 Groundtruth Revenue in Location Based Marketing Services Business (2019-2024)
11.3.5 Groundtruth Recent Development
11.4 Placecast
11.4.1 Placecast Company Detail
11.4.2 Placecast Business Overview
11.4.3 Placecast Location Based Marketing Services Introduction
11.4.4 Placecast Revenue in Location Based Marketing Services Business (2019-2024)
11.4.5 Placecast Recent Development
11.5 PlaceIQ
11.5.1 PlaceIQ Company Detail
11.5.2 PlaceIQ Business Overview
11.5.3 PlaceIQ Location Based Marketing Services Introduction
11.5.4 PlaceIQ Revenue in Location Based Marketing Services Business (2019-2024)
11.5.5 PlaceIQ Recent Development
11.6 Scanbuy
11.6.1 Scanbuy Company Detail
11.6.2 Scanbuy Business Overview
11.6.3 Scanbuy Location Based Marketing Services Introduction
11.6.4 Scanbuy Revenue in Location Based Marketing Services Business (2019-2024)
11.6.5 Scanbuy Recent Development
11.7 Shopkick
11.7.1 Shopkick Company Detail
11.7.2 Shopkick Business Overview
11.7.3 Shopkick Location Based Marketing Services Introduction
11.7.4 Shopkick Revenue in Location Based Marketing Services Business (2019-2024)
11.7.5 Shopkick Recent Development
11.8 Telenity
11.8.1 Telenity Company Detail
11.8.2 Telenity Business Overview
11.8.3 Telenity Location Based Marketing Services Introduction
11.8.4 Telenity Revenue in Location Based Marketing Services Business (2019-2024)
11.8.5 Telenity Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
Table 1. Global Location Based Marketing Services Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
Table 2. Key Players of Banner Display/Pop ups
Table 3. Key Players of Video
Table 4. Key Players of Search Result
Table 5. Key Players of E-mail and Message
Table 6. Key Players of Social Media Content
Table 7. Key Players of Voice Calling
Table 8. Global Location Based Marketing Services Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
Table 9. Global Location Based Marketing Services Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
Table 10. Global Location Based Marketing Services Market Size by Region (2019-2024) & (US$ Million)
Table 11. Global Location Based Marketing Services Market Share by Region (2019-2024)
Table 12. Global Location Based Marketing Services Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 13. Global Location Based Marketing Services Market Share by Region (2025-2030)
Table 14. Location Based Marketing Services Market Trends
Table 15. Location Based Marketing Services Market Drivers
Table 16. Location Based Marketing Services Market Challenges
Table 17. Location Based Marketing Services Market Restraints
Table 18. Global Location Based Marketing Services Revenue by Players (2019-2024) & (US$ Million)
Table 19. Global Location Based Marketing Services Market Share by Players (2019-2024)
Table 20. Global Top Location Based Marketing Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Location Based Marketing Services as of 2023)
Table 21. Ranking of Global Top Location Based Marketing Services Companies by Revenue (US$ Million) in 2023
Table 22. Global 5 Largest Players Market Share by Location Based Marketing Services Revenue (CR5 and HHI) & (2019-2024)
Table 23. Key Players Headquarters and Area Served
Table 24. Key Players Location Based Marketing Services Product Solution and Service
Table 25. Date of Enter into Location Based Marketing Services Market
Table 26. Mergers & Acquisitions, Expansion Plans
Table 27. Global Location Based Marketing Services Market Size by Type (2019-2024) & (US$ Million)
Table 28. Global Location Based Marketing Services Revenue Market Share by Type (2019-2024)
Table 29. Global Location Based Marketing Services Forecasted Market Size by Type (2025-2030) & (US$ Million)
Table 30. Global Location Based Marketing Services Revenue Market Share by Type (2025-2030)
Table 31. Global Location Based Marketing Services Market Size by Application (2019-2024) & (US$ Million)
Table 32. Global Location Based Marketing Services Revenue Market Share by Application (2019-2024)
Table 33. Global Location Based Marketing Services Forecasted Market Size by Application (2025-2030) & (US$ Million)
Table 34. Global Location Based Marketing Services Revenue Market Share by Application (2025-2030)
Table 35. North America Location Based Marketing Services Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 36. North America Location Based Marketing Services Market Size by Country (2019-2024) & (US$ Million)
Table 37. North America Location Based Marketing Services Market Size by Country (2025-2030) & (US$ Million)
Table 38. Europe Location Based Marketing Services Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 39. Europe Location Based Marketing Services Market Size by Country (2019-2024) & (US$ Million)
Table 40. Europe Location Based Marketing Services Market Size by Country (2025-2030) & (US$ Million)
Table 41. Asia-Pacific Location Based Marketing Services Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
Table 42. Asia-Pacific Location Based Marketing Services Market Size by Region (2019-2024) & (US$ Million)
Table 43. Asia-Pacific Location Based Marketing Services Market Size by Region (2025-2030) & (US$ Million)
Table 44. Latin America Location Based Marketing Services Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 45. Latin America Location Based Marketing Services Market Size by Country (2019-2024) & (US$ Million)
Table 46. Latin America Location Based Marketing Services Market Size by Country (2025-2030) & (US$ Million)
Table 47. Middle East & Africa Location Based Marketing Services Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 48. Middle East & Africa Location Based Marketing Services Market Size by Country (2019-2024) & (US$ Million)
Table 49. Middle East & Africa Location Based Marketing Services Market Size by Country (2025-2030) & (US$ Million)
Table 50. Google Company Detail
Table 51. Google Business Overview
Table 52. Google Location Based Marketing Services Product
Table 53. Google Revenue in Location Based Marketing Services Business (2019-2024) & (US$ Million)
Table 54. Google Recent Development
Table 55. Groupon Company Detail
Table 56. Groupon Business Overview
Table 57. Groupon Location Based Marketing Services Product
Table 58. Groupon Revenue in Location Based Marketing Services Business (2019-2024) & (US$ Million)
Table 59. Groupon Recent Development
Table 60. Groundtruth Company Detail
Table 61. Groundtruth Business Overview
Table 62. Groundtruth Location Based Marketing Services Product
Table 63. Groundtruth Revenue in Location Based Marketing Services Business (2019-2024) & (US$ Million)
Table 64. Groundtruth Recent Development
Table 65. Placecast Company Detail
Table 66. Placecast Business Overview
Table 67. Placecast Location Based Marketing Services Product
Table 68. Placecast Revenue in Location Based Marketing Services Business (2019-2024) & (US$ Million)
Table 69. Placecast Recent Development
Table 70. PlaceIQ Company Detail
Table 71. PlaceIQ Business Overview
Table 72. PlaceIQ Location Based Marketing Services Product
Table 73. PlaceIQ Revenue in Location Based Marketing Services Business (2019-2024) & (US$ Million)
Table 74. PlaceIQ Recent Development
Table 75. Scanbuy Company Detail
Table 76. Scanbuy Business Overview
Table 77. Scanbuy Location Based Marketing Services Product
Table 78. Scanbuy Revenue in Location Based Marketing Services Business (2019-2024) & (US$ Million)
Table 79. Scanbuy Recent Development
Table 80. Shopkick Company Detail
Table 81. Shopkick Business Overview
Table 82. Shopkick Location Based Marketing Services Product
Table 83. Shopkick Revenue in Location Based Marketing Services Business (2019-2024) & (US$ Million)
Table 84. Shopkick Recent Development
Table 85. Telenity Company Detail
Table 86. Telenity Business Overview
Table 87. Telenity Location Based Marketing Services Product
Table 88. Telenity Revenue in Location Based Marketing Services Business (2019-2024) & (US$ Million)
Table 89. Telenity Recent Development
Table 90. Research Programs/Design for This Report
Table 91. Key Data Information from Secondary Sources
Table 92. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Location Based Marketing Services Market Size Comparison by Type (2024-2030) & (US$ Million)
Figure 2. Global Location Based Marketing Services Market Share by Type: 2023 VS 2030
Figure 3. Banner Display/Pop ups Features
Figure 4. Video Features
Figure 5. Search Result Features
Figure 6. E-mail and Message Features
Figure 7. Social Media Content Features
Figure 8. Voice Calling Features
Figure 9. Global Location Based Marketing Services Market Size Comparison by Application (2024-2030) & (US$ Million)
Figure 10. Global Location Based Marketing Services Market Share by Application: 2023 VS 2030
Figure 11. Retail Case Studies
Figure 12. Hospitality Case Studies
Figure 13. Healthcare Case Studies
Figure 14. BFSI Case Studies
Figure 15. Education Case Studies
Figure 16. Technology and Media Case Studies
Figure 17. Transportation and Logistics Case Studies
Figure 18. Automotive Case Studies
Figure 19. Others Case Studies
Figure 20. Location Based Marketing Services Report Years Considered
Figure 21. Global Location Based Marketing Services Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 22. Global Location Based Marketing Services Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 23. Global Location Based Marketing Services Market Share by Region: 2023 VS 2030
Figure 24. Global Location Based Marketing Services Market Share by Players in 2023
Figure 25. Global Top Location Based Marketing Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Location Based Marketing Services as of 2023)
Figure 26. The Top 10 and 5 Players Market Share by Location Based Marketing Services Revenue in 2023
Figure 27. North America Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 28. North America Location Based Marketing Services Market Share by Country (2019-2030)
Figure 29. United States Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 30. Canada Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. Europe Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 32. Europe Location Based Marketing Services Market Share by Country (2019-2030)
Figure 33. Germany Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 34. France Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 35. U.K. Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 36. Italy Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 37. Russia Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 38. Nordic Countries Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 39. Asia-Pacific Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 40. Asia-Pacific Location Based Marketing Services Market Share by Region (2019-2030)
Figure 41. China Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 42. Japan Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 43. South Korea Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. Southeast Asia Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 45. India Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 46. Australia Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 47. Latin America Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 48. Latin America Location Based Marketing Services Market Share by Country (2019-2030)
Figure 49. Mexico Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 50. Brazil Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 51. Middle East & Africa Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 52. Middle East & Africa Location Based Marketing Services Market Share by Country (2019-2030)
Figure 53. Turkey Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 54. Saudi Arabia Location Based Marketing Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 55. Google Revenue Growth Rate in Location Based Marketing Services Business (2019-2024)
Figure 56. Groupon Revenue Growth Rate in Location Based Marketing Services Business (2019-2024)
Figure 57. Groundtruth Revenue Growth Rate in Location Based Marketing Services Business (2019-2024)
Figure 58. Placecast Revenue Growth Rate in Location Based Marketing Services Business (2019-2024)
Figure 59. PlaceIQ Revenue Growth Rate in Location Based Marketing Services Business (2019-2024)
Figure 60. Scanbuy Revenue Growth Rate in Location Based Marketing Services Business (2019-2024)
Figure 61. Shopkick Revenue Growth Rate in Location Based Marketing Services Business (2019-2024)
Figure 62. Telenity Revenue Growth Rate in Location Based Marketing Services Business (2019-2024)
Figure 63. Bottom-up and Top-down Approaches for This Report
Figure 64. Data Triangulation
Figure 65. Key Executives Interviewed
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