In-app advertising is a popular monetization strategy for app developers, in which app developers get paid to serve ads on their app. The mobile app ads are served through a mobile app advertising network, which connects advertisers and developers. The app requests an ad from the network, and the network uses algorithms to identify and deliver the highest paying ad to the user in real time.
This report aims to provide a comprehensive presentation of the global market for In-Application Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding In-Application Advertising. This report contains market size and forecasts of In-Application Advertising in global, including the following market information:
Global In-Application Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global In-Application Advertising market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Interstitial Ads Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of In-Application Advertising include Google AdMob (Google Inc.), Facebook Inc., Twitter Inc., InMobi Pte. Ltd., Smaato, Inc., Verizon Media and Zoomd Technologies Ltd., etc. in 2022, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the In-Application Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global In-Application Advertising Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global In-Application Advertising Market Segment Percentages, by Type, 2022 (%)
- Interstitial Ads
- Mobile Video Ads
- Rewarded Video Ads
- Native Ads
- Others
Global In-Application Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global In-Application Advertising Market Segment Percentages, by Application, 2022 (%)
- Social Media
- Gaming
- E-Commerce
- Video & Music Streaming
- News
- Finance And Education
- Travel
- Others
Global In-Application Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global In-Application Advertising Market Segment Percentages, By Region and Country, 2022 (%)
- North America
- - US
- - Canada
- - Mexico
- Europe
- - Germany
- - France
- - U.K.
- - Italy
- - Russia
- - Nordic Countries
- - Benelux
- - Rest of Europe
- Asia
- - China
- - Japan
- - South Korea
- - Southeast Asia
- - India
- - Rest of Asia
- South America
- - Brazil
- - Argentina
- - Rest of South America
- Middle East & Africa
- - Turkey
- - Israel
- - Saudi Arabia
- - UAE
- - Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies In-Application Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies In-Application Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
- Google AdMob (Google Inc.)
- Facebook Inc.
- Twitter Inc.
- InMobi Pte. Ltd.
- Smaato, Inc.
- Verizon Media
- Zoomd Technologies Ltd.
Outline of Major Chapters:
Chapter 1: Introduces the definition of In-Application Advertising, market overview.
Chapter 2: Global In-Application Advertising market size in revenue.
Chapter 3: Detailed analysis of In-Application Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of In-Application Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
In-Application Advertising Market, Global Outlook and Forecast 2023-2029
Table of Contents
1 Introduction to Research & Analysis Reports
1.1 In-Application Advertising Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global In-Application Advertising Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global In-Application Advertising Overall Market Size
2.1 Global In-Application Advertising Market Size: 2022 VS 2029
2.2 Global In-Application Advertising Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top In-Application Advertising Players in Global Market
3.2 Top Global In-Application Advertising Companies Ranked by Revenue
3.3 Global In-Application Advertising Revenue by Companies
3.4 Top 3 and Top 5 In-Application Advertising Companies in Global Market, by Revenue in 2022
3.5 Global Companies In-Application Advertising Product Type
3.6 Tier 1, Tier 2 and Tier 3 In-Application Advertising Players in Global Market
3.6.1 List of Global Tier 1 In-Application Advertising Companies
3.6.2 List of Global Tier 2 and Tier 3 In-Application Advertising Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global In-Application Advertising Market Size Markets, 2022 & 2029
4.1.2 Interstitial Ads
4.1.3 Mobile Video Ads
4.1.4 Rewarded Video Ads
4.1.5 Native Ads
4.1.6 Others
4.2 By Type - Global In-Application Advertising Revenue & Forecasts
4.2.1 By Type - Global In-Application Advertising Revenue, 2018-2023
4.2.2 By Type - Global In-Application Advertising Revenue, 2024-2029
4.2.3 By Type - Global In-Application Advertising Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global In-Application Advertising Market Size, 2022 & 2029
5.1.2 Social Media
5.1.3 Gaming
5.1.4 E-Commerce
5.1.5 Video & Music Streaming
5.1.6 News
5.1.7 Finance And Education
5.1.8 Travel
5.1.9 Others
5.2 By Application - Global In-Application Advertising Revenue & Forecasts
5.2.1 By Application - Global In-Application Advertising Revenue, 2018-2023
5.2.2 By Application - Global In-Application Advertising Revenue, 2024-2029
5.2.3 By Application - Global In-Application Advertising Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global In-Application Advertising Market Size, 2022 & 2029
6.2 By Region - Global In-Application Advertising Revenue & Forecasts
6.2.1 By Region - Global In-Application Advertising Revenue, 2018-2023
6.2.2 By Region - Global In-Application Advertising Revenue, 2024-2029
6.2.3 By Region - Global In-Application Advertising Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America In-Application Advertising Revenue, 2018-2029
6.3.2 US In-Application Advertising Market Size, 2018-2029
6.3.3 Canada In-Application Advertising Market Size, 2018-2029
6.3.4 Mexico In-Application Advertising Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe In-Application Advertising Revenue, 2018-2029
6.4.2 Germany In-Application Advertising Market Size, 2018-2029
6.4.3 France In-Application Advertising Market Size, 2018-2029
6.4.4 U.K. In-Application Advertising Market Size, 2018-2029
6.4.5 Italy In-Application Advertising Market Size, 2018-2029
6.4.6 Russia In-Application Advertising Market Size, 2018-2029
6.4.7 Nordic Countries In-Application Advertising Market Size, 2018-2029
6.4.8 Benelux In-Application Advertising Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia In-Application Advertising Revenue, 2018-2029
6.5.2 China In-Application Advertising Market Size, 2018-2029
6.5.3 Japan In-Application Advertising Market Size, 2018-2029
6.5.4 South Korea In-Application Advertising Market Size, 2018-2029
6.5.5 Southeast Asia In-Application Advertising Market Size, 2018-2029
6.5.6 India In-Application Advertising Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America In-Application Advertising Revenue, 2018-2029
6.6.2 Brazil In-Application Advertising Market Size, 2018-2029
6.6.3 Argentina In-Application Advertising Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa In-Application Advertising Revenue, 2018-2029
6.7.2 Turkey In-Application Advertising Market Size, 2018-2029
6.7.3 Israel In-Application Advertising Market Size, 2018-2029
6.7.4 Saudi Arabia In-Application Advertising Market Size, 2018-2029
6.7.5 UAE In-Application Advertising Market Size, 2018-2029
7 In-Application Advertising Companies Profiles
7.1 Google AdMob (Google Inc.)
7.1.1 Google AdMob (Google Inc.) Company Summary
7.1.2 Google AdMob (Google Inc.) Business Overview
7.1.3 Google AdMob (Google Inc.) In-Application Advertising Major Product Offerings
7.1.4 Google AdMob (Google Inc.) In-Application Advertising Revenue in Global Market (2018-2023)
7.1.5 Google AdMob (Google Inc.) Key News & Latest Developments
7.2 Facebook Inc.
7.2.1 Facebook Inc. Company Summary
7.2.2 Facebook Inc. Business Overview
7.2.3 Facebook Inc. In-Application Advertising Major Product Offerings
7.2.4 Facebook Inc. In-Application Advertising Revenue in Global Market (2018-2023)
7.2.5 Facebook Inc. Key News & Latest Developments
7.3 Twitter Inc.
7.3.1 Twitter Inc. Company Summary
7.3.2 Twitter Inc. Business Overview
7.3.3 Twitter Inc. In-Application Advertising Major Product Offerings
7.3.4 Twitter Inc. In-Application Advertising Revenue in Global Market (2018-2023)
7.3.5 Twitter Inc. Key News & Latest Developments
7.4 InMobi Pte. Ltd.
7.4.1 InMobi Pte. Ltd. Company Summary
7.4.2 InMobi Pte. Ltd. Business Overview
7.4.3 InMobi Pte. Ltd. In-Application Advertising Major Product Offerings
7.4.4 InMobi Pte. Ltd. In-Application Advertising Revenue in Global Market (2018-2023)
7.4.5 InMobi Pte. Ltd. Key News & Latest Developments
7.5 Smaato, Inc.
7.5.1 Smaato, Inc. Company Summary
7.5.2 Smaato, Inc. Business Overview
7.5.3 Smaato, Inc. In-Application Advertising Major Product Offerings
7.5.4 Smaato, Inc. In-Application Advertising Revenue in Global Market (2018-2023)
7.5.5 Smaato, Inc. Key News & Latest Developments
7.6 Verizon Media
7.6.1 Verizon Media Company Summary
7.6.2 Verizon Media Business Overview
7.6.3 Verizon Media In-Application Advertising Major Product Offerings
7.6.4 Verizon Media In-Application Advertising Revenue in Global Market (2018-2023)
7.6.5 Verizon Media Key News & Latest Developments
7.7 Zoomd Technologies Ltd.
7.7.1 Zoomd Technologies Ltd. Company Summary
7.7.2 Zoomd Technologies Ltd. Business Overview
7.7.3 Zoomd Technologies Ltd. In-Application Advertising Major Product Offerings
7.7.4 Zoomd Technologies Ltd. In-Application Advertising Revenue in Global Market (2018-2023)
7.7.5 Zoomd Technologies Ltd. Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
List of Tables
Table 1. In-Application Advertising Market Opportunities & Trends in Global Market
Table 2. In-Application Advertising Market Drivers in Global Market
Table 3. In-Application Advertising Market Restraints in Global Market
Table 4. Key Players of In-Application Advertising in Global Market
Table 5. Top In-Application Advertising Players in Global Market, Ranking by Revenue (2022)
Table 6. Global In-Application Advertising Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global In-Application Advertising Revenue Share by Companies, 2018-2023
Table 8. Global Companies In-Application Advertising Product Type
Table 9. List of Global Tier 1 In-Application Advertising Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 In-Application Advertising Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type - Global In-Application Advertising Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - In-Application Advertising Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - In-Application Advertising Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application - Global In-Application Advertising Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - In-Application Advertising Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - In-Application Advertising Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region - Global In-Application Advertising Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global In-Application Advertising Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global In-Application Advertising Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America In-Application Advertising Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America In-Application Advertising Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe In-Application Advertising Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe In-Application Advertising Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia In-Application Advertising Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia In-Application Advertising Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America In-Application Advertising Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America In-Application Advertising Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa In-Application Advertising Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa In-Application Advertising Revenue, (US$, Mn), 2024-2029
Table 30. Google AdMob (Google Inc.) Company Summary
Table 31. Google AdMob (Google Inc.) In-Application Advertising Product Offerings
Table 32. Google AdMob (Google Inc.) In-Application Advertising Revenue (US$, Mn) & (2018-2023)
Table 33. Google AdMob (Google Inc.) Key News & Latest Developments
Table 34. Facebook Inc. Company Summary
Table 35. Facebook Inc. In-Application Advertising Product Offerings
Table 36. Facebook Inc. In-Application Advertising Revenue (US$, Mn) & (2018-2023)
Table 37. Facebook Inc. Key News & Latest Developments
Table 38. Twitter Inc. Company Summary
Table 39. Twitter Inc. In-Application Advertising Product Offerings
Table 40. Twitter Inc. In-Application Advertising Revenue (US$, Mn) & (2018-2023)
Table 41. Twitter Inc. Key News & Latest Developments
Table 42. InMobi Pte. Ltd. Company Summary
Table 43. InMobi Pte. Ltd. In-Application Advertising Product Offerings
Table 44. InMobi Pte. Ltd. In-Application Advertising Revenue (US$, Mn) & (2018-2023)
Table 45. InMobi Pte. Ltd. Key News & Latest Developments
Table 46. Smaato, Inc. Company Summary
Table 47. Smaato, Inc. In-Application Advertising Product Offerings
Table 48. Smaato, Inc. In-Application Advertising Revenue (US$, Mn) & (2018-2023)
Table 49. Smaato, Inc. Key News & Latest Developments
Table 50. Verizon Media Company Summary
Table 51. Verizon Media In-Application Advertising Product Offerings
Table 52. Verizon Media In-Application Advertising Revenue (US$, Mn) & (2018-2023)
Table 53. Verizon Media Key News & Latest Developments
Table 54. Zoomd Technologies Ltd. Company Summary
Table 55. Zoomd Technologies Ltd. In-Application Advertising Product Offerings
Table 56. Zoomd Technologies Ltd. In-Application Advertising Revenue (US$, Mn) & (2018-2023)
Table 57. Zoomd Technologies Ltd. Key News & Latest Developments
List of Figures
Figure 1. In-Application Advertising Segment by Type in 2022
Figure 2. In-Application Advertising Segment by Application in 2022
Figure 3. Global In-Application Advertising Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global In-Application Advertising Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global In-Application Advertising Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by In-Application Advertising Revenue in 2022
Figure 8. By Type - Global In-Application Advertising Revenue Market Share, 2018-2029
Figure 9. By Application - Global In-Application Advertising Revenue Market Share, 2018-2029
Figure 10. By Type - Global In-Application Advertising Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Type - Global In-Application Advertising Revenue Market Share, 2018-2029
Figure 12. By Application - Global In-Application Advertising Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global In-Application Advertising Revenue Market Share, 2018-2029
Figure 14. By Region - Global In-Application Advertising Revenue Market Share, 2018-2029
Figure 15. By Country - North America In-Application Advertising Revenue Market Share, 2018-2029
Figure 16. US In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 17. Canada In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe In-Application Advertising Revenue Market Share, 2018-2029
Figure 20. Germany In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 21. France In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 23. Italy In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 24. Russia In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia In-Application Advertising Revenue Market Share, 2018-2029
Figure 28. China In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 29. Japan In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 32. India In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America In-Application Advertising Revenue Market Share, 2018-2029
Figure 34. Brazil In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa In-Application Advertising Revenue Market Share, 2018-2029
Figure 37. Turkey In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 38. Israel In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 40. UAE In-Application Advertising Revenue, (US$, Mn), 2018-2029
Figure 41. Google AdMob (Google Inc.) In-Application Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Facebook Inc. In-Application Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Twitter Inc. In-Application Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. InMobi Pte. Ltd. In-Application Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Smaato, Inc. In-Application Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Verizon Media In-Application Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Zoomd Technologies Ltd. In-Application Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
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