Global In-Application Advertising Market Research Report 2023

Global In-Application Advertising Market Research Report 2023

Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global In-Application Advertising Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Interstitial Ads
1.2.3 Mobile Video Ads
1.2.4 Rewarded Video Ads
1.2.5 Native Ads
1.2.6 Others
1.3 Market by Application
1.3.1 Global In-Application Advertising Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Social Media
1.3.3 Gaming
1.3.4 E-Commerce
1.3.5 Video & Music Streaming
1.3.6 News
1.3.7 Finance And Education
1.3.8 Travel
1.3.9 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global In-Application Advertising Market Perspective (2018-2029)
2.2 In-Application Advertising Growth Trends by Region
2.2.1 Global In-Application Advertising Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 In-Application Advertising Historic Market Size by Region (2018-2023)
2.2.3 In-Application Advertising Forecasted Market Size by Region (2024-2029)
2.3 In-Application Advertising Market Dynamics
2.3.1 In-Application Advertising Industry Trends
2.3.2 In-Application Advertising Market Drivers
2.3.3 In-Application Advertising Market Challenges
2.3.4 In-Application Advertising Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top In-Application Advertising Players by Revenue
3.1.1 Global Top In-Application Advertising Players by Revenue (2018-2023)
3.1.2 Global In-Application Advertising Revenue Market Share by Players (2018-2023)
3.2 Global In-Application Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by In-Application Advertising Revenue
3.4 Global In-Application Advertising Market Concentration Ratio
3.4.1 Global In-Application Advertising Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by In-Application Advertising Revenue in 2022
3.5 In-Application Advertising Key Players Head office and Area Served
3.6 Key Players In-Application Advertising Product Solution and Service
3.7 Date of Enter into In-Application Advertising Market
3.8 Mergers & Acquisitions, Expansion Plans
4 In-Application Advertising Breakdown Data by Type
4.1 Global In-Application Advertising Historic Market Size by Type (2018-2023)
4.2 Global In-Application Advertising Forecasted Market Size by Type (2024-2029)
5 In-Application Advertising Breakdown Data by Application
5.1 Global In-Application Advertising Historic Market Size by Application (2018-2023)
5.2 Global In-Application Advertising Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America In-Application Advertising Market Size (2018-2029)
6.2 North America In-Application Advertising Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America In-Application Advertising Market Size by Country (2018-2023)
6.4 North America In-Application Advertising Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe In-Application Advertising Market Size (2018-2029)
7.2 Europe In-Application Advertising Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe In-Application Advertising Market Size by Country (2018-2023)
7.4 Europe In-Application Advertising Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific In-Application Advertising Market Size (2018-2029)
8.2 Asia-Pacific In-Application Advertising Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific In-Application Advertising Market Size by Region (2018-2023)
8.4 Asia-Pacific In-Application Advertising Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America In-Application Advertising Market Size (2018-2029)
9.2 Latin America In-Application Advertising Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America In-Application Advertising Market Size by Country (2018-2023)
9.4 Latin America In-Application Advertising Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa In-Application Advertising Market Size (2018-2029)
10.2 Middle East & Africa In-Application Advertising Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa In-Application Advertising Market Size by Country (2018-2023)
10.4 Middle East & Africa In-Application Advertising Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google AdMob (Google Inc.)
11.1.1 Google AdMob (Google Inc.) Company Detail
11.1.2 Google AdMob (Google Inc.) Business Overview
11.1.3 Google AdMob (Google Inc.) In-Application Advertising Introduction
11.1.4 Google AdMob (Google Inc.) Revenue in In-Application Advertising Business (2018-2023)
11.1.5 Google AdMob (Google Inc.) Recent Development
11.2 Facebook Inc.
11.2.1 Facebook Inc. Company Detail
11.2.2 Facebook Inc. Business Overview
11.2.3 Facebook Inc. In-Application Advertising Introduction
11.2.4 Facebook Inc. Revenue in In-Application Advertising Business (2018-2023)
11.2.5 Facebook Inc. Recent Development
11.3 Twitter Inc.
11.3.1 Twitter Inc. Company Detail
11.3.2 Twitter Inc. Business Overview
11.3.3 Twitter Inc. In-Application Advertising Introduction
11.3.4 Twitter Inc. Revenue in In-Application Advertising Business (2018-2023)
11.3.5 Twitter Inc. Recent Development
11.4 InMobi Pte. Ltd.
11.4.1 InMobi Pte. Ltd. Company Detail
11.4.2 InMobi Pte. Ltd. Business Overview
11.4.3 InMobi Pte. Ltd. In-Application Advertising Introduction
11.4.4 InMobi Pte. Ltd. Revenue in In-Application Advertising Business (2018-2023)
11.4.5 InMobi Pte. Ltd. Recent Development
11.5 Smaato, Inc.
11.5.1 Smaato, Inc. Company Detail
11.5.2 Smaato, Inc. Business Overview
11.5.3 Smaato, Inc. In-Application Advertising Introduction
11.5.4 Smaato, Inc. Revenue in In-Application Advertising Business (2018-2023)
11.5.5 Smaato, Inc. Recent Development
11.6 Verizon Media
11.6.1 Verizon Media Company Detail
11.6.2 Verizon Media Business Overview
11.6.3 Verizon Media In-Application Advertising Introduction
11.6.4 Verizon Media Revenue in In-Application Advertising Business (2018-2023)
11.6.5 Verizon Media Recent Development
11.7 Zoomd Technologies Ltd.
11.7.1 Zoomd Technologies Ltd. Company Detail
11.7.2 Zoomd Technologies Ltd. Business Overview
11.7.3 Zoomd Technologies Ltd. In-Application Advertising Introduction
11.7.4 Zoomd Technologies Ltd. Revenue in In-Application Advertising Business (2018-2023)
11.7.5 Zoomd Technologies Ltd. Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
Table 1. Global In-Application Advertising Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029
Table 2. Key Players of Interstitial Ads
Table 3. Key Players of Mobile Video Ads
Table 4. Key Players of Rewarded Video Ads
Table 5. Key Players of Native Ads
Table 6. Key Players of Others
Table 7. Global In-Application Advertising Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029
Table 8. Global In-Application Advertising Market Size by Region (US$ Million): 2018 VS 2022 VS 2029
Table 9. Global In-Application Advertising Market Size by Region (2018-2023) & (US$ Million)
Table 10. Global In-Application Advertising Market Share by Region (2018-2023)
Table 11. Global In-Application Advertising Forecasted Market Size by Region (2024-2029) & (US$ Million)
Table 12. Global In-Application Advertising Market Share by Region (2024-2029)
Table 13. In-Application Advertising Market Trends
Table 14. In-Application Advertising Market Drivers
Table 15. In-Application Advertising Market Challenges
Table 16. In-Application Advertising Market Restraints
Table 17. Global In-Application Advertising Revenue by Players (2018-2023) & (US$ Million)
Table 18. Global In-Application Advertising Market Share by Players (2018-2023)
Table 19. Global Top In-Application Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in In-Application Advertising as of 2022)
Table 20. Ranking of Global Top In-Application Advertising Companies by Revenue (US$ Million) in 2022
Table 21. Global 5 Largest Players Market Share by In-Application Advertising Revenue (CR5 and HHI) & (2018-2023)
Table 22. Key Players Headquarters and Area Served
Table 23. Key Players In-Application Advertising Product Solution and Service
Table 24. Date of Enter into In-Application Advertising Market
Table 25. Mergers & Acquisitions, Expansion Plans
Table 26. Global In-Application Advertising Market Size by Type (2018-2023) & (US$ Million)
Table 27. Global In-Application Advertising Revenue Market Share by Type (2018-2023)
Table 28. Global In-Application Advertising Forecasted Market Size by Type (2024-2029) & (US$ Million)
Table 29. Global In-Application Advertising Revenue Market Share by Type (2024-2029)
Table 30. Global In-Application Advertising Market Size by Application (2018-2023) & (US$ Million)
Table 31. Global In-Application Advertising Revenue Market Share by Application (2018-2023)
Table 32. Global In-Application Advertising Forecasted Market Size by Application (2024-2029) & (US$ Million)
Table 33. Global In-Application Advertising Revenue Market Share by Application (2024-2029)
Table 34. North America In-Application Advertising Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 35. North America In-Application Advertising Market Size by Country (2018-2023) & (US$ Million)
Table 36. North America In-Application Advertising Market Size by Country (2024-2029) & (US$ Million)
Table 37. Europe In-Application Advertising Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 38. Europe In-Application Advertising Market Size by Country (2018-2023) & (US$ Million)
Table 39. Europe In-Application Advertising Market Size by Country (2024-2029) & (US$ Million)
Table 40. Asia-Pacific In-Application Advertising Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029
Table 41. Asia-Pacific In-Application Advertising Market Size by Region (2018-2023) & (US$ Million)
Table 42. Asia-Pacific In-Application Advertising Market Size by Region (2024-2029) & (US$ Million)
Table 43. Latin America In-Application Advertising Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 44. Latin America In-Application Advertising Market Size by Country (2018-2023) & (US$ Million)
Table 45. Latin America In-Application Advertising Market Size by Country (2024-2029) & (US$ Million)
Table 46. Middle East & Africa In-Application Advertising Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 47. Middle East & Africa In-Application Advertising Market Size by Country (2018-2023) & (US$ Million)
Table 48. Middle East & Africa In-Application Advertising Market Size by Country (2024-2029) & (US$ Million)
Table 49. Google AdMob (Google Inc.) Company Detail
Table 50. Google AdMob (Google Inc.) Business Overview
Table 51. Google AdMob (Google Inc.) In-Application Advertising Product
Table 52. Google AdMob (Google Inc.) Revenue in In-Application Advertising Business (2018-2023) & (US$ Million)
Table 53. Google AdMob (Google Inc.) Recent Development
Table 54. Facebook Inc. Company Detail
Table 55. Facebook Inc. Business Overview
Table 56. Facebook Inc. In-Application Advertising Product
Table 57. Facebook Inc. Revenue in In-Application Advertising Business (2018-2023) & (US$ Million)
Table 58. Facebook Inc. Recent Development
Table 59. Twitter Inc. Company Detail
Table 60. Twitter Inc. Business Overview
Table 61. Twitter Inc. In-Application Advertising Product
Table 62. Twitter Inc. Revenue in In-Application Advertising Business (2018-2023) & (US$ Million)
Table 63. Twitter Inc. Recent Development
Table 64. InMobi Pte. Ltd. Company Detail
Table 65. InMobi Pte. Ltd. Business Overview
Table 66. InMobi Pte. Ltd. In-Application Advertising Product
Table 67. InMobi Pte. Ltd. Revenue in In-Application Advertising Business (2018-2023) & (US$ Million)
Table 68. InMobi Pte. Ltd. Recent Development
Table 69. Smaato, Inc. Company Detail
Table 70. Smaato, Inc. Business Overview
Table 71. Smaato, Inc. In-Application Advertising Product
Table 72. Smaato, Inc. Revenue in In-Application Advertising Business (2018-2023) & (US$ Million)
Table 73. Smaato, Inc. Recent Development
Table 74. Verizon Media Company Detail
Table 75. Verizon Media Business Overview
Table 76. Verizon Media In-Application Advertising Product
Table 77. Verizon Media Revenue in In-Application Advertising Business (2018-2023) & (US$ Million)
Table 78. Verizon Media Recent Development
Table 79. Zoomd Technologies Ltd. Company Detail
Table 80. Zoomd Technologies Ltd. Business Overview
Table 81. Zoomd Technologies Ltd. In-Application Advertising Product
Table 82. Zoomd Technologies Ltd. Revenue in In-Application Advertising Business (2018-2023) & (US$ Million)
Table 83. Zoomd Technologies Ltd. Recent Development
Table 84. Research Programs/Design for This Report
Table 85. Key Data Information from Secondary Sources
Table 86. Key Data Information from Primary Sources
List of Figures
Figure 1. Global In-Application Advertising Market Size Comparison by Type (2023-2029) & (US$ Million)
Figure 2. Global In-Application Advertising Market Share by Type: 2022 VS 2029
Figure 3. Interstitial Ads Features
Figure 4. Mobile Video Ads Features
Figure 5. Rewarded Video Ads Features
Figure 6. Native Ads Features
Figure 7. Others Features
Figure 8. Global In-Application Advertising Market Size Comparison by Application (2023-2029) & (US$ Million)
Figure 9. Global In-Application Advertising Market Share by Application: 2022 VS 2029
Figure 10. Social Media Case Studies
Figure 11. Gaming Case Studies
Figure 12. E-Commerce Case Studies
Figure 13. Video & Music Streaming Case Studies
Figure 14. News Case Studies
Figure 15. Finance And Education Case Studies
Figure 16. Travel Case Studies
Figure 17. Others Case Studies
Figure 18. In-Application Advertising Report Years Considered
Figure 19. Global In-Application Advertising Market Size (US$ Million), Year-over-Year: 2018-2029
Figure 20. Global In-Application Advertising Market Size, (US$ Million), 2018 VS 2022 VS 2029
Figure 21. Global In-Application Advertising Market Share by Region: 2022 VS 2029
Figure 22. Global In-Application Advertising Market Share by Players in 2022
Figure 23. Global Top In-Application Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in In-Application Advertising as of 2022)
Figure 24. The Top 10 and 5 Players Market Share by In-Application Advertising Revenue in 2022
Figure 25. North America In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 26. North America In-Application Advertising Market Share by Country (2018-2029)
Figure 27. United States In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 28. Canada In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 29. Europe In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 30. Europe In-Application Advertising Market Share by Country (2018-2029)
Figure 31. Germany In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 32. France In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 33. U.K. In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 34. Italy In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 35. Russia In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 36. Nordic Countries In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 37. Asia-Pacific In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 38. Asia-Pacific In-Application Advertising Market Share by Region (2018-2029)
Figure 39. China In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 40. Japan In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 41. South Korea In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 42. Southeast Asia In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 43. India In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 44. Australia In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 45. Latin America In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 46. Latin America In-Application Advertising Market Share by Country (2018-2029)
Figure 47. Mexico In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 48. Brazil In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 49. Middle East & Africa In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 50. Middle East & Africa In-Application Advertising Market Share by Country (2018-2029)
Figure 51. Turkey In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 52. Saudi Arabia In-Application Advertising Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 53. Google AdMob (Google Inc.) Revenue Growth Rate in In-Application Advertising Business (2018-2023)
Figure 54. Facebook Inc. Revenue Growth Rate in In-Application Advertising Business (2018-2023)
Figure 55. Twitter Inc. Revenue Growth Rate in In-Application Advertising Business (2018-2023)
Figure 56. InMobi Pte. Ltd. Revenue Growth Rate in In-Application Advertising Business (2018-2023)
Figure 57. Smaato, Inc. Revenue Growth Rate in In-Application Advertising Business (2018-2023)
Figure 58. Verizon Media Revenue Growth Rate in In-Application Advertising Business (2018-2023)
Figure 59. Zoomd Technologies Ltd. Revenue Growth Rate in In-Application Advertising Business (2018-2023)
Figure 60. Bottom-up and Top-down Approaches for This Report
Figure 61. Data Triangulation
Figure 62. Key Executives Interviewed

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