Computational Creativity Market by Component (Solutions and Services), Technology, Application (Marketing & Web Designing, Product Designing, Music Composition, Photography & Videography, Automated Story Generation), and Region - Global Forecast to 2023

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Date: 30-Nov-2018
No. of pages: 158
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The global computational creativity market to grow at a Compound Annual Growth Rate (CAGR) of 27.4%during the forecast period

MarketsandMarkets forecasts the global computational creativity market size to grow from USD 204 million in 2018 to USD 685 million by 2023, at a CAGR of 27.4% during 2018–2023.Major growth factors for the market include automation of creative tasks and the adoption of computational creativity solutions to improve the creative process. Slow digitalization rate affecting the adoption of AI technology and increasing market competition may restrain the market growth.

The marketing and web designing application to grow at the highest rate during the forecast period

The computational creativity market by application has marketing and web designing, product designing, music composition, photography and video graphy, high-end video gaming development, automated story generation, and others (training simulation and R&D) segments. The marketing and web designing application is expected to grow at highest rate, as users can quickly build creative website with a few simple clicks, without requiring prior coding experience or knowledge. Also, vendors in the computational creativity market are offering AI-powered platforms to help markets build effective marketing campaigns.

The computer vision technology to grow at the highest rate during the forecast period

Base on the technology, computational creativity market is segmented into NLP, ML and deep learning, and computer vision.The computer vision technology is expected to grow at the highest rate during the forecast period, due to the growing use of computer vision technology in various solutions designed todevelop creative photograph where the computer vision technology is used toautomatically detect objects in the photographs.

Among regions, Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period

In region segment, APAC is expected to grow at the highest rate inthe global computational creativity market during the forecast period. An increasing use of AI technology for developing creative contentin major APAC countries, such as China, Japan, and India, is expected to be a major growth driver for the market in APAC.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the computational creativity market.


  • By Company: Tier I:15%, Tier II:45%, and Tier III:40%

  • By Designation:C-Level:33%, Director Level:38%, and Others:29%

  • By Region: North America:38%, Europe: 25%, APAC:28%, MEA: 5%, and Latin America: 4%


The report includes the study of the key players offering computational creativity solutions. It profiles major vendors in the global computational creativity market including IBM(US), Google (US), Microsoft (US), Adobe (US), Amazon Web Serivces (US), Autodesk (US), Jukedeck (UK), HUMTAP (US), Amper Music (US), ScriptBook (Belgium), B12 (US),The Grid(US), Canva(Australia), Hello Games (UK), IntegraPay (Australia), B12 (US), The Grid (India), Lumen5 (Canada), Skylum (US), Logojoy (Canada), Runway (US), Avia(Luxembourg), Prisma Labs (US), Object AI (Hong Kong), Firedrop (UK), Obvious(France), Automated Creative (UK), and Cyanapse(UK).It also includes an in-depth competitive analysis of the key players in the computational creativity market, along with their company profiles, business overviews, product offerings, recent developments, and market strategies.

Research coverage

The report segments the global computational creativity market by component, technology, application,and region.The component segment comprises solutions and services.The computational creativity market by technology has been segmented into NLP, ML and DL, and computer vision. The computataional creativity market by application has been categorized into marketing and web designing, product designing, music composition, photography and videography, high-end video gaming development, automated story generation, and others (training simulation and R&D).The report covers the computational creativity market with respect to 5 major regions, namely North America, Europe, APAC, Middle East and Africa (MEA), and Latin America.

The report would help the market leaders and new entrants in the global computational creativity market in the following ways:


  • The report segments the market into various sub segments, hence it covers the market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and its sub segments. The market numbers are further split across applications and regions.

  • It helps in understanding the overall growth of the market. It also provides information about key market drivers, restraints, challenges, and opportunities.

  • It helps stakeholders in understanding their competitors better and gaining more insights to strengthen their positions in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.

Computational Creativity Market by Component (Solutions and Services), Technology, Application (Marketing & Web Designing, Product Designing, Music Composition, Photography & Videography, Automated Story Generation), and Region - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Regions Covered
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.1.2.2 Key Industry Insights
2.1.2.3 Market Breakup and Data Triangulation
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Assumptions for the Study
2.4 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Computational Creativity Market
4.2 Market Top 3 Applications
4.3 Market Top 3 Applications and Regions
4.4 Market By Region

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Automation of Creative Tasks is Driving the Adoption of Computational Creativity Solutions
5.2.1.2 Adoption of Computational Creativity Solutions Would Improve the Creative Process
5.2.2 Restraints
5.2.2.1 Slow Digitalization Rate is Affecting the Adoption of AI Technology in the Emerging Economies
5.2.2.2 Increasing Market Competition
5.2.3 Opportunities
5.2.3.1 Increasing Adoption of Computational Creativity Solutions in Modern Applications
5.2.3.2 Increasing Investments and Funding in Computational Creativity Startups
5.2.4 Challenges
5.2.4.1 Implication of Copyright Law is Posing A Challenge
5.3 Use Cases
5.3.1 Introduction
5.3.1.1 Use Case: Scenario 1
5.3.1.2 Use Case: Scenario 2
5.3.1.3 Use Case: Scenario 3
5.3.1.4 Use Case: Scenario 4
5.3.1.5 Use Case: Scenario 5
5.4 Regulatory Implications and Associations
5.4.1 Introduction
5.4.2 General Data Protection Regulation
5.4.3 International Organization for Standardization
5.4.4 Association for Computer Aided Design in Architecture
5.4.5 International News Media Association
5.4.6 World Intellectual Property Organization
5.5 Process of Computational Creativity

6 Computational Creativity Market, By Technology
6.1 Introduction
6.2 Natural Language Processing
6.2.1 The Adoption of Nlp to Increase for Translation Purposes
6.3 Machine Learning and Deep Learning
6.3.1 Companies to Adopt AI Technology to Enhance Their Applications
6.4 Computer Vision
6.4.1 Need to Improve Creative Process

7 Computational Creativity Market, By Component
7.1 Introduction
7.2 Solutions
7.2.1 Software Tools
7.2.1.1 Ease Offered By Software Tools to Integrate Computational Creativity Into the Existing Infrastructures
7.2.2 Platforms
7.2.2.1 Platforms to Provide A Complete Foundation to Create Various Computational Creativity Applications
7.3 Services
7.3.1 Professional Services
7.3.1.1 The Technicalities to Increase in Implementing Computational Creativity Solutions
7.3.2 Managed Services
7.3.2.1 The Need to Focus Both on Core Business Operations and Streamlining Business Processes

8 Computational Creativity Market, By Application
8.1 Introduction
8.2 Marketing and Web Designing
8.2.1 Quick Development of Creative Websites and Cost-Effectiveness Benefits to Increase the Use of Marketing and Web Designing Application
8.3 Product Designing
8.3.1 Software Designed Using the Computational Creativity Approach to Produce A Wide Range of Complex Design Alternatives in Minimal Time
8.4 Music Composition
8.4.1 Music Composition Platforms to Offer an Effective Way to Build Personalized Music Content
8.5 Photography and Videography
8.5.1 Various Processes to Be Automated for Photo and Video Editing
8.6 High-End Video Gaming Development
8.6.1 The Need to Enhance Game Designs, Development Processes, and Functionalities in 2d and 3d Games
8.7 Automated Story Generation
8.7.1 Growing Need to Convert Data Into Meaningful Insights
8.8 Others

9 Computational Creativity Market, By Region
9.1 Introduction
9.2 North America
9.2.1 United States
9.2.1.1 Number of Opportunities to Be Created to Build Various Creative Applications
9.2.2 Canada
9.2.2.1 Canada to Witness an Increase in Investments and Research Activities
9.3 Europe
9.3.1 United Kingdom
9.3.1.1 Growing Investments to Offer More Opportunities to Deploy Computational Creativity Solutions
9.3.2 Germany
9.3.2.1 Number of Applications to Increase for Automating Creatives, Starting From Story Generation to Visual and Artistic Designs
9.3.3 France
9.3.3.1 Computational Creativity to Gain Popularity in France
9.3.4 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.1.1 Number of Advertising Strategies to Increase and Offer Opportunities to Deploy Creativity Solutions
9.4.2 Japan
9.4.2.1 Adoption of Advanced Digital Technologies to Increase
9.4.3 India
9.4.3.1 Adoption of Creative Tools to Increase and Enhance the Innovative Art and Designing Process
9.4.4 Rest of Asia Pacific
9.5 Middle East and Africa
9.5.1 United Arab Emirates
9.5.1.1 More Awareness to Be Created on Utilizing Computational Creativity Techniques
9.5.2 South Africa
9.5.2.1 Number of Digital Initiatives and Use of Advanced Digital Technologies to Increase
9.5.3 Rest of Middle East and Africa
9.6 Latin America
9.6.1 Brazil
9.6.1.1 Rising Focus to Produce Creative Content in the Coming Years
9.6.2 Mexico
9.6.2.1 The Country to Witness Growing Steps Toward the Revolution of Various Technologies
9.6.3 Rest of Latin America

10 Competitive Landscape
10.1 Overview
10.2 Ranking of Key Players, 2018
10.3 Competitive Scenario
10.3.1 New Product/Service Launches and Product/Service Enhancements
10.3.2 Agreements and Partnerships
10.3.3 Acquisitions
10.3.4 Expansions

11 Company Profiles
11.1 IBM
11.1.1 Business Overview
11.1.2 Products Offered and Projects Undertaken
11.1.3 Recent Developments
11.1.4 SWOT Analysis
11.1.5 MnM View
11.2 Google
11.2.1 Business Overview
11.2.2 Solutions Offered and Projects Undertaken
11.2.3 Recent Developments
11.2.4 SWOT Analysis
11.2.5 MnM View
11.3 Microsoft
11.3.1 Business Overview
11.3.2 Solutions Offered and Projects Undertaken
11.3.3 Recent Developments
11.3.4 SWOT Analysis
11.3.5 MnM View
11.4 Adobe
11.4.1 Business Overview
11.4.2 Products and Services Offered
11.4.3 Recent Developments
11.4.4 SWOT Analysis
11.4.5 MnM View
11.5 AWS
11.5.1 Business Overview
11.5.2 Services Offered
11.5.3 Recent Developments
11.5.4 SWOT Analysis
11.5.5 MnM View
11.6 Autodesk
11.6.1 Business Overview
11.6.2 Solutions Offered
11.6.3 Recent Developments
11.6.4 MnM View
11.7 Jukedeck
11.7.1 Business Overview
11.7.2 Products Offered
11.7.3 Recent Developments
11.8 Humtap
11.8.1 Business Overview
11.8.2 Platforms Offered
11.8.3 Recent Developments
11.9 Amper Music
11.9.1 Business Overview
11.9.2 Solutions Offered
11.9.3 Recent Developments
11.10 Scriptbook
11.10.1 Business Overview
11.10.2 Solutions Offered
11.10.3 Recent Developments
11.11 B12
11.11.1 Business Overview
11.11.2 Products Offered
11.11.3 Recent Developments
11.12 The Grid
11.12.1 Business Overview
11.12.2 Products Offered
11.12.3 Recent Developments
11.13 Canva
11.13.1 Business Overview
11.13.2 Products Offered
11.13.3 Recent Developments
11.14 Hello Games
11.14.1 Business Overview
11.14.2 Products Offered
11.14.3 Recent Developments
11.15 Lumen5
11.15.1 Business Overview
11.15.2 Products Offered
11.15.3 Recent Developments
11.16 Skylum
11.16.1 Business Overview
11.16.2 Products Offered
11.16.3 Recent Developments
11.17 Logojoy
11.17.1 Business Overview
11.17.2 Products Offered
11.17.3 Recent Developments
11.18 Runway
11.18.1 Business Overview
11.18.2 Products Offered
11.18.3 Recent Developments
11.19 Aiva
11.19.1 Business Overview
11.19.2 Products Offered
11.19.3 Recent Developments
11.20 Prisma Labs
11.20.1 Business Overview
11.20.2 Products Offered
11.20.3 Recent Developments
11.21 Object AI
11.21.1 Business Overview
11.21.2 Solutions Offered
11.22 Firedrop
11.22.1 Business Overview
11.22.2 Solutions Offered
11.23 Obvious
11.23.1 Business Overview
11.23.2 Projects Undertaken
11.24 Automated Creative
11.24.1 Business Overview
11.24.2 Products Offered
11.25 Cyanapse
11.25.1 Business Overview
11.25.2 Products Offered

12 Appendix
12.1 Industry Experts
12.2 Discussion Guide
12.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.4 Available Customizations
12.5 Related Reports
12.6 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Global Market Size and Growth Rate, 2016–2023
Table 3 Computational Creativity Market Size, By Technology, 2016–2023 (USD Million)
Table 4 Natural Language Processing: Market Size By Region, 2016–2023 (USD Million)
Table 5 Machine Learning and Deep Learning: Market Size By Region, 2016–2023 (USD Million)
Table 6 Computer Vision: Market Size By Region, 2016–2023 (USD Million)
Table 7 Computational Creativity Market Size, By Component, 2016–2023 (USD Million)
Table 8 Solutions: Market Size By Region, 2016–2023 (USD Million)
Table 9 Software Tools Market Size, By Region, 2016–2023 (USD Million)
Table 10 Platforms Market Size, By Region, 2016–2023 (USD Million)
Table 11 Services: Market Size By Region, 2016–2023 (USD Million)
Table 12 Professional Services Market Size, By Region, 2016–2023 (USD Million)
Table 13 Managed Services Market Size, By Region, 2016–2023 (USD Million)
Table 14 Computational Creativity Market Size, By Application, 2016–2023 (USD Million)
Table 15 Marketing and Web Designing: Market Size By Region 2016–2023 (USD Million)
Table 16 Product Designing: Market Size By Region 2016–2023 (USD Million)
Table 17 Music Composition: Market Size By Region 2016–2023 (USD Million)
Table 18 Photography and Videography: Market Size By Region 2016–2023 (USD Million)
Table 19 High-End Video Gaming Development: Market Size By Region 2016–2023 (USD Million)
Table 20 Automated Story Generation: Market Size By Region 2016–2023 (USD Million)
Table 21 Others: Market Size By Region 2016–2023 (USD Million)
Table 22 Computational Creativity Market Size, By Region, 2016–2023 (USD Million)
Table 23 North America: Market Size By Component, 2016–2023 (USD Million)
Table 24 North America: Market Size By Solution, 2016–2023 (USD Million)
Table 25 North America: Market Size By Service, 2016–2023 (USD Million)
Table 26 North America: Market Size By Technology, 2016–2023 (USD Million)
Table 27 North America: Market Size By Application, 2016–2023 (USD Million)
Table 28 North America: Market Size By Country, 2016–2023 (USD Million)
Table 29 Europe: Computational Creativity Market Size, By Component, 2016–2023 (USD Million)
Table 30 Europe: Market Size By Solution, 2016–2023 (USD Million)
Table 31 Europe: Market Size By Service, 2016–2023 (USD Million)
Table 32 Europe: Market Size By Technology, 2016–2023 (USD Million)
Table 33 Europe: Market Size By Application, 2016–2023 (USD Million)
Table 34 Europe: Market Size By Country, 2016–2023 (USD Million)
Table 35 Asia Pacific: Computational Creativity Market Size, By Component, 2016–2023 (USD Million)
Table 36 Asia Pacific: Market Size By Solution, 2016–2023 (USD Million)
Table 37 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
Table 38 Asia Pacific: Market Size By Technology, 2016–2023 (USD Million)
Table 39 Asia Pacific: Market Size By Application, 2016–2023 (USD Million)
Table 40 Asia Pacific: Market Size By Country, 2016–2023 (USD Million)
Table 41 Middle East and Africa: Computational Creativity Market Size, By Component, 2016–2023 (USD Million)
Table 42 Middle East and Africa: Market Size By Solution, 2016–2023 (USD Million)
Table 43 Middle East and Africa: Market Size By Service, 2016–2023 (USD Million)
Table 44 Middle East and Africa: Market Size By Technology, 2016–2023 (USD Million)
Table 45 Middle East and Africa: Market Size By Application, 2016–2023 (USD Million)
Table 46 Middle East and Africa: Market Size By Country, 2016–2023 (USD Million)
Table 47 Latin America: Computational Creativity Market Size, By Component, 2016–2023 (USD Million)
Table 48 Latin America: Market Size By Solution, 2016–2023 (USD Million)
Table 49 Latin America: Market Size By Service, 2016–2023 (USD Million)
Table 50 Latin America: Market Size By Technology, 2016–2023 (USD Million)
Table 51 Latin America: Market Size By Application, 2016–2023 (USD Million)
Table 52 Latin America: Market Size By Country, 2016–2023 (USD Million)
Table 53 New Product/Service Launches and Product/Service Enhancements, 2015–2018
Table 54 Agreements and Partnerships, 2016–2018
Table 55 Acquisitions, 2015–2018
Table 56 Expansions, 2016–2018

List of Figures

Figure 1 Global Computational Creativity Market: Research Design
Figure 2 Market Bottom-Up Approach
Figure 3 Market Top-Down Approach
Figure 4 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 5 Computational Creativity Market Snapshot, By Component, 2018
Figure 6 Market Snapshot By Solution, 2018
Figure 7 Market Snapshot By Service, 2018
Figure 8 Market Snapshot By Technology, 2018
Figure 9 Market Snapshot By Application, 2018
Figure 10 Market Snapshot By Region
Figure 11 Increasing Demand for Automating Creative Tasks to Drive the Adoption of the Computational Creativity Market
Figure 12 Product Designing Application to Grow at the Highest CAGR During the Forecast Period
Figure 13 Marketing and Web Designing Application and North America to Have the Highest Market Shares in the Computational Creativity Market in 2018
Figure 14 North America to Register the Highest Market Share in 2018
Figure 15 Computational Creativity Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 Computational Creativity Process
Figure 17 Computer Vision Segment to Witness the Highest CAGR During the Forecast Period
Figure 18 Solutions Segment to Grow at A Higher CAGR During the Forecast Period
Figure 19 Platforms Segment to Grow at A Higher CAGR During the Forecast Period
Figure 20 Managed Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 21 Product Designing Application to Exhibit the Highest CAGR During the Forecast Period
Figure 22 Asia Pacific to Register the Highest CAGR During the Forecast Period
Figure 23 Japan to Register the Highest CAGR During the Forecast Period
Figure 24 North America to Account for the Largest Market Size in 2018
Figure 25 North America: Market Snapshot
Figure 26 North America: Computational Creativity Market, By Application
Figure 27 Product Designing Application to Grow at the Highest CAGR During Forecast Period
Figure 28 Asia Pacific: Market Snapshot
Figure 29 Product Designing Application to Grow at the Highest CAGR During Forecast Period
Figure 30 Product Designing Application to Grow at the Highest CAGR During Forecast Period
Figure 31 Product Designing Application to Grow at the Highest CAGR During Forecast Period
Figure 32 Key Developments By Leading Players in the Computational Creativity Market During 2015–2018
Figure 33 IBM, Led the Computational Creativity Market in 2018
Figure 34 IBM: Company Snapshot
Figure 35 SWOT Analysis: IBM
Figure 36 Google: Company Snapshot
Figure 37 SWOT Analysis: Google
Figure 38 Microsoft: Company Snapshot
Figure 39 SWOT Analysis: Microsoft
Figure 40 Adobe: Company Snapshot
Figure 41 SWOT Analysis: Adobe
Figure 42 AWS: Company Snapshot
Figure 43 SWOT Analysis: AWS
Figure 44 Autodesk: Company Snapshot

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