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This report studies the Advertising Technology (Ad Tech) market, covering market size for segment by type (On-premises, Cloud-based, etc.), by application (SMEs, Large Enterprises, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Google, Facebook, Oracle, Criteo, Mobvista, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Advertising Technology (Ad Tech) from 2017-2022, and provides extensive market forecasts from 2023-2031 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Advertising Technology (Ad Tech) market.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Advertising Technology (Ad Tech) including:
- Oracle
- Criteo
- Mobvista
- iClick Interactive
- Magnite
- Verizon
- MediaMath
- Amazon (AWS)
- Adobe
- Brightcove
- The Trade Desk
- Salesforce
- Tremor International
- Telaria
- Amobee
- AdRoll
- AT&T (WarnerMedia)
- Choozle
Market split by Type:
- On-premises
- Cloud-based
Market split by Application:
- SMEs
- Large Enterprises
Market split by Sales Channel:
- Direct Channel
- Distribution Channel
Market segment by Region/Country including:
- North America (United States and Canada)
- Europe (Germany, UK, France, Italy, Spain, and Russia, etc.)
- Asia-Pacific (China, Japan, Korea, India, Australia, and Southeast Asia, etc.)
- South America (Brazil, Mexico, and Argentina, etc.)
- Middle East & Africa (Turkey, South Africa, UAE, and Saudi Arabia, etc.)
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