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Global In-Game Advertising Market Size, Status and Forecast 2019-2025

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Date: 09-Jul-2019
No. of pages: 93
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In-game advertising (IGA) refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product. ... Due to the custom programming required, dynamic advertising is usually presented in the background; static advertisements can appear as either.

Increasing demand for social and mobile gaming is expected to drive the global in-game advertising market. In-game advertising allows advertisements to be integrated into desktop and mobile games through commercials, cut-scenes, billboards, and background displays. Additionally, these advertisements are non-interrupting and facilitate seamless experience to players. In-game advertisements are anticipated to cause greater audio-visual impact causing favorable and long-lasting product impressions on viewers.

Various benefits such as reduced advertising expenses, increased reach and return on investments, rapid integration, and easy configuration of advertisements in social gaming are anticipated to drive the in-game advertising market. Further, implementation of various payment schemes for gaming reduces frauds, which may propel market demand over the forecast period. Increasing availability of free mobile games utilizing in-game advertising to generate revenues is anticipated to propel market growth. This service may also generate added revenues for game developers, which is further expected to fuel market growth. In-game advertisements integrated in mobile games also enable location and tracking features, which may be utilized to provide location specific advertisements to consumers resulting in greater consumer impact.

In 2018, the global In-Game Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global In-Game Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the In-Game Advertising development in United States, Europe and China.

The key players covered in this study

- Motive Interative

- RapidFire

- Double Fusion

- Engage Advertising

- Giftgaming

- Electronic Arts

- Google Adscape Media

- Media Spike

- Playwire Media

Market segment by Type, the product can be split into

- Dynamic In-Game Advertising (aka DIGA)

- Static In-Game Advertising

- Advergames

Market segment by Application, split into

- Mobile phone

- PC

- Others

Market segment by Regions/Countries, this report covers

- United States

- Europe

- China

- Japan

- Southeast Asia

- India

- Central & South America

The study objectives of this report are:

- To analyze global In-Game Advertising status, future forecast, growth opportunity, key market and key players.

- To present the In-Game Advertising development in United States, Europe and China.

- To strategically profile the key players and comprehensively analyze their development plan and strategies.

- To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of In-Game Advertising are as follows:

- History Year: 2014-2018

- Base Year: 2018

- Estimated Year: 2019

- Forecast Year 2019 to 2025

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Global In-Game Advertising Market Size, Status and Forecast 2019-2025

Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global In-Game Advertising Market Size Growth Rate by Type (2014-2025)
1.4.2 Dynamic In-Game Advertising (aka DIGA)
1.4.3 Static In-Game Advertising
1.4.4 Advergames
1.5 Market by Application
1.5.1 Global In-Game Advertising Market Share by Application (2014-2025)
1.5.2 Mobile phone
1.5.3 PC
1.5.4 Others
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 In-Game Advertising Market Size
2.2 In-Game Advertising Growth Trends by Regions
2.2.1 In-Game Advertising Market Size by Regions (2014-2025)
2.2.2 In-Game Advertising Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 In-Game Advertising Market Size by Manufacturers
3.1.1 Global In-Game Advertising Revenue by Manufacturers (2014-2019)
3.1.2 Global In-Game Advertising Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global In-Game Advertising Market Concentration Ratio (CR5 and HHI)
3.2 In-Game Advertising Key Players Head office and Area Served
3.3 Key Players In-Game Advertising Product/Solution/Service
3.4 Date of Enter into In-Game Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global In-Game Advertising Market Size by Type (2014-2019)
4.2 Global In-Game Advertising Market Size by Application (2014-2019)
5 United States
5.1 United States In-Game Advertising Market Size (2014-2019)
5.2 In-Game Advertising Key Players in United States
5.3 United States In-Game Advertising Market Size by Type
5.4 United States In-Game Advertising Market Size by Application
6 Europe
6.1 Europe In-Game Advertising Market Size (2014-2019)
6.2 In-Game Advertising Key Players in Europe
6.3 Europe In-Game Advertising Market Size by Type
6.4 Europe In-Game Advertising Market Size by Application
7 China
7.1 China In-Game Advertising Market Size (2014-2019)
7.2 In-Game Advertising Key Players in China
7.3 China In-Game Advertising Market Size by Type
7.4 China In-Game Advertising Market Size by Application
8 Japan
8.1 Japan In-Game Advertising Market Size (2014-2019)
8.2 In-Game Advertising Key Players in Japan
8.3 Japan In-Game Advertising Market Size by Type
8.4 Japan In-Game Advertising Market Size by Application
9 Southeast Asia
9.1 Southeast Asia In-Game Advertising Market Size (2014-2019)
9.2 In-Game Advertising Key Players in Southeast Asia
9.3 Southeast Asia In-Game Advertising Market Size by Type
9.4 Southeast Asia In-Game Advertising Market Size by Application
10 India
10.1 India In-Game Advertising Market Size (2014-2019)
10.2 In-Game Advertising Key Players in India
10.3 India In-Game Advertising Market Size by Type
10.4 India In-Game Advertising Market Size by Application
11 Central & South America
11.1 Central & South America In-Game Advertising Market Size (2014-2019)
11.2 In-Game Advertising Key Players in Central & South America
11.3 Central & South America In-Game Advertising Market Size by Type
11.4 Central & South America In-Game Advertising Market Size by Application
12 International Players Profiles
12.1 Motive Interative
12.1.1 Motive Interative Company Details
12.1.2 Company Description and Business Overview
12.1.3 In-Game Advertising Introduction
12.1.4 Motive Interative Revenue in In-Game Advertising Business (2014-2019)
12.1.5 Motive Interative Recent Development
12.2 RapidFire
12.2.1 RapidFire Company Details
12.2.2 Company Description and Business Overview
12.2.3 In-Game Advertising Introduction
12.2.4 RapidFire Revenue in In-Game Advertising Business (2014-2019)
12.2.5 RapidFire Recent Development
12.3 Double Fusion
12.3.1 Double Fusion Company Details
12.3.2 Company Description and Business Overview
12.3.3 In-Game Advertising Introduction
12.3.4 Double Fusion Revenue in In-Game Advertising Business (2014-2019)
12.3.5 Double Fusion Recent Development
12.4 Engage Advertising
12.4.1 Engage Advertising Company Details
12.4.2 Company Description and Business Overview
12.4.3 In-Game Advertising Introduction
12.4.4 Engage Advertising Revenue in In-Game Advertising Business (2014-2019)
12.4.5 Engage Advertising Recent Development
12.5 Giftgaming
12.5.1 Giftgaming Company Details
12.5.2 Company Description and Business Overview
12.5.3 In-Game Advertising Introduction
12.5.4 Giftgaming Revenue in In-Game Advertising Business (2014-2019)
12.5.5 Giftgaming Recent Development
12.6 Electronic Arts
12.6.1 Electronic Arts Company Details
12.6.2 Company Description and Business Overview
12.6.3 In-Game Advertising Introduction
12.6.4 Electronic Arts Revenue in In-Game Advertising Business (2014-2019)
12.6.5 Electronic Arts Recent Development
12.7 Google Adscape Media
12.7.1 Google Adscape Media Company Details
12.7.2 Company Description and Business Overview
12.7.3 In-Game Advertising Introduction
12.7.4 Google Adscape Media Revenue in In-Game Advertising Business (2014-2019)
12.7.5 Google Adscape Media Recent Development
12.8 Media Spike
12.8.1 Media Spike Company Details
12.8.2 Company Description and Business Overview
12.8.3 In-Game Advertising Introduction
12.8.4 Media Spike Revenue in In-Game Advertising Business (2014-2019)
12.8.5 Media Spike Recent Development
12.9 Playwire Media
12.9.1 Playwire Media Company Details
12.9.2 Company Description and Business Overview
12.9.3 In-Game Advertising Introduction
12.9.4 Playwire Media Revenue in In-Game Advertising Business (2014-2019)
12.9.5 Playwire Media Recent Development
13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
List of Tables and Figures
Table In-Game Advertising Key Market Segments
Table Key Players In-Game Advertising Covered
Table Global In-Game Advertising Market Size Growth Rate by Type 2014-2025 (Million US$)
Figure Global In-Game Advertising Market Size Market Share by Type 2014-2025
Figure Dynamic In-Game Advertising (aka DIGA) Figures
Table Key Players of Dynamic In-Game Advertising (aka DIGA)
Figure Static In-Game Advertising Figures
Table Key Players of Static In-Game Advertising
Figure Advergames Figures
Table Key Players of Advergames
Table Global In-Game Advertising Market Size Growth by Application 2014-2025 (Million US$)
Figure Mobile phone Case Studies
Figure PC Case Studies
Figure Others Case Studies
Figure In-Game Advertising Report Years Considered
Table Global In-Game Advertising Market Size 2014-2025 (Million US$)
Figure Global In-Game Advertising Market Size and Growth Rate 2014-2025 (Million US$)
Table Global In-Game Advertising Market Size by Regions 2014-2025 (Million US$)
Table Global In-Game Advertising Market Size by Regions 2014-2019 (Million US$)
Table Global In-Game Advertising Market Share by Regions 2014-2019
Figure Global In-Game Advertising Market Share by Regions 2014-2019
Figure Global In-Game Advertising Market Share by Regions 2019
Table Market Top Trends
Table Global In-Game Advertising Revenue by Manufacturers (2014-2019) (Million US$)
Table Global In-Game Advertising Market Share by Manufacturers (2014-2019)
Figure Global In-Game Advertising Market Share by Manufacturers in 2018
Table Global In-Game Advertising Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players In-Game Advertising Product/Solution/Service
Table Date of Enter into In-Game Advertising Market
Table Mergers & Acquisitions, Expansion Plans
Table Global In-Game Advertising Market Size by Type (2014-2019) (Million US$)
Table Global In-Game Advertising Market Size Share by Type (2014-2019)
Figure Global In-Game Advertising Market Size Market Share by Type (2014-2019)
Table Global In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table Global In-Game Advertising Market Size Share by Application (2014-2019)
Figure Global In-Game Advertising Market Size Market Share by Application (2014-2019)
Figure Global In-Game Advertising Revenue Market Share by Application in 2018
Figure United States In-Game Advertising Market Size 2014-2019 (Million US$)
Table United States Key Players In-Game Advertising Revenue (2018-2019) (Million US$)
Table United States Key Players In-Game Advertising Market Share (2018-2019)
Table United States In-Game Advertising Market Size by Type (2014-2019) (Million US$)
Table United States In-Game Advertising Market Share by Type (2014-2019)
Table United States In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table United States In-Game Advertising Market Share by Application (2014-2019)
Figure Europe In-Game Advertising Market Size 2014-2019 (Million US$)
Table Europe Key Players In-Game Advertising Revenue (2018-2019) (Million US$)
Table Europe Key Players In-Game Advertising Market Share (2018-2019)
Table Europe In-Game Advertising Market Size by Type (2014-2019) (Million US$)
Table Europe In-Game Advertising Market Share by Type (2014-2019)
Table Europe In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table Europe In-Game Advertising Market Share by Application (2014-2019)
Figure China In-Game Advertising Market Size 2014-2019 (Million US$)
Table China Key Players In-Game Advertising Revenue (2018-2019) (Million US$)
Table China Key Players In-Game Advertising Market Share (2018-2019)
Table China In-Game Advertising Market Size by Type (2014-20189) (Million US$)
Table China In-Game Advertising Market Share by Type (2014-2019)
Table China In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table China In-Game Advertising Market Share by Application (2014-2019)
Figure Japan In-Game Advertising Market Size 2014-2019 (Million US$)
Table Japan Key Players In-Game Advertising Revenue (2018-2019) (Million US$)
Table Japan Key Players In-Game Advertising Market Share (2018-2019)
Table Japan In-Game Advertising Market Size by Type (2014-2019) (Million US$)
Table Japan In-Game Advertising Market Share by Type (2014-2019)
Table Japan In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table Japan In-Game Advertising Market Share by Application (2014-2019)
Figure Southeast Asia In-Game Advertising Market Size 2014-2019 (Million US$)
Table Southeast Asia Key Players In-Game Advertising Revenue (2018-2019) (Million US$)
Table Southeast Asia Key Players In-Game Advertising Market Share (2018-2019)
Table Southeast Asia In-Game Advertising Market Size by Type (2014-2019) (Million US$)
Table Southeast Asia In-Game Advertising Market Share by Type (2014-2019)
Table Southeast Asia In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table Southeast Asia In-Game Advertising Market Share by Application (2014-2019)
Figure India In-Game Advertising Market Size 2014-2019 (Million US$)
Table India Key Players In-Game Advertising Revenue (2018-2019) (Million US$)
Table India Key Players In-Game Advertising Market Share (2018-2019)
Table India In-Game Advertising Market Size by Type (2014-2019) (Million US$)
Table India In-Game Advertising Market Share by Type (2014-2019)
Table India In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table India In-Game Advertising Market Share by Application (2014-2019)
Figure Central & South America In-Game Advertising Market Size 2014-2019 (Million US$)
Table Central & South America Key Players In-Game Advertising Revenue (2018-2019) (Million US$)
Table Central & South America Key Players In-Game Advertising Market Share (2018-2019)
Table Central & South America In-Game Advertising Market Size by Type (2014-2019) (Million US$)
Table Central & South America In-Game Advertising Market Share by Type (2014-2019)
Table Central & South America In-Game Advertising Market Size by Application (2014-2019) (Million US$)
Table Central & South America In-Game Advertising Market Share by Application (2014-2019)
Table Motive Interative Company Details
Table Motive Interative Revenue in In-Game Advertising Business (2014-2019) (Million US$)
Figure Motive Interative Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Motive Interative Recent Development
Table RapidFire Company Details
Table RapidFire Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure RapidFire Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table RapidFire Recent Development
Table Double Fusion Company Details
Table Double Fusion Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure Double Fusion Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Double Fusion Recent Development
Table Engage Advertising Company Details
Table Engage Advertising Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure Engage Advertising Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Engage Advertising Recent Development
Table Giftgaming Company Details
Table Giftgaming Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure Giftgaming Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Giftgaming Recent Development
Table Electronic Arts Company Details
Table Electronic Arts Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure Electronic Arts Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Electronic Arts Recent Development
Table Google Adscape Media Company Details
Table Google Adscape Media Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure Google Adscape Media Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Google Adscape Media Recent Development
Table Media Spike Company Details
Table Media Spike Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure Media Spike Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Media Spike Recent Development
Table Playwire Media Company Details
Table Playwire Media Revenue in In-Game Advertising Business (2014-2019)(Million US$)
Figure Playwire Media Revenue Growth Rate in In-Game Advertising Business (2014-2019)
Table Playwire Media Recent Development
Table Global In-Game Advertising Market Size by Regions (Million US$) 2019-2025
Figure Global In-Game Advertising Market Size Share by Regions (2019-2025)
Figure Global In-Game Advertising Market Size Share by Regions in 2025
Figure United States In-Game Advertising Market Size Forecast (2019-2025)(Million USD)
Figure Europe In-Game Advertising Market Size Forecast (2019-2025)(Million USD)
Figure China In-Game Advertising Market Size Forecast (2019-2025)(Million USD)
Figure Japan In-Game Advertising Market Size Forecast (2019-2025)(Million USD)
Figure Southeast Asia In-Game Advertising Market Size Forecast (2019-2025)(Million USD)
Figure India In-Game Advertising Market Size Forecast (2019-2025)(Million USD)
Figure Central & South America In-Game Advertising Market Size Forecast (2019-2025)(Million USD)
Table Global In-Game Advertising Market Size by Product (2019-2025) (Million US$)
Figure Global In-Game Advertising Market Size by Product (2019-2025)
Figure Global In-Game Advertising Market Size by Product in 2025
Table Global In-Game Advertising Market Size by Application (2019-2025) (Million US$)
Figure Global In-Game Advertising Market Size by Application (2019-2025)
Figure Global In-Game Advertising Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources
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