Customer Experience Management Market by Touch Points (Company Website, Ranch/Store, Web, and Call Center), by Regions (North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America), by Vertical (IT Communication Service Providers, BFSI, and Others) - Global Forecast to 2020

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Date: 07-Dec-2015
No. of pages: 163
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Today, customers are becoming increasingly influential with regards to an organization’s strategic initiatives. Therefore, every business organization is focusing on increasing its customer base by providing solutions on multiple channels where customers can interact and their behavior can be ascertained. IT communication service providers, telecommunication service providers; banking, financial services and insurance; and consumer goods and retail markets provide huge opportunities for global customer experience management.

Currently, mobile and social media are gaining popularity in every aspect of human lives. The customers are surrounded with large number of choices, which ultimately affects brand loyalty. Therefore, companies are focusing on fulfilling customers demand by providing products and services that can be personalized to their specific needs and delivered through their chosen channels. Companies are using various analytical tools such as big data analytics, predictive analytics, social media analytics, speech analytics, and various others to manage the emotional component of customer’s experience and increase their customer base. The way organizations engage with their customers has become a key factor in defining their success.

The global customer experience management market covers various touch points, such as company websites, branch/store, web, email, mobile, and social media, which are used by organizations to monitor customer behavior and make strategic decisions accordingly. By verticals, the market is segmented into IT communication service providers, telecommunication service providers; banking, financial services and insurance; consumer goods & retail, healthcare, automotive & transportation and, various other industries. On the basis of region, the market is segmented into North America, Asia-Pacific, Europe, Latin America and Middle East and Africa. The report also describes the key market dynamics, such as drivers, restraints, challenges, and opportunities in the global customer experience management market.

The key players in the market are Nokia Networks, SAP SE, Tech Mahindra, Verint Systems, Oracle Corporation, Adobe Systems Inc., IBM, Clarabridge, SAS Institute Inc., SDL, and OpenText, among others. This report provides an in-depth analysis of the strategies, such as new product launches, partnerships, acquisitions, and collaborations adopted by the key players to sustain their growth in the global customer experience management market.

Reasons to Buy the Report:

From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends and value chain analysis), market share analysis of the top players, and company profiles. These insights together comprise and discuss basic views on the competitive landscape, emerging- and high-growth segments of the global customer experience management market, high-growth regions, and initiatives taken by governments of different countries, along with market drivers, restraints, and opportunities.

The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help them in garnering increased market share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market shares.

The report provides insights on the following pointers:


  • Market Penetration: Comprehensive information about the offerings of the top 10 market players

  • Product Development/Innovation: Detailed insights on the upcoming technologies, research and development activities, and new product launches in the market

  • Market Development: Comprehensive information about lucrative emerging markets

  • Market Diversification: Exhaustive information about new products, untapped geographies, and recent developments

  • Competitive Assessment: In-depth assessment of market shares, strategies, products, and manufacturing capabilities of the leading market players

Customer Experience Management Market by Touch Points (Company Website, Ranch/Store, Web, and Call Center), by Regions (North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America), by Vertical (IT Communication Service Providers, BFSI, and Others) - Global Forecast to 2020

Table of Content

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Year
1.4 Currency
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data Taken From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.3 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in CEM Market
4.2 CEM Market – Top Four Verticals
4.3 Global Customer Experience Management Market
4.4 CEM Market Potential
4.5 Customer Experience Management Vertical Market (2020)
4.6 Customer Experience Management Regional Market
4.7 Lifecycle Analysis, By Region, 2015

5 Customer Experience Management Market Overview
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Retaining Customers
5.4.1.2 Competitive Differentiation
5.4.1.3 Global Economic Slowdown
5.4.1.4 Online Experience
5.4.2 Restraints
5.4.2.1 Complexity in Data Synchronization
5.4.2.2 Expectations are Subjective
5.4.3 Challenges
5.4.3.1 Big Data
5.4.3.2 Choosing the Right Technology
5.4.4 Opportunities
5.4.4.1 Major Focus on Virtual Side
5.4.4.2 Integral Part of Digital Market
5.4.5 Burning Issue
5.4.5.1 Inconsistent Customer Experience Across Customer Journey
5.4.5.2 Create Customer-First Culture

6 Industry Trends
6.1 Introduction
6.2 Customer Experience Management Market, Value Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Threat of New Entrants
6.3.2 Threat of Substitutes
6.3.3 Bargaining Power of Suppliers
6.3.4 Bargaining Power of Buyers
6.3.5 Intensity of Competitive Rivalry

7 Customer Experience Management Analysis, By Touchpoint
7.1 Introduction
7.2 Company Websites
7.3 Branches/Stores
7.4 Web
7.5 Call Centers
7.6 Mobile
7.7 Social Media
7.8 Emails
7.9 Other Touchpoints

8 Customer Experience Management Analysis, By Vertical
8.1 Introduction
8.2 It Communication Service Providers
8.3 Telecommunication Service Providers
8.4 Public Sector and Energy & Utilities
8.5 Banking, Financial Services and Insurance
8.6 Healthcare
8.7 Automotive & Transportation
8.8 Consumer Goods & Retail
8.9 Media & Entertainment
8.10 Travel & Hospitality
8.11 Manufacturing
8.12 Others

9 Customer Experience Management Market, By Region
9.1 Introduction
9.2 North America
9.2.1 Overview
9.3 Europe
9.3.1 Overview
9.4 Asia-Pacific
9.4.1 Overview
9.5 Middle East & Africa
9.5.1 Overview
9.6 Latin America
9.6.1 Overview

10 Competitive Landscape
10.1 Overview
10.2 Competitive Situation and Trends
10.2.1 New Product Launches
10.2.2 Agreements, Partnerships, and Collaborations
10.2.3 Mergers and Acquisitions
10.2.4 Expansions

11 Company Profiles
(Overview, Financials, Products & Services, Strategy, and Developments)*
11.1 Nokia Networks
11.2 Oracle Corporation
11.3 IBM
11.4 Adobe Systems Incorporated
11.5 SAS Institute Inc.
11.6 Verint Systems Inc.
11.7 Qualtrics
11.8 Tech Mahindra
11.9 Avaya
11.10 Opentext
11.11 SAP SE
11.12 Medallia
11.13 Satemetrix
11.14 Clarabridge
11.15 SDL

*Details on Overview, Financials, Product & Services, Strategy, and Developments Might Not Be Captured in Case of Unlisted Companies

12 Appendix
12.1 New Product Launch
12.2 Mergers & Acquisition (M&A)
12.3 Agreement, Partnership, & Collaboration
12.4 Expansion
12.5 Insights of Industry Experts
12.6 Discussion Guide
12.7 Introducing RT: Real Time Market Intelligence
12.8 Available Customizations
12.9 Related Reports

List of Tables

Table 1 Global Customer Experience Management Market Size and Growth Rate, 2014-2020 (USD MN, Y-O-Y %)
Table 2 Competitive Differentiation and Online Experience are the Major Drivers in CEM Market
Table 3 Complexity in Data Synchronization Restrains the Growth of Market
Table 4 Choosing the Right Technology is Considered as One of the Major Challenges
Table 5 Major Focus on Virtual Side Will Act as an Opportunity got Customer Experience Management
Table 6 Inconsistent Customer Experience Across Customer Journey is Considered as One of the Burning Issue got Customer Experience Management Market
Table 7 Market Size, By Touchpoint,  2013–2020 (USD Million)
Table 8 Company Websites Touchpoint: Market Size, By Region, 2013–2020 (USD Million)
Table 9 Branches/Stores Touchpoint: Market Size, By Region, 2013–2020 (USD Million)
Table 10 Web Touchpoint: Market Size, By Region, 2013–2020 (USD Million)
Table 11 Call Centers Touchpoint: Market Size,  By Region, 2013–2020 (USD Million)
Table 12 Mobile Touchpoint: Market Size, By Region, 2013–2020 (USD Million)
Table 13 Social Media Touchpoint: Market Size,  By Region, 2013–2020 (USD Million)
Table 14 Emails Touchpoint: Market Size, By Region, 2013–2020 (USD Million)
Table 15 Others Touchpoint: Market Size,  By Region, 2013–2020 (USD Million)
Table 16 Customer Experience Management Size, By Vertical, 2013–2020 (USD Million)
Table 17 It Communication Service Providers: Market Size, By Region, 2013–2020 (USD Million)
Table 18 Telecommunication Service Providers: Market Size, By Region, 2013–2020 (USD Million)
Table 19 Public Sector and Energy & Utilities: Market Size, By Region, 2013–2020 (USD Million)
Table 20 Banking, Financial Services and Insurance: Market Size, By Region, 2013–2020 (USD Million)
Table 21 Healthcare: Customer Experience Management Market Size, By Region,  2013–2020 (USD Million)
Table 22 Automotive & Transportation: Market Size, By Region, 2013–2020 (USD Million)
Table 23 Consumer Goods & Retail: Market Size,  By Region, 2013–2020 (USD Million)
Table 24 Media & Entertainment: Market Size,  By Region, 2013–2020 (USD Million)
Table 25 Travel & Hospitality: Market Size,  By Region, 2013–2020 (USD Million)
Table 26 Manufacturing: Market Size, By Region, 2013–2020 (USD Million)
Table 27 Others: Market Size, By Region,  2013–2020 (USD Million)
Table 28 Customer Experience Management Market Size, By Region,  2013-2020 (USD Million)
Table 29 North America: Market Size,  By Touchpoint, 2013–2020 (USD Million)
Table 30 North America: Market Size, By Vertical, 2013–2020 (USD Million)
Table 31 North America: Market in It Communication Service Providers, By Touchpoint, 2013–2020 (USD Million)
Table 32 North America: nagement Market in Telecommunication Service Providers, By Touchpoint,  2013–2020 (USD Million)
Table 33 North America: Market in Public Sector and Energy & Utilities, By Touchpoint, 2013–2020 (USD Million)
Table 34 North America: Market in Banking, Financial Services, and Insurance, By Touchpoint, 2013–2020 (USD Million)
Table 35 North America: Market in Healthcare, By Touchpoint, 2013–2020 (USD Million)
Table 36 North America: Market in Automotive & Transportation, By Touchpoint, 2013–2020 (USD Million)
Table 37 North America: Market in Consumer Goods & Retail, By Touchpoint, 2013–2020 (USD Million)
Table 38 North America: Market in Media & Entertainment, By Touchpoint, 2013–2020 (USD Million)
Table 39 North America: Market in Travel & Hospitality, By Touchpoint, 2013–2020 (USD Million)
Table 40 North America: Market in Manufacturing, By Touchpoint, 2013–2020 (USD Million)
Table 41 North America: Market in Others Vertical, By Touchpoint, 2013–2020 (USD Million)
Table 42 Europe: Customer Experience Management Market Size, By Touchpoint,  2013-2020 (USD Million)
Table 43 Europe: Market Size, By Vertical,  2013–2020 (USD Million)
Table 44 Europe: Market in It Communication Service Providers, By Touchpoint, 2013–2020 (USD Million)
Table 45 Europe: Market in Telecommunication Service Providers, By Touchpoint, 2013–2020 (USD Million)
Table 46 Europe: Market in Public Sector and Energy & Utilities, By Touchpoint, 2013–2020 (USD Million)
Table 47 Europe: Market in Banking, Financial Services, and Insurance, By Touchpoint, 2013–2020 (USD Million)
Table 48 Europe: Market in Healthcare,  By Touchpoint, 2013–2020 (USD Million)
Table 49 Europe: Market in Automotive & Transportation, By Touchpoint, 2013–2020 (USD Million)
Table 50 Europe: Customer Experience Management Market in Consumer Goods & Retail, By Touchpoint, 2013–2020 (USD Million)
Table 51 Europe: Market in Media & Entertainment, By Touchpoint, 2013–2020 (USD Million)
Table 52 Europe: Market in Travel & Hospitality,  By Touchpoint, 2013–2020 (USD Million)
Table 53 Europe: Market in Manufacturing,  By Touchpoint, 2013–2020 (USD Million)
Table 54 Europe: Market in Others Vertical,  By Touchpoint, 2013–2020 (USD Million)
Table 55 Asia-Pacific: Market Size, By Touchpoint, 2013–2020 (USD Million)
Table 56 Asia-Pacific: Market Size, By Vertical, 2013–2020 (USD Million)
Table 57 Asia-Pacific: Market in It Communication Service Providers, By Touchpoint, 2013–2020 (USD Million)
Table 58 Asia-Pacific: Market in Telecommunication Service Providers, By Touchpoint, 2013–2020 (USD Million)
Table 59 Asia-Pacific: Market in Public Sector and Energy & Utilities, By Touchpoint, 2013–2020 (USD Million)
Table 60 Asia-Pacific: Market in Banking, Financial Services and Insurance, By Touchpoint, 2013–2020 (USD Million)
Table 61 Asia-Pacific: Market in Healthcare, By Touchpoint, 2013–2020 (USD Million)
Table 62 Asia-Pacific: Market in Automotive & Transportation, By Touchpoint, 2013–2020 (USD Million)
Table 63 Asia-Pacific: Market in Consumer Goods & Retail, By Touchpoint, 2013–2020 (USD Million)
Table 64 Asia-Pacific: Market in Media & Entertainment, By Touchpoint, 2013–2020 (USD Million)
Table 65 Asia-Pacific: Market in Travel & Hospitality, By Touchpoint, 2013–2020 (USD Million)
Table 66 Asia-Pacific: Market in Manufacturing, By Touchpoint, 2013–2020 (USD Million)
Table 67 Asia-Pacific: Market in Others Vertical,  By Touchpoint, 2013–2020 (USD Million)
Table 68 Middle East & Africa: Market Size,  By Touchpoint, 2013–2020 (USD Million)
Table 69 Middle East & Africa: Market Size, By Vertical, 2013–2020 (USD Million)
Table 70 Middle East & Africa: Market in It Communication Service Providers, By Touchpoint, 2013–2020 (USD Million)
Table 71 Middle East & Africa: Market in Telecommunication Service Providers, By Touchpoint,  2013–2020 (USD Million)
Table 72 Middle East & Africa: Market in Public Sector and Energy & Utilities, By Touchpoint, 2013–2020 (USD Million)
Table 73 Middle East & Africa: Market in Banking, Financial Services and Insurance, By Touchpoint, 2013–2020 (USD Million)
Table 74 Middle East & Africa: Market in Healthcare, By Touchpoint, 2013–2020 (USD Million)
Table 75 Middle East & Africa: Market in Automotive & Transportation, By Touchpoint, 2013–2020 (USD Million)
Table 76 Middle East & Africa: Market in Consumer Goods & Retail, By Touchpoint, 2013–2020 (USD Million)
Table 77 Middle East & Africa: Market in Media & Entertainment, By Touchpoint, 2013–2020 (USD Million)
Table 78 Middle East & Africa: Market in Travel & Hospitality, By Touchpoint, 2013–2020 (USD Million)
Table 79 Middle East & Africa: Market in Manufacturing, By Touchpoint, 2013–2020 (USD Million)
Table 80 Middle East & Africa: Market in Others Vertical, By Touchpoint, 2013–2020 (USD Million)
Table 81 Latin America: Customer Experience Management Market Size, By Touchpoint, 2013–2020 (USD Million)
Table 82 Latin America: Market Size, By Vertical, 2013–2020 (USD Million)
Table 83 Latin America: Market in It Communication Service Providers, By Touchpoint, 2013–2020 (USD Million)
Table 84 Latin America: Market in Telecommunication Service Providers, By Touchpoint,  2013–2020 (USD Million)
Table 85 Latin America: Market in Public Sector and Energy & Utilities, By Touchpoint, 2013–2020 (USD Million)
Table 86 Latin America: Market in Banking, Financial Services and Insurance, By Touchpoint, 2013–2020 (USD Million)
Table 87 Latin America: Market in Healthcare,  By Touchpoint, 2013–2020 (USD Million)
Table 88 Latin America: Market in Automotive & Transportation, By Touchpoint, 2013–2020 (USD Million)
Table 89 Latin America: Market in Consumer Goods & Retail, By Touchpoint, 2013–2020 (USD Million)
Table 90 Latin America: Market in Media & Entertainment, By Touchpoint, 2013–2020 (USD Million)
Table 91 Latin America: Market in Travel & Hospitality, By Touchpoint, 2013–2020 (USD Million)
Table 92 Latin America: Market in Manufacturing, By Touchpoint, 2013–2020 (USD Million)
Table 93 Latin America: Customer Experience Management Market in Others Vertical, By Touchpoint, 2013–2020 (USD Million)
Table 94 New Product Launch, 2014–2015
Table 95 Agreements, Partnerships, and Collaborations, 2014–2015
Table 96 Mergers and Acquisitions, 2014–2015
Table 97 Expansions, 2014–2015
Table 98 New Product Launch
Table 99 Mergers & Acquisition
Table 100 Agreement, Partnership & Collaboration
Table 101 Expansion

List of Figures

Figure 1 Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Customer Experience Management Market Size, Touchpoints Snapshot (2015-2020): Mobile Segment is Expected to Have the Highest CAGR in Next Five Years
Figure 6 CEM Market Size, Verticals Snapshot (2015-2020): Travel & Hospitality Segment is Expected to Grow at the Highest CAGR in the Next Five Years
Figure 7 CEM Market Size, Geography Snapshot (2015-2020): Asia-Pacific is Expected to Grow at the Highest CAGR in the Next Five Years
Figure 8 Global Customer Experience Management Market Share, 2015 – North America is Expected to Hold the Largest Market Share in 2015
Figure 9 Increasing Demand Among Organizations got Integrated Customer Experience Management Suite
Figure 10 Telecommunication Service Providers, Banking, Finance and Insurance, It Communication Service Providers, and Consumer Goods & Retail are the Top Four Verticals Gaining the Highest Traction in Terms of Market Size
Figure 11 North America Holds the Maximum Share in the CEM Market (2015)
Figure 12 Asia-Pacific is Expected to Have the Highest Market Growth Potential During the Forecast Period
Figure 13 Telecommunication Service Provider and Banking, Finance and Insurance Verticals Will Continue to Dominate the Customer Experience Management Market During the Forecast Period
Figure 14 Asia-Pacific Market to Grow Faster as Compared to Other Regions
Figure 15 Regional Lifecycle – Middle East & Africa is Expected to Be in the Introduction Phase in 2015
Figure 16 Advancements in Communication Technology are the Major Driving Factors got CEM Market
Figure 17 Customer Experience Management Market Segmentation
Figure 18 Drivers, Restraints, Opportunities, and Challenges got the CEM Market
Figure 19 Value Chain Analysis
Figure 20 Porter’s Five Forces Analysis: the Bargaining Power of Buyers is Moderate to High in the CEM Market
Figure 21 The Call Centers Segment is Expected to Lead the CEM Market By 2020
Figure 22 The Company Websites Segment is Expected to Show Considerable Growth in the Asia-Pacific Region
Figure 23 The Call Centers Segment is Expected to Show Considerable Growth in the North American Region By 2020
Figure 24 The Mobile Segment is Expected to Show Considerable Growth in the Asia-Pacific Region By 2020
Figure 25 The Social Media Segment is Expected to Show Considerable Growth in the Asia-Pacific Region During the Forecast Period
Figure 26 Banking, Financial Services, and Insurance Segment is Expected to Lead the CEM Market By 2020
Figure 27 The It Communication Service Providers Segment is Expected to Show Considerable Growth in the Asia-Pacific Region
Figure 28 The Telecommunication Service Providers Segment is Expected to Show Considerable Growth in the Asia-Pacific Region
Figure 29 The Banking, Financial Services and Insurance Segment is Projected to Exhibit A Considerable Growth Rate in the Asia-Pacific Region
Figure 30 The Consumer Goods & Retail Segment in Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 31 Customer Experience Management Market in the Asia-Pacific Region to Grow at the Highest CAGR Between 2015 and 2020
Figure 32 Geographic Snapshot – Asia-Pacific Region is Emerging as the New Hotspot got the Customer CEM Market
Figure 33 Geographic Snapshot (2015-2020): Asia-Pacific Region is an Attractive Destination got the Overall CEM Market
Figure 34 North America Market Snapshot: Video Surveillance, Public Sector and Energy & Utilities, and It Communication Service Providers are Estimated to Hold Maximum Share in the Market in 2015
Figure 35 Asia-Pacific CEM Market Snapshot: Telecommunication Service Providers and Banking, Financial Services and Insurance Segments are Expected to Contribute the Maximum Share to the CEM Market
Figure 36 Companies Adopted Partnership/Agreement/Collaboration as the Key Growth Strategies Over the Last 2 Years
Figure 37 Market Evaluation Framework
Figure 38 Battle got Market Share: Agreements, Partnerships, and Collaborations Were the Key Strategies
Figure 39 Nokia Networks: Company Snapshot
Figure 40 Nokia Networks: SWOT Analysis
Figure 41 Oracle Corporation: Company Snapshot
Figure 42 Oracle Corporation: SWOT Analysis
Figure 43 IBM : Company Snapshot
Figure 44 IBM: SWOT Analysis
Figure 45 Adobe Systems Incorporated : Company Snapshot
Figure 46 Adobe Systems: SWOT Analysis
Figure 47 SAS Institute Inc.: Company Snapshot
Figure 48 Verint Systems Inc. : Company Snapshot
Figure 49 Tech Mahindra : Company Snapshot
Figure 50 Avaya: Company Snapshot
Figure 51 Avaya: SWOT Analysis
Figure 52 Opentext: Company Snapshot
Figure 53 Opentext: SWOT Analysis
Figure 54 SAP SE: Company Snapshot
Figure 55 SAP SE: SWOT Analysis
Figure 56 Medallia: SWOT Analysis
Figure 57 SDL : Company Snapshot

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