Unified Communications as a Service Market by Component (Telephony, Unified Messaging, Conferencing, and Collaboration Platforms and Applications), Organization Size (SMEs and Large Enterprises), Vertical, and Region - Global Forecast to 2024

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Date: 02-Mar-2020
No. of pages: 137
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“Growing demand for Unifed Communications as a Service (UCaaS) solutions along with the increasing number of SMEs and their demand to streamline the business communications to drive the adoption of UCaaS solutions”

The UCaaS market size is expected to grow from USD 15.8 billion in 2019 to USD 24.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 9.5% during the forecast period. The key factors driving the growth of the UCaaS market include increasing demand for UCaaS from both large enterprises and SMEs, and growing trends toward mobility and Bring Your Own Device (BYOD).

“Based on components, the telephony segment to hold the largest market size during the forecast period”

Telephony includes cloud PBX and Cloud VoIP technologies, which use soft phones to communicate. However, collaboration platforms and applications is growing at the highest CAGR and will have high potential during forecast period.

“Based on verticals, the telecom and IT segment to hold the highest market share in 2019 during the forecast period”

Increasing budget constraints, cost-effective infrastructure solutions are becoming essential in the telecom and IT industry. Thus, this industry focuses on lowering IT budgets, especially SMEs, by leveraging cloud-based Unified Communications (UC) solutions. UCaaS solutions are increasingly gaining traction in this sector globally; this can be attributed to their high adoption of BYOD and enterprise mobility trends.

“Based on regions, APAC to grow at the highest CAGR during the forecast period”

The high growth of the market in APACis attributed to a large number of SMEs in the region and the increasing adoption of UCaaS solutions. IT service providers are increasingly adopting UC due to the significant benefits of increasing enterprise productivity. Moreover, rising cloud adoption initiatives are propelling the demand for UCaaS solutions across the region.

Furthermore, in-depth interviews were conducted with the Chief Executive Officers (CEOs), Chief Marketing Officers (CMO), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the UCaaS market.


  • By Company – Tier 1–48%, Tier 2–37%, and Tier 3–15%

  • By Designation – C-Level–26%, Director Level–40%,and Others–34%

  • By Region – North America–42%, Europe–31%, and APAC–16%, RoW – 11%


The UCaaS market comprises major providers, such as Ring Central (US), 8x8 (US), LogMeIn (US), Mitel (US), Cisco (US), Vonage (US), Fuze, Inc. (US), Microsoft (US), Google (US), Verizon (US), BT (UK), Orange S.A. (France), DialPad (US), StarBlue (Ireland), Windstream (US), Alcatel-Lucent Enterprise (France), Intrado Corporation (US), NTT Communications Corporation (US), Masergy (US), and Revation Systems (US). The study includes an in-depth competitive analysis of these key players in the UCaaS market with their company profiles, recent developments, and key market strategies.

Research Coverage

The UCaaS market revenue is primarily classified into revenues from components. Components’ revenue is associated with UCaaS solutions, such as telephony, unified messaging, conferencing, and collaboration platforms and applications. Furthermore, services revenue is associated with consulting, installation and deployment, training and support services. The market is also segmented on the basis of organization sizes, verticals, and regions.

Key benefits of the report

The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall UCaaS market and the sub segments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report would also help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.

Unified Communications as a Service Market by Component (Telephony, Unified Messaging, Conferencing, and Collaboration Platforms and Applications), Organization Size (SMEs and Large Enterprises), Vertical, and Region - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Competitive Leadership Mapping Research Methodology
2.5.1 Vendor Inclusion Criteria
2.6 Assumptions for the Study
2.7 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Unified Communications as a Service Market
4.2 Market in North America, By Component and Vertical
4.3 Market in Europe, By Component and Country
4.4 Market in Asia Pacific, By Component and Vertical

5 Market Dynamics
5.1 Introduction
5.1.1 Drivers
5.1.1.1 Increasing Demand for UCaaS From Both the Large Enterprises and SMES
5.1.1.2 Growing Trends of Mobility and Byod
5.1.2 Restraints
5.1.2.1 Security Concerns Over Cloud-Based Deployment
5.1.3 Opportunities
5.1.3.1 Increased Enterprise Mobility and Byod Usage
5.1.3.2 Potential or Less-Explored Markets
5.1.4 Challenges
5.1.4.1 Low Readiness to Move to Modern Unified Communications
5.2 Use Cases
5.2.1 Attraqt Leveraged RingCentral’s Mobile Cloud-Based Communications Solution to Tackle Its Mobile and Distributed Workforce Needs
5.2.2 Deployed Unified System to Save Cost and Improve Employee Experience Using Mitel’s Business Phone Systems
5.2.3 Cost and Time Saving, and Increase in Organizational Agility and Speed Using Meeting Solutions

6 Unified Communications as a Service Market By Component
6.1 Introduction
6.2 Telephony
6.2.1 Telephony: Market Drivers
6.3 Unified Messaging
6.3.1 Unified Messaging: Market Drivers
6.4 Conferencing
6.4.1 Conferencing: Market Drivers
6.5 Collaboration Platforms and Applications
6.5.1 Collaboration Platforms and Applications: Unified Communications as a Service Market Drivers

7 Unified Communications as a Service Market By Organization Size
7.1 Introduction
7.2 Large Enterprises
7.2.1 Large Enterprises: Market Drivers
7.3 Small and Medium-Sized Enterprises
7.3.1 Small and Medium-Sized Enterprises: Market Drivers

8 Unified Communications as a Service Market By Vertical
8.1 Introduction
8.2 Banking, Financial Services, and Insurance
8.2.1 Banking, Financial Services, and Insurance: Market Drivers
8.3 Telecom and IT
8.3.1 Telecom and IT: Market Drivers
8.4 Consumer Goods and Retail
8.4.1 Consumer Goods and Retail: Market Drivers
8.5 Healthcare
8.5.1 Healthcare: Market Drivers
8.6 Public Sector and Utilities
8.6.1 Public Sector and Utilities: Market Drivers
8.7 Logistics and Transportation
8.7.1 Logistics and Transportation: Unified Communications as a Service Market Drivers
8.8 Travel and Hospitality
8.8.1 Travel and Hospitality: Market Drivers
8.9 Others

9 Geographic Analysis
9.1 Introduction
9.2 North America
9.2.1 North America: Unified Communications as a Service Market Drivers
9.2.2 United States
9.2.3 Canada
9.3 Europe
9.3.1 Europe: Market Drivers
9.3.2 United Kingdom
9.3.3 Rest of Europe
9.4 Asia Pacific
9.4.1 Asia Pacific: Market Drivers
9.4.2 China
9.4.3 Rest of Asia Pacific
9.5 Middle East and Africa
9.5.1 Middle East and Africa: Unified Communications as a Service Market Drivers
9.5.2 Kingdom of Saudi Arabia
9.5.3 Rest of Middle East and Africa
9.6 Latin America
9.6.1 Latin America: Market Drivers
9.6.2 Mexico
9.6.3 Rest of Latin America

10 Competitive Landscape
10.1 Introduction
10.1.1 Visionary Leaders
10.1.2 Dynamic Differentiators
10.1.3 Innovators
10.1.4 Emerging Companies

11 Company Profiles
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
11.1 Introduction
11.2 RingCentral
11.3 BT
11.4 Verizon
11.5 Orange S.A.
11.6 8x8
11.7 Cisco
11.8 Google
11.9 Microsoft
11.10 LogMeIn Inc.
11.11 Mitel
11.12 DialPad
11.13 Fuze
11.14 StarBlue
11.15 Windstream
11.16 Alcatel-Lucent Enterprise (ALE)
11.17 NTT Communications
11.18 Vonage
11.19 Intrado Corporation (Formerly West)
11.20 Masergy
11.21 Revation Systems

*Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View Might Not be Captured in Case of Unlisted Companies.

12 Appendix
12.1 Discussion Guide
12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.3 Available Customizations
12.4 Related Reports
12.5 Author Details

List of Tables

Table 1 Factor Analysis
Table 2 Evaluation Criteria
Table 3 Unified Communications as a Service Market, By Component, 2017–2024 (USD Million)
Table 4 Telephony: Unified Communications as a Service Market Size, By Region, 2017–2024 (USD Million)
Table 5 North America: Telephony Market Size, By Country, 2017–2024 (USD Million)
Table 6 Europe: Telephony Market Size, By Country, 2017–2024 (USD Million)
Table 7 Asia Pacific: Telephony Market Size, By Country, 2017–2024 (USD Million)
Table 8 Unified Messaging: Unified Communications as a Service Market Size, By Region, 2017–2024 (USD Million)
Table 9 North America: Unified Messaging Market Size, By Country, 2017–2024 (USD Million)
Table 10 Europe: Unified Messaging Market Size, By Country, 2017–2024 (USD Million)
Table 11 Asia Pacific: Unified Messaging Market Size, By Country, 2017–2024 (USD Million)
Table 12 Conferencing: Unified Communications as a Service Market Size, By Region, 2017–2024 (USD Million)
Table 13 North America: Conferencing Market Size, By Country, 2017–2024 (USD Million)
Table 14 Europe: Conferencing Market Size, By Country, 2017–2024 (USD Million)
Table 15 Asia Pacific: Conferencing Market Size, By Country, 2017–2024 (USD Million)
Table 16 Collaboration Platforms and Applications: Market Size By Region, 2017–2024 (USD Million)
Table 17 North America: Collaboration Platforms and Applications Market Size, By Country, 2017–2024 (USD Million)
Table 18 Europe: Collaboration Platforms and Applications Market Size, By Country, 2017–2024 (USD Million)
Table 19 Asia Pacific: Collaboration Platforms and Applications Market Size, By Country, 2017–2024 (USD Million)
Table 20 Unified Communications as a Service Market Size, By Organization Size, 2017–2024 (USD Million)
Table 21 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 22 North America: Large Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 23 Europe: Large Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 24 Asia Pacific: Large Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 25 Small and Medium-Sized Enterprises: Unified Communications as a Service Market Size, By Region, 2017–2024 (USD Million)
Table 26 North America: Small and Medium-Sized Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 27 Europe: Small and Medium-Sized Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 28 Asia Pacific: Small and Medium-Sized Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 29 Unified Communications as a Service Market Size, By Vertical, 2017–2024 (USD Million)
Table 30 Banking, Financial Services, and Insurance: Market Size By Region, 2017–2024 (USD Million)
Table 31 North America: Banking, Financial Services, and Insurance Market Size, By Country, 2017–2024 (USD Million)
Table 32 Europe: Banking, Financial Services, and Insurance Market Size, By Country, 2017–2024 (USD Million)
Table 33 Asia Pacific: Banking, Financial Services, and Insurance Market Size, By Country, 2017–2024 (USD Million)
Table 34 Telecom and IT: Unified Communications as a Service Market Size, By Region, 2017–2024 (USD Million)
Table 35 North America: Telecom and IT Market Size, By Country, 2017–2024 (USD Million)
Table 36 Europe: Telecom and IT Market Size, By Country, 2017–2024 (USD Million)
Table 37 Asia Pacific: Telecom and IT Market Size, By Country, 2017–2024 (USD Million)
Table 38 Consumer Goods and Retail: Unified Communications as a Service Market Size, By Region, 2017–2024 (USD Million)
Table 39 North America: Consumer Goods and Retail Market Size, By Country, 2017–2024 (USD Million)
Table 40 Europe: Consumer Goods and Retail Market Size, By Country, 2017–2024 (USD Million)
Table 41 Asia Pacific: Consumer Goods and Retail Market Size, By Country, 2017–2024 (USD Million)
Table 42 Healthcare: Unified Communications as a Service Market Size, By Region, 2017–2024 (USD Million)
Table 43 North America: Healthcare Market Size, By Country, 2017–2024 (USD Million)
Table 44 Europe: Healthcare Market Size, By Country, 2017–2024 (USD Million)
Table 45 Asia Pacific: Healthcare Market Size, By Country, 2017–2024 (USD Million)
Table 46 Public Sector and Utilities: Unified Communications as a Service Market Size, By Region, 2017–2024 (USD Million)
Table 47 North America: Public Sector and Utilities Market Size, By Country, 2017–2024 (USD Million)
Table 48 Europe: Public Sector and Utilities Market Size, By Country, 2017–2024 (USD Million)
Table 49 Asia Pacific: Public Sector and Utilities Market Size, By Country, 2017–2024 (USD Million)
Table 50 Logistics and Transportation: Unified Communications as a Service Market Size, By Region, 2017–2024 (USD Million)
Table 51 North America: Logistics and Transportation Market Size, By Country, 2017–2024 (USD Million)
Table 52 Europe: Logistics and Transportation Market Size, By Country, 2017–2024 (USD Million)
Table 53 Asia Pacific: Logistics and Transportation Market Size, By Country, 2017–2024 (USD Million)
Table 54 Travel and Hospitality: Unified Communications as a Service Market Size, By Region, 2017–2024 (USD Million)
Table 55 North America: Travel and Hospitality Market Size, By Country, 2017–2024 (USD Million)
Table 56 Europe: Travel and Hospitality Market Size, By Country, 2017–2024 (USD Million)
Table 57 Asia Pacific: Travel and Hospitality Market Size, By Country, 2017–2024 (USD Million)
Table 58 Others: Unified Communications as a Service Market Size, By Region, 2017–2024 (USD Million)
Table 59 North America: Others Market Size, By Country, 2017–2024 (USD Million)
Table 60 Europe: Others Market Size, By Country, 2017–2024 (USD Million)
Table 61 Asia Pacific: Others Market Size, By Country, 2017–2024 (USD Million)
Table 62 Unified Communications as a Service Market Size, By Region, 2017-2024 (USD Million)
Table 63 North America: Market Size By Component, 2017–2024 (USD Million)
Table 64 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 65 North America: Market Size By Vertical, 2017–2024 (USD Million)
Table 66 North America: Market Size By Country, 2017–2024 (USD Million)
Table 67 United States: Unified Communications as a Service Market Size, By Component, 2017–2024 (USD Million)
Table 68 United States: Market Size By Organization Size, 2017–2024 (USD Million)
Table 69 United States: Market Size By Vertical, 2017–2024 (USD Million)
Table 70 Canada: Unified Communications as a Service Market Size, By Component, 2017–2024 (USD Million)
Table 71 Canada: Market Size By Organization Size, 2017–2024 (USD Million)
Table 72 Canada: Market Size By Vertical, 2017–2024 (USD Million)
Table 73 Europe: Unified Communications as a Service Market Size, By Component, 2017–2024 (USD Million)
Table 74 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 75 Europe: Market Size By Vertical, 2017–2024 (USD Million)
Table 76 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 77 United Kingdom: Unified Communications as a Service Market Size, By Component, 2017–2024 (USD Million)
Table 78 United Kingdom: Market Size By Organization Size, 2017–2024 (USD Million)
Table 79 United Kingdom: Market Size By Vertical, 2017–2024 (USD Million)
Table 80 Rest of Europe: Unified Communications as a Service Market Size, By Component, 2017–2024 (USD Million)
Table 81 Rest of Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 82 Rest of Europe: Market Size By Vertical, 2017–2024 (USD Million)
Table 83 Asia-Pacific: Unified Communications as a Service Market Size, By Component, 2017–2024 (USD Million)
Table 84 Asia-Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 85 Asia-Pacific: Market Size By Vertical, 2017–2024 (USD Million)
Table 86 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 87 China: Unified Communications as a Service Market Size, By Component, 2017–2024 (USD Million)
Table 88 China: Market Size By Organization Size, 2017–2024 (USD Million)
Table 89 China: Market Size By Vertical, 2017–2024 (USD Million)
Table 90 Rest of Asia Pacific: Unified Communications as a Service Market Size, By Component, 2017–2024 (USD Million)
Table 91 Rest of Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 92 Rest of Asia Pacific: Market Size By Vertical, 2017–2024 (USD Million)
Table 93 Middle East and Africa: Market Size By Component, 2017–2024 (USD Million)
Table 94 Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 95 Middle East and Africa: Market Size By Vertical, 2017–2024 (USD Million)
Table 96 Latin America: Unified Communications as a Service Market Size, By Component, 2017–2024 (USD Million)
Table 97 Latin America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 98 Latin America: Market Size By Vertical, 2017–2024 (USD Million)
Table 99 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 100 Mexico: Unified Communications as a Service Market Size, By Component, 2017–2024 (USD Million)
Table 101 Mexico: Market Size By Organization Size, 2017–2024 (USD Million)
Table 102 Mexico: Market Size By Vertical, 2017–2024 (USD Million)
Table 103 Rest of Latin America: Unified Communications as a Service Market Size, By Component, 2017–2024 (USD Million)
Table 104 Rest of Latin America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 105 Rest of Latin America: Market Size By Vertical, 2017–2024 (USD Million)

List of Figures

Figure 1 Global Unified Communications as a Service Market: Research Design
Figure 2 Breakup of Primary Profiles
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Approach 1 Bottom-Up (Supply Side) – Revenue of All Solutions and Services of Unified Communications as a Service Market
Figure 5 Market Size Estimation Methodology: Approach 1 Bottom-Up (Supply Side) – Calculation of Revenue of All Solutions and Services of Unified Communications as a Service Vendors
Figure 6 Market Size Estimation Methodology: Approach 2 Top-Down (Demand Side) – Share of the Overall Unified Communications as a Service Market
Figure 7 Unified Communications as a Service Market Holistic View
Figure 8 Growth Rate of Segments in the Market During the Forecast Period
Figure 9 Increasing Adoption of Unified Communications as a Service Solutions Among Small and Medium-Sized Enterprises to Provide Attractive Market Opportunities
Figure 10 Telephony and Telecom and IT to Hold the Highest Market Shares in North America in 2019
Figure 11 Telephony and Rest of Europe Accounts for the Highest Market Share in Europe in 2019
Figure 12 Telephony and Telecom and IT to Hold the Highest Market Shares in Asia Pacific in 2019
Figure 13 Unified Communications as a Service: Drivers, Restraints, Opportunities, and Challenges
Figure 14 Telephony Segment to Hold the Largest Market Size During the Forecast Period
Figure 15 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Figure 16 Telecom and IT Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 17 Asia Pacific to Exhibit the Highest Growth Rate During the Forecast Period
Figure 18 North America: Market Snapshot
Figure 19 Asia-Pacific: Market Snapshot
Figure 20 Unified Communications as a Service Market (Global), Competitive Leadership Mapping, 2019
Figure 21 RingCentral: Company Snapshot
Figure 22 SWOT Analysis: RingCentral
Figure 23 BT: Company Snapshot
Figure 24 SWOT Analysis: BT
Figure 25 Verizon: Company Snapshot
Figure 26 SWOT Analysis: Verizon
Figure 27 Orange S.A: Company Snapshot
Figure 28 SWOT Analysis: Orange S.A.
Figure 29 8x8: Company Snapshot
Figure 30 SWOT Analysis: 8x8
Figure 31 Cisco: Company Snapshot
Figure 32 Google: Company Snapshot
Figure 33 Microsoft: Company Snapshot
Figure 34 LogMeIn Inc.: Company Snapshot
Figure 35 Mitel: Company Snapshot

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