The Advertising service systems: a framework study of software needed to support mobile advertising
Table of contents
About this report
Executive summary
CSPs have largely missed the growth in online advertising revenue, but mobile advertising may still represent an opportunity
CSPs need to adopt three components of the mobile advertising ecosystem in order to maximise their potential revenue
Recommendations
The Development Environment For Programmatic Advertising
CSPs need to build out software systems to support advertising processes and gain a higher percentage of advertising revenue
CSPs must support additional processes in the ecosystem if they want to add value to advertising
Telefonica's Axonix offers ad exchange with real-time bidding capability and enrichment of inventory with first-party data in a secure manner
Cinarra Systems enables SoftBank to offer a DSP to advertisers, enriched with network data for deeper insights for better customer targeting
Flytxt's mADmart brings together multiple CSPs to offer joint inventory to brands
Monetising Data For Use By Mobile Advertsing
CSPs have unique data that is not being used in the mobile advertising market for better profiling and targeting of customers
Data privacy regulations coupled with concerns about the impact on core service revenue have limited what CSPs do in the advertising market
Customer data needs to be presented in a usable format to support purchasers in their buying process
Telefónica supports the UK's transport and retail industries with insights on anonymised customer data
Creating Compelling Inventory
Advertising works when an implicit trade-off is made between the consumer of the advert and the publisher providing something of value
CSPs can create inventory assets to help them compete against large established publishers in the market
CSPs have created some successful apps, but have not been as successful in creating advertising inventory as OTT app vendors
Vodafone uses its Vodafone Select app to offer inventory to brands and generate new revenue streams
CSPs add new revenue streams by delivering apps on smartphones
Global Outdoor Advertising Market Growth (Status and Outlook) 2024-2030
Published: 04-Jan-2024 Price: US 3660 Onwards Pages: 162
According to our LPI (LP Information) latest study, the global Outdoor Advertising market size was valued at US$ million in 2023. With growing demand in downstream market, the Outdoor Advertising is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period.
The research report highlights the growth potential of the global Outdoor Advertising market. Outdoor Advertising are expected to show stable growth in the future market. However, product differentiatio......
Global Internet Advertising Market Growth (Status and Outlook) 2024-2030
Published: 04-Jan-2024 Price: US 3660 Onwards Pages: 126
According to our LPI (LP Information) latest study, the global Internet Advertising market size was valued at US$ 107810 million in 2023. With growing demand in downstream market, the Internet Advertising is forecast to a readjusted size of US$ 182030 million by 2030 with a CAGR of 7.8% during review period.
The research report highlights the growth potential of the global Internet Advertising market. Internet Advertising are expected to show stable growth in the future market. However, ......
Global Direct Marketing Services Market Growth (Status and Outlook) 2024-2030
Published: 04-Jan-2024 Price: US 3660 Onwards Pages: 131
According to our LPI (LP Information) latest study, the global Direct Marketing Services market size was valued at US$ 5640.5 million in 2023. With growing demand in downstream market, the Direct Marketing Services is forecast to a readjusted size of US$ 6700.1 million by 2030 with a CAGR of 2.5% during review period.
The research report highlights the growth potential of the global Direct Marketing Services market. Direct Marketing Services are expected to show stable growth in the futu......
Global Licensed Merchandise Market Growth (Status and Outlook) 2024-2030
Published: 04-Jan-2024 Price: US 3660 Onwards Pages: 151
According to our LPI (LP Information) latest study, the global Licensed Merchandise market size was valued at US$ 269930 million in 2023. With growing demand in downstream market, the Licensed Merchandise is forecast to a readjusted size of US$ 367140 million by 2030 with a CAGR of 4.5% during review period.
The research report highlights the growth potential of the global Licensed Merchandise market. Licensed Merchandise are expected to show stable growth in the future market. However, ......
Global Out-of-home (Ooh) Market Research Report 2024
Published: 04-Jan-2024 Price: US 2900 Onwards Pages: 97
The Out-of-home (Ooh) market size, estimations, and forecasts are provided in terms of sales volume (K Sqm) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Out-of-home (Ooh) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of ......
Global Advertising Market Growth (Status and Outlook) 2024-2030
Published: 04-Jan-2024 Price: US 3660 Onwards Pages: 148
According to our LPI (LP Information) latest study, the global Advertising market size was valued at US$ 206960 million in 2023. With growing demand in downstream market, the Advertising is forecast to a readjusted size of US$ 313460 million by 2030 with a CAGR of 6.1% during review period.
The research report highlights the growth potential of the global Advertising market. Advertising are expected to show stable growth in the future market. However, product differentiation, reducing co......
Global Online Advertising Industry Research Report, In-depth Analysis of Current Status and Outlook of Key Countries 2023-2028
Published: 02-Jan-2024 Price: US 3380 Onwards Pages: 121
Market Overview of Global Online Advertising market:
According to our latest research, the global Online Advertising market looks promising in the next 5 years. As of 2022, the global Online Advertising market was estimated at USD 204580.19 million, and it's anticipated to reach USD 393831.36 million in 2028, with a CAGR of 11.53% during the forecast years.
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and ......
AI in Media & Entertainment - Impact of AI across the value chain
Published: 20-Dec-2023 Price: US 4950 Onwards Pages: 40
The aim of this study is to examine the impact of the arrival of AI in the media and entertainment sector.
It seeks to answer the following questions:
What disruptions can be expected as a result of the arrival of AI in the media sector?
Which parts of the value chain are most likely to be affected?
What are the concrete use cases for AI in the sector?
What developments are expected from these initial ......
Out-of-home (Ooh) - Global Market Insights and Sales Trends 2024
Published: 19-Dec-2023 Price: US 3350 Onwards Pages: 111
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking By Company; 3) comprehensive presentation of the global market for Out-of-home (Ooh), with both quantitat......
SERVICES
Value for Money
We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
Ever Growing Inventory
Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
One Stop Solution
Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
Dedicated Client Engagement
Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
Saving Time and Efforts
Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
Payment Flexibility
Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
Post-Purchase Research Support
Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements.
Subscription Offers & Packages (Get in touch with us for more details -
[email protected] / +1 888 391 5441 )
- Ad Hoc
-
- Pay - as - you - go / Bucket Subscriptions
- Fixed Cost for #of reports
- Customize / Personalize as per your needs
