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According to our LPI (LP Information) latest study, the global Outdoor Advertising market size was valued at US$ million in 2023. With growing demand in downstream market, the Outdoor Advertising is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period.
The research report highlights the growth potential of the global Outdoor Advertising market. Outdoor Advertising are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Outdoor Advertising. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Outdoor Advertising market.
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes.
Outdoor advertising is aimed at all the public, so it is difficult to choose specific target objects, but outdoor advertising can display the image and brand of the company in a fixed place for a long time, so it is very effective for improving the popularity of the company and the brand.
Key manufacturers of outdoor advertising in the Asia-Pacific region include JCDecaux, Focus Media, and oOh! Media Limited, Asiaray Media Group Limited, Move Media Pte Ltd, Mediacorp Pte Ltd., Dentsu Inc., Beijing Bashi Media, Quotient Technology, Ströer and OUTFLONT Media (CBS), among which the top three manufacturers hold more than 15% of the market share, and the largest manufacturer is Focus Media. The production of outdoor advertising in the Asia-Pacific region is mainly distributed in Japan, Thailand, Indonesia, Philippines and Malaysia, among which the top five production regions account for nearly 40% of the market share. At present, Japan is the largest production region, accounting for more than 30% of the market share. In terms of products, the traditional market share is close to 60%, and the relative growth of digital is faster. In terms of application, large enterprise is the first application field, accounting for nearly 80% of the market share, followed by small and medium-sized enterprises.
Key Features:
The report on Outdoor Advertising market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the Outdoor Advertising market. It may include historical data, market Segmentation by Type (e.g., Digital, Traditional), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Outdoor Advertising market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Outdoor Advertising market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Outdoor Advertising industry. This include advancements in Outdoor Advertising technology, Outdoor Advertising new entrants, Outdoor Advertising new investment, and other innovations that are shaping the future of Outdoor Advertising.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Outdoor Advertising market. It includes factors influencing customer ' purchasing decisions, preferences for Outdoor Advertising product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Outdoor Advertising market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Outdoor Advertising market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Outdoor Advertising market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Outdoor Advertising industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Outdoor Advertising market.
Market Segmentation:
Outdoor Advertising market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
- Digital
- Traditional
Segmentation by application
- Large Enterprise
- SME
This report also splits the market by region:
- Americas
- - United States
- - Canada
- - Mexico
- - Brazil
- APAC
- - China
- - Japan
- - Korea
- - Southeast Asia
- - India
- - Australia
- Europe
- - Germany
- - France
- - UK
- - Italy
- - Russia
- Middle East & Africa
- - Egypt
- - South Africa
- - Israel
- - Turkey
- - GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
- JCDecaux
- Focus Media
- oOh!media Limited
- Asiaray Media Group Limited
- Moove Media Pte Ltd?
- Mediacorp Pte Ltd.
- Dentsu Inc.
- Beijing Bashi Media
- Quotient Technology
- Ströer
- OUTFRONT Media (CBS)
- Lamar Advertising Company
- Clear Channel Outdoor Holdings, Inc.
- Kesion
- IPG
- QBF
- SiMei Media
- Guangdong Guangzhou Daily Media Co., Ltd.
- Publicis Groupe
- Havas SA
- Chengdu B-ray Media Co., Ltd.