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According to our LPI (LP Information) latest study, the global Licensed Merchandise market size was valued at US$ 269930 million in 2023. With growing demand in downstream market, the Licensed Merchandise is forecast to a readjusted size of US$ 367140 million by 2030 with a CAGR of 4.5% during review period.
The research report highlights the growth potential of the global Licensed Merchandise market. Licensed Merchandise are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Licensed Merchandise. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Licensed Merchandise market.
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
Global key players of licensed merchandise include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. The top five players hold a share about 46%. Service providers are mainly located in Europe, North America and Japan, they occupied for a share over 72%. North America is the largest market, has a share about 58%, followed by Europe and Asia-Pacific, with share 22% and 14%, separately.
Key Features:
The report on Licensed Merchandise market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the Licensed Merchandise market. It may include historical data, market Segmentation by Type (e.g., Apparels, Toys), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Licensed Merchandise market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Licensed Merchandise market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Licensed Merchandise industry. This include advancements in Licensed Merchandise technology, Licensed Merchandise new entrants, Licensed Merchandise new investment, and other innovations that are shaping the future of Licensed Merchandise.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Licensed Merchandise market. It includes factors influencing customer ' purchasing decisions, preferences for Licensed Merchandise product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Licensed Merchandise market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Licensed Merchandise market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Licensed Merchandise market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Licensed Merchandise industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Licensed Merchandise market.
Market Segmentation:
Licensed Merchandise market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
- Apparels
- Toys
- Accessories
- Home Decoration
- Software/Video Games
- Food and Beverage
- Others
Segmentation by application
- Entertainment
- Corporate Trademarks/Brand
- Fashion
- Sports
- Others
This report also splits the market by region:
- Americas
- - United States
- - Canada
- - Mexico
- - Brazil
- APAC
- - China
- - Japan
- - Korea
- - Southeast Asia
- - India
- - Australia
- Europe
- - Germany
- - France
- - UK
- - Italy
- - Russia
- Middle East & Africa
- - Egypt
- - South Africa
- - Israel
- - Turkey
- - GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
- The Walt Disney Company
- Meredith Corporation
- PVH Corp.
- Iconix Brand Group
- Authentic Brands Group
- Universal Brand Development
- Nickelodeon (ViacomCBS)
- Major League Baseball
- Learfield IMG College
- Sanrio
- Sequential Brands Group
- Hasbro
- General Motors
- National Basketball Association
- Electrolux
- National Football League
- WarnerMedia
- The Pokémon Company International
- Procter & Gamble
- Ferrari
- Ralph Lauren
- Mattel
- Ford Motor Company
- BBC Worldwide
- The Hershey Company
- Stanley Black & Decker
- PGA Tour
- National Hockey League
- Sunkist Growers
- WWE