Summary
As the world continues to deal with COVID-19, economies are moving into recession, under multiple adverse factors, the GDP of European and American countries in the second quarter suffered a historical contraction. At an annualized rate, the US GDP fell by 32.9% month on month, while the overall GDP of the euro zone fell by 12.1%.
Moreover, the economic prospects of Europe and the United States in the third quarter under the epidemic situation are hardly optimistic. The resumption of work and production not only brought economic data back, but also triggered a rebound in the epidemic situation. At present, the United States is still the 'epicenter' of the global epidemic. The total number of confirmed cases has exceeded 4.8 million, and the epidemic situation in some European countries has also rebounded. Affected by this, more than 20 states in the United States have announced the suspension or withdrawal of part of the economic restart plan. Britain and Italy have also decided to extend the state of emergency. The rebound of the epidemic situation has posed considerable risks to the economic prospects of Europe and the United States.
In the second quarter of this year, US GDP shrank by 9.5% on a month on month basis, or 32.9% at an annual rate, the largest decline since the 1940s. Data show that the sharp decline in personal consumption is the main drag on the U.S. GDP growth in the second quarter.
Compared with the United States, Europe's economic contraction in the second quarter was smaller, but it was also the lowest on record, with Germany and France contracting more than 10%. According to the data released by the Federal Bureau of statistics, Germany's GDP fell by 10.1% in the second quarter after adjusting for prices, seasons and working days, the largest decline since the quarterly economic data were available in 1970.
Thanks to the effective control and policy support of the new epidemic, China's economy rebounded sharply in the second quarter. The growth rate of manufacturing industry, which accounted for about 28% of GDP, rebounded sharply to 4.4% from the negative value in the first quarter. Chinese original equipment manufacturers (OEMs) and suppliers are ramping up production. And there are increased investments in digital footprints in manufacturing. OEMs in other parts of the world are offering incentives to drive sales. XYZResearch published a report for global TV Advertising market in this environment.
In terms of revenue, this research report indicated that the global TV Advertising market was valued at USD XXX million in 2019, and it is expected to reach a value of USD XXX million by 2026, at a CAGR of XX % over the forecast period 2021-2026. Correspondingly, the forecast analysis of TV Advertising industry comprises of China, USA, Japan, India, Korea and South America, with the production and revenue data in each of the sub-segments.
The CBS aims at producing XX TV Advertising in 2020, with XX % production to take place in global market, News accounts for a volume share of XX %.
Regional Segmentation (Value; Revenue, USD Million, 2015 - 2026) of TV Advertising Market by XYZResearch Include
- China
- EU
- USA
- Japan
- India
- Southeast Asia
- South America
Competitive Analysis; Who are the Major Players in TV Advertising Market?
- CBS
- News
- Fisher Communication
- LiveRail
- Sun TV Network
- Time Warner
- TV Today Network
- Vivendi
- Omnicom Group
- Publicis Groupe
- Havas
- Comcast
- Viacom
- Gray Television
- Sinclair Broadcast Group
- The Walt Disney
- TBC
- Univision Communication
- WPP
- DENTSU
- IPG
- ...
Major Type of TV Advertising Covered in XYZResearch report:
- 20 Seconds
- 60 Seconds
- More than 60 Seconds
Application Segments Covered in XYZResearch Market
- Food & Beverage Industry
- Health and Medical Industry
- Consumer Goods
- Vehicles Industry
- Commercial and Personal Services
- Others
For any other requirements, please feel free to contact us and we will provide you customized report.
Post-pandemic Era - Global TV Advertising Market (Sales, Revenue, Price, Gross Profit and Competitors Analysis of Major Market) from 2015-2026
Table of Contents
Global TV Advertising Market Analysis 2020, With Top Companies, Production, Revenue, Consumption, Price and Growth Rate
1 Market Scope
1.1 Product Details and Introduction
1.1.1 20 Seconds -Product Introduction and Major Manufacturers
1.1.2 60 Seconds -Product Introduction and Major Manufacturers
1.1.3 More than 60 Seconds -Product Introduction and Major Manufacturers
1.2 Market Snapshot
1.2.1 Major Companies Overview
1.2.2 Market Concentration
1.2.3 Six-Year Compound Annual Growth Rate (CAGR)
2 Global TV Advertising Market Assessment, by Segmentation
2.1 Type Breakdown Estimates & Forecast, Sales Volume (2015-2026)
2.2 Type Breakdown Estimates & Forecast, Sales Value (2015-2026)
2.3 Application Breakdown Estimates & Forecast, by Application (2015-2026)
3 Regional Market Analysis
3.1 China TV Advertising Market
3.1.1 Top Companies leading TV Advertising Development in China (2015-2020)
3.1.2 Sales Value of Major Company in China Market (2015-2020)
3.1.3 China TV Advertising Price (USD/Unit), by Type (2019-2020)
3.1.4 Sales in China Market, by Type (2015-2026)
3.2 EU TV Advertising Market
3.2.1 Top Companies leading TV Advertising Development in EU (2015-2020)
3.2.2 Sales Value of Major Company in EU Market (2015-2020)
3.2.3 EU TV Advertising Price (USD/Unit), by Type (2019-2020)
3.2.4 Sales in EU Market, by Type (2015-2026)
3.3 USA TV Advertising Market
3.3.1 Top Companies leading TV Advertising Development in USA (2015-2020)
3.3.2 Sales Value of Major Company in USA Market (2015-2020)
3.3.3 USA TV Advertising Price (USD/Unit), by Type (2019-2020)
3.3.4 Sales in USA Market, by Type (2015-2026)
3.4 Japan TV Advertising Market
3.4.1 Top Companies leading TV Advertising Development in Japan (2015-2020)
3.4.2 Sales Value of Major Company in Japan Market (2015-2020)
3.4.3 Japan TV Advertising Price (USD/Unit), by Type (2019-2020)
3.4.4 Sales in Japan Market, by Type (2015-2026)
3.5 India TV Advertising Market
3.5.1 Top Companies leading TV Advertising Development in India (2015-2020)
3.5.2 Sales Value of Major Company in India Market (2015-2020)
3.5.3 India TV Advertising Price (USD/Unit), by Type (2019-2020)
3.5.4 Sales in India Market, by Type (2015-2026)
3.6 Southeast Asia TV Advertising Market
3.6.1 Top Companies leading TV Advertising Development in Southeast Asia (2015-2020)
3.6.2 Sales Value of Major Company in Southeast Asia Market (2015-2020)
3.6.3 Southeast Asia TV Advertising Price (USD/Unit), by Type (2019-2020)
3.6.4 Sales in Southeast Asia Market, by Type (2015-2026)
3.7 South America TV Advertising Market
3.7.1 Top Companies leading TV Advertising Development in South America (2015-2020)
3.7.2 Sales Value of Major Company in South America Market (2015-2020)
3.7.3 South America TV Advertising Price (USD/Unit), by Type (2019-2020)
3.7.4 Sales in South America Market, by Type (2015-2026)
4 Value Chain (Impact of COVID-19)
4.1 TV Advertising Value Chain Analysis
4.1.1 Upstream
4.1.2 Downstream
4.2 COVID-19 Impact on TV Advertising Industry
4.2.1 Industrial Policy Issued Under the Epidemic Situation
4.3 Cost-Under the Epidemic Situation
4.3.1 Cost of Raw Material
4.4 Channel Analysis
4.4.1 Distribution Channel-Under the Epidemic Situation
4.4.2 Distributors
5 Regional Market Forecast (2021-2026)
5.1 Global TV Advertising Sales and Growth Rate (2021-2026)
5.2 Global TV Advertising Sales Value and Growth Rate (2021-2026)
6 TV Advertising Competitive Analysis
6.1 CBS
6.1.1 CBS Company Profiles
6.1.2 CBS Product Introduction
6.1.3 CBS TV Advertising Production, Revenue (2015-2020)
6.1.4 SWOT Analysis
6.2 News
6.2.1 News Company Profiles
6.2.2 News Product Introduction
6.2.3 News TV Advertising Production, Revenue (2015-2020)
6.2.4 SWOT Analysis
6.3 Fisher Communication
6.3.1 Fisher Communication Company Profiles
6.3.2 Fisher Communication Product Introduction
6.3.3 Fisher Communication TV Advertising Production, Revenue (2015-2020)
6.3.4 SWOT Analysis
6.4 LiveRail
6.4.1 LiveRail Company Profiles
6.4.2 LiveRail Product Introduction
6.4.3 LiveRail TV Advertising Production, Revenue (2015-2020)
6.4.4 SWOT Analysis
6.5 Sun TV Network
6.5.1 Sun TV Network Company Profiles
6.5.2 Sun TV Network Product Introduction
6.5.3 Sun TV Network TV Advertising Production, Revenue (2015-2020)
6.5.4 SWOT Analysis
6.6 Time Warner
6.6.1 Time Warner Company Profiles
6.6.2 Time Warner Product Introduction
6.6.3 Time Warner TV Advertising Production, Revenue (2015-2020)
6.6.4 SWOT Analysis
6.7 TV Today Network
6.7.1 TV Today Network Company Profiles
6.7.2 TV Today Network Product Introduction
6.7.3 TV Today Network TV Advertising Production, Revenue (2015-2020)
6.7.4 SWOT Analysis
6.8 Vivendi
6.8.1 Vivendi Company Profiles
6.8.2 Vivendi Product Introduction
6.8.3 Vivendi TV Advertising Production, Revenue (2015-2020)
6.8.4 SWOT Analysis
6.9 Omnicom Group
6.9.1 Omnicom Group Company Profiles
6.9.2 Omnicom Group Product Introduction
6.9.3 Omnicom Group TV Advertising Production, Revenue (2015-2020)
6.9.4 SWOT Analysis
6.10 Publicis Groupe
6.10.1 Publicis Groupe Company Profiles
6.10.2 Publicis Groupe Product Introduction
6.10.3 Publicis Groupe TV Advertising Production, Revenue (2015-2020)
6.10.4 SWOT Analysis
6.11 Havas
6.12 Comcast
6.13 Viacom
6.14 Gray Television
6.15 Sinclair Broadcast Group
6.16 The Walt Disney
6.17 TBC
6.18 Univision Communication
6.19 WPP
6.20 DENTSU
6.21 IPG
7 Conclusion
List of Tables and Figures
Figure Product Introduction
Table Production (K Units) and Revenue (Million USD) of Major Players (2015-2020)
Figure Global TV Advertising Production Market Share of Top 5 Players
Table CAGR of Major Market (2021-2026)
Table CAGR in Terms of Production of Each Type (2015-2026)
Table CAGR in Terms of Production of Each Application (2015-2026)
Table Global TV Advertising Sales (K Unit) by Type (2015-2026)
Figure Global TV Advertising Sales (K Unit) and Growth Rate (2015-2026)
Figure Global TV Advertising Sales Market Share (%) by Type (2019 -2020)
Table Global TV Advertising Sales Value (Million USD) by Type (2015-2026)
Figure Global TV Advertising Sales Value (Million USD) and Growth Rate (2015-2026)
Figure Global TV Advertising Sales Value Market Share (%) by Type (2019-2020)
Table Global TV Advertising Sales (K Unit) by Application (2015-2026)
Table China TV Advertising Sales (K Unit) of Major Company (2015-2020)
Table China TV Advertising Sales Market Share of Major Company (2015-2020)
Table China TV Advertising Sales Value (Million USD) of Major Company (2015-2020)
Figure China TV Advertising Sales Value (Million USD) and Growth Rate (2015-2020)
Table China TV Advertising Sales Value Share of Major Company (2015-2020)
Table China TV Advertising Price (USD/Unit), by Type (2019-2020)
Table China TV Advertising Sales (Unit) by Type (2015-2026)
Figure China TV Advertising Sales (Unit) by Type (2015-2026)
Table EU TV Advertising Sales (K Unit) of Major Company (2015-2020)
Table EU TV Advertising Sales Market Share of Major Company (2015-2020)
Table EU TV Advertising Sales Value (Million USD) of Major Company (2015-2020)
Figure EU TV Advertising Sales Value (Million USD) and Growth Rate (2015-2020)
Table EU TV Advertising Sales Value Share of Major Company (2015-2020)
Table EU TV Advertising Price (USD/Unit), by Type (2019-2020)
Table EU TV Advertising Sales (Unit) by Type (2015-2026)
Figure EU TV Advertising Sales (Unit) by Type (2015-2026)
Table USA TV Advertising Sales (K Unit) of Major Company (2015-2020)
Table USA TV Advertising Sales Market Share of Major Company (2015-2020)
Table USA TV Advertising Sales Value (Million USD) of Major Company (2015-2020)
Figure USA TV Advertising Sales Value (Million USD) and Growth Rate (2015-2020)
Table USA TV Advertising Sales Value Share of Major Company (2015-2020)
Table USA TV Advertising Price (USD/Unit), by Type (2019-2020)
Table USA TV Advertising Sales (Unit) by Type (2015-2026)
Figure USA TV Advertising Sales (Unit) by Type (2015-2026)
Table Japan TV Advertising Sales (K Unit) of Major Company (2015-2020)
Table Japan TV Advertising Sales Market Share of Major Company (2015-2020)
Table Japan TV Advertising Sales Value (Million USD) of Major Company (2015-2020)
Figure Japan TV Advertising Sales Value (Million USD) and Growth Rate (2015-2020)
Table Japan TV Advertising Sales Value Share of Major Company (2015-2020)
Table Japan TV Advertising Price (USD/Unit), by Type (2019-2020)
Table Japan TV Advertising Sales (Unit) by Type (2015-2026)
Figure Japan TV Advertising Sales (Unit) by Type (2015-2026)
Table India TV Advertising Sales (K Unit) of Major Company (2015-2020)
Table India TV Advertising Sales Market Share of Major Company (2015-2020)
Table India TV Advertising Sales Value (Million USD) of Major Company (2015-2020)
Figure India TV Advertising Sales Value (Million USD) and Growth Rate (2015-2020)
Table India TV Advertising Sales Value Share of Major Company (2015-2020)
Table India TV Advertising Price (USD/Unit), by Type (2019-2020)
Table India TV Advertising Sales (Unit) by Type (2015-2026)
Figure India TV Advertising Sales (Unit) by Type (2015-2026)
Table Southeast Asia TV Advertising Sales (K Unit) of Major Company (2015-2020)
Table Southeast Asia TV Advertising Sales Market Share of Major Company (2015-2020)
Table Southeast Asia TV Advertising Sales Value (Million USD) of Major Company (2015-2020)
Figure Southeast Asia TV Advertising Sales Value (Million USD) and Growth Rate (2015-2020)
Table Southeast Asia TV Advertising Sales Value Share of Major Company (2015-2020)
Table Southeast Asia TV Advertising Price (USD/Unit), by Type (2019-2020)
Table Southeast Asia TV Advertising Sales (Unit) by Type (2015-2026)
Figure Southeast Asia TV Advertising Sales (Unit) by Type (2015-2026)
Table South America TV Advertising Sales (K Unit) of Major Company (2015-2020)
Table South America TV Advertising Sales Market Share of Major Company (2015-2020)
Table South America TV Advertising Sales Value (Million USD) of Major Company (2015-2020)
Figure South America TV Advertising Sales Value (Million USD) and Growth Rate (2015-2020)
Table South America TV Advertising Sales Value Share of Major Company (2015-2020)
Table South America TV Advertising Price (USD/Unit), by Type (2019-2020)
Table South America TV Advertising Sales (Unit) by Type (2015-2026)
Figure South America TV Advertising Sales (Unit) by Type (2015-2026)
Figure Value Chain Structure of TV Advertising
Table Value Chain
Table Key Suppliers of Raw Material/Components
Table Key Downstream Customer in Each Application Field
Table Industry News List of TV Advertising
Figure Cost Structure of TV Advertising in 2020
Table Distributors/Traders List
Table Regional Market Sales (K Unit) (2021-2026)
Table Regional Market Sales Share (2021-2026)
Figure Global TV Advertising Sales (Unit), Growth Rate & Market Share (2021-2026)
Table Regional Market Sales Value (Million USD) (2021-2026)
Table Regional Market Sales Value Share (2021-2026)
Figure Global TV Advertising Sales Value (Million USD), Growth Rate & Market Share (2021-2026)
Table CBS Profiles
Table CBS TV Advertising Product Introduction
Table CBS TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure CBS SWOT Analysis
Table News Profiles
Table News TV Advertising Product Introduction
Table News TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure News SWOT Analysis
Table Fisher Communication Profiles
Table Fisher Communication TV Advertising Product Introduction
Table Fisher Communication TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure Fisher Communication SWOT Analysis
Table LiveRail Profiles
Table LiveRail TV Advertising Product Introduction
Table LiveRail TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure LiveRail SWOT Analysis
Table Sun TV Network Profiles
Table Sun TV Network TV Advertising Product Introduction
Table Sun TV Network TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure Sun TV Network SWOT Analysis
Table Time Warner Profiles
Table Time Warner TV Advertising Product Introduction
Table Time Warner TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure Time Warner SWOT Analysis
Table TV Today Network Profiles
Table TV Today Network TV Advertising Product Introduction
Table TV Today Network TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure TV Today Network SWOT Analysis
Table Vivendi Profiles
Table Vivendi TV Advertising Product Introduction
Table Vivendi TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure Vivendi SWOT Analysis
Table Omnicom Group Profiles
Table Omnicom Group TV Advertising Product Introduction
Table Omnicom Group TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure Omnicom Group SWOT Analysis
Table Publicis Groupe Profiles
Table Publicis Groupe TV Advertising Product Introduction
Table Publicis Groupe TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure Publicis Groupe SWOT Analysis
Table Havas Profiles
Table Havas TV Advertising Product Introduction
Table Havas TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure Havas SWOT Analysis
Table Comcast Profiles
Table Comcast TV Advertising Product Introduction
Table Comcast TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure Comcast SWOT Analysis
Table Viacom Profiles
Table Viacom TV Advertising Product Introduction
Table Viacom TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure Viacom SWOT Analysis
Table Gray Television Profiles
Table Gray Television TV Advertising Product Introduction
Table Gray Television TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure Gray Television SWOT Analysis
Table Sinclair Broadcast Group Profiles
Table Sinclair Broadcast Group TV Advertising Product Introduction
Table Sinclair Broadcast Group TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure Sinclair Broadcast Group SWOT Analysis
Table The Walt Disney Profiles
Table The Walt Disney TV Advertising Product Introduction
Table The Walt Disney TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure The Walt Disney SWOT Analysis
Table TBC Profiles
Table TBC TV Advertising Product Introduction
Table TBC TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure TBC SWOT Analysis
Table Univision Communication Profiles
Table Univision Communication TV Advertising Product Introduction
Table Univision Communication TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure Univision Communication SWOT Analysis
Table WPP Profiles
Table WPP TV Advertising Product Introduction
Table WPP TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure WPP SWOT Analysis
Table DENTSU Profiles
Table DENTSU TV Advertising Product Introduction
Table DENTSU TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
Figure DENTSU SWOT Analysis
Table IPG Profiles
Table IPG TV Advertising Product Introduction
Table IPG TV Advertising Sales (Unit), Sales Value (Million USD), Price (USD/Unit) and Gross Profit (2015-2020)
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