Report Scope:
This report provides an overview of the global market for IGA and analyzes market trends. Using 2021 as the base year, the report provides estimated market data for the forecast period of 2022 through 2027. This report also offers insights on the drivers, restraints and opportunities for the market, which were gathered through primary and secondary research. It also covers various market factors, including COVID-19 impact, Porter's Five Forces, PEST analysis and use case analysis.
This report has been prepared in a simple, easy-to-understand format, with tables and charts/figures. The report's scope includes a detailed study of global and regional markets by advertising type, device type and end user. The qualitative and quantitative data of all segments are provided in the report. The report examines each segment, determines its current market size and estimates its future market sizes with compound annual growth rates (CAGRs).
The report also provides profiles of the significant IGA players and their strategies for enhancing their market presence. The report also discusses the competitive landscape, with a ranking of the top IGA providers in 2021.
Report Includes:
- 42 data tables and 50 additional tables
- A comprehensive overview of the global market for in-game advertising (IGA)
- Analyses of the global market trends, with market revenue data for 2021, estimates for 2022, forecasts for 2023, and projections of compound annual growth rates (CAGRs) through 2027
- Estimation of the actual market size and revenue forecast for in-game advertising market, and corresponding market share analysis based on type of ads, device, end-user, and region
- Updated information on market opportunities and drivers, key shifts and regulations, industry specific challenges, and other region-specific macroeconomic factors that will shape this market demand in the coming years (2022-2027)
- Coverage of the technological, economic, and business considerations of the in-game advertising industry, and its vendor landscape
- Latest information on the recent market developments, merger and acquisition deals, partnerships, agreements, collaborations, and other strategic alliances within global in-game advertising market
- Market share analysis of the key market participants in global IGA market, their product portfolio, research priorities, and the company competitive landscape
- Descriptive company profiles of the market leading players, including Alphabet Inc., Dentsu Group Inc., FreakOut Holdings Inc., Meta Platforms Inc. and Vivendi SE
Summary:
With millions of people playing video games every minute, gaming is arguably one of the most popular forms of entertainment on the planet. People have never played video games so muchmore than they have in the last few years. This has become a key attraction for brands to target customers for their products and services more effectively than ever before. Video games have now becomeaprevalent and profitable leisure activity. The rise of subscriptions in online gaming has opened up enormous revenue opportunities beyond the sale of game titles and equipment. The gaming industry turned out to be resilient to the global crisis and even demonstratedmoderate growth. Gameswere surging in popularity as people in lockdownwere exploring new ways to vent and connect with their peers. Video game usage has increased by 75% since the start of worldwide social distancing.
Across the globe, the rise of video games as a dominant form of recreation and socializing has boosted the demand for such interactive games. The popularity and growth of these games present significant and lucrative opportunities for advertisers to engage with interested consumers in relevant contexts. Due to the pandemic, almost all game genres have seen increased revenue from in-game advertising (IGA) in the last two years. The growth in this type of advertising is projected to increase further through 2027. Unfortunately, there is no universally applicable formula for maximizing IGA revenue. Still, it's no secret that in-game ads are on the rise.
IGA is one of the most rapidly expanding fields of marketing today. It helps brands to communicate with their target market, building familiarity with those who play these games. Advances in game graphics have led to the inclusion of in-game ads that look like a natural part of games. For instance, if an individual is playing a sports game, they might see billboards in the game promoting a product that looks like a miniature version of billboards in an actual stadium. Like all online ads, the objective of IGA is to increase brand recognition, promote a service or increase a product's sales.
The global market for IGAwas estimated at nearly REDACTED in 2021 and is expected to grow to REDACTED in 2027. The global market for IGA is expected to growat a compound annual growth rate (CAGR) of REDACTED from 2022 to 2027, which is a remarkable growth rate for any industry. This growth rate is the directly result of the adoption of digital transformation technologiesworldwide, the popularity of mobile gaming and increasing strategic alliances among game developers and advertisers. Companies seek to use state-of-the-art technology to achieve theirbusiness goalsmore efficiently. In this report, the global market for IGA has been segmented based on type of advertising, device type, end user and region. Based on type of ad, the IGAmarket has been segmented into static ads, dynamic ads and advergaming.
In-Game Advertising (IGA): Global Markets
Table of Contents
Chapter 1 Introduction
1.1 Study Goals and Objectives
1.2 Reasons for Doing This Study
1.3 Scope of Report
1.4 Information Sources
1.5 Research Methodology
1.6 Intended Audience
1.7 Geographic Breakdown
1.8 Analyst's Credentials
1.9 BCC Custom Research
1.10 Related BCC Research Reports
Chapter 2 Summary and Highlights
Chapter 3 Market Overview
3.1 Introduction
3.1.1 Market Evolution/History
3.2 Market Factors
3.2.1 COVID-19 Impact
3.2.2 Porter's Five Forces Analysis
3.2.3 PEST Analysis
3.3 Use-Case Analysis
Chapter 4 Market Dynamics and Trends
4.1 Introduction
4.1.1 Market Drivers
4.1.2 Market Restraints
4.1.3 Market Challenges
4.1.4 Market Opportunities
4.2 Market Trends
4.2.1 Virtual Reality (VR)
4.2.2 Metaverse
4.2.3 5G Technology
4.2.4 Cloud Gaming
Chapter 5 Market Breakdown by Type of Ad
5.1 Introduction
5.2 Static Ads
5.2.1 Regional Markets for Static Ads
5.3 Dynamic Ads
5.3.1 Types of DIGA
5.3.2 Regional Markets for Dynamic Ads
5.4 Advergaming
5.4.1 Regional Markets for Advergaming
Chapter 6 Market Breakdown by Device Type
6.1 Introduction
6.2 PC/Laptop
6.2.1 Regional Markets for PC/Laptop Devices
6.3 Smartphones/Tablets
6.3.1 Regional Markets for Smartphone/Tablet Devices
Chapter 7 Market Breakdown by End User
7.1 Introduction
7.2 Gen X
7.2.1 Regional Markets for Gen X
7.3 Gen Y/Millennials
7.3.1 Regional Markets for Millennials
7.4 Gen Z
7.4.1 Regional Markets for Gen Z
Chapter 8 Market Breakdown by Region
8.1 Introduction
8.2 North American Market Outlook
8.2.1 North American Market, by Country
8.2.2 North American Market, by Segment
8.3 European Market Outlook
8.3.1 European Market, by Country
8.3.2 European Market, by Segments
8.4 Asia-Pacific Market Outlook
8.4.1 Asia-Pacific Market, by Country
8.4.2 Asia-Pacific Market, by Segment
8.5 Rest of the World Market Outlook
8.5.1 South America
8.5.2 RoW Market, by Segment
Chapter 9 Competitive Landscape
9.1 Top Companies
9.1.1 Market Ranking of IGA Players
9.2 IGA Pricing Models
9.3 Strategic Analysis
9.3.1 Product Launches and Developments
9.3.2 Agreements, Collaborations and Partnerships
9.3.3 Mergers and Acquisitions
9.3.4 Investments and Funding
Chapter 10 Company Profiles
ACTIVISION BLIZZARD INC.
ADVERTY AB
ALPHABET INC.
ANZU VIRTUAL REALITY LTD.
BIDSTACK GROUP PLC
DENTSU GROUP INC.
ELECTRONIC ARTS INC.
FRAMEPLAY
FREAKOUT HOLDINGS INC.
GADSME
INMOBI
IRONSOURCE LTD.
LANDVAULT
META PLATFORMS INC.
NEXTPLAY TECHNOLOGIES INC.
OVERWOLF LTD.
RAPIDFIRE INC.
SAYOLLO INC.
VIANT TECHNOLOGY LLC
VIVENDI SE
Chapter 11 Appendix: Abbreviations
List of Tables
Summary Table : Global Market for IGA, by Type of Ad, Through 2027
Table 1 : IGA Use Cases
Table 2 : Global Market for IGA, by Type of Ad, Through 2027
Table 3 : Global Market for Static Ads in IGA, by Region, Through 2027
Table 4 : Global Market for Dynamic Ads in IGA, by Region, Through 2027
Table 5 : Global Market for Advergaming in IGA, by Region, Through 2027
Table 6 : Global Market for IGA, by Device Type, Through 2027
Table 7 : Global Market for PC/Laptop Devices in IGA, by Region, Through 2027
Table 8 : Global Market for Smartphone/Tablet Devices in IGA, by Region, Through 2027
Table 9 : Global Market for IGA, by End User, Through 2027
Table 10 : Global Market for IGA Used by Gen Xers, by Region, Through 2027
Table 11 : Global Market for IGA by Gen Y/Millennial End Users, by Region, Through 2027
Table 12 : Global Market for IGA by Gen Z End Users, by Region, Through 2027
Table 13 : Global Market for IGA, by Region, Through 2027
Table 14 : North American Market for IGA, by Country, Through 2027
Table 15 : North American Market for IGA, by Type of Ad, Through 2027
Table 16 : North American Market for IGA, by Device Type, Through 2027
Table 17 : North American Market for IGA, by End User, Through 2027
Table 18 : European Market for IGA, by Country, Through 2027
Table 19 : European Market for IGA, by Type of Ad, Through 2027
Table 20 : European Market for IGA, by Device Type, Through 2027
Table 21 : European Market for IGA, by End User, Through 2027
Table 22 : Asia-Pacific Market for IGA, by Country, Through 2027
Table 23 : Asia-Pacific Market for IGA, by Type of Ad, Through 2027
Table 24 : Asia-Pacific Market for IGA, by Device Type, Through 2027
Table 25 : Asia-Pacific Market for IGA, by End User, Through 2027
Table 26 : RoW Market for IGA, by Sub-region, Through 2027
Table 27 : RoW Market for IGA, by Type of Ad, Through 2027
Table 28 : RoW Market for IGA, by Device Type, Through 2027
Table 29 : RoW Market for IGA, by End User, Through 2027
Table 30 : Top 20 Players in the IGA Market, 2021
Table 31 : Market Ranking of Established IGA Vendors in 2021
Table 32 : Market Ranking of Medium-sized IGA Vendors in 2021
Table 33 : Market Ranking of Small IGA Vendors in 2021
Table 34 : Pricing Models of IGA Vendors
Table 35 : Product Launches and Developments, September 2020 to August 2022
Table 36 : Agreements, Collaborations and Partnerships, September 2020 to August 2022
Table 37 : M&A, 2020-2022
Table 38 : Investments and Funding, January 2021 to June 2022
Table 39 : Activision Blizzard Inc.: Company Snapshot
Table 40 : Activision Blizzard, Inc.: Product Information
Table 41 : Activision Blizzard, Inc.: Annual Revenue, 2019-2021
Table 42 : Adverty AB: Company Snapshot
Table 43 : Adverty AB: Product Information
Table 44 : Adverty AB: Annual Revenue, 2019-2021
Table 45 : Alphabet Inc.: Company Snapshot
Table 46 : Alphabet Inc.: Product Information
Table 47 : Alphabet Inc.: Annual Revenue, 2019-2021
Table 48 : Anzu Virtual Reality Ltd.: Company Snapshot
Table 49 : Anzu Virtual Reality Ltd.: Product Information
Table 50 : Bidstack Group PLC: Company Snapshot
Table 51 : Bidstack Group PLC: Product Information
Table 52 : Bidstack Group PLC: Annual Revenue, 2019-2021
Table 53 : Dentsu Group Inc.: Company Snapshot
Table 54 : Dentsu Group Inc.: Product Information
Table 55 : Dentsu Group Inc.: Annual Revenue, 2019-2021
Table 56 : Electronic Arts Inc.: Company Snapshot
Table 57 : Electronic Arts Inc.: Product Information
Table 58 : Electronic Arts Inc.: Annual Revenue, 2019-2021
Table 59 : Frameplay: Company Snapshot
Table 60 : Frameplay: Product Information
Table 61 : FreakOut Holdings Inc.: Company Snapshot
Table 62 : FreakOut Holdings Inc.: Product Information
Table 63 : FreakOut Holdings inc.: Annual Revenue, 2019-2021
Table 64 : Gadsme: Company Snapshot
Table 65 : Gadsme: Product Information
Table 66 : InMobi: Company Snapshot
Table 67 : InMobi: Product Information
Table 68 : ironSource Ltd.: Company Snapshot
Table 69 : IronSource Ltd.: Product Information
Table 70 : IronSource Ltd.: Annual Revenue, 2019-2021
Table 71 : Landvault: Company Snapshot
Table 72 : LandVault: Product Information
Table 73 : Meta Platforms Inc.: Company Snapshot
Table 74 : Meta Platforms Inc.: Product Information
Table 75 : Meta Platforms Inc.: Annual Revenue, 2019-2021
Table 76 : NextPlay Technologies Inc.: Company Snapshot
Table 77 : NextPlay Technologies Inc.: Product Information
Table 78 : NextPlay Technologies Inc.: Annual Revenue, 2019-2021
Table 79 : Overwolf Ltd.: Company Snapshot
Table 80 : Overwolf Ltd.: Product Information
Table 81 : RapidFire Inc.: Company Snapshot
Table 82 : RapidFire Inc.: Product Information
Table 83 : Sayollo Inc.: Company Snapshot
Table 84 : Sayollo, Inc.: Product Information
Table 85 : Viant Technology LLC: Company Snapshot
Table 86 : Viant Technology: Product Information
Table 87 : Viant Technology: Annual Revenue, 2019-2021
Table 88 : Vivendi SE: Company Snapshot
Table 89 : Vivendi SE: Product Information
Table 90 : Vivendi SE: Annual Revenue, 2019-2021
Table 91 : Abbreviations Used in This Report
List of Figures
Figure A : Top-down and Bottom-up Approach for Global Market for IGA
Summary Figure : Global Market Shares of IGA, by Type of Ad, 2021
Figure 1 : Critical Reasons for the Growth of IGA, According to Advertisers, 2021
Figure 2 : Porter's Five Forces Analysis
Figure 3 : IGA Market Dynamics
Figure 4 : 5G Connectivity and Adoption Rates, Through 2025
Figure 5 : Global Market Shares of IGA, by Type of Ad, 2021
Figure 6 : Global Market Shares of Static Ads in IGA, by Region, 2021
Figure 7 : Global Market Shares of Dynamic Ads in IGA, by Region, 2021
Figure 8 : Global Market Shares of Advergaming in IGA, by Region, 2021
Figure 9 : Global Market Shares of IGA, by Device Type, 2021
Figure 10 : Global Market Shares of PC/Laptop Devices in IGA, by Region, 2021
Figure 11 : Global Market Shares of Smartphone/Tablet Devices in IGA, by Region, 2021
Figure 12 : Global Market Shares of IGA, by End User, 2021
Figure 13 : Global Market Shares of I GA Used by Gen Xers, by Region, 2021
Figure 14 : Global Market Shares of IGA by Gen Y/Millennial End Users, by Region, 2021
Figure 15 : Global Market Shares of IGA by Gen Z End Users, by Region, 2021
Figure 16 : Global Market Shares of IGA, by Region, 2021
Figure 17 : North American Market Shares of IGA, by Country, 2021
Figure 18 : North American Market Shares of IGA, by Type of Ad, 2021
Figure 19 : North American Market Shares of IGA, by Device Type, 2021
Figure 20 : North American Market Shares of IGA, by End User, 2021
Figure 21 : European Market Shares of IGA, by Country, 2021
Figure 22 : European Market Shares of IGA, by Type of Ad, 2021
Figure 23 : European Market Shares of IGA, by Device Type, 2021
Figure 24 : European Market Shares of IGA, by End User, 2021
Figure 25 : Asia-Pacific Market Shares of IGA, by Country, 2021
Figure 26 : Asia-Pacific Market Shares of IGA, by Type of Ad, 2021
Figure 27 : Asia-Pacific Market Shares of IGA, by Device Type, 2021
Figure 28 : Asia-Pacific Market Shares of IGA, by End User, 2021
Figure 29 : RoW Market Shares of IGA, by Sub-region, 2021
Figure 30 : RoW Market Shares of IGA, by Type of Ad, 2021
Figure 31 : RoW Market Shares of IGA, by Device Type, 2021
Figure 32 : RoW Market Shares of IGA, by End User, 2021
Figure 33 : Activision Blizzard, Inc.: Sales Share, by Business Segment, 2021
Figure 34 : Activision Blizzard, Inc.: Sales Share, by Region, 2021
Figure 35 : Adverty AB: Sales Share, by Region/Country, 2021
Figure 36 : Alphabet Inc.: Sales Share, by Business Segment, 2021
Figure 37 : Alphabet Inc.: Sales Share, by Region/Country, 2021
Figure 38 : Bidstack Group PLC: Sales Share, by Region/Country, 2021
Figure 39 : Dentsu Group Inc.: Sales Share, by Platform Segment, 2021
Figure 40 : Dentsu Group Inc.: Sales Share, by Region/Country, 2021
Figure 41 : Electronic Arts Inc.: Sales Share, by Platform Segment, 2021
Figure 42 : Electronic Arts Inc.: Sales Share, by Region, 2021
Figure 43 : FreakOut Holdings inc.: Sales Share, by Segment, 2021
Figure 44 : FreakOut Holdings Inc.: Sales Share, by Region/Country, 2021
Figure 45 : IronSource Ltd.: Sales Share, by Business Segment, 2021
Figure 46 : IronSource Ltd.: Sales Share, by Region/Country, 2021
Figure 47 : Meta Platforms Inc.: Sales Share, by Platform Segment, 2021
Figure 48 : Meta Platforms Inc.: Sales Share, by Region/Country, 2021
Figure 49 : NextPlay Technologies Inc.: Sales Share, by Segment, 2021
Figure 50 : NextPlay Technologies Inc.: Sales Share, by Region/Country, 2021
Figure 51 : Vivendi SE: Sales Share, by Business Segment, 2021
Figure 52 : Vivendi SE: Sales Share, by Region/Country, 2021
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