Global TV Advertising Market Research Report 2021 - Impact of COVID-19 on the Market

Publisher Name :
Date: 13-Jan-2022
No. of pages: 119

TV Advertising (also called a television commercial, commercial or ad in American English and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organization.

The TV Advertising market revenue was xx Million USD in 2016, grew to xx Million USD in 2021, and will reach xx Million USD in 2026, with a CAGR of xx during 2021-2026.

Considering the influence of COVID-19 on the global TV Advertising market, this report analyzed the impact from both global and regional perspectives. From production end to consumption end in regions such as North America, Europe, China, and Japan, the report put emphasis on analysis of market under COVID-19 and corresponding response policy in different regions.

This report also analyzes the strategies for different companies to deal with the impact of COVID-19 in detail to seek a path to recovery.

Under COVID-19 Outbreak, how the TV Advertising Industry will develop is also analyzed in detail in Chapter 1.8 of this report.

Major Players in TV Advertising market are:

TBC

Fisher Communication

Dentsu Inc.

Havas SA

TV Today Network

Time Warner

LiveRail

Vivendi

News

Omnicom Group

WPP

Comcast

Univision Communication

Gray Television

The Walt Disney

Viacom

IPG

Sun TV Network

Sinclair Broadcast Group

CBS

PublicisGroupe

Most important types of TV Advertising products covered in this report are:

20 Seconds

60 Seconds

More than 60 Seconds

Most widely used downstream fields of TV Advertising market covered in this report are:

Food & Beverage Industry

Vehicles Industry

Health and Medical Industry

Commercial and Personal Services

Consumer Goods

Others

Major Regions or countries covered in this report:

North America

Europe

China

Japan

Middle East and Africa

South America

India

South Korea

Southeast Asia

Others

In Chapter 3.4, the report provides analysis of the reasons behind price fluctuations.

In chapters 5, 6, and 7, the impact of COVID-19 on the different regions in both production and consumption end and SWOT analysis are pointed out.

In Chapters 8, the report presents company's recent development and strategies to deal with the impact of COVID-19.

Years considered for this report:

Historical Years: 2016-2020

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2021-2026

Global TV Advertising Market Research Report 2021 - Impact of COVID-19 on the Market

Table of Content

1 TV Advertising Introduction and Market Overview
1.1 Objectives of the Study
1.2 Overview of TV Advertising
1.3 TV Advertising Market Scope and Market Size Estimation
1.3.1 Market Concentration Ratio and Market Maturity Analysis
1.3.2 Global TV Advertising Revenue and Growth Rate from 2016-2026
1.4 Market Segmentation
1.4.1 Types of TV Advertising
1.4.2 Applications of TV Advertising
1.4.3 Research Regions
1.5 Market Dynamics
1.5.1 TV Advertising Industry Trends
1.5.2 TV Advertising Drivers
1.5.3 TV Advertising Market Challenges
1.5.4 TV Advertising Market Restraints
1.6 Industry News and Policies by Regions
1.6.1 Industry News
1.6.2 Industry Policies
1.7 Mergers & Acquisitions, Expansion Plans
1.8 TV Advertising Industry Development Trends under COVID-19 Outbreak
1.8.1 Global COVID-19 Status Overview
1.8.2 Influence of COVID-19 Outbreak on TV Advertising Industry Development

2 Industry Chain Analysis
2.1 Upstream Raw Material Supply and Demand Analysis
2.1.1 Global TV Advertising Major Upstream Raw Material and Suppliers
2.1.2 Raw Material Source Analysis
2.2 Major Players of TV Advertising
2.2.1 Major Players Manufacturing Base of TV Advertising in 2020
2.2.2 Major Players Market Distribution in 2020
2.3 TV Advertising Manufacturing Cost Structure Analysis
2.3.1 Production Process Analysis
2.3.2 Manufacturing Cost Structure of TV Advertising
2.3.3 Labor Cost of TV Advertising
2.4 Market Channel Analysis of TV Advertising
2.5 Major Down Stream Customers by Application

3 Global TV Advertising Market, by Type
3.1 Global TV Advertising Revenue and Market Share by Type (2016-2021)
3.2 Global TV Advertising Production and Market Share by Type (2016-2021)
3.3 Global TV Advertising Revenue and Growth Rate by Type (2016-2021)
3.3.1 Global TV Advertising Revenue and Growth Rate of 20 Seconds
3.3.2 Global TV Advertising Revenue and Growth Rate of 60 Seconds
3.3.3 Global TV Advertising Revenue and Growth Rate of More than 60 Seconds
3.4 Global TV Advertising Price Analysis by Type (2016-2021)
3.4.1 Explanation of Different Type Product Price Trends

4 TV Advertising Market, by Application
4.1 Downstream Market Overview
4.2 Global TV Advertising Consumption and Market Share by Application (2016-2021)
4.3 Global TV Advertising Consumption and Growth Rate by Application (2016-2021)
4.3.1 Global TV Advertising Consumption and Growth Rate of Food & Beverage Industry (2016-2021)
4.3.2 Global TV Advertising Consumption and Growth Rate of Vehicles Industry (2016-2021)
4.3.3 Global TV Advertising Consumption and Growth Rate of Health and Medical Industry (2016-2021)
4.3.4 Global TV Advertising Consumption and Growth Rate of Commercial and Personal Services (2016-2021)
4.3.5 Global TV Advertising Consumption and Growth Rate of Consumer Goods (2016-2021)
4.3.6 Global TV Advertising Consumption and Growth Rate of Others (2016-2021)

5 Global TV Advertising Consumption, Revenue ($) by Region (2016-2021)
5.1 Global TV Advertising Revenue and Market Share by Region (2016-2021)
5.2 Global TV Advertising Consumption and Market Share by Region (2016-2021)
5.3 Global TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
5.4 North America TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
5.4.1 North America TV Advertising Market Under COVID-19
5.4.2 North America TV Advertising SWOT Analysis
5.5 Europe TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
5.5.1 Europe TV Advertising Market Under COVID-19
5.5.2 Europe TV Advertising SWOT Analysis
5.6 China TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
5.6.1 China TV Advertising Market Under COVID-19
5.6.2 China TV Advertising SWOT Analysis
5.7 Japan TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
5.7.1 Japan TV Advertising Market Under COVID-19
5.7.2 Japan TV Advertising SWOT Analysis
5.8 Middle East and Africa TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
5.8.1 Middle East and Africa TV Advertising Market Under COVID-19
5.8.2 Middle East and Africa TV Advertising SWOT Analysis
5.9 India TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
5.9.1 India TV Advertising Market Under COVID-19
5.9.2 India TV Advertising SWOT Analysis
5.10 South America TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
5.10.1 South America TV Advertising Market Under COVID-19
5.10.2 South America TV Advertising SWOT Analysis
5.11 South Korea TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
5.11.1 South Korea TV Advertising Market Under COVID-19
5.11.2 South Korea TV Advertising SWOT Analysis
5.12 Southeast Asia TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
5.12.1 Southeast Asia TV Advertising Market Under COVID-19
5.12.2 Southeast Asia TV Advertising SWOT Analysis

6 Global TV Advertising Production by Top Regions (2016-2021)
6.1 Global TV Advertising Production by Top Regions (2016-2021)
6.2 North America TV Advertising Production and Growth Rate
6.3 Europe TV Advertising Production and Growth Rate
6.4 China TV Advertising Production and Growth Rate
6.5 Japan TV Advertising Production and Growth Rate
6.6 India TV Advertising Production and Growth Rate

7 Global TV Advertising Consumption by Regions (2016-2021)
7.1 Global TV Advertising Consumption by Regions (2016-2021)
7.2 North America TV Advertising Consumption and Growth Rate
7.3 Europe TV Advertising Consumption and Growth Rate
7.4 China TV Advertising Consumption and Growth Rate
7.5 Japan TV Advertising Consumption and Growth Rate
7.6 Middle East & Africa TV Advertising Consumption and Growth Rate
7.7 India TV Advertising Consumption and Growth Rate
7.8 South America TV Advertising Consumption and Growth Rate
7.9 South Korea TV Advertising Consumption and Growth Rate
7.10 Southeast Asia TV Advertising Consumption and Growth Rate

8 Competitive Landscape
8.1 Competitive Profile
8.2 TBC Market Performance Analysis
8.2.1 Company Profiles
8.2.2 TV Advertising Product Profiles, Application and Specification
8.2.3 TBC Sales, Revenue, Price, Gross Margin 2016-2021
8.2.4 Company Recent Development
8.2.5 Strategies for Company to Deal with the Impact of COVID-19
8.3 Fisher Communication Market Performance Analysis
8.3.1 Company Profiles
8.3.2 TV Advertising Product Profiles, Application and Specification
8.3.3 Fisher Communication Sales, Revenue, Price, Gross Margin 2016-2021
8.3.4 Company Recent Development
8.3.5 Strategies for Company to Deal with the Impact of COVID-19
8.4 Dentsu Inc. Market Performance Analysis
8.4.1 Company Profiles
8.4.2 TV Advertising Product Profiles, Application and Specification
8.4.3 Dentsu Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.4.4 Company Recent Development
8.4.5 Strategies for Company to Deal with the Impact of COVID-19
8.5 Havas SA Market Performance Analysis
8.5.1 Company Profiles
8.5.2 TV Advertising Product Profiles, Application and Specification
8.5.3 Havas SA Sales, Revenue, Price, Gross Margin 2016-2021
8.5.4 Company Recent Development
8.5.5 Strategies for Company to Deal with the Impact of COVID-19
8.6 TV Today Network Market Performance Analysis
8.6.1 Company Profiles
8.6.2 TV Advertising Product Profiles, Application and Specification
8.6.3 TV Today Network Sales, Revenue, Price, Gross Margin 2016-2021
8.6.4 Company Recent Development
8.6.5 Strategies for Company to Deal with the Impact of COVID-19
8.7 Time Warner Market Performance Analysis
8.7.1 Company Profiles
8.7.2 TV Advertising Product Profiles, Application and Specification
8.7.3 Time Warner Sales, Revenue, Price, Gross Margin 2016-2021
8.7.4 Company Recent Development
8.7.5 Strategies for Company to Deal with the Impact of COVID-19
8.8 LiveRail Market Performance Analysis
8.8.1 Company Profiles
8.8.2 TV Advertising Product Profiles, Application and Specification
8.8.3 LiveRail Sales, Revenue, Price, Gross Margin 2016-2021
8.8.4 Company Recent Development
8.8.5 Strategies for Company to Deal with the Impact of COVID-19
8.9 Vivendi Market Performance Analysis
8.9.1 Company Profiles
8.9.2 TV Advertising Product Profiles, Application and Specification
8.9.3 Vivendi Sales, Revenue, Price, Gross Margin 2016-2021
8.9.4 Company Recent Development
8.9.5 Strategies for Company to Deal with the Impact of COVID-19
8.10 News Market Performance Analysis
8.10.1 Company Profiles
8.10.2 TV Advertising Product Profiles, Application and Specification
8.10.3 News Sales, Revenue, Price, Gross Margin 2016-2021
8.10.4 Company Recent Development
8.10.5 Strategies for Company to Deal with the Impact of COVID-19
8.11 Omnicom Group Market Performance Analysis
8.11.1 Company Profiles
8.11.2 TV Advertising Product Profiles, Application and Specification
8.11.3 Omnicom Group Sales, Revenue, Price, Gross Margin 2016-2021
8.11.4 Company Recent Development
8.11.5 Strategies for Company to Deal with the Impact of COVID-19
8.12 WPP Market Performance Analysis
8.12.1 Company Profiles
8.12.2 TV Advertising Product Profiles, Application and Specification
8.12.3 WPP Sales, Revenue, Price, Gross Margin 2016-2021
8.12.4 Company Recent Development
8.12.5 Strategies for Company to Deal with the Impact of COVID-19
8.13 Comcast Market Performance Analysis
8.13.1 Company Profiles
8.13.2 TV Advertising Product Profiles, Application and Specification
8.13.3 Comcast Sales, Revenue, Price, Gross Margin 2016-2021
8.13.4 Company Recent Development
8.13.5 Strategies for Company to Deal with the Impact of COVID-19
8.14 Univision Communication Market Performance Analysis
8.14.1 Company Profiles
8.14.2 TV Advertising Product Profiles, Application and Specification
8.14.3 Univision Communication Sales, Revenue, Price, Gross Margin 2016-2021
8.14.4 Company Recent Development
8.14.5 Strategies for Company to Deal with the Impact of COVID-19
8.15 Gray Television Market Performance Analysis
8.15.1 Company Profiles
8.15.2 TV Advertising Product Profiles, Application and Specification
8.15.3 Gray Television Sales, Revenue, Price, Gross Margin 2016-2021
8.15.4 Company Recent Development
8.15.5 Strategies for Company to Deal with the Impact of COVID-19
8.16 The Walt Disney Market Performance Analysis
8.16.1 Company Profiles
8.16.2 TV Advertising Product Profiles, Application and Specification
8.16.3 The Walt Disney Sales, Revenue, Price, Gross Margin 2016-2021
8.16.4 Company Recent Development
8.16.5 Strategies for Company to Deal with the Impact of COVID-19
8.17 Viacom Market Performance Analysis
8.17.1 Company Profiles
8.17.2 TV Advertising Product Profiles, Application and Specification
8.17.3 Viacom Sales, Revenue, Price, Gross Margin 2016-2021
8.17.4 Company Recent Development
8.17.5 Strategies for Company to Deal with the Impact of COVID-19
8.18 IPG Market Performance Analysis
8.18.1 Company Profiles
8.18.2 TV Advertising Product Profiles, Application and Specification
8.18.3 IPG Sales, Revenue, Price, Gross Margin 2016-2021
8.18.4 Company Recent Development
8.18.5 Strategies for Company to Deal with the Impact of COVID-19
8.19 Sun TV Network Market Performance Analysis
8.19.1 Company Profiles
8.19.2 TV Advertising Product Profiles, Application and Specification
8.19.3 Sun TV Network Sales, Revenue, Price, Gross Margin 2016-2021
8.19.4 Company Recent Development
8.19.5 Strategies for Company to Deal with the Impact of COVID-19
8.20 Sinclair Broadcast Group Market Performance Analysis
8.20.1 Company Profiles
8.20.2 TV Advertising Product Profiles, Application and Specification
8.20.3 Sinclair Broadcast Group Sales, Revenue, Price, Gross Margin 2016-2021
8.20.4 Company Recent Development
8.20.5 Strategies for Company to Deal with the Impact of COVID-19
8.21 CBS Market Performance Analysis
8.21.1 Company Profiles
8.21.2 TV Advertising Product Profiles, Application and Specification
8.21.3 CBS Sales, Revenue, Price, Gross Margin 2016-2021
8.21.4 Company Recent Development
8.21.5 Strategies for Company to Deal with the Impact of COVID-19
8.22 PublicisGroupe Market Performance Analysis
8.22.1 Company Profiles
8.22.2 TV Advertising Product Profiles, Application and Specification
8.22.3 PublicisGroupe Sales, Revenue, Price, Gross Margin 2016-2021
8.22.4 Company Recent Development
8.22.5 Strategies for Company to Deal with the Impact of COVID-19

9 Global TV Advertising Market Analysis and Forecast by Type and Application
9.1 Global TV Advertising Market Revenue & Volume Forecast, by Type (2021-2026)
9.1.1 20 Seconds Market Revenue and Volume Forecast (2021-2026)
9.1.2 60 Seconds Market Revenue and Volume Forecast (2021-2026)
9.1.3 More than 60 Seconds Market Revenue and Volume Forecast (2021-2026)
9.2 Global TV Advertising Market Revenue & Volume Forecast, by Application (2021-2026)
9.2.1 Food & Beverage Industry Market Revenue and Volume Forecast (2021-2026)
9.2.2 Vehicles Industry Market Revenue and Volume Forecast (2021-2026)
9.2.3 Health and Medical Industry Market Revenue and Volume Forecast (2021-2026)
9.2.4 Commercial and Personal Services Market Revenue and Volume Forecast (2021-2026)
9.2.5 Consumer Goods Market Revenue and Volume Forecast (2021-2026)
9.2.6 Others Market Revenue and Volume Forecast (2021-2026)

10 TV Advertising Market Supply and Demand Forecast by Region
10.1 North America Market Supply and Demand Forecast (2021-2026)
10.2 Europe Market Supply and Demand Forecast (2021-2026)
10.3 China Market Supply and Demand Forecast (2021-2026)
10.4 Japan Market Supply and Demand Forecast (2021-2026)
10.5 Middle East and Africa Market Supply and Demand Forecast (2021-2026)
10.6 India Market Supply and Demand Forecast (2021-2026)
10.7 South America Market Supply and Demand Forecast (2021-2026)
10.8 South Korea Market Supply and Demand Forecast (2021-2026)
10.9 Southeast Asia Market Supply and Demand Forecast (2021-2026)
10.10 Explanation of Market Size Trends by Region
10.11 TV Advertising Market Trends Analysis

11 New Project Feasibility Analysis
11.1 Industry Barriers and New Entrants SWOT Analysis
11.2 Analysis and Suggestions on New Project Investment

12 Expert Interview Record
13 Research Finding and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Data Source
?
List of Tables and Figures
Figure Product Picture of TV Advertising
Table Product Specification of TV Advertising
Figure Market Concentration Ratio and Market Maturity Analysis of TV Advertising
Figure Global TV Advertising Revenue ($) and Growth Rate from 2016-2026
Table Different Types of TV Advertising
Table Global TV Advertising Market Size Growth Rate by Type (2020-2026)
Figure Global TV Advertising Revenue ($) Segment by Type from 2016-2021
Figure Global TV Advertising Market Share by Types in 2020
Figure TV Advertising 20 Seconds Picture
Figure TV Advertising 60 Seconds Picture
Figure TV Advertising More than 60 Seconds Picture
Table Different Applications of TV Advertising
Table Global TV Advertising Market Size Growth Rate by Applications (2020-2026)
Figure Global TV Advertising Revenue ($) Segment by Applications from 2016-2021
Figure Global TV Advertising Market Share by Applications in 2020
Figure Food & Beverage Industry Picture
Figure Vehicles Industry Picture
Figure Health and Medical Industry Picture
Figure Commercial and Personal Services Picture
Figure Consumer Goods Picture
Figure Others Picture
Table Research Regions of TV Advertising
Table Global TV Advertising Market Size Growth Rate by Region (2020-2026)
Figure Global TV Advertising Market Share by Regions in 2020
Figure North America TV Advertising Revenue ($) and Growth Rate (2016-2021)
Figure Europe TV Advertising Revenue ($) and Growth Rate (2016-2021)
Figure China TV Advertising Revenue ($) and Growth Rate (2016-2021)
Figure Japan TV Advertising Revenue ($) and Growth Rate (2016-2021)
Figure Middle East and Africa TV Advertising Revenue ($) and Growth Rate (2016-2021)
Figure India TV Advertising Revenue ($) and Growth Rate (2016-2021)
Figure South America TV Advertising Revenue ($) and Growth Rate (2016-2021)
Figure South Korea TV Advertising Revenue ($) and Growth Rate (2016-2021)
Figure Southeast Asia TV Advertising Revenue ($) and Growth Rate (2016-2021)
Table SWOT Analysis
Table Market Challenges
Table Market Restraints
Table Industry News
Table Industry Policies
Table Mergers & Acquisitions, Expansion Plans
Table Influence of COVID-19 Outbreak on TV Advertising Industry Development
Figure Industry Chain Analysis of TV Advertising
Table Major Players Manufacturing Base of TV Advertising in 2020
Table Major Players Market Distribution in 2020
Figure Production Process of TV Advertising
Figure Manufacturing Cost Structure of TV Advertising
Figure Channel Status of TV Advertising
Table Major Distributors of TV Advertising with Contact Information
Table Global TV Advertising Revenue ($) by Type (2016-2021)
Table Global TV Advertising Revenue Share by Type (2016-2021)
Figure Global TV Advertising Revenue Share by Type (2016-2021)
Table Global TV Advertising Production by Type (2016-2021)
Table Global TV Advertising Production Share by Type (2016-2021)
Figure Global TV Advertising Production Share by Type (2016-2021)
Figure Global TV Advertising Revenue ($) and Growth Rate of 20 Seconds
Figure Global TV Advertising Revenue ($) and Growth Rate of 60 Seconds
Figure Global TV Advertising Revenue ($) and Growth Rate of More than 60 Seconds
Figure Global TV Advertising Price by Type (2016-2021)
Figure Downstream Market Overview
Table Global TV Advertising Consumption by Application (2016-2021)
Table Global TV Advertising Consumption Market Share by Application (2016-2021)
Figure Global TV Advertising Consumption Market Share by Application (2016-2021)
Figure Global TV Advertising Consumption and Growth Rate of Food & Beverage Industry (2016-2021)
Figure Global TV Advertising Consumption and Growth Rate of Vehicles Industry (2016-2021)
Figure Global TV Advertising Consumption and Growth Rate of Health and Medical Industry (2016-2021)
Figure Global TV Advertising Consumption and Growth Rate of Commercial and Personal Services (2016-2021)
Figure Global TV Advertising Consumption and Growth Rate of Consumer Goods (2016-2021)
Figure Global TV Advertising Consumption and Growth Rate of Others (2016-2021)
Table Global TV Advertising Revenue ($) by Region (2016-2021)
Table Global TV Advertising Revenue Market Share by Region (2016-2021)
Figure Global TV Advertising Revenue Market Share by Region (2016-2021)
Table Global TV Advertising Consumption by Region (2016-2021)
Table Global TV Advertising Consumption Market Share by Region (2016-2021)
Figure Global TV Advertising Consumption Market Share by Region (2016-2021)
Table Global TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
Table North America TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
Table North America TV Advertising SWOT Analysis
Table Europe TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
Table Europe TV Advertising SWOT Analysis
Table China TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
Table China TV Advertising SWOT Analysis
Table Japan TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
Table Japan TV Advertising SWOT Analysis
Table Middle East and Africa TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
Table Middle East and Africa TV Advertising SWOT Analysis
Table India TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
Table India TV Advertising SWOT Analysis
Table South America TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
Table South America TV Advertising SWOT Analysis
Table South Korea TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
Table South Korea TV Advertising SWOT Analysis
Table Southeast Asia TV Advertising Consumption, Revenue, Price and Gross Margin (2016-2021)
Table Southeast Asia TV Advertising SWOT Analysis
Table Global TV Advertising Production by Top Regions (2016-2021)
Figure Global TV Advertising Production Share by Top Regions (2016-2021)
Figure North America TV Advertising Production and Growth Rate Analysis (2016-2021)
Figure Europe TV Advertising Production and Growth Rate Analysis (2016-2021)
Figure China TV Advertising Production and Growth Rate Analysis (2016-2021)
Figure Japan TV Advertising Production and Growth Rate Analysis (2016-2021)
Figure India TV Advertising Production and Growth Rate Analysis (2016-2021)
Table Global TV Advertising Consumption by Regions (2016-2021)
Figure Global TV Advertising Consumption Share by Regions (2016-2021)
Figure North America TV Advertising Consumption and Growth Rate Analysis (2016-2021)
Figure Europe TV Advertising Consumption and Growth Rate Analysis (2016-2021)
Figure China TV Advertising Consumption and Growth Rate Analysis (2016-2021)
Figure Japan TV Advertising Consumption and Growth Rate Analysis (2016-2021)
Figure Middle East & Africa TV Advertising Consumption and Growth Rate Analysis (2016-2021)
Figure India TV Advertising Consumption and Growth Rate Analysis (2016-2021)
Figure South America TV Advertising Consumption and Growth Rate Analysis (2016-2021)
Figure South Korea TV Advertising Consumption and Growth Rate Analysis (2016-2021)
Figure Southeast Asia TV Advertising Consumption and Growth Rate Analysis (2016-2021)
Figure Top 3 Market Share of TV Advertising Companies in 2020
Figure Top 6 Market Share of TV Advertising Companies in 2020
Table Major Players Revenue ($) Share (2016-2021)
Table Company Profiles
Table Product Profiles, Application and Specification
Table TBC Company Profiles
Table TBC Sales, Revenue, Price, Gross Margin 2016-2021
Figure TBC Sales and Growth Rate
Figure TBC Revenue ($) Market Share 2016-2021
Table Fisher Communication Company Profiles
Table Fisher Communication Sales, Revenue, Price, Gross Margin 2016-2021
Figure Fisher Communication Sales and Growth Rate
Figure Fisher Communication Revenue ($) Market Share 2016-2021
Table Dentsu Inc. Company Profiles
Table Dentsu Inc. Sales, Revenue, Price, Gross Margin 2016-2021
Figure Dentsu Inc. Sales and Growth Rate
Figure Dentsu Inc. Revenue ($) Market Share 2016-2021
Table Havas SA Company Profiles
Table Havas SA Sales, Revenue, Price, Gross Margin 2016-2021
Figure Havas SA Sales and Growth Rate
Figure Havas SA Revenue ($) Market Share 2016-2021
Table TV Today Network Company Profiles
Table TV Today Network Sales, Revenue, Price, Gross Margin 2016-2021
Figure TV Today Network Sales and Growth Rate
Figure TV Today Network Revenue ($) Market Share 2016-2021
Table Time Warner Company Profiles
Table Time Warner Sales, Revenue, Price, Gross Margin 2016-2021
Figure Time Warner Sales and Growth Rate
Figure Time Warner Revenue ($) Market Share 2016-2021
Table LiveRail Company Profiles
Table LiveRail Sales, Revenue, Price, Gross Margin 2016-2021
Figure LiveRail Sales and Growth Rate
Figure LiveRail Revenue ($) Market Share 2016-2021
Table Vivendi Company Profiles
Table Vivendi Sales, Revenue, Price, Gross Margin 2016-2021
Figure Vivendi Sales and Growth Rate
Figure Vivendi Revenue ($) Market Share 2016-2021
Table News Company Profiles
Table News Sales, Revenue, Price, Gross Margin 2016-2021
Figure News Sales and Growth Rate
Figure News Revenue ($) Market Share 2016-2021
Table Omnicom Group Company Profiles
Table Omnicom Group Sales, Revenue, Price, Gross Margin 2016-2021
Figure Omnicom Group Sales and Growth Rate
Figure Omnicom Group Revenue ($) Market Share 2016-2021
Table WPP Company Profiles
Table WPP Sales, Revenue, Price, Gross Margin 2016-2021
Figure WPP Sales and Growth Rate
Figure WPP Revenue ($) Market Share 2016-2021
Table Comcast Company Profiles
Table Comcast Sales, Revenue, Price, Gross Margin 2016-2021
Figure Comcast Sales and Growth Rate
Figure Comcast Revenue ($) Market Share 2016-2021
Table Univision Communication Company Profiles
Table Univision Communication Sales, Revenue, Price, Gross Margin 2016-2021
Figure Univision Communication Sales and Growth Rate
Figure Univision Communication Revenue ($) Market Share 2016-2021
Table Gray Television Company Profiles
Table Gray Television Sales, Revenue, Price, Gross Margin 2016-2021
Figure Gray Television Sales and Growth Rate
Figure Gray Television Revenue ($) Market Share 2016-2021
Table The Walt Disney Company Profiles
Table The Walt Disney Sales, Revenue, Price, Gross Margin 2016-2021
Figure The Walt Disney Sales and Growth Rate
Figure The Walt Disney Revenue ($) Market Share 2016-2021
Table Viacom Company Profiles
Table Viacom Sales, Revenue, Price, Gross Margin 2016-2021
Figure Viacom Sales and Growth Rate
Figure Viacom Revenue ($) Market Share 2016-2021
Table IPG Company Profiles
Table IPG Sales, Revenue, Price, Gross Margin 2016-2021
Figure IPG Sales and Growth Rate
Figure IPG Revenue ($) Market Share 2016-2021
Table Sun TV Network Company Profiles
Table Sun TV Network Sales, Revenue, Price, Gross Margin 2016-2021
Figure Sun TV Network Sales and Growth Rate
Figure Sun TV Network Revenue ($) Market Share 2016-2021
Table Sinclair Broadcast Group Company Profiles
Table Sinclair Broadcast Group Sales, Revenue, Price, Gross Margin 2016-2021
Figure Sinclair Broadcast Group Sales and Growth Rate
Figure Sinclair Broadcast Group Revenue ($) Market Share 2016-2021
Table CBS Company Profiles
Table CBS Sales, Revenue, Price, Gross Margin 2016-2021
Figure CBS Sales and Growth Rate
Figure CBS Revenue ($) Market Share 2016-2021
Table PublicisGroupe Company Profiles
Table PublicisGroupe Sales, Revenue, Price, Gross Margin 2016-2021
Figure PublicisGroupe Sales and Growth Rate
Figure PublicisGroupe Revenue ($) Market Share 2016-2021
Table Global TV Advertising Market Revenue ($) Forecast, by Type
Table Global TV Advertising Market Volume Forecast, by Type
Figure Global TV Advertising Market Revenue ($) and Growth Rate Forecast of 20 Seconds (2021-2026)
Figure Global TV Advertising Market Volume and Growth Rate Forecast of 20 Seconds (2021-2026)
Figure Global TV Advertising Market Revenue ($) and Growth Rate Forecast of 60 Seconds (2021-2026)
Figure Global TV Advertising Market Volume and Growth Rate Forecast of 60 Seconds (2021-2026)
Figure Global TV Advertising Market Revenue ($) and Growth Rate Forecast of More than 60 Seconds (2021-2026)
Figure Global TV Advertising Market Volume and Growth Rate Forecast of More than 60 Seconds (2021-2026)
Table Global Market Revenue ($) Forecast by Application (2021-2026)
Table Global Market Volume Forecast by Application (2021-2026)
Figure Market Revenue ($) and Growth Rate Forecast of Food & Beverage Industry (2021-2026)
Figure Market Volume and Growth Rate Forecast of Food & Beverage Industry (2021-2026)
Figure Market Revenue ($) and Growth Rate Forecast of Vehicles Industry (2021-2026)
Figure Market Volume and Growth Rate Forecast of Vehicles Industry (2021-2026)
Figure Market Revenue ($) and Growth Rate Forecast of Health and Medical Industry (2021-2026)
Figure Market Volume and Growth Rate Forecast of Health and Medical Industry (2021-2026)
Figure Market Revenue ($) and Growth Rate Forecast of Commercial and Personal Services (2021-2026)
Figure Market Volume and Growth Rate Forecast of Commercial and Personal Services (2021-2026)
Figure Market Revenue ($) and Growth Rate Forecast of Consumer Goods (2021-2026)
Figure Market Volume and Growth Rate Forecast of Consumer Goods (2021-2026)
Figure Market Revenue ($) and Growth Rate Forecast of Others (2021-2026)
Figure Market Volume and Growth Rate Forecast of Others (2021-2026)
Figure North America Market Supply and Growth Rate Forecast (2021-2026)
Figure North America Demand and Growth Rate Forecast (2021-2026)
Figure Europe Market Supply and Growth Rate Forecast (2021-2026)
Figure Europe Demand and Growth Rate Forecast (2021-2026)
Figure China Market Supply and Growth Rate Forecast (2021-2026)
Figure China Demand and Growth Rate Forecast (2021-2026)
Figure Japan Market Supply and Growth Rate Forecast (2021-2026)
Figure Japan Demand and Growth Rate Forecast (2021-2026)
Figure Middle East and Africa Market Supply and Growth Rate Forecast (2021-2026)
Figure Middle East and Africa Demand and Growth Rate Forecast (2021-2026)
Figure India Market Supply and Growth Rate Forecast (2021-2026)
Figure India Demand and Growth Rate Forecast (2021-2026)
Figure South America Market Supply and Growth Rate Forecast (2021-2026)
Figure South America Demand and Growth Rate Forecast (2021-2026)
Figure South Korea Market Supply and Growth Rate Forecast (2021-2026)
Figure South Korea Demand and Growth Rate Forecast (2021-2026)
Figure Southeast Asia Market Supply and Growth Rate Forecast (2021-2026)
Figure Southeast Asia Demand and Growth Rate Forecast (2021-2026)
Figure Industry Resource/Technology/Labor Importance Analysis
Table New Entrants SWOT Analysis
Table New Project Analysis of Investment Recovery
  • Global Outdoor Advertising Market Growth (Status and Outlook) 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 162
    According to our LPI (LP Information) latest study, the global Outdoor Advertising market size was valued at US$ million in 2023. With growing demand in downstream market, the Outdoor Advertising is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the global Outdoor Advertising market. Outdoor Advertising are expected to show stable growth in the future market. However, product differentiatio......
  • Global Internet Advertising Market Growth (Status and Outlook) 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 126
    According to our LPI (LP Information) latest study, the global Internet Advertising market size was valued at US$ 107810 million in 2023. With growing demand in downstream market, the Internet Advertising is forecast to a readjusted size of US$ 182030 million by 2030 with a CAGR of 7.8% during review period. The research report highlights the growth potential of the global Internet Advertising market. Internet Advertising are expected to show stable growth in the future market. However, ......
  • Global Direct Marketing Services Market Growth (Status and Outlook) 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 131
    According to our LPI (LP Information) latest study, the global Direct Marketing Services market size was valued at US$ 5640.5 million in 2023. With growing demand in downstream market, the Direct Marketing Services is forecast to a readjusted size of US$ 6700.1 million by 2030 with a CAGR of 2.5% during review period. The research report highlights the growth potential of the global Direct Marketing Services market. Direct Marketing Services are expected to show stable growth in the futu......
  • Global Licensed Merchandise Market Growth (Status and Outlook) 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 151
    According to our LPI (LP Information) latest study, the global Licensed Merchandise market size was valued at US$ 269930 million in 2023. With growing demand in downstream market, the Licensed Merchandise is forecast to a readjusted size of US$ 367140 million by 2030 with a CAGR of 4.5% during review period. The research report highlights the growth potential of the global Licensed Merchandise market. Licensed Merchandise are expected to show stable growth in the future market. However, ......
  • Global Out-of-home (Ooh) Market Research Report 2024
    Published: 04-Jan-2024        Price: US 2900 Onwards        Pages: 97
    The Out-of-home (Ooh) market size, estimations, and forecasts are provided in terms of sales volume (K Sqm) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Out-of-home (Ooh) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. For a more in-depth understanding of the market, the report provides profiles of ......
  • Global Advertising Market Growth (Status and Outlook) 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 148
    According to our LPI (LP Information) latest study, the global Advertising market size was valued at US$ 206960 million in 2023. With growing demand in downstream market, the Advertising is forecast to a readjusted size of US$ 313460 million by 2030 with a CAGR of 6.1% during review period. The research report highlights the growth potential of the global Advertising market. Advertising are expected to show stable growth in the future market. However, product differentiation, reducing co......
  • Global Online Advertising Industry Research Report, In-depth Analysis of Current Status and Outlook of Key Countries 2023-2028
    Published: 02-Jan-2024        Price: US 3380 Onwards        Pages: 121
    Market Overview of Global Online Advertising market: According to our latest research, the global Online Advertising market looks promising in the next 5 years. As of 2022, the global Online Advertising market was estimated at USD 204580.19 million, and it's anticipated to reach USD 393831.36 million in 2028, with a CAGR of 11.53% during the forecast years. Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and ......
  • AI in Media & Entertainment - Impact of AI across the value chain
    Published: 20-Dec-2023        Price: US 4950 Onwards        Pages: 40
    The aim of this study is to examine the impact of the arrival of AI in the media and entertainment sector. It seeks to answer the following questions: What disruptions can be expected as a result of the arrival of AI in the media sector? Which parts of the value chain are most likely to be affected? What are the concrete use cases for AI in the sector? What developments are expected from these initial ......
  • Out-of-home (Ooh) - Global Market Insights and Sales Trends 2024
    Published: 19-Dec-2023        Price: US 3350 Onwards        Pages: 111
    This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking By Company; 3) comprehensive presentation of the global market for Out-of-home (Ooh), with both quantitat......
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