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According to our (Global Info Research) latest study, the global Social Media Analytics market size was valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period.
The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media analytics is considered the basic foundation for enabling an enterprises to:
Execute focused engagements like one-to-one and one-to-many
Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
The largest application of North America Social Media Analytics market is Customer Behavioral Analysis, with a share more than 25%, followed by Customer Segmentation and Targeting and Competitor Benchmarking, both share are nearly 35%. Retail is the largest end user, with over than 40% market share.
The Global Info Research report includes an overview of the development of the Social Media Analytics industry chain, the market status of Banking, Financial Services and Insurance (BFSI) (Customer Segmentation and Targeting, Multichannel Campaign Management), Telecommunications and IT (Customer Segmentation and Targeting, Multichannel Campaign Management), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Social Media Analytics.
Regionally, the report analyzes the Social Media Analytics markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Social Media Analytics market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Social Media Analytics market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Social Media Analytics industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Customer Segmentation and Targeting, Multichannel Campaign Management).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Social Media Analytics market.
Regional Analysis: The report involves examining the Social Media Analytics market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Social Media Analytics market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Social Media Analytics:
Company Analysis: Report covers individual Social Media Analytics players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Social Media Analytics This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Banking, Financial Services and Insurance (BFSI), Telecommunications and IT).
Technology Analysis: Report covers specific technologies relevant to Social Media Analytics. It assesses the current state, advancements, and potential future developments in Social Media Analytics areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Social Media Analytics market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Social Media Analytics market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
- Customer Segmentation and Targeting
- Multichannel Campaign Management
- Competitor Benchmarking
- Customer Behavioral Analysis
- Marketing Measurement
Market segment by Application
- Banking, Financial Services and Insurance (BFSI)
- Telecommunications and IT
- Retail
- Healthcare
- Government
- Media and Entertainment
- Transportation and Logistics
- Others
Market segment by players, this report covers
- IBM
- Oracle
- Salesforce
- Adobe Systems
- SAS Institute
- Clarabridge
- Netbase Solutions
- Brandwatch
- Talkwalker
- GoodData
- Crimson Hexagon
- Simply Measured
- Sysomos
- Digimind
- Unmetric
- Cision US
Market segment by regions, regional analysis covers
- North America (United States, Canada, and Mexico)
- Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
- Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
- South America (Brazil, Argentina and Rest of South America)
- Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Social Media Analytics product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Social Media Analytics, with revenue, gross margin and global market share of Social Media Analytics from 2019 to 2024.
Chapter 3, the Social Media Analytics competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Social Media Analytics market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Social Media Analytics.
Chapter 13, to describe Social Media Analytics research findings and conclusion.