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According to our (Global Info Research) latest study, the global Potato Chips market size was valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period.
Potato chips are made through modern food processing machines using mature flavoring technology. Potato chips are widely consumed, especially by young people, due to their tastefulness. They are delicious fried foods characterized by a salty taste, crispy texture, and fatty mouthfeel.
In United States Potato Chips key players include PepsiCo, Shearer's, Pringles, etc. United States top three manufacturers hold a share about 50%.
The South is the largest market, with a share over 25%, followed by The Midwest and The West, both have a share about 40 percent.
In terms of product, Plain is the largest segment, with a share over 35%. And in terms of application, the largest application is Supermarket/Hypermarket, followed by Independent Retailer, etc.
The Global Info Research report includes an overview of the development of the Potato Chips industry chain, the market status of Supermarket/Hypermarket (Plain, Barbecue), Independent Retailer (Plain, Barbecue), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Potato Chips.
Regionally, the report analyzes the Potato Chips markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Potato Chips market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Potato Chips market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Potato Chips industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the sales quantity (MT), revenue generated, and market share of different by Type (e.g., Plain, Barbecue).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Potato Chips market.
Regional Analysis: The report involves examining the Potato Chips market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Potato Chips market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Potato Chips:
Company Analysis: Report covers individual Potato Chips manufacturers, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Potato Chips This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Supermarket/Hypermarket, Independent Retailer).
Technology Analysis: Report covers specific technologies relevant to Potato Chips. It assesses the current state, advancements, and potential future developments in Potato Chips areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Potato Chips market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Potato Chips market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value.
Market segment by Type
- Plain
- Barbecue
- Sour Cream & Onion
- Salt & Vinegar
- Others
Market segment by Application
- Supermarket/Hypermarket
- Independent Retailer
- Other
Major players covered
- PepsiCo
- Shearer's
- Pringles
- Kettle Brand
- Better Made
- Cape Cod
- Utz Quality Foods
- Golden Flake
- Mikesell's
- Ballreich's
Market segment by region, regional analysis covers
- North America (United States, Canada and Mexico)
- Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
- Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
- South America (Brazil, Argentina, Colombia, and Rest of South America)
- Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Potato Chips product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Potato Chips, with price, sales, revenue and global market share of Potato Chips from 2019 to 2024.
Chapter 3, the Potato Chips competitive situation, sales quantity, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Potato Chips breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2019 to 2030.
Chapter 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, application, from 2019 to 2030.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2017 to 2023.and Potato Chips market forecast, by regions, type and application, with sales and revenue, from 2025 to 2030.
Chapter 12, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Potato Chips.
Chapter 14 and 15, to describe Potato Chips sales channel, distributors, customers, research findings and conclusion.