Global Outdoor Advertising Market Insights and Forecast to 2028
Table of Contents1 Report Business Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Outdoor Advertising Market Size Growth Rate by Type, 2017 VS 2021 VS 2028
1.2.2 Billboards
1.2.3 Transit Advertising
1.2.4 Street Furniture
1.2.5 Alternative Media
1.3 Market by Application
1.3.1 Global Outdoor Advertising Market Size Growth Rate by Application, 2017 VS 2021 VS 2028
1.3.2 Financial
1.3.3 Real Estate
1.3.4 Furniture
1.3.5 Other
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Outdoor Advertising Market Perspective (2017-2028)
2.2 Outdoor Advertising Growth Trends by Region
2.2.1 Outdoor Advertising Market Size by Region: 2017 VS 2021 VS 2028
2.2.2 Outdoor Advertising Historic Market Size by Region (2017-2022)
2.2.3 Outdoor Advertising Forecasted Market Size by Region (2023-2028)
2.3 Outdoor Advertising Market Dynamics
2.3.1 Outdoor Advertising Industry Trends
2.3.2 Outdoor Advertising Market Drivers
2.3.3 Outdoor Advertising Market Challenges
2.3.4 Outdoor Advertising Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Outdoor Advertising Players by Revenue
3.1.1 Global Top Outdoor Advertising Players by Revenue (2017-2022)
3.1.2 Global Outdoor Advertising Revenue Market Share by Players (2017-2022)
3.2 Global Outdoor Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Outdoor Advertising Revenue
3.4 Global Outdoor Advertising Market Concentration Ratio
3.4.1 Global Outdoor Advertising Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Outdoor Advertising Revenue in 2021
3.5 Outdoor Advertising Key Players Head office and Area Served
3.6 Key Players Outdoor Advertising Product Solution and Service
3.7 Date of Enter into Outdoor Advertising Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Outdoor Advertising Breakdown Data by Type
4.1 Global Outdoor Advertising Historic Market Size by Type (2017-2022)
4.2 Global Outdoor Advertising Forecasted Market Size by Type (2023-2028)
5 Outdoor Advertising Breakdown Data by Application
5.1 Global Outdoor Advertising Historic Market Size by Application (2017-2022)
5.2 Global Outdoor Advertising Forecasted Market Size by Application (2023-2028)
6 North America
6.1 North America Outdoor Advertising Market Size (2017-2028)
6.2 North America Outdoor Advertising Market Size by Type
6.2.1 North America Outdoor Advertising Market Size by Type (2017-2022)
6.2.2 North America Outdoor Advertising Market Size by Type (2023-2028)
6.2.3 North America Outdoor Advertising Market Share by Type (2017-2028)
6.3 North America Outdoor Advertising Market Size by Application
6.3.1 North America Outdoor Advertising Market Size by Application (2017-2022)
6.3.2 North America Outdoor Advertising Market Size by Application (2023-2028)
6.3.3 North America Outdoor Advertising Market Share by Application (2017-2028)
6.4 North America Outdoor Advertising Market Size by Country
6.4.1 North America Outdoor Advertising Market Size by Country (2017-2022)
6.4.2 North America Outdoor Advertising Market Size by Country (2023-2028)
6.4.3 U.S.
6.4.4 Canada
7 Europe
7.1 Europe Outdoor Advertising Market Size (2017-2028)
7.2 Europe Outdoor Advertising Market Size by Type
7.2.1 Europe Outdoor Advertising Market Size by Type (2017-2022)
7.2.2 Europe Outdoor Advertising Market Size by Type (2023-2028)
7.2.3 Europe Outdoor Advertising Market Share by Type (2017-2028)
7.3 Europe Outdoor Advertising Market Size by Application
7.3.1 Europe Outdoor Advertising Market Size by Application (2017-2022)
7.3.2 Europe Outdoor Advertising Market Size by Application (2023-2028)
7.3.3 Europe Outdoor Advertising Market Share by Application (2017-2028)
7.4 Europe Outdoor Advertising Market Size by Country
7.4.1 Europe Outdoor Advertising Market Size by Country (2017-2022)
7.4.2 Europe Outdoor Advertising Market Size by Country (2023-2028)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Outdoor Advertising Market Size (2017-2028)
8.2 Asia-Pacific Outdoor Advertising Market Size by Type
8.2.1 Asia-Pacific Outdoor Advertising Market Size by Type (2017-2022)
8.2.2 Asia-Pacific Outdoor Advertising Market Size by Type (2023-2028)
8.2.3 Asia-Pacific Outdoor Advertising Market Share by Type (2017-2028)
8.3 Asia-Pacific Outdoor Advertising Market Size by Application
8.3.1 Asia-Pacific Outdoor Advertising Market Size by Application (2017-2022)
8.3.2 Asia-Pacific Outdoor Advertising Market Size by Application (2023-2028)
8.3.3 Asia-Pacific Outdoor Advertising Market Share by Application (2017-2028)
8.4 Asia-Pacific Outdoor Advertising Market Size by Region
8.4.1 Asia-Pacific Outdoor Advertising Market Size by Region (2017-2022)
8.4.2 Asia-Pacific Outdoor Advertising Market Size by Region (2023-2028)
8.4.3 China
8.4.4 Japan
8.4.5 South Korea
8.4.6 Southeast Asia
8.4.7 India
8.4.8 Australia
9 Latin America
9.1 Latin America Outdoor Advertising Market Size (2017-2028)
9.2 Latin America Outdoor Advertising Market Size by Type
9.2.1 Latin America Outdoor Advertising Market Size by Type (2017-2022)
9.2.2 Latin America Outdoor Advertising Market Size by Type (2023-2028)
9.2.3 Latin America Outdoor Advertising Market Share by Type (2017-2028)
9.3 Latin America Outdoor Advertising Market Size by Application
9.3.1 Latin America Outdoor Advertising Market Size by Application (2017-2022)
9.3.2 Latin America Outdoor Advertising Market Size by Application (2023-2028)
9.3.3 Latin America Outdoor Advertising Market Share by Application (2017-2028)
9.4 Latin America Outdoor Advertising Market Size by Country
9.4.1 Latin America Outdoor Advertising Market Size by Country (2017-2022)
9.4.2 Latin America Outdoor Advertising Market Size by Country (2023-2028)
9.4.3 Mexico
9.4.4 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Outdoor Advertising Market Size (2017-2028)
10.2 Middle East & Africa Outdoor Advertising Market Size by Type
10.2.1 Middle East & Africa Outdoor Advertising Market Size by Type (2017-2022)
10.2.2 Middle East & Africa Outdoor Advertising Market Size by Type (2023-2028)
10.2.3 Middle East & Africa Outdoor Advertising Market Share by Type (2017-2028)
10.3 Middle East & Africa Outdoor Advertising Market Size by Application
10.3.1 Middle East & Africa Outdoor Advertising Market Size by Application (2017-2022)
10.3.2 Middle East & Africa Outdoor Advertising Market Size by Application (2023-2028)
10.3.3 Middle East & Africa Outdoor Advertising Market Share by Application (2017-2028)
10.4 Middle East & Africa Outdoor Advertising Market Size by Country
10.4.1 Middle East & Africa Outdoor Advertising Market Size by Country (2017-2022)
10.4.2 Middle East & Africa Outdoor Advertising Market Size by Country (2023-2028)
10.4.3 Turkey
10.4.4 Saudi Arabia
10.4.5 UAE
11 Key Players Profiles
11.1 Clear Channel Outdoor
11.1.1 Clear Channel Outdoor Company Details
11.1.2 Clear Channel Outdoor Business Overview
11.1.3 Clear Channel Outdoor Outdoor Advertising Introduction
11.1.4 Clear Channel Outdoor Revenue in Outdoor Advertising Business (2017-2022)
11.1.5 Clear Channel Outdoor Recent Developments
11.2 JCDecaux
11.2.1 JCDecaux Company Details
11.2.2 JCDecaux Business Overview
11.2.3 JCDecaux Outdoor Advertising Introduction
11.2.4 JCDecaux Revenue in Outdoor Advertising Business (2017-2022)
11.2.5 JCDecaux Recent Developments
11.3 Lamar Advertising
11.3.1 Lamar Advertising Company Details
11.3.2 Lamar Advertising Business Overview
11.3.3 Lamar Advertising Outdoor Advertising Introduction
11.3.4 Lamar Advertising Revenue in Outdoor Advertising Business (2017-2022)
11.3.5 Lamar Advertising Recent Developments
11.4 Outfront Media
11.4.1 Outfront Media Company Details
11.4.2 Outfront Media Business Overview
11.4.3 Outfront Media Outdoor Advertising Introduction
11.4.4 Outfront Media Revenue in Outdoor Advertising Business (2017-2022)
11.4.5 Outfront Media Recent Developments
11.5 Stroer Media
11.5.1 Stroer Media Company Details
11.5.2 Stroer Media Business Overview
11.5.3 Stroer Media Outdoor Advertising Introduction
11.5.4 Stroer Media Revenue in Outdoor Advertising Business (2017-2022)
11.5.5 Stroer Media Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Author Details
13.3 Disclaimer
List of TablesTable 1. Global Outdoor Advertising Market Size Growth Rate by Type (US$ Million), 2017 VS 2021 VS 2028
Table 2. Key Players of Billboards
Table 3. Key Players of Transit Advertising
Table 4. Key Players of Street Furniture
Table 5. Key Players of Alternative Media
Table 6. Global Outdoor Advertising Market Size Growth Rate by Application (US$ Million), 2017 VS 2021 VS 2028
Table 7. Global Outdoor Advertising Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
Table 8. Global Outdoor Advertising Market Size by Region (2017-2022) & (US$ Million)
Table 9. Global Outdoor Advertising Market Share by Region (2017-2022)
Table 10. Global Outdoor Advertising Forecasted Market Size by Region (2023-2028) & (US$ Million)
Table 11. Global Outdoor Advertising Market Share by Region (2023-2028)
Table 12. Outdoor Advertising Market Trends
Table 13. Outdoor Advertising Market Drivers
Table 14. Outdoor Advertising Market Challenges
Table 15. Outdoor Advertising Market Restraints
Table 16. Global Outdoor Advertising Revenue by Players (2017-2022) & (US$ Million)
Table 17. Global Outdoor Advertising Revenue Share by Players (2017-2022)
Table 18. Global Top Outdoor Advertising by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Outdoor Advertising as of 2021)
Table 19. Ranking of Global Top Outdoor Advertising Companies by Revenue (US$ Million) in 2021
Table 20. Global 5 Largest Players Market Share by Outdoor Advertising Revenue (CR5 and HHI) & (2017-2022)
Table 21. Key Players Headquarters and Area Served
Table 22. Key Players Outdoor Advertising Product Solution and Service
Table 23. Date of Enter into Outdoor Advertising Market
Table 24. Mergers & Acquisitions, Expansion Plans
Table 25. Global Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million)
Table 26. Global Outdoor Advertising Revenue Market Share by Type (2017-2022)
Table 27. Global Outdoor Advertising Forecasted Market Size by Type (2023-2028) & (US$ Million)
Table 28. Global Outdoor Advertising Revenue Market Share by Type (2023-2028)
Table 29. Global Outdoor Advertising Market Size by Application (2017-2022) & (US$ Million)
Table 30. Global Outdoor Advertising Revenue Share by Application (2017-2022)
Table 31. Global Outdoor Advertising Forecasted Market Size by Application (2023-2028) & (US$ Million)
Table 32. Global Outdoor Advertising Revenue Share by Application (2023-2028)
Table 33. North America Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million)
Table 34. North America Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million)
Table 35. North America Outdoor Advertising Market Size by Application (2017-2022) & (US$ Million)
Table 36. North America Outdoor Advertising Market Size by Application (2023-2028) & (US$ Million)
Table 37. North America Outdoor Advertising Market Size by Country (2017-2022) & (US$ Million)
Table 38. North America Outdoor Advertising Market Size by Country (2023-2028) & (US$ Million)
Table 39. Europe Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million)
Table 40. Europe Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million)
Table 41. Europe Outdoor Advertising Market Size by Application (2017-2022) & (US$ Million)
Table 42. Europe Outdoor Advertising Market Size by Application (2023-2028) & (US$ Million)
Table 43. Europe Outdoor Advertising Market Size by Country (2017-2022) & (US$ Million)
Table 44. Europe Outdoor Advertising Market Size by Country (2023-2028) & (US$ Million)
Table 45. Asia Pacific Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million)
Table 46. Asia Pacific Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million)
Table 47. Asia Pacific Outdoor Advertising Market Size by Application (2017-2022) & (US$ Million)
Table 48. Asia Pacific Outdoor Advertising Market Size by Application (2023-2028) & (US$ Million)
Table 49. Asia Pacific Outdoor Advertising Market Size by Region (2017-2022) & (US$ Million)
Table 50. Asia Pacific Outdoor Advertising Market Size by Region (2023-2028) & (US$ Million)
Table 51. Latin America Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million)
Table 52. Latin America Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million)
Table 53. Latin America Outdoor Advertising Market Size by Application (2017-2022) & (US$ Million)
Table 54. Latin America Outdoor Advertising Market Size by Application (2023-2028) & (US$ Million)
Table 55. Latin America Outdoor Advertising Market Size by Country (2017-2022) & (US$ Million)
Table 56. Latin America Outdoor Advertising Market Size by Country (2023-2028) & (US$ Million)
Table 57. Middle East and Africa Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million)
Table 58. Middle East and Africa Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million)
Table 59. Middle East and Africa Outdoor Advertising Market Size by Application (2017-2022) & (US$ Million)
Table 60. Middle East and Africa Outdoor Advertising Market Size by Application (2023-2028) & (US$ Million)
Table 61. Middle East and Africa Outdoor Advertising Market Size by Country (2017-2022) & (US$ Million)
Table 62. Middle East and Africa Outdoor Advertising Market Size by Country (2023-2028) & (US$ Million)
Table 63. Clear Channel Outdoor Company Details
Table 64. Clear Channel Outdoor Business Overview
Table 65. Clear Channel Outdoor Outdoor Advertising Product
Table 66. Clear Channel Outdoor Revenue in Outdoor Advertising Business (2017-2022) & (US$ Million)
Table 67. Clear Channel Outdoor Recent Developments
Table 68. JCDecaux Company Details
Table 69. JCDecaux Business Overview
Table 70. JCDecaux Outdoor Advertising Product
Table 71. JCDecaux Revenue in Outdoor Advertising Business (2017-2022) & (US$ Million)
Table 72. JCDecaux Recent Developments
Table 73. Lamar Advertising Company Details
Table 74. Lamar Advertising Business Overview
Table 75. Lamar Advertising Outdoor Advertising Product
Table 76. Lamar Advertising Revenue in Outdoor Advertising Business (2017-2022) & (US$ Million)
Table 77. Lamar Advertising Recent Developments
Table 78. Outfront Media Company Details
Table 79. Outfront Media Business Overview
Table 80. Outfront Media Outdoor Advertising Product
Table 81. Outfront Media Revenue in Outdoor Advertising Business (2017-2022) & (US$ Million)
Table 82. Outfront Media Recent Developments
Table 83. Stroer Media Company Details
Table 84. Stroer Media Business Overview
Table 85. Stroer Media Outdoor Advertising Product
Table 86. Stroer Media Revenue in Outdoor Advertising Business (2017-2022) & (US$ Million)
Table 87. Stroer Media Recent Developments
Table 88. Research Programs/Design for This Report
Table 89. Key Data Information from Secondary Sources
Table 90. Key Data Information from Primary Sources
List of FiguresFigure 1. Global Outdoor Advertising Market Share by Type: 2021 VS 2028
Figure 2. Billboards Features
Figure 3. Transit Advertising Features
Figure 4. Street Furniture Features
Figure 5. Alternative Media Features
Figure 6. Global Outdoor Advertising Market Share by Application: 2021 VS 2028
Figure 7. Financial Case Studies
Figure 8. Real Estate Case Studies
Figure 9. Furniture Case Studies
Figure 10. Other Case Studies
Figure 11. Outdoor Advertising Report Years Considered
Figure 12. Global Outdoor Advertising Market Size (US$ Million), Year-over-Year: 2017-2028
Figure 13. Global Outdoor Advertising Market Size, (US$ Million), 2017 VS 2021 VS 2028
Figure 14. Global Outdoor Advertising Market Share by Region: 2021 VS 2028
Figure 15. Global Outdoor Advertising Market Share by Players in 2021
Figure 16. Global Top Outdoor Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Outdoor Advertising as of 2021)
Figure 17. The Top 10 and 5 Players Market Share by Outdoor Advertising Revenue in 2021
Figure 18. North America Outdoor Advertising Market Size YoY (2017-2028) & (US$ Million)
Figure 19. North America Outdoor Advertising Market Size Market Share by Type (2017-2028)
Figure 20. North America Outdoor Advertising Market Size Market Share by Application (2017-2028)
Figure 21. North America Outdoor Advertising Market Size Share by Country (2017-2028)
Figure 22. United States Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 23. Canada Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 24. Europe Outdoor Advertising Market Size YoY (2017-2028) & (US$ Million)
Figure 25. Europe Outdoor Advertising Market Size Market Share by Type (2017-2028)
Figure 26. Europe Outdoor Advertising Market Size Market Share by Application (2017-2028)
Figure 27. Europe Outdoor Advertising Market Size Share by Country (2017-2028)
Figure 28. Germany Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 29. France Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 30. U.K. Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 31. Italy Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 32. Russia Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 33. Nordic Countries Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 34. Asia-Pacific Outdoor Advertising Market Size YoY (2017-2028) & (US$ Million)
Figure 35. Asia Pacific Outdoor Advertising Market Size Market Share by Type (2017-2028)
Figure 36. Asia Pacific Outdoor Advertising Market Size Market Share by Application (2017-2028)
Figure 37. Asia Pacific Outdoor Advertising Market Size Share by Region (2017-2028)
Figure 38. China Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 39. Japan Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 40. South Korea Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 41. Southeast Asia Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 42. India Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 43. Australia Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
List of FiguresFigure 44. Latin America Outdoor Advertising Market Size YoY (2017-2028) & (US$ Million)
Figure 45. Latin America Outdoor Advertising Market Size Market Share by Type (2017-2028)
Figure 46. Latin America Outdoor Advertising Market Size Market Share by Application (2017-2028)
Figure 47. Latin America Outdoor Advertising Market Size Share by Country (2017-2028)
Figure 48. Mexico Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 49. Brazil Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 50. Middle East & Africa Outdoor Advertising Market Size YoY (2017-2028) & (US$ Million)
Figure 51. Middle East and Africa Outdoor Advertising Market Size Market Share by Type (2017-2028)
Figure 52. Middle East and Africa Outdoor Advertising Market Size Market Share by Application (2017-2028)
Figure 53. Middle East and Africa Outdoor Advertising Market Size Share by Country (2017-2028)
Figure 54. Turkey Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 55. Saudi Arabia Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 56. UAE Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 57. Clear Channel Outdoor Revenue Growth Rate in Outdoor Advertising Business (2017-2022)
Figure 58. JCDecaux Revenue Growth Rate in Outdoor Advertising Business (2017-2022)
Figure 59. Lamar Advertising Revenue Growth Rate in Outdoor Advertising Business (2017-2022)
Figure 60. Outfront Media Revenue Growth Rate in Outdoor Advertising Business (2017-2022)
Figure 61. Stroer Media Revenue Growth Rate in Outdoor Advertising Business (2017-2022)
Figure 62. Bottom-up and Top-down Approaches for This Report
Figure 63. Data Triangulation
Figure 64. Key Executives Interviewed