Snapshot
Online advertising, also called online or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
The global Internet Advertising market size is estimated at xxx million USD with a CAGR xx% from 2015-2019 and is expected to reach xxx Million USD in 2020 with a CAGR xx% from 2020 to 2025. The report begins from overview of Industry Chain structure, and describes industry environment, then analyses market size and forecast of Internet Advertising by product, region and application, in addition, this report introduces market competition situation among the vendors and company profile, besides, market price analysis and value chain features are covered in this report.
Product Type Coverage (Market Size & Forecast, Major Company of Product Type etc.):
- Search Ads
- Mobile Ads
- Banner Ads
- Classified Ads
- Digital Video Ads
- Others
Company Coverage (Company Profile, Sales Revenue, Price, Gross Margin, Main Products etc.):
- Alphabet
- Facebook
- Baidu
- Yahoo! Inc
- Microsoft
- Alibaba
- Tencent
- Twitter
- Aol(Verizon Communications)
- eBay
- Linkedin
- Amazon
- IAC
- Soho
- Pandora
Application Coverage (Market Size & Forecast, Different Demand Market by Region, Main Consumer Profile etc.):
- Retail
- Automotive
- Entertainment
- Financial Services
- Telecom
- Consumer Goods
- Others
Region Coverage (Regional Production, Demand & Forecast by Countries etc.):
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
- Asia-Pacific (China, India, Japan, Southeast Asia etc.)
- South America (Brazil, Argentina etc.)
- Middle East & Africa (Saudi Arabia, South Africa etc.)
Global Internet Advertising Market Analysis 2015-2019 and Forecast 2020-2025
Table of Contents
1 Industry Overview
1.1 Internet Advertising Industry
Figure Internet Advertising Industry Chain Structure
1.1.1 Overview
1.1.2 Development of Internet Advertising
1.2 Market Segment
1.2.1 Upstream
Table Upstream Segment of Internet Advertising
1.2.2 Downstream
Table Application Segment of Internet Advertising
Table Global Internet Advertising Market 2015-2025, by Application, in USD Million
1.3 Cost Analysis
2 Industry Environment (PEST Analysis)
2.1 Policy
2.2 Economics
2.3 Sociology
2.4 Technology
3 Internet Advertising Market by Type
3.1 By Type
3.1.1 Search Ads
Table Major Company List of Search Ads
3.1.2 Mobile Ads
Table Major Company List of Mobile Ads
3.1.3 Banner Ads
Table Major Company List of Banner Ads
3.1.4 Classified Ads
Table Major Company List of Classified Ads
3.1.5 Digital Video Ads
Table Major Company List of Digital Video Ads
3.1.6 Others
Table Major Company List of Others
3.2 Market Size
Table Global Internet Advertising Market 2015-2019, by Type, in USD Million
Figure Global Internet Advertising Market Growth 2015-2019, by Type, in USD Million
3.3 Market Forecast
Table Global Internet Advertising Market Forecast 2020-2025, by Type, in USD Million
4 Major Companies List
4.1 Alphabet (Company Profile, Sales Data etc.)
4.1.1 Alphabet Profile
Table Alphabet Overview List
4.1.2 Alphabet Products & Services
4.1.3 Alphabet Business Operation Conditions
Table Business Operation of Alphabet (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.2 Facebook (Company Profile, Sales Data etc.)
4.2.1 Facebook Profile
Table Facebook Overview List
4.2.2 Facebook Products & Services
4.2.3 Facebook Business Operation Conditions
Table Business Operation of Facebook (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.3 Baidu (Company Profile, Sales Data etc.)
4.3.1 Baidu Profile
Table Baidu Overview List
4.3.2 Baidu Products & Services
4.3.3 Baidu Business Operation Conditions
Table Business Operation of Baidu (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.4 Yahoo! Inc (Company Profile, Sales Data etc.)
4.4.1 Yahoo! Inc Profile
Table Yahoo! Inc Overview List
4.4.2 Yahoo! Inc Products & Services
4.4.3 Yahoo! Inc Business Operation Conditions
Table Business Operation of Yahoo! Inc (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.5 Microsoft (Company Profile, Sales Data etc.)
4.5.1 Microsoft Profile
Table Microsoft Overview List
4.5.2 Microsoft Products & Services
4.5.3 Microsoft Business Operation Conditions
Table Business Operation of Microsoft (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.6 Alibaba (Company Profile, Sales Data etc.)
4.6.1 Alibaba Profile
Table Alibaba Overview List
4.6.2 Alibaba Products & Services
4.6.3 Alibaba Business Operation Conditions
Table Business Operation of Alibaba (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.7 Tencent (Company Profile, Sales Data etc.)
4.7.1 Tencent Profile
Table Tencent Overview List
4.7.2 Tencent Products & Services
4.7.3 Tencent Business Operation Conditions
Table Business Operation of Tencent (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.8 Twitter (Company Profile, Sales Data etc.)
4.8.1 Twitter Profile
Table Twitter Overview List
4.8.2 Twitter Products & Services
4.8.3 Twitter Business Operation Conditions
Table Business Operation of Twitter (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.9 Aol(Verizon Communications) (Company Profile, Sales Data etc.)
4.9.1 Aol(Verizon Communications) Profile
Table Aol(Verizon Communications) Overview List
4.9.2 Aol(Verizon Communications) Products & Services
4.9.3 Aol(Verizon Communications) Business Operation Conditions
Table Business Operation of Aol(Verizon Communications) (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.10 eBay (Company Profile, Sales Data etc.)
4.10.1 eBay Profile
Table eBay Overview List
4.10.2 eBay Products & Services
4.10.3 eBay Business Operation Conditions
Table Business Operation of eBay (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.11 Linkedin (Company Profile, Sales Data etc.)
4.11.1 Linkedin Profile
Table Linkedin Overview List
4.11.2 Linkedin Products & Services
4.11.3 Linkedin Business Operation Conditions
Table Business Operation of Linkedin (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.12 Amazon (Company Profile, Sales Data etc.)
4.12.1 Amazon Profile
Table Amazon Overview List
4.12.2 Amazon Products & Services
4.12.3 Amazon Business Operation Conditions
Table Business Operation of Amazon (Sales Revenue, Cost, Gross Margin)
4.13 IAC (Company Profile, Sales Data etc.)
4.13.1 IAC Profile
Table IAC Overview List
4.13.2 IAC Products & Services
4.13.3 IAC Business Operation Conditions
Table Business Operation of IAC (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.14 Soho (Company Profile, Sales Data etc.)
4.14.1 Soho Profile
Table Soho Overview List
4.14.2 Soho Products & Services
4.14.3 Soho Business Operation Conditions
Table Business Operation of Soho (Sales Revenue, Cost, Gross Margin)
4.15 Pandora (Company Profile, Sales Data etc.)
4.15.1 Pandora Profile
Table Pandora Overview List
4.15.2 Pandora Products & Services
4.15.3 Pandora Business Operation Conditions
Table Business Operation of Pandora (Sales Revenue, Cost, Gross Margin)
5 Market Competition
5.1 Company Competition
Table Global Internet Advertising Sales Revenue 2015-2019, by Company, in USD Million
Table Global Internet Advertising Sales Revenue Share 2015-2019, by Company, in USD Million
Figure Global Internet Advertising Sales Revenue Share in 2019, by Company, in USD Million
5.2 Regional Market by Company
Figure North America Internet Advertising Market Concentration, in 2019
Figure Europe Internet Advertising Market Market Concentration, in 2019
Figure Asia-Pacific Internet Advertising MMarket Concentration, in 2019
Figure South America Internet Advertising Market Concentration, in 2019
Figure Middle East & Africa Internet Advertising Market Concentration, in 2019
6 Demand by End Market
6.1 Demand Situation
6.1.1 Demand in Retail
Figure Internet Advertising Demand in Retail, 2015-2019, in USD Million
6.1.2 Demand in Automotive
Figure Internet Advertising Demand in Automotive, 2015-2019, in USD Million
6.1.3 Demand in Entertainment
Figure Internet Advertising Demand in Entertainment, 2015-2019, in USD Million
6.1.4 Demand in Financial Services
Figure Internet Advertising Demand in Financial Services, 2015-2019, in USD Million
6.1.5 Demand in Telecom
Figure Internet Advertising Demand in Telecom, 2015-2019, in USD Million
6.1.6 Demand in Consumer Goods
Figure Internet Advertising Demand in Consumer Goods, 2015-2019, in USD Million
6.1.7 Demand in Others
Figure Internet Advertising Demand in Others, 2015-2019, in USD Million
6.2 Regional Demand Comparison
Table Regional Demand Comparison List
Table Major Application in Different Regions
6.3 Demand Forecast
Table Internet Advertising Demand Forecast 2020-2025, by Application, in USD Million
Figure Internet Advertising Market Growth 2020-2025, by Application, in USD Million
Figure Internet Advertising Market Share in 2025, by Application, in USD Million
7 Region Operation
7.1 Regional Production
Table Internet Advertising Production 2015-2019, by Region, in USD Million
7.2 Regional Market
Table Global Internet Advertising Market 2015-2019, by Region, in USD Million
Table Global Internet Advertising Market Share 2015-2019, by Region, in USD Million
7.3 by Region
7.3.1 North America
7.3.1.1 Overview
Figure North America Internet Advertising Market Size and Growth 2015-2019, in USD Million
7.3.1.2 by Country (U.S., Canada, Mexico)
Table North America Internet Advertising Market Size 2015-2019, by Country, in USD Million
7.3.2 Europe
7.3.2.1 Overview
Figure Europe Internet Advertising Market Size and Growth 2015-2019, in USD Million
7.3.2.2 by Country (Germany, U.K., France, Italy, Russia, Spain etc.)
Table Europe Internet Advertising Market Size 2015-2019, by Country, in USD Million
7.3.3 Asia-Pacific
7.3.3.1 Overview
Figure Asia-Pacific Internet Advertising Market Size and Growth 2015-2019, in USD Million
7.3.3.2 by Country (China, India, Japan, Southeast Asia etc.)
Table Asia-Pacific Internet Advertising Market Size 2015-2019, by Country, in USD Million
7.3.4 South America
7.3.4.1 Overview
Figure South America Internet Advertising Market Size and Growth 2015-2019, in USD Million
7.3.4.2 by Country (Brazil, Argentina etc.)
Table South America Internet Advertising Market Size 2015-2019, by Country, in USD Million
7.3.5 Middle East & Africa
7.3.5.1 Overview
Figure Middle East & Africa Internet Advertising Market Size and Growth 2015-2019, in USD Million
7.3.5.2 by Country (Saudi Arabia, South Africa etc.)
Table Middle East & Africa Internet Advertising Market Size 2015-2019, by Country, in USD Million
7.4 Regional Import & Export
7.5 Regional Forecast
Table Internet Advertising Market Forecast 2020-2025, by Region, in USD Million
8 Marketing & Price
8.1 Price and Margin
8.1.1 Price Trends
8.1.2 Factors of Price Change
Table Price Factors List
8.1.3 Manufacturers Gross Margin Analysis
8.2 Marketing Channel
Figure Marketing Channels Overview
9 Research Conclusion
List of Tables
Table Upstream Segment of Internet Advertising
Table Application Segment of Internet Advertising
Table Global Internet Advertising Market 2015-2025, by Application, in USD Million
Table Major Company List of Mobile Ads
Table Major Company List of Banner Ads
Table Major Company List of Classified Ads
Table Major Company List of Digital Video Ads
Table Major Company List of Others
Table Global Internet Advertising Market 2015-2019, by Type, in USD Million
Table Global Internet Advertising Market Forecast 2020-2025, by Type, in USD Million
Table Alphabet Overview List
Table Business Operation of Alphabet (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Facebook Overview List
Table Business Operation of Facebook (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Baidu Overview List
Table Business Operation of Baidu (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Yahoo! Inc Overview List
Table Business Operation of Yahoo! Inc (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Microsoft Overview List
Table Business Operation of Microsoft (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Alibaba Overview List
Table Business Operation of Alibaba (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Tencent Overview List
Table Business Operation of Tencent (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Twitter Overview List
Table Business Operation of Twitter (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Aol(Verizon Communications) Overview List
Table Business Operation of Aol(Verizon Communications) (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table eBay Overview List
Table Business Operation of eBay (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Linkedin Overview List
Table Business Operation of Linkedin (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Amazon Overview List
Table Business Operation of Amazon (Sales Revenue, Cost, Gross Margin)
Table IAC Overview List
Table Business Operation of IAC (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Soho Overview List
Table Business Operation of Soho (Sales Revenue, Cost, Gross Margin)
Table Pandora Overview List
Table Business Operation of Pandora (Sales Revenue, Cost, Gross Margin)
Table Global Internet Advertising Sales Revenue 2015-2019, by Company, in USD Million
Table Global Internet Advertising Sales Revenue Share 2015-2019, by Company, in USD Million
Table Regional Demand Comparison List
Table Major Application in Different Regions
Table Internet Advertising Demand Forecast 2020-2025, by Application, in USD Million
Table Internet Advertising Production 2015-2019, by Region, in USD Million
Table Global Internet Advertising Market 2015-2019, by Region, in USD Million
Table Global Internet Advertising Market Share 2015-2019, by Region, in USD Million
Table North America Internet Advertising Market Size 2015-2019, by Country, in USD Million
Table Europe Internet Advertising Market Size 2015-2019, by Country, in USD Million
Table Asia-Pacific Internet Advertising Market Size 2015-2019, by Country, in USD Million
Table South America Internet Advertising Market Size 2015-2019, by Country, in USD Million
Table Middle East & Africa Internet Advertising Market Size 2015-2019, by Country, in USD Million
Table Internet Advertising Market Forecast 2020-2025, by Region, in USD Million
Table Price Factors List
List of Figures
Figure Internet Advertising Industry Chain Structure
Figure Global Internet Advertising Market Growth 2015-2019, by Type, in USD Million
Figure Global Internet Advertising Sales Revenue Share in 2019, by Company, in USD Million
Figure North America Internet Advertising Market Concentration, in 2019
Figure Europe Internet Advertising Market Market Concentration, in 2019
Figure Asia-Pacific Internet Advertising MMarket Concentration, in 2019
Figure South America Internet Advertising Market Concentration, in 2019
Figure Middle East & Africa Internet Advertising Market Concentration, in 2019
Figure Internet Advertising Demand in Retail, 2015-2019, in USD Million
Figure Internet Advertising Demand in Automotive, 2015-2019, in USD Million
Figure Internet Advertising Demand in Entertainment, 2015-2019, in USD Million
Figure Internet Advertising Demand in Financial Services, 2015-2019, in USD Million
Figure Internet Advertising Demand in Telecom, 2015-2019, in USD Million
Figure Internet Advertising Demand in Consumer Goods, 2015-2019, in USD Million
Figure Internet Advertising Demand in Others, 2015-2019, in USD Million
Figure Internet Advertising Market Growth 2020-2025, by Application, in USD Million
Figure Internet Advertising Market Share in 2025, by Application, in USD Million
Figure North America Internet Advertising Market Size and Growth 2015-2019, in USD Million
Figure Europe Internet Advertising Market Size and Growth 2015-2019, in USD Million
Figure Asia-Pacific Internet Advertising Market Size and Growth 2015-2019, in USD Million
Figure South America Internet Advertising Market Size and Growth 2015-2019, in USD Million
Figure Middle East & Africa Internet Advertising Market Size and Growth 2015-2019, in USD Million
Figure Marketing Channels Overview
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