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Global and China Animation Industry Report, 2017-2021

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Date: 12-Apr-2017
No. of pages: 152
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In 2016, the global animation industry recorded output value of approximately USD220 billion, of which, the United States made the greatest contribution and claimed about 38% market share, with animated blockbusters boosting the development of the whole industry chain; Japan gained roughly 10% share but a large number of products – about 60% of the world’s animation works come from Japan.

China’s animation industry started relatively late, still lagging behind the United States, Japan and other developed countries. In 2016, China’s animation industry output value reached around RMB130 billion (with a global share of 8% or so), up 15.0% year on year. In the future, with the increasingly significant animation intellectual property (IP) operations and continuous permeation of animated films, output value of animation industry will keep expanding, with an expected RMB150 billion in 2017 and more than RMB230 billion in 2021.

The Chinese animation industry has seen steady growth since 2015, with market characterizing the following:

1. The Improving Quality of Works

In 2015, ‘Monkey King: Hero Is Back’ gained the box office of nearly RMB1 billion and became the highest-grossing animated film in the history of Chinese film. In 2016, Big Fish & Begonia recorded more than RMB500 million at the box office, and the Sino-foreign co-produced Kung Fu Panda 3 exceeded RMB1 billion.

2. Film Animation and New Media Animation Become Hot Spots

In 2016, China approved 182 animated films, completed 60 ones and released 39 ones, with cumulative box office returns of RMB2.35 billion, up 15.2% year on year, accounting for 34.1% of China’s animation film market revenue.

In addition, online comics are growing fast, e.g. the comic platform u17.com has gathered 14,000 grassroots comic authors or groups and published over 40,000 online comics as of 2016.

3. Investment and Financing Market is Active

In 2016, 15 anime startups obtained financing. They are mainly companies that integrate animation production, IP derivatization, etc., represented by Fireworks Culture, Canwell and JoyWorks. Among them, Fireworks Culture got RMB40 million financing from Jiangsu Xiuqiang Glasswork Co., Ltd., Shanghai Delight Capital Management Co., Ltd. and other companies.

4. Sino-foreign Cooperation Deepens

Chinese animation enterprises have established increasing cooperation with foreign peers since 2015. In 2015, Enlight Media and Japan’s Access Bright set up a joint venture on co-development of popular animation film and television works; LeTV and the director of The Lion King developed The Wolf Totem animated film. In 2016, Oriental DreamWorks and DreamWorks Animation together shot Kung Fu Panda 3. In 2017, Sina Comic and the France-based Delitoon co-published Go Away Mr Tumour (French version) cartoon.

The report highlights the following:


  • Definition, industry chain, business model, development characteristics, etc. of animation industry;

  • Animation industry policy, industry status, scale, etc. of global and segmented markets (USA, Japan, Korea);

  • Development environment, market size, competition pattern, industrial base, etc. of China’s animation industry;

  • Scale, structure, trends, etc. of China’s animation production, communication and distribution markets (TV animation, animated film, anime games, new media animation);

  • Scale, pattern, etc. of China’s derivatives market (animation toys, animation clothing, theme park, brand licensing);

  • Operation, development strategy, etc. of 8 foreign and 10 Chinese animation related enterprises.

Global and China Animation Industry Report, 2017-2021

Table of Contents

1 Overview of Animation Industry
1.1 Definition
1.2 Industrial Chain
1.3 Business Model
1.4 Economic Characteristics
1.5 Development Features

2 Global Animation Industry Development
2.1 Overview
2.1.1 Support Policy
2.1.2 Industry Status
2.2 United States
2.2.1 Overview
2.2.2 Development History
2.2.3 Industrial Chain
2.3 Japan
2.3.1 Overview
2.3.2 Development History
2.3.3 Industrial Chain
2.3.4 Production Cost
2.4 South Korea

3 China Animation Industry Development
3.1 Development Environment
3.1.1 Policy Environment
3.1.2 Industry Environment
3.2 Market Size
3.2.1 Output Value
3.2.2 User Scale
3.3 Animation Enterprises
3.3.1 Major Participants
3.3.2 Production Type
3.3.3 Media Type
3.3.4 Integrated Operation Type
3.4 Competition Pattern
3.4.1 Foreign Enterprises’ Layout in China
3.4.2 Capital Interest
3.5 Animation Industry Base

4 China Animation Production & Distribution Market
4.1 TV Animation
4.1.1 Scale
4.1.2 Structure
4.2 Animated Film
4.2.1 Scale
4.2.2 Pattern
4.3 Cartoon Game
4.4 Comics
4.5 New Media Market
4.5.1 Overview
4.5.2 Characteristics
4.5.3 Profit Model
4.5.4 Industrial Subject
4.5.5 Market Demand
4.5.6 Market Size
4.5.7 Trends

5 China Animation Derivative Industry
5.1 Overview
5.2 Animation Toy
5.2.1 Scale
5.2.2 Pattern
5.3 Animation Apparel
5.3.1 Scale
5.3.2 Pattern
5.3.3 Enterprise
5.4 Theme Park
5.4.1 Overview
5.4.2 Enterprise
5.5 Brand Licensing
5.5.1 Scale
5.5.2 Development Characteristics and Problems
5.5.3 Trends

6 Key Enterprises in Foreign Animation Industry
6.1 Disney
6.1.1 Profile
6.1.2 Main Business
6.1.3 Development History
6.1.4 Operation
6.1.5 Business Model
6.1.6 Competitive Advantage
6.2 Bandai Namco Group
6.2.1 Profile
6.2.2 Development History
6.2.3 Operation
6.2.4 Development Strategy
6.3 Hasbro
6.3.1 Profile
6.3.2 Development History
6.3.3 Brand Introduction
6.3.4 Operation
6.3.5 Development Planning
6.4 Toei Animation
6.4.1 Profile
6.4.2 Development History
6.4.3 Operation
6.5 Others
6.5.1 DreamWorks
6.5.2 Pixar Animation
6.5.3 Sotsu
6.5.4 Studio Ghibli

7 Key Enterprises in Chinese Animation Industry
7.1 Guangdong Alpha Animation And Culture Co., Ltd.
7.1.1 Profile
7.1.2 Development History
7.1.3 Operation
7.1.4 R&D Input
7.1.5 Competitive Advantage
7.1.6 Strategic Layout
7.1.7 Earnings Estimate
7.2 Meisheng Cultural & Creative Corp., Ltd.
7.2.1 Profile
7.2.2 Development History
7.2.3 Products
7.2.4 Operation
7.2.5 Development Strategy
7.2.6 Earnings Estimate
7.3 Huawei Culture Co., Ltd.
7.3.1 Profile
7.3.2 Development History
7.3.3 Operation
7.3.4 R&D Input
7.3.5 Development Strategy
7.3.6 Earnings Estimate
7.4 Fantawild Holdings Inc.
7.4.1 Profile
7.4.2 Operation
7.4.3 Business
7.4.4 Development Strategy
7.5 Taomee Holdings Limited
7.5.1 Profile
7.5.2 Development History
7.5.3 Business
7.6 Zhejiang Zoland Animation Co., Ltd.
7.6.1 Profile
7.6.2 Operation
7.6.3 Customers & Suppliers
7.6.4 R&D Input
7.6.5 Development Strategy
7.7 Others
7.7.1 Toonmax Media
7.7.2 Tencent Animation
7.7.3 CCTV Animation
7.7.4 Uyoung Media

8 Summary and Forecast
8.1 Summary
8.2 Forecast
8.2.1 Driving Factor
8.2.2 Output Value Forecast

List of Charts

Industrial Chain of Animation Industry
Business Model of Animation Industry
Characteristics of "Industrial Culturalization" and "Cultural Industrialization”
Themes Contained in U.S. and Japanese Classic Animated Images
Broadcasting of Classic Animated Images
Correlation Effects of Animation Industry
Animation Industry Support Policies and Effects in Developed Countries
Support Measures of Foreign Animation Industry
Three Echelons of Global Animation Industry
A Comparison on Animation Industry Development among Major Countries
Development History of U.S. Animation Industry
Number of Animated Films Released in the United States, 2000-2016
U.S. Animation Industry Chain
Production Costs of Major U.S. Animation Studios
Authorization Scale of Major Global Animation Companies, 2015
Japan’s Animation Market Size, 2002-2017
Overseas Revenue of Japan’s Animation Industry and Proportion, 2002-2017
Japan’s Animation Market Structure in A Broad Sense, 2007-2016
Japan’s Animation Market Structure in A Narrow Sense, 2007-2016
Production Duration of Kid/Family Animation and Late-night TV Animation in Japan, 2002-2015
Box Office Earnings of Theatrical Animation in Japan, 2000-2015
Number of Theatrical Animation Works and Their Production Minutes in Japan, 2000-2015
Japan’s Revenue from Animation Videogram, 2000-2015
Japan’s Revenue from Animation Distribution via the Internet, 2002-2015
Distribution of Japanese Animation Studios
Development History of Japanese Animation Industry
Japanese Animation Industry Chain
Japanese Animation Industry Investment Chain
Mid-term Production Price of Japanese Animation Companies (by Process), 2017
Scale of South Korea’s Main Animation and Derivatives Exports, 2010-2015
Policies Supporting China’s Animation Industry
Structure of Household Consumption Expenditure in China, 2016
Scale of Investment in China’s Culture and Entertainment Industry, 2013-2016
Total Value of Animation Industry and Growth Rate in China, 2009-20201E
ACG User Scale in China, 2013-2017
Distribution of Chinese Animation Enterprises, 2016
Participants in Animation Industry
Major Representative Companies in China’s Animation Industry Chain
Major Animation Images and Production Companies in China, 2007-2016
Chinese Government Subsidies for Animation Industry
China’s Animation Production Costs, 2015/2017
Comparison of Six Animation Satellite TV Channels in China
Introduction to Major Chinese Listed Animation Derivatives Companies
Revenue and Net Income of Major Chinese Animation Derivatives Enterprises, 2014-2016
Growth in Revenue and Net Income of Major Chinese Animation Derivatives Enterprises, 2014-2016
Layout of Overseas Animation Enterprises in China
Structure of Animation Content Consumption Market in China, 2016
Number of Chinese Animation Companies Securing Financing, 2008-2016
Financing of China Animation Industry, 2016
Three Types of Animation Industry Bases in China
List of Animation Industry Bases in China
Operation Mode of Animation Industry Bases in China
Number of China-made Cartoons, 2010-2017
Duration of China-made Cartoons, 2007-2021E
Quantity Structure of Chinese TV Animation (by Theme), 2016
Duration Structure of Chinese TV Animation (by Theme), 2016
Broadcast Time of TV Animation in China, 2011-2016
China’s TV Animation Imports and Exports, 2015
Animated Film Production in China, 2008-2021E
Animated Film Screenings in China, 2012-2017
Animated Film Viewers in China, 2012-2017
Animated Film Releases in China, 2008-2017
Box Office Earnings of China Animated Film Market, 2008-2017
Box Office Earnings from China-made Animated Films as a Percentage of Total from Animated Films, 2008-2021E
Number of China-made Animated Films with Over RMB50 million at the Box Office, 2010-2017
Regional Structure of Animated Films in China, 2016
Online Game Market Size in China, 2011-2021E
Structure of Online Game Market Size in China, 2011-2017
Number of Comic Readers in China, 2015-2021E
TOP 10 Chinese Comic Works on ac.qq.com
Payment Model of Comic Content in China
New Media Distribution Channels of Animation
Introduction to Mainstream Independent Animation Websites in China
China’s Smartphone Ownership by Age
Network Animation Coverage (by Age), 2016
China’s Internet Comics User Scale, 2013-2021E
China’s Animation Derivatives Market Size, 2009-2021E
China’s Animation Derivatives Market Share by Segment, 2016/2021E
China’s Animation Toy Market Size and YoY, 2009-2021E
Competition Pattern of China’s Animation Toy Market, 2016
China’s Animation Apparel Market Size, 2009-2021E
Supply Structure of Animation Apparel in China, 2016
China’s Exported Animation Apparel as a Percentage of Export Destination Consumption Amount, 2016
Major Chinese Animation Apparel Enterprises
Distribution of Disneyland in the World
Passenger Flow Volume of Shanghai Disney Resort
Theme Park Series of Shenzhen Huaqiang Holding Limited
China’s Animation Brand Licensing Market Size, 2014-2021E
China’s Brand Licensing Market Structure, 2015
Profile of Disney
Main Businesses of Disney
Global Business Distribution of Disney
Development History of Disney
Major Financial Indicators of Disney, FY2012-FY2016
Revenue and Operating Income of Disney by Segment, FY2014-FY2016
Revenue Structure of Disney by Geographic Region, FY2014-FY2016
Animation Business Architecture of Disney
Value Chain of Disney Brand
Industry Structure of Disney Brand
Business Model of Disney
Business Units of Bandai Namco Group
Business Model of Bandai Namco Group
Development History of Bandai Namco Group
Major Events of Bandai Namco Group
Major Financial Indicators of Bandai Namco Group, FY2011-FY2016
Net Sales and Segment Income of Bandai Namco Group, FY2015-FY2016
Development Plan of Bandai Namco Group, FY2017
Net Sales Structure of Bandai Namco Group by Geographic Region, FY2016
Medium Term Development Planning of Bandai Namco Group
Development Goals of Bandai Namco Group
Introduction of Hasbro
Business Industrial Chain of Hasbro
Development History of Hasbro
Development Phases of Hasbro Brands
Brands of Hasbro
Major Financial Indicators of Hasbro, 2012-2016
Revenue Breakdown of Hasbro by Product, 2014-2016
Revenue Breakdown of Hasbro by Business, 2014-2016
Branding Plan of Hasbro
Key Promotion Brands of Hasbro, 2015
Business of Toei Animation
Global Presence of Toei Animation
Development History of Toei Animation
Production Process of Cartoon Images of Toei Animation
Net Sales of Toei Animation by Business, FY2011-FY2015
Net Sales of Toei Animation by Market Segment, FY2011-FY2015
Net Sales of Toei Animation (by Geographic Region), FY2011-FY2015
Box Office Results of Dreamworks Movies, 1998-2016
Development History of Pixar Animation Studios
Box Office of Animated Films of Pixar Animation
Pixar Movies to be released, 2017-2019
Basic Information of Sotsu
Business Introduction of Sotsu
Development History of Sotsu
Sales and Net Income of Sotsu, FY2012-FY2017
Box Office of Animated Films of Studio Ghibli
Development History of Guangdong Alpha Animation And Culture, 2011-2017
Revenue and Net Income of Guangdong Alpha Animation And Culture
Revenue Structure of Guangdong Alpha Animation And Culture (by Business), 2010-2016
Animation Toy Output and Sales Volume of Guangdong Alpha Animation And Culture, 2014-2015
Revenue Structure of Guangdong Alpha Animation And Culture (by Region), 2006-2016
Gross Margin of Guangdong Alpha Animation And Culture (by Business), 2010-2016
R&D Costs and % of Total Revenue of Guangdong Alpha Animation And Culture, 2011-2016
Development History of Service Industrial Chain of Guangdong Alpha Animation And Culture
Capital Distribution of Guangdong Alpha Animation And Culture, 2010-2017
Revenue and Net Income of Guangdong Alpha Animation And Culture, 2016-2018E
Development History of Meisheng Cultural & Creative
Apparel Products of Meisheng Cultural & Creative
Revenue and Net Income of Meisheng Cultural & Creative, 2010-2016
Revenue Structure of Meisheng Cultural & Creative (by Business), 2015-2016
Revenue Structure of Meisheng Cultural & Creative (by Region), 2009-2016
Operational Data of Major Subsidiaries of Meisheng Cultural & Creative, 2016
Revenue and Net Income of Meisheng Cultural & Creative, 2016-2018E
Development History of Huawei Culture
Revenue and Net Income of Huawei Culture, 2009-2016
Revenue Structure of Huawei Culture (by Business), 2014-2016
Revenue Structure of Huawei Culture (by Region), 2010-2016
Operational Data of Major Subsidiaries of Huawei Culture, 2016H1
R&D Costs and % of Total Revenue of Huawei Culture, 2009-2016
Revenue and Net Income of Huawei Culture, 2016-2018E
Industrial Bases of Fantawild
Revenue and Net Income of Fantawild, 2014-2016
Revenue Structure of Fantawild (by Business), 2014-2016
Top 6 Clients of Fantawild, 2015
Top 5 Suppliers of Fantawild, 2015
Distribution of Fantawild Theme Parks in China
Culture Content Products and Services of Fantawild
Development Plan of Fantawild
Development History of Taomee
Main Businesses of Taomee
Major Partners of Zhejiang Zoland Animation
Revenue and Net Income of Zhejiang Zoland Animation, 2013-2016
Revenue and Gross Margin of Zhejiang Zoland Animation (by Business), 2013-2014
Zhejiang Zoland Animation’s Revenue from Top 5 Customers and % of Total Revenue, 2015
Top 5 Suppliers of Zhejiang Zoland Animation, 2015
R&D Costs and % of Total Revenue of Zhejiang Zoland Animation, 2013-2016
Business Architecture of Toonmax Media
Partners of Toonmax Media
Development Overview of CCTV Animation
Development History of Uyoung Media
Main Businesses of Uyoung Media
Major IP Works of Uyoung Media
A Comparison on Communication Channels of Animation Products
China’s Urbanization Rate, 1949-2016
China’s Birth Rate, 1949-2016
Output Value of China’s Animation Industry, 2017-2021E

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