Home > > > > Report Detail

Gamification in Education Market by Offering (Software and Services), Deployment Mode (Cloud and On-Premises), End User (Academic (K12 and Higher Education) and Corporate Training (SMEs and Large Enterprises)), and Region - Global Forecast to 2023

Publisher Name :
Date: 01-Mar-2019
No. of pages: 96
Inquire Before Buying

Increased adoption of digital learning and augmented/virtual reality technologies to drive overall growth of gamification in education market across the globe

The gamification in education market is expected to grow from USD 450 million in 2018 to USD 1,800 million by 2023, at a Compound Annual Growth Rate (CAGR) of 32.0% during the forecast period of 2018–2023.The major factors driving the growth of the gamification in education market are increasing adoption of digital learning, growing need to enhance the learning experience for better outcomes, and adoption of AR/VR technologies. However, the lack of availability of skilled trainers and instructors is hindering the market growth.

Among offerings, the services segment is expected to grow at a higher rate during the forecast period.

The services segment is expected to register the higher CAGR among offerings during the forecast period. The growth of this segment can be attributed to the rapid increase in demand for support services, as more institutions are looking for personalized products, leading to a rising need for consulting and support services.

The APAC gamification in education market is expected to grow at the highest CAGR during the forecast period.

The Asia Pacific (APAC) region is projected to have the highest CAGR among all the regions covered, during the forecast period. This growth is primarily driven by the increase in spending on technologies such as cloud and digital learning, growth in the adoption of mobile devices, and entrance of startups with innovative software in the region.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the gamification in education market.


  • By Company Type: Tier 1 – 55%, Tier 2 – 20%, and Tier 3 – 25%

  • By Designation: C-level – 45%, Directors – 30%, and Others – 25%

  • By Region: North America – 30%,Europe– 35%, Asia Pacific– 20%,and RoW – 15%


The major vendors of gamification in education software and services include Bunchball (US), NIIT (India), MPS Interactive (India), Microsoft (US), D2L (Canada), Top Hat (Canada), Classcraft Studios (Canada), Recurrence (US), Fundamentor (India), Cognizant (US), BLUErabbit (Mexico), Google (Grasshopper) (US), Kahoot (Norway), CK-12 (US), and Kuato Studios (US). The study included an in-depth competitive analysis of these key players with their company profiles, recent developments, and key growth strategies adopted by them.

Research coverage

The market study covers the gamification in education market across different segments. It aims at estimating the market size and the growth potential of this market across different segments based on offering (software and services), deployment mode, end user, and region. In addition, the study also includes use cases, industry trends, and key influencing factors such as drivers, restraints, opportunities, and challenges. The study highlights the competitive landscape and in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall gamification in education market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

Gamification in Education Market by Offering (Software and Services), Deployment Mode (Cloud and On-Premises), End User (Academic (K12 and Higher Education) and Corporate Training (SMEs and Large Enterprises)), and Region - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regional Scope
1.4 Years Considered for the Study
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Breakup of Primaries
2.1.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Market Forecast
2.4 Assumptions for the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Gamification in Education Market
4.2 Gamification in Education Market, By Offering, 2018–2023
4.3 Gamification in Education Market, By Deployment Mode, 2018 & 2023
4.4 Gamification in Education Market, By End User, 2018
4.5 Market Investment Scenario

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Adoption of Gamification and Digital Learning
5.2.1.2 Extensive Government Initiatives for Growth of E-Learning and Learning Management Systems
5.2.1.3 Rise in Cloud Adoption Among Organizations and Institutions Motivate Learners to Adopt Web-Based Gamification Solutions
5.2.1.4 Increasing Importance of Continuous Learning in Corporate Setups
5.2.2 Restraints
5.2.2.1 Low Motivation and Engagement in the Adoption of Gamification Solutions
5.2.3 Opportunities
5.2.3.1 Growing Use of AR and VR in Gamification
5.2.3.2 Collaborative Learning Culture in Corporates is Providing Opportunities for Employees
5.2.4 Challenges
5.2.4.1 Lack of Skilled Trainers and Instructors
5.2.4.2 Lack of Improvements in Game Designs and in Establishing Data Ownership/Precise Data Standards
5.3 Industry Trends
5.4 Gamification in Education Market: Value Chain Analysis
5.5 Use Cases
5.5.1 Class Dojo: A Management Tool to Help Teachers Improve Behavior in Classrooms Easier and Faster
5.5.2 Course Hero: Gamification Education Platform for Providing Materials
5.5.3 Ribbon Hero: Add-In Game to Help Educate Users of Ms Office 2007 and 2010
5.5.4 Socrative 101: A Student-Teacher Response System That Offers Educational Exercises and Games
5.5.5 Zondle: Game-Based Learning Platform for Small Children

6 Gamification in Education Market, By Offering
6.1 Introduction
6.2 Software
6.2.1 Increasing Adoption of AR/VR and Simulation Would Increase the Demand for Gamification Software
6.3 Services
6.3.1 Requirement of Highly Customized Solutions and the Need to Focus on Core Operations to Drive the Services Segment

7 Gamification in Education Market, By Deployment Mode
7.1 Introduction
7.2 Cloud
7.2.1 Demand for Cloud-Based Gamification Software Expected to Be High in North America
7.3 On-Premises
7.3.1 High Cost of Deployment and Maintenance Acting as A Barrier for the Growth of On-Premises Deployment

8 Gamification in Education Market, By End User
8.1 Introduction
8.2 Academic
8.2.1 K-12
8.2.1.1 Gamification is Adding the Confidence and Motivation Among the Students
8.2.2 Higher Education
8.2.2.1 Rapid Adoption of Gamification By the Institutes to Enhance the Employability and Expertise of Students
8.3 Corporate Training
8.3.1 Small and Medium-Sized Enterprises
8.3.1.1 Flexible Pricing Models are Increasing the Adoption of Gamification By SMES
8.3.2 Large Enterprises
8.3.2.1 Simulation-Based Case Studies are Enhancing the Critical Thinking of Employees

9 Gamification in Education Market, By Region
9.1 Introduction
9.2 North America
9.2.1 United States
9.2.1.1 Increasing Partnerships Between Vendors and Institutes are Expected to Drive the US Gamification in Education Market
9.2.2 Canada
9.2.2.1 Implementation of Gamification Solutions By Government Agencies is Expected to Drive the Canadian Gamification in Education Market
9.3 Europe
9.3.1 UK
9.3.1.1 Presence of Established Academic Sector is Expected to Drive the Demand for Gamification Solutions for Education in the UK
9.3.2 Germany
9.3.2.1 Growing Trend of Byod Supports the Adoption of Gamification for Education in Germany
9.3.3 France
9.3.3.1 Increasing Investments By Menesr for Modernization of Education Technology is Expected to Drive the Gamification in Education in France
9.3.4 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.1.1 High Penetration of Mobile Devices in China is Expected to Drive the Adoption of Gamification in Education
9.4.2 Japan
9.4.2.1 High Investments By Corporates for Learning and Development Will Fuel the Adoption of Gamification in Japan
9.4.3 India
9.4.3.1 Digital India Initiative is Expected to Provide Wholesome Opportunities to Gamification Vendors
9.4.4 Rest of APAC
9.5 Rest of the World

10 Competitive Landscape
10.1 Competitive Leadership Mapping (Start-Up/SMES)
10.1.1 Progressive Companies
10.1.2 Responsive Companies
10.1.3 Dynamic Companies
10.1.4 Starting Blocks

11 Company Profiles
(Business Overview, Platforms/Solutions/Services Offered, Recent Developments, SWOT Analysis, and MnM View)*
11.1 Microsoft
11.2 MPS Interactive Systems
11.3 Bunchball
11.4 NIIT Ltd
11.5 D2L Corporation
11.6 Cognizant
11.7 Fundamentor
11.8 Top Hat
11.9 Classcraft Studios
11.10 Recurrence Inc
* Business Overview, Platforms/Solutions/Services Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.
11.11 Kahoot!
11.12 Google
11.13 CK-12
11.14 Kuato Studios
11.15 BLUErabbit

12 Appendix
12.1 Discussion Guide
12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.3 Available Customizations
12.4 Related Reports
12.5 Author Details

List of Tables

Table 1 Factor Analysis
Table 2 Gamification in Education Market Size, By Offering, 2016–2023 (USD Million)
Table 3 Software: Gamification in Education Market Size, By Region, 2016–2023 (USD Million)
Table 4 Services: Gamification in Education Market Size, By Region, 2016–2023 (USD Million)
Table 5 Gamification in Education Market Size, By Deployment Mode, 2016–2023 (USD Million)
Table 6 Cloud: Gamification in Education Market Size, By Region, 2016–2023 (USD Million)
Table 7 On-Premises: Gamification in Education Market Size, By Region, 2016–2023 (USD Million)
Table 8 Gamification in Education Market Size, By End User, 2016–2023 (USD Million)
Table 9 Academic: Gamification in Education Market Size, By End User, 2016–2023 (USD Million)
Table 10 Academic: Gamification in Education Market Size, By Region, 2016–2023 (USD Million)
Table 11 K-12 Market Size, By Region, 2016–2023 (USD Million)
Table 12 Higher Education Market Size, By Region, 2016–2023 (USD Million)
Table 13 Corporate Training: Gamification in Education Market Size, By End User, 2016–2023 (USD Million)
Table 14 Corporate Training: Gamification in Education Market Size, By Region, 2016–2023 (USD Million)
Table 15 Small and Medium-Sized Enterprises Market Size, By Region, 2016–2023 (USD Million)
Table 16 Large Enterprises Market Size, By Region, 2016–2023 (USD Million)
Table 17 Gamification in Education Market Size, By Region, 2016–2023 (USD Million)
Table 18 North America: Gamification in Education Market Size, By Country, 2016–2023 (USD Million)
Table 19 North America: Gamification in Education Market Size, By Offering, 2016–2023 (USD Million)
Table 20 North America: Gamification in Education Market Size, By Deployment Mode, 2016–2023 (USD Million)
Table 21 North America: Gamification in Education Market Size, By End User, 2016–2023 (USD Million)
Table 22 North America: Gamification in Education Market Size, By Academic End User, 2016–2023 (USD Million)
Table 23 North America: Gamification in Education Market Size, By Corporate End User, 2016–2023 (USD Million)
Table 24 Europe: Gamification in Education Market Size, By Country, 2016–2023 (USD Million)
Table 25 Europe: Gamification in Education Market Size, By Offering, 2016–2023 (USD Million)
Table 26 Europe: Gamification in Education Market Size, By Deployment Mode, 2016–2023 (USD Million)
Table 27 Europe: Gamification in Education Market Size, By End User, 2016–2023 (USD Million)
Table 28 Europe: Gamification in Education Market Size, By Academic End User, 2016–2023 (USD Million)
Table 29 Europe: Gamification in Education Market Size, By Corporate End User, 2016–2023 (USD Million)
Table 30 Asia Pacific: Gamification in Education Market Size, By Country, 2016–2023 (USD Million)
Table 31 Asia Pacific: Gamification in Education Market Size, By Offering, 2016–2023 (USD Million)
Table 32 Asia Pacific: Gamification in Education Market Size, By Deployment Mode, 2016–2023 (USD Million)
Table 33 Asia Pacific: Gamification in Education Market Size, By End User, 2016–2023 (USD Million)
Table 34 Asia Pacific: Gamification in Education Market Size, By Academic End User, 2016–2023 (USD Million)
Table 35 Asia Pacific: Gamification in Education Market Size, By Corporate End User, 2016–2023 (USD Million)
Table 36 Rest of the World: Gamification in Education Market Size, By Region, 2016–2023 (USD Million)
Table 37 Rest of the World: Gamification in Education Market Size, By Offering, 2016–2023 (USD Million)
Table 38 Rest of the World: Gamification in Education Market Size, By End User, 2016–2023 (USD Million)
Table 39 Rest of the World: Gamification in Education Market Size, By Academic End User, 2016–2023 (USD Million)
Table 40 Rest of the World: Gamification in Education Market Size, By Corporate End User, 2016–2023 (USD Million)

List of Figures

Figure 1 Gamification in Education Market: Research Design
Figure 2 Research Methodology
Figure 3 Data Triangulation
Figure 4 Market Estimation and Forecast Methodology
Figure 5 Limitations of the Study
Figure 6 Gamification in Education Market Size, 2016–2023 (USD Million)
Figure 7 Gamification in Education Market Analysis
Figure 8 Fastest-Growing Segments in the Gamification in Education Market, 2018–2023
Figure 9 Increasing Adoption of Digital Learning to Drive the Market Growth During the Forecast Period
Figure 10 Software Segment is Expected to Lead the Gamification in Education Market During the Forecast Period
Figure 11 Cloud Deployment is Expected to Lead the Gamification in Education Market During the Forecast Period
Figure 12 Higher Education in Academic Segment is Expected to Lead the Gamification in Education Market in 2018
Figure 13 Gamification in Education Market: Market Investment Scenario
Figure 14 Gamification in Education: Drivers, Restraints, Opportunities, and Challenges
Figure 15 Value Chain Analysis
Figure 16 Services Segment is Expected to Grow at A Higher CAGR as Compared to Software Segment During the Forecast Period
Figure 17 Cloud Segment is Expected to Grow at A Higher CAGR as Compared to On-Premises Segment During the Forecast Period
Figure 18 Corporate Training Segment is Expected to Grow at A Higher CAGR as Compared to Academic Segment During the Forecast Period
Figure 19 Asia Pacific Gamification in Education Market is Expected Grow at the Highest CAGR During the Forecast Period
Figure 20 North America: Market Snapshot
Figure 21 Asia Pacific: Market Snapshot
Figure 22 Gamification in Education Market, Competitive Leadership Mapping, Startup Companies, 2019
Figure 23 Microsoft: Company Snapshot
Figure 24 NIIT Technologies: Company Snapshot
Figure 25 Cognizant: Company Snapshot

  • Global Smart Parking System Market Research Report 2024
    Published: 08-Jan-2024        Price: US 2900 Onwards        Pages: 99
    Smart Parking refers to The comprehensive application of wireless communication technology, mobile terminal technology, GPS positioning technology, GIS technology, etc. to The collection, management, query, reservation and navigation services of urban parking spaces to realize real-time update, query, reservation and navigation of parking space resources. The integration of navigation services can maximize The utilization of parking space resources, maximize The profit of The parking lot and opt......
  • Global Smart Office Market Research Report 2024
    Published: 08-Jan-2024        Price: US 2900 Onwards        Pages: 91
    Smart office products help in promoting efficient use of available resources and also ensure sustainability through use of ecofriendly processes. This report analyzed The smart office by product: smart lighting, security systems, HVAC control and by building type: retrofit, new construction. Usually it contains three important parts that is Underlying hardware systems, Network protocol, Terminal. The global Smart Office market was valued at US$ 1215 million in 2023 and is anticipate......
  • Global Online Smartphone & Tablet Games Market Growth (Status and Outlook) 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 113
    According to our LPI (LP Information) latest study, the global Online Smartphone & Tablet Games market size was valued at US$ 120570 million in 2023. With growing demand in downstream market, the Online Smartphone & Tablet Games is forecast to a readjusted size of US$ 279460 million by 2030 with a CAGR of 12.8% during review period. The research report highlights the growth potential of the global Online Smartphone & Tablet Games market. Online Smartphone & Tablet Games are expected to s......
  • Global Smart Parking System Market Growth (Status and Outlook) 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 128
    According to our LPI (LP Information) latest study, the global Smart Parking System market size was valued at US$ 3655.3 million in 2023. With growing demand in downstream market, the Smart Parking System is forecast to a readjusted size of US$ 10060 million by 2030 with a CAGR of 15.6% during review period. The research report highlights the growth potential of the global Smart Parking System market. Smart Parking System are expected to show stable growth in the future market. However, ......
  • Global High Performance Computing Market Growth (Status and Outlook) 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 127
    According to our LPI (LP Information) latest study, the global High Performance Computing market size was valued at US$ 31270 million in 2023. With growing demand in downstream market, the High Performance Computing is forecast to a readjusted size of US$ 65340 million by 2030 with a CAGR of 11.1% during review period. The research report highlights the growth potential of the global High Performance Computing market. High Performance Computing are expected to show stable growth in the f......
  • Global Social Media Analytics Market Growth (Status and Outlook) 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 129
    According to our LPI (LP Information) latest study, the global Social Media Analytics market size was valued at US$ million in 2023. With growing demand in downstream market, the Social Media Analytics is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the global Social Media Analytics market. Social Media Analytics are expected to show stable growth in the future market. However, product di......
  • Global Interactive Kiosk Market Growth 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 128
    According to our LPI (LP Information) latest study, the global Interactive Kiosk market size was valued at US$ 1001.7 million in 2023. With growing demand in downstream market, the Interactive Kiosk is forecast to a readjusted size of US$ 1487.4 million by 2030 with a CAGR of 5.8% during review period. The research report highlights the growth potential of the global Interactive Kiosk market. Interactive Kiosk are expected to show stable growth in the future market. However, product diff......
  • Global IoT Platforms Market Growth (Status and Outlook) 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 153
    According to our LPI (LP Information) latest study, the global IoT Platforms market size was valued at US$ 4474.8 million in 2023. With growing demand in downstream market, the IoT Platforms is forecast to a readjusted size of US$ 20970 million by 2030 with a CAGR of 24.7% during review period. The research report highlights the growth potential of the global IoT Platforms market. IoT Platforms are expected to show stable growth in the future market. However, product differentiation, red......
  • Global Drone Data Services Industry Research Report, In-depth Analysis of Current Status and Outlook of Key Countries 2023-2028
    Published: 04-Jan-2024        Price: US 3380 Onwards        Pages: 99
    Market Overview of Global Drone Data Services market: According to our latest research, the global Drone Data Services market looks promising in the next 5 years. As of 2022, the global Drone Data Services market was estimated at USD 1371.56 million, and it's anticipated to reach USD 20095.26 million in 2028, with a CAGR of 56.43% during the forecast years. This report covers a research time span from 2018 to 2028, and presents a deep and comprehensive analysis of the global ......
    • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - [email protected] / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs