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Field Force Automation Market by Component (Solution and Services), Organization Size, Deployment Type, Industry (IT and Telecom, Energy and Utilities, Manufacturing, and Transportation and Logistics), and Region - Global Forecast to 2024

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Date: 10-Oct-2019
No. of pages: 153
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Rising focus of enterprises on work force productivity, better service delivery, and high customer satisfaction, to drive the growth of field force automation market

MarketsandMarkets estimates the global field force automation market to grow from USD 1.2 billion in 2019 to USD 2.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.2% during the forecast period. The field force automation market is increasing with the rising demand for robust solutions for maximizing the efficiency of field forces in real-time and growing adoption of cloud-based enterprise mobility solutions. However, resistance from field forces to adopt automated solutions would limit the growth of the market.

Cloud deployment type is expected to grow at the highest CAGR during the forecast period

SMEs and organizations having limited budget, limited IT, staff, and lack of robust infrastructure are continuously shifting to cloud owing to features such as anywhere access, rapid implementation, reduced setup and operational cost i.e., Capital Expenditure (CapEx) and Operating Expense (OpEx), less maintenance cost, scalability, and ease of use. By empowering their field workers and managers with ubiquitous access to intelligent scheduling and optimization, automated capacity planning. Route planning, and real-time monitoring and communication capabilities, SaaS-based field force automation solution help organization to improve workforce productivity with minimal effort and minimal cost.

IT and Telecom industry vertical to hold the largest market share during the forecast period in the field force automation market

IT and Telecom companies have remotely located assets and geographically dispersed teams of technicians, cable operators, craft workers, and field engineers to manage the same. To ease the repair, installation, and management of their assets, IT and Telecom companies are increasingly adopting field force automation solutions. Field force automation solutions set and align the work priorities with the business demands and automate the dispatch of workers at the right time and right place.  

Field force automation market in Asia Pacific is projected to grow at the highest CAGR during the forecast period

The high growth of the market in Asia Pacific (APAC) is attributed to the pervasive use of mobile devices and internet, growing demand of field-specific solutions, high economic growth, and increasing digital initiatives by government in the region. However, resistance from workers that are less exposed to technologies and requirement of upfront investments are few significant hurdles in the field force automation adoption across the region. Though, increasing awareness of field force automation benefits and demand for automated solutions to minimize field service complexities and operational costs opens new avenues for the growth of field force automation market in the region.

Further, in-depth interviews were conducted with the Chief Executive Officers (CEOs), Chief Marketing Officers (CMO), Chief Operating Officers (COOs), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the field force automation market.


  • By Company – Tier 1–44%, Tier 2–36%, and Tier 3 - 20%

  • By Designation – C-Level–41%, Director Level–35%,and Others–24%

  • By Region – North America–42%, Europe–30%, and APAC–18%, RoW – 10%


The field force automation market comprises significant solution providers, such as Service Max (US), IFS (Sweden), Microsoft (US), SAP (Germany), Oracle (US), Trimble (US), Click Software (US), Salesforce (US), Astea (US), FieldEZ (India), BT, Accruent (US), Acumatica (US), Folio3 (US), LeadSquared (India), Kloudq (India), Appobile Labs (India), Mize (US), Nimap Infotech (India), and Channelplay (India). The study includes an in-depth competitive analysis of these key players in the field force automation market with their company profiles, recent developments, and key market strategies.

Research Coverage

The field force automation market revenue is primarily classified into revenues from solution and services. Solution revenue is associated with field force automation tools and software. Further, services’ revenue is associated with various consulting, integration and implementation, and training and support services. The market is also segmented on the basis of deployment type, organization size, industry vertical, and region.

Key benefits of the report

The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall field force automation market and the sub segments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report would also help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.

Field Force Automation Market by Component (Solution and Services), Organization Size, Deployment Type, Industry (IT and Telecom, Energy and Utilities, Manufacturing, and Transportation and Logistics), and Region - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Breakdown and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Market
4.2 North America Field Force Automation Market, By Industry Vertical and Country
4.3 Market Major Countries

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Rising Demand for Robust Solutions to Maximize the Efficiency of Field Forces in Real-Time
5.2.1.2 Growing Adoption of Cloud-Based Enterprise Mobility Solutions
5.2.2 Restraints
5.2.2.1 Resistance From Field Forces to Adopt Automated Solutions
5.2.3 Opportunities
5.2.3.1 Infusing AI and ML Capabilities for Streamlining Field Operations
5.2.3.2 Integration of IoT for Improved Automation
5.2.4 Challenges
5.2.4.1 Upfront Investments for Ensuring the Security of Mobile Devices
5.2.4.2 Selecting a Robust Mobile Workforce Solution That Perfectly Aligns With the Business Objectives
5.3 Industry Trends
5.3.1 Improved Productivity and Cycle Time Through Automated Scheduling, Field Force Mobilization, and Real-Time Field Force Tracking
5.3.2 Workforce Optimization Through Consistent Planning, Real-Time Activity Reporting, and Automated Expense Management
5.3.3 Improving Collaboration Among Field Forces to Increase Service Revenues and Efficiency Gains

6 Field Force Automation Market By Component
6.1 Introduction
6.2 Solution
6.2.1 Demand for Real-Time Enterprise Mobility Solutions to Connect Mobile Workforce and Enhance Agent Productivity Driving the Adoption of Field Force Automation Solution
6.3 Services
6.3.1 Consulting
6.3.1.1 Need of Organizations to Identify Best Practices and Choose the Right Set of Solution to Automate Field Workforce Driving the Demand for Consulting Services
6.3.2 Integration and Implementation
6.3.2.1 Hassle-Free Deployment With Existing It Infrastructure to Drive the Demand for Integration and Implementation Services
6.3.3 Training and Support
6.3.3.1 Need for Resolving Critical Business Issues and Reducing Resource Wastage to Create the Demand for Training and Support Services

7 Field Force Automation Market By Organization Size
7.1 Introduction
7.2 Large Enterprises
7.2.1 Growing Assimilation of Newer Technologies to Boost the Adoption of Field Force Automation Solution Among Large Enterprises
7.3 Small and Medium-Sized Enterprises
7.3.1 Demand for Cloud-Based Automation Solutions to Fuel the Adoption of Field Force Automation Solution in Small and Medium-Sized Enterprises

8 Field Force Automation Market By Deployment Type
8.1 Introduction
8.2 On-Premises
8.2.1 Data Privacy and Data Security Benefits to Fuel the Demand for On-Premises Field Force Automation Solution
8.3 Cloud
8.3.1 Benefits of Quick Deployment and Low Energy Costs to Propel the Adoption of Cloud-Based Field Force Automation Solution

9 Field Force Automation Market By Industry Vertical
9.1 Introduction
9.2 IT and Telecom
9.2.1 Optimizing Field Worker Dispatch for Managing Dispersed Assets to Boost the Demand for Field Force Automation Solutions in IT and Telecom
9.3 Healthcare and Life Sciences
9.3.1 Improving Medical Services and Clinical Trials Through Proper Worker Scheduling and Dispatch to Fuel the Adoption of Field Force Automation Solution in Healthcare and Life Sciences
9.4 Manufacturing
9.4.1 Preventing Future Downtimes and Gaining Real-Time Visibility Into Manufacturing Floors to Propel the Adoption of Field Force Automation Solution in Manufacturing
9.5 Transportation and Logistics
9.5.1 Planning Routes and Capacity for Ensuring On-Time Service Delivery to Boost the Adoption of Field Force Automation in Transportation and Logistics
9.6 Construction and Real Estate
9.6.1 Delivering Fast On-Site Repair and Maintenance to Ensure the Safety of On-Site Workers to Boost the Adoption of Field Force Automation Solution in Construction and Real Estate
9.7 Energy and Utilities
9.7.1 Eliminating Crew Dependency on Centralized Dispatchers to Ensure On-Time Arrivals Driving Adoption of Field Force Automation Solution in Energy and Utilities
9.8 Others

10 Field Force Automation Market By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 High Technology Assimilation and the Presence of a Large Number of Players to Drive the Adoption of Field Force Automation Solution in the US
10.2.2 Canada
10.2.2.1 Deployment of Cloud-Based Field Force Automation Solution for Managing the Rising Workloads to Propel the Market Growth in Canada
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Strong Economic Growth and Rising Technology Adoption to Fuel the Growth of the Field Force Automation Market in the UK
10.3.2 Germany
10.3.2.1 Rising Demand for Automation Across Enterprises to Fuel the Adoption of Field Force Automation Solution in Germany
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 Australia and New Zealand
10.4.1.1 Rising Investment in Labor-Savvy Technologies and Increased R&D Activities to Bolster the Adoption of Field Force Automation Solution in ANZ
10.4.2 China
10.4.2.1 High Automation Readiness Index and Declining Labor Force to Propel the Demand for Field Force Automation Solution in China
10.4.3 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 South Africa
10.5.1.1 Influx of Cloud Services to Fuel the Adoption of Cloud-Based Field Force Automation Solution in South Africa
10.5.2 United Arab Emirates
10.5.2.1 High Ict Access and Use, and Increase in Awareness of Benefits of Automation Technologies to Drive the Growth of Market in the UAE
10.5.3 Rest of Middle East and Africa
10.6 Latin America
10.6.1 Brazil
10.6.1.1 Need for Increasing Total Factor Productivity Through Data-Driven Automation to Propel the Growth of Market in Brazil
10.6.2 Mexico
10.6.2.1 Increasing Awareness of the Benefits of Field Force Automation to Boost the Adoption of Field Force Automation Solution in Mexico
10.6.3 Rest of Latin America

11 Competitive Landscape
11.1 Introduction
11.2 Competitive Scenario
11.2.1 New Product/Solution Launches and Product Enhancements
11.2.2 Acquisitions
11.2.3 Partnerships and Agreements
11.3 Competitive Leadership Mapping
11.3.1 Visionary Leaders
11.3.2 Dynamic Differentiators
11.3.3 Innovators
11.3.4 Emerging Companies

12 Company Profiles
12.1 Introduction
(Business Overview, Solutions, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 ServiceMax
12.3 ClickSoftware
12.4 Oracle
12.5 Microsoft
12.6 IFS
12.7 Salesforce
12.8 Trimble
12.9 SAP
12.10 Astea
12.11 BT
12.12 Accruent
12.13 Acumatica
12.14 FieldEZ
12.15 Folio3
12.16 Leadsquared
12.17 Mize
12.18 Kloudq Technologies
12.19 Appobile Labs
12.20 Channelplay
12.21 Nimap Infotech

*Details on Business Overview, Solutions, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.2 Available Customizations
13.3 Related Reports
13.4 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2016–2018
Table 2 Factor Analysis
Table 3 Field Force Automation Market Size, By Component, 2017–2024 (USD Million)
Table 4 Solution: Market Size By Region, 2017–2024 (USD Million)
Table 5 North America: Solution Market Size, By Country, 2017–2024 (USD Million)
Table 6 Europe: Solution Market Size, By Country, 2017–2024 (USD Million)
Table 7 Asia Pacific: Solution Automation Market Size, By Country, 2017–2024 (USD Million)
Table 8 Field Force Automation Market Size, By Service, 2017–2024 (USD Million)
Table 9 Services: Market Size By Region, 2017–2024 (USD Million)
Table 10 North America: Services Market Size, By Country, 2017–2024 (USD Million)
Table 11 Europe: Services Market Size, By Country, 2017–2024 (USD Million)
Table 12 Asia Pacific: Services Market Size, By Country, 2017–2024 (USD Million)
Table 13 Consulting Market Size, By Region, 2017–2024 (USD Thousand)
Table 14 Integration and Implementation Market Size, By Region, 2017–2024 (USD Thousand)
Table 15 Training and Support Market Size, By Region, 2017–2024 (USD Thousand)
Table 16 Field Force Automation Market Size, By Organization Size, 2017–2024 (USD Million)
Table 17 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 18 North America: Large Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 19 Europe: Large Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 20 Asia Pacific: Large Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 21 Small and Medium-Sized Enterprises: Field Force Automation Market Size, By Region, 2017–2024 (USD Million)
Table 22 North America: Small and Medium-Sized Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 23 Europe: Small and Medium-Sized Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 24 Asia Pacific: Small and Medium-Sized Enterprises Market Size, By Country, 2017–2024 (USD Million)
Table 25 Field Force Automation Market Size, By Deployment Type, 2017–2024 (USD Million)
Table 26 On-Premises: Market Size By Region, 2017–2024 (USD Million)
Table 27 North America: On-Premises Market Size, By Country, 2017–2024 (USD Million)
Table 28 Europe: On-Premises Market Size, By Country, 2017–2024 (USD Million)
Table 29 Asia Pacific: On-Premises Market Size, By Country, 2017–2024 (USD Million)
Table 30 Cloud: Field Force Automation Market Size, By Region, 2017–2024 (USD Million)
Table 31 North America: Cloud Market Size, By Country, 2017–2024 (USD Million)
Table 32 Europe: Cloud Market Size, By Country, 2017–2024 (USD Million)
Table 33 Asia Pacific: Cloud Market Size, By Country, 2017–2024 (USD Million)
Table 34 Field Force Automation Market, By Industry Vertical, 2017–2024 (USD Million)
Table 35 IT and Telecom: Market Size By Region, 2017–2024 (USD Million)
Table 36 Healthcare and Life Sciences: Market Size By Region, 2017–2024 (USD Million)
Table 37 Manufacturing: Market Size By Region, 2017–2024 (USD Million)
Table 38 Transportation and Logistics: Market Size By Region, 2017–2024 (USD Million)
Table 39 Construction and Real Estate: Market Size By Region, 2017–2024 (USD Million)
Table 40 Energy and Utilities: Market Size By Region, 2017–2024 (USD Million)
Table 41 Others: Market Size By Region, 2017–2024 (USD Thousand)
Table 42 Field Force Automation Market Size, By Region, 2017–2024 (USD Million)
Table 43 North America: Field Force Automation Market Size, By Component, 2017–2024 (USD Million)
Table 44 North America: Market Size By Service, 2017–2024 (USD Million)
Table 45 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 46 North America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 47 North America: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 48 North America: Market Size By Country, 2017–2024 (USD Million)
Table 49 United States: Field Force Automation Market Size, By Component, 2017–2024 (USD Million)
Table 50 United States: Market Size By Service, 2017–2024 (USD Million)
Table 51 United States: Market Size By Organization Size, 2017–2024 (USD Million)
Table 52 United States: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 53 Canada: Field Force Automation Market Size, By Component, 2017–2024 (USD Million)
Table 54 Canada: Market Size By Service, 2017–2024 (USD Million)
Table 55 Canada: Market Size By Organization Size, 2017–2024 (USD Million)
Table 56 Canada: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 57 Europe: Field Force Automation Market Size, By Component, 2017–2024 (USD Million)
Table 58 Europe: Market Size By Service, 2017–2024 (USD Million)
Table 59 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 60 Europe: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 61 Europe: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 62 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 63 United Kingdom: Field Force Automation Market Size, By Component, 2017–2024 (USD Million)
Table 64 United Kingdom: Market Size By Service, 2017–2024 (USD Million)
Table 65 United Kingdom: Market Size By Organization Size, 2017–2024 (USD Million)
Table 66 United Kingdom: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 67 Germany: Field Force Automation Market Size, By Component, 2017–2024 (USD Million)
Table 68 Germany: Market Size By Service, 2017–2024 (USD Million)
Table 69 Germany: Market Size By Organization Size, 2017–2024 (USD Million)
Table 70 Germany: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 71 Rest of Europe: Field Force Automation Market Size, By Component, 2017–2024 (USD Million)
Table 72 Rest of Europe: Market Size By Service, 2017–2024 (USD Million)
Table 73 Rest of Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 74 Rest of Europe: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 75 Asia Pacific: Field Force Automation Market Size, By Component, 2017–2024 (USD Million)
Table 76 Asia Pacific: Market Size By Service, 2017–2024 (USD Million)
Table 77 Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 78 Asia Pacific: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 79 Asia Pacific: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 80 Asia Pacific: Field Force Automation Size, By Country, 2017–2024 (USD Million)
Table 81 Australia and New Zealand: Field Force Automation Market Size, By Component, 2017–2024 (USD Million)
Table 82 Australia and New Zealand: Market Size By Service, 2017–2024 (USD Thousand)
Table 83 Australia and New Zealand: Market Size By Organization Size, 2017–2024 (USD Million)
Table 84 Australia and New Zealand: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 85 China: Field Force Automation Market Size, By Component, 2017–2024 (USD Million)
Table 86 China: Market Size By Service, 2017–2024 (USD Thousand)
Table 87 China: Market Size By Organization Size, 2017–2024 (USD Million)
Table 88 China: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 89 Rest of Asia Pacific: Field Force Automation Market Size, By Component, 2017–2024 (USD Million)
Table 90 Rest of Asia Pacific: Market Size By Service, 2017–2024 (USD Million)
Table 91 Rest of Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 92 Rest of Asia Pacific: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 93 Middle East and Africa: Field Force Automation Market Size, By Component, 2017–2024 (USD Million)
Table 94 Middle East and Africa: Market Size By Service, 2017–2024 (USD Thousand)
Table 95 Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 96 Middle East and Africa: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 97 Middle East and Africa: Market Size By Industry Vertical, 2017–2024 (USD Thousand)
Table 98 Middle East and Africa: Market Size By Country, 2017–2024 (USD Million)
Table 99 Latin America: Field Force Automation Market Size, By Component, 2017–2024 (USD Million)
Table 100 Latin America: Market Size By Service, 2017–2024 (USD Thousand)
Table 101 Latin America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 102 Latin America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 103 Latin America: Market Size By Industry Vertical, 2017–2024 (USD Thousand)
Table 104 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 105 New Product/Solution Launches and Product Enhancements, 2019
Table 106 Acquisitions, 2017–2019
Table 107 Partnerships and Agreements, 2017–2019
Table 108 Evaluation Criteria

List of Figures

Figure 1 Field Force Automation Market: Research Design
Figure 2 Market Top-Down and Bottom-Up Approaches
Figure 3 Market Overview
Figure 4 Highest Growing Segments of the Field Force Automation Market
Figure 5 Field Force Automation Market: Regional Snapshot, 2019
Figure 6 Increased Need Among Enterprises to Improve the Productivity of Mobile Field Force and Save Costs on Field Processes Driving the Adoption of Field Force Automation Solution in the Global Market
Figure 7 Energy and Utilities Industry Vertical and the United States Expected to Account for the Highest Market Shares in the North American Market in 2019
Figure 8 Field Force Automation Market in Australia and New Zealand to Grow at the Highest Rate During the Forecast Period
Figure 9 Drivers, Restraints, Opportunities, and Challenges
Figure 10 Services Segment Projected to Grow at a Higher CAGR During the Forecast Period as Compared to the Solution Segment
Figure 11 Integration and Implementation Segment to Grow at the Highest CAGR During the Forecast Period
Figure 12 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period as Compared to Large Enterprises Segment
Figure 13 Cloud Segment to Grow at a Higher CAGR During the Forecast Period as Compared to On-Premises Segment
Figure 14 Transportation and Logistics Industry Vertical Expected to Grow at the Highest CAGR During the Forecast Period
Figure 15 Asia Pacific Field Force Automation Market to Witness Significant Growth During the Forecast Period
Figure 16 North America: Market Snapshot
Figure 17 Asia Pacific: Market Snapshot
Figure 18 Key Developments By the Leading Players in the Field Force Automation Market, 2017–2019
Figure 19 Field Force Automation Market (Global) Competitive Leadership Mapping, 2019
Figure 20 ServiceMax: SWOT Analysis
Figure 21 ClickSoftware: SWOT Analysis
Figure 22 Oracle: Company Snapshot
Figure 23 Oracle: SWOT Analysis
Figure 24 Microsoft: Company Snapshot
Figure 25 Microsoft: SWOT Analysis
Figure 26 IFS: Company Snapshot
Figure 27 IFS: SWOT Analysis
Figure 28 Salesforce: Company Snapshot
Figure 29 Trimble: Company Snapshot
Figure 30 SAP: Company Snapshot
Figure 31 Astea: Company Snapshot
Figure 32 BT: Company Snapshot

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