Emotion Analytics Market by Type (Text, Facial, Speech, and Video Analytics), Application (Customer Experience Management, Competitive Intelligence, Sales and Marketing Management), Organization Size, Vertical, and Region - Global Forecast to 2024

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Date: 11-Jul-2019
No. of pages: 113
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Global emotion analytics market size to grow at a CAGR of 15.8% during the forecast period

The global emotion analytics market size to grow from USD 2.2 billion in 2019 to USD 4.6 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 15.8% during 2019–2024.Need for higher customer satisfaction, rising significance for real-time emotion analytics, adherence to regulatory and compliance standards, and increasing need of emotion analytics software and services to cater to the growing Business Process Outsourcing (BPO) sector are the major factors driving the emotion analytics market. However, absence of governing bodies and regulations and misinterpretation in the analysis of emotions may limit the market growth.

Video analytics segment to grow at the highest CAGR during the forecast period

Owing to the rising rate of crimes and threats worldwide, the adoption of video analytics has become an important task for every business. Video analytics is being used to enhance the security, improve the operational efficiency, offer access control, and provide actionable insights for crime investigations. It is used to extract useful and meaningful information from digital video content. It is mainly utilized for motion detection, facial recognition, sending alerts, people counting, license plate reading, and continuous analysis.

Asia Pacific (APAC) to grow at the highest growth rate during the forecast period

APAC has the world’s fastest-growing economies, and technology penetration in the region is high. The region covers some of the potential market countries, such as China, Japan, South Korea, Indonesia, Thailand, Malaysia, and Singapore. Owing to the rapid industrialization, organizations in the region are becoming more competitive and focusing on offering better customer service. APAC is expected to experience extensive growth opportunities in the next few years.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the emotion analytics market.

The following list provides the breakup of primary respondents’ profiles:


  • By Company Type: Tier 1: 35%, Tier 2: 45%, and Tier 3: 20%

  • By Designation: C level Executives: 35%,Director Level: 25%, and Others: 40%

  • By Region: North America: 45%, Europe: 20%, APAC: 30%, and Rest of the World: 5%


Major vendors in the global emotion analytics market include Affectiva (US), Beyond Verbal (Israel), iMotions (Denmark), Kairos (US), Noldus Information Technology (Netherlands),Cogito (US), Tobii (Sweden), Sentiance (Belgium), NVISO (Switzerland), Lexalytics (US), Sensum (UK), IBM (US), Microsoft (US),Google (US), Gorilla Technology (Taiwan), Adore board (Antrim).

Research coverage:

The report includes an in-depth competitive analysis of the key players in the emotion analytics market, along with their company profiles, recent developments, and key market strategies. The report segments the global emotion analytics market by type, application, organization size, vertical, and region.

Key benefits of buying the report:

The report would provide the market leaders/new entrants in the emotion analytics market, information on the closest approximations of the revenue numbers for the overall emotion analytics market and sub segments. The report would also help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.

Emotion Analytics Market by Type (Text, Facial, Speech, and Video Analytics), Application (Customer Experience Management, Competitive Intelligence, Sales and Marketing Management), Organization Size, Vertical, and Region - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Emotion Analytics Market
4.2 Global Market Share of Organization Size and Regions
4.3 Market By Region
4.4 Market Investment Scenario

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Advent of Innovative Solutions to Enhance Customer Satisfaction
5.2.1.2 Increasing Demand to Create More Personalized User Experiences and Improve Sales Performance
5.2.1.3 Growing Adoption of Wearable Technologies
5.2.2 Restraints
5.2.2.1 Absence of Governing Bodies and Regulations
5.2.2.2 Misinterpretation in the Analysis of Emotions
5.2.3 Opportunities
5.2.3.1 Increasing Demand for Recognition Applications
5.2.4 Challenges
5.2.4.1 Lack of Awareness About the use of Emotion Analytics
5.3 Industry Trends
5.3.1 Emotion Analytics use Cases
5.3.1.1 WNS
5.3.1.2 SPEC India
5.3.1.3 Adoreboard
5.3.1.4 Callminer
5.3.1.5 Genesys

6 Emotion Analytics Market By Type
6.1 Introduction
6.2 Text Analytics
6.2.1 Hospitality and Restaurant Industries to Benefit Greatly From Using Texts in Finding Flaws and Offering Better Services to Customers
6.3 Facial Analytics
6.3.1 Increasing Need to Capture Customer Behavior and Personality to be the Major Driver Contributing to the Growth of the Market
6.4 Speech Analytics
6.4.1 Speech Analytics in Emotion Analytics to Facilitate Decision-Makers to Make Better Decisions Based on Real-Time Information
6.5 Video Analytics
6.5.1 Video Analytics to Enable Organizations to Capture and Analyze Critical Data and Make Business Decisions Using Intelligently Analyzed Data Provided By Video Analytics

7 Emotion Analytics Market By Application
7.1 Introduction
7.2 Sales and Marketing Management
7.2.1 Emotion Analytics to Help Brands Analyze Visitors’ Behavior and Optimize Campaigns in Real Time
7.3 Customer Experience Management
7.3.1 Emotion Analytics to Help Companies in Generating Offers for Retention of Customers and Reducing Escalation and Termination of Services
7.4 Competitive Intelligence
7.4.1 Competitive Intelligence to Help Companies Stay More Competitive and Updated for Overcoming Threats
7.5 Public Safety and Law Enforcement
7.5.1 Regions to Adopt Emotion Analytics for Safeguarding Their Citizens and Enforcing Laws for Their Betterment and Safety
7.6 Workforce Management
7.6.1 Emotion Analytics Glean Employee Morale and Feelings From Verbal and Nonverbal Actions

8 Emotion Analytics Market By Organization Size
8.1 Introduction
8.2 Small and Medium-Sized Businesses
8.2.1 Emotion Analytics Solutions to Help Small and Medium-Sized Businesses Handle Their Business Efficiently, Along With Providing Optimized Customer Satisfaction and Better Workforce Management
8.3 Large Enterprises
8.3.1 Large Enterprises to Utilize Emotion Analytics Solutions for Improving Their Business Processes, Market Intelligence, and Customer Experience

9 Emotion Analytics Market By Vertical
9.1 Introduction
9.2 Banking, Financial Services, and Insurance
9.2.1 BFSI Institutes to Invest More in Emotion Analytics Solutions and Provide Better Services to Their Customers With the Help of Limited Global and Local Workforce
9.3 IT and Telecommunication
9.3.1 Emotion Analytics Solutions to Help Telecommunication and It Companies in Improving Their Performance With the Help of Customer Insights
9.4 Retail
9.4.1 Emotion Analytics to Help Retail Organizations Attain Retail-Specific Goals
9.5 Healthcare
9.5.1 Healthcare Vertical to Witness Prominent Growth During the Next Decade as It Required More Insights Into Patients’ Information
9.6 Media and Entertainment
9.6.1 Emotion Analytics to Help Increase the Revenues and Profit Margins, and Improve the Customer’s Perception About the Media and Entertainment Vertical
9.7 Government
9.7.1 Emotion Analytics Solutions to Provide Better Employee Engagement, Training, Performance Insights, Customer Satisfaction, and Better Business Processing Methods in the Government Vertical
9.8 Others

10 Emotion Analytics Market By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 High Adoption of Emotion Analytics in the US Due to Increase in Government Interventions in Recent Years
10.2.2 Canada
10.2.2.1 Canadian Government Increased the Demand for Facial Recognition Technologies to Drive the Market
10.3 Europe
10.3.1 Germany
10.3.1.1 Increase in Government Interventions for Ensuring Public Safety to Drive the Adoption of Emotion Analytics in Germany
10.3.2 United Kingdom
10.3.2.1 UK to Experience a Noticeable Increase in the Adoption of Emotion Analytics Technologies
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.1.1 Increasing Government Investments to Drive the Emotion Analytics Market in Japan
10.4.2 India
10.4.2.1 India Experiencing Noticeable Investments in Advanced Emotion Analytics Solutions
10.4.3 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 Kingdom of Saudi Arabia
10.5.1.1 Ksa to Experience a Noticeable Increase in the Adoption of Emotion Analytics Technologies for Public Safety
10.5.2 United Arab Emirates
10.5.2.1 Increasing Investments to Drive the Market Growth in UAE
10.5.3 Rest of Middle East and Africa
10.6 Latin America
10.6.1 Brazil
10.6.1.1 Growing Demand for Facial Recognition Software to Drive the Market in Brazil
10.6.2 Rest of Latin America

11 Competitive Landscape
11.1 Introduction
11.2 Ranking of Key Players
11.3 Competitive Scenario
11.3.1 New Product Launches and Product Enhancements
11.3.2 Partnerships, Collaborations, and Agreements
11.3.3 Mergers and Acquisitions

12 Company Profiles
12.1 Introduction
(Business Overview, Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 Affectiva
12.3 Beyond Verbal
12.4 iMotions
12.5 Kairos
12.6 Noldus Information Technology
12.7 Cogito
12.8 Tobii
12.9 Sentiance
12.10 NVISO
12.11 Lexalytics
12.12 Sensum
12.13 IBM
12.14 Microsoft
12.15 Google
12.16 Gorilla Technology
12.17 Adoreboard

*Details on Business Overview, Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.3 Available Customizations
13.4 Related Reports
13.5 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2016–2017
Table 2 Emotion Analytics Market Size, By Type, 2017–2024 (USD Million)
Table 3 Text Analytics: Market Size By Region, 2017–2024 (USD Million)
Table 4 Facial Analytics: Market Size By Region, 2017–2024 (USD Million)
Table 5 Speech Analytics: Market Size By Region, 2017–2024 (USD Million)
Table 6 Video Analytics: Market Size By Region, 2017–2024 (USD Million)
Table 7 Emotion Analytics Market Size, By Application, 2017–2024 (USD Million)
Table 8 Sales and Marketing Management: Market Size By Region, 2017–2024 (USD Million)
Table 9 Customer Experience Management: Market Size By Region, 2017–2024 (USD Million)
Table 10 Competitive Intelligence: Market Size By Region, 2017–2024 (USD Million)
Table 11 Public Safety and Law Enforcement: Market Size By Region, 2017–2024 (USD Million)
Table 12 Workforce Management: Market Size By Region, 2017–2024 (USD Million)
Table 13 Emotion Analytics Market Size, By Organization Size, 2017–2024 (USD Million)
Table 14 Small and Medium-Sized Businesses: Market Size By Region, 2017–2024 (USD Million)
Table 15 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 16 Market Size By Vertical, 2017–2024 (USD Million)
Table 17 Banking, Financial Services, and Insurance: Market Size By Region, 2017–2024 (USD Million)
Table 18 IT and Telecommunication: Market Size By Region, 2017–2024 (USD Million)
Table 19 Retail: Market Size By Region, 2017–2024 (USD Million)
Table 20 Healthcare: Market Size By Region, 2017–2024 (USD Million)
Table 21 Media and Entertainment: Market Size By Region, 2017–2024 (USD Million)
Table 22 Government: Market Size By Region, 2017–2024 (USD Million)
Table 23 Others: Market Size By Region, 2017–2024 (USD Million)
Table 24 Emotion Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 25 North America: Market Size By Type, 2017–2024 (USD Million)
Table 26 North America: Market Size By Application, 2017–2024 (USD Million)
Table 27 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 28 North America: Market Size By Vertical, 2017–2024 (USD Million)
Table 29 North America: Market Size By Country, 2017–2024 (USD Million)
Table 30 Europe: Emotion Analytics Market Size, By Type, 2017–2024 (USD Million)
Table 31 Europe: Market Size By Application, 2017–2024 (USD Million)
Table 32 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 33 Europe: Market Size By Vertical, 2017–2024 (USD Million)
Table 34 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 35 Asia Pacific: Emotion Analytics Market Size, By Type, 2017–2024 (USD Million)
Table 36 Asia Pacific: Market Size By Application, 2017–2024 (USD Million)
Table 37 Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 38 Asia Pacific: Market Size By Vertical, 2017–2024 (USD Million)
Table 39 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 40 Middle East and Africa: Emotion Analytics Market Size, By Type, 2017–2024 (USD Million)
Table 41 Middle East and Africa: Market Size By Application, 2017–2024 (USD Million)
Table 42 Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 43 Middle East and Africa: Market Size By Vertical, 2017–2024 (USD Million)
Table 44 Middle East and Africa: Market Size By Country, 2017–2024 (USD Million)
Table 45 Latin America: Emotion Analytics Market Size, By Type, 2017–2024 (USD Million)
Table 46 Latin America: Market Size By Application, 2017–2024 (USD Million)
Table 47 Latin America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 48 Latin America: Market Size By Vertical, 2017–2024 (USD Million)
Table 49 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 50 Ranking of Key Players in the Emotion Analytics Market, 2019
Table 51 New Product Launches and Product Enhancements, 2018–2019
Table 52 Partnerships, Collaborations, and Agreements, 2018–2019
Table 53 Mergers and Acquisitions, 2017–2018

List of Figures

Figure 1 Emotion Analytics Market: Research Design
Figure 2 Market Top-Down and Bottom-Up Approaches
Figure 3 Factor Analysis
Figure 4 Emotion Analytics Market, Top 3 Segments, 2019
Figure 5 Large Enterprises Segment to Have a Higher Market Share in 2019
Figure 6 Increasing Internet Penetration to Act as an Opportunity in the Emotion Analytics Market
Figure 7 Large Enterprises and North America to Hold the Highest Market Shares in 2019
Figure 8 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 9 North America to Emerge as the Best Market for Investments During the Next 5 Years
Figure 10 Drivers, Restraints, Opportunities, and Challenges: Emotion Analytics Market
Figure 11 Video Analytics Segment to Grow at the Highest CAGR During the Forecast Period
Figure 12 Customer Experience Management Segment to Grow at the Highest CAGR During the Forecast Period
Figure 13 Small and Medium-Sized Businesses Segment to Grow at a Higher CAGR During the Forecast Period
Figure 14 Retail Vertical to Hold the Largest Market Size During the Forecast Period
Figure 15 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 16 North America: Market Snapshot
Figure 17 Asia Pacific: Market Snapshot
Figure 18 Key Developments By the Leading Players in the Emotion Analytics Market During 2016–2019
Figure 19 Tobii: Company Snapshot

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