Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
This report aims to provide a comprehensive presentation of the global market for Content Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Content Marketing. This report contains market size and forecasts of Content Marketing in global, including the following market information:
Global Content Marketing Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Content Marketing market was valued at US$ 363170 million in 2022 and is projected to reach US$ 857740 million by 2029, at a CAGR of 13.1% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The building brand awareness along with increasing trust and loyalty to be one of the primary growth factors for the content marketing market. Companies use content marketing as a strong advertising platform and a source of enhancing public relations. Content marketing comprises of publishing informative and well-researched content to portray the business as authoritative and trustworthy. Impressive content also improves brand recall, and economically improves the brand awareness among consumers.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Content Marketing companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Content Marketing Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Content Marketing Market Segment Percentages, by Type, 2022 (%)
- Blogging
- Social Media
- Videos
- Online Articles
- Research Reports
Global Content Marketing Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Content Marketing Market Segment Percentages, by Application, 2022 (%)
- Lead Generation
- Thought Leadership
- Brand Awareness
- Customer Acquisition
Global Content Marketing Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Content Marketing Market Segment Percentages, By Region and Country, 2022 (%)
- North America
- - US
- - Canada
- - Mexico
- Europe
- - Germany
- - France
- - U.K.
- - Italy
- - Russia
- - Nordic Countries
- - Benelux
- - Rest of Europe
- Asia
- - China
- - Japan
- - South Korea
- - Southeast Asia
- - India
- - Rest of Asia
- South America
- - Brazil
- - Argentina
- - Rest of South America
- Middle East & Africa
- - Turkey
- - Israel
- - Saudi Arabia
- - UAE
- - Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Content Marketing revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Content Marketing revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
- HubSpot
- Contently
- Influence & Co
- NewsCred
- Marketo
- Scripted
- Skyword
- TapInfluence
- Brafton
- Eucalypt
Outline of Major Chapters:
Chapter 1: Introduces the definition of Content Marketing, market overview.
Chapter 2: Global Content Marketing market size in revenue.
Chapter 3: Detailed analysis of Content Marketing company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Content Marketing in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
Content Marketing Market, Global Outlook and Forecast 2023-2029
Table of Contents
1 Introduction to Research & Analysis Reports
1.1 Content Marketing Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Content Marketing Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Content Marketing Overall Market Size
2.1 Global Content Marketing Market Size: 2022 VS 2029
2.2 Global Content Marketing Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Content Marketing Players in Global Market
3.2 Top Global Content Marketing Companies Ranked by Revenue
3.3 Global Content Marketing Revenue by Companies
3.4 Top 3 and Top 5 Content Marketing Companies in Global Market, by Revenue in 2022
3.5 Global Companies Content Marketing Product Type
3.6 Tier 1, Tier 2 and Tier 3 Content Marketing Players in Global Market
3.6.1 List of Global Tier 1 Content Marketing Companies
3.6.2 List of Global Tier 2 and Tier 3 Content Marketing Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Content Marketing Market Size Markets, 2022 & 2029
4.1.2 Blogging
4.1.3 Social Media
4.1.4 Videos
4.1.5 Online Articles
4.1.6 Research Reports
4.2 By Type - Global Content Marketing Revenue & Forecasts
4.2.1 By Type - Global Content Marketing Revenue, 2018-2023
4.2.2 By Type - Global Content Marketing Revenue, 2024-2029
4.2.3 By Type - Global Content Marketing Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Content Marketing Market Size, 2022 & 2029
5.1.2 Lead Generation
5.1.3 Thought Leadership
5.1.4 Brand Awareness
5.1.5 Customer Acquisition
5.2 By Application - Global Content Marketing Revenue & Forecasts
5.2.1 By Application - Global Content Marketing Revenue, 2018-2023
5.2.2 By Application - Global Content Marketing Revenue, 2024-2029
5.2.3 By Application - Global Content Marketing Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Content Marketing Market Size, 2022 & 2029
6.2 By Region - Global Content Marketing Revenue & Forecasts
6.2.1 By Region - Global Content Marketing Revenue, 2018-2023
6.2.2 By Region - Global Content Marketing Revenue, 2024-2029
6.2.3 By Region - Global Content Marketing Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Content Marketing Revenue, 2018-2029
6.3.2 US Content Marketing Market Size, 2018-2029
6.3.3 Canada Content Marketing Market Size, 2018-2029
6.3.4 Mexico Content Marketing Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Content Marketing Revenue, 2018-2029
6.4.2 Germany Content Marketing Market Size, 2018-2029
6.4.3 France Content Marketing Market Size, 2018-2029
6.4.4 U.K. Content Marketing Market Size, 2018-2029
6.4.5 Italy Content Marketing Market Size, 2018-2029
6.4.6 Russia Content Marketing Market Size, 2018-2029
6.4.7 Nordic Countries Content Marketing Market Size, 2018-2029
6.4.8 Benelux Content Marketing Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Content Marketing Revenue, 2018-2029
6.5.2 China Content Marketing Market Size, 2018-2029
6.5.3 Japan Content Marketing Market Size, 2018-2029
6.5.4 South Korea Content Marketing Market Size, 2018-2029
6.5.5 Southeast Asia Content Marketing Market Size, 2018-2029
6.5.6 India Content Marketing Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Content Marketing Revenue, 2018-2029
6.6.2 Brazil Content Marketing Market Size, 2018-2029
6.6.3 Argentina Content Marketing Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Content Marketing Revenue, 2018-2029
6.7.2 Turkey Content Marketing Market Size, 2018-2029
6.7.3 Israel Content Marketing Market Size, 2018-2029
6.7.4 Saudi Arabia Content Marketing Market Size, 2018-2029
6.7.5 UAE Content Marketing Market Size, 2018-2029
7 Content Marketing Companies Profiles
7.1 HubSpot
7.1.1 HubSpot Company Summary
7.1.2 HubSpot Business Overview
7.1.3 HubSpot Content Marketing Major Product Offerings
7.1.4 HubSpot Content Marketing Revenue in Global Market (2018-2023)
7.1.5 HubSpot Key News & Latest Developments
7.2 Contently
7.2.1 Contently Company Summary
7.2.2 Contently Business Overview
7.2.3 Contently Content Marketing Major Product Offerings
7.2.4 Contently Content Marketing Revenue in Global Market (2018-2023)
7.2.5 Contently Key News & Latest Developments
7.3 Influence & Co
7.3.1 Influence & Co Company Summary
7.3.2 Influence & Co Business Overview
7.3.3 Influence & Co Content Marketing Major Product Offerings
7.3.4 Influence & Co Content Marketing Revenue in Global Market (2018-2023)
7.3.5 Influence & Co Key News & Latest Developments
7.4 NewsCred
7.4.1 NewsCred Company Summary
7.4.2 NewsCred Business Overview
7.4.3 NewsCred Content Marketing Major Product Offerings
7.4.4 NewsCred Content Marketing Revenue in Global Market (2018-2023)
7.4.5 NewsCred Key News & Latest Developments
7.5 Marketo
7.5.1 Marketo Company Summary
7.5.2 Marketo Business Overview
7.5.3 Marketo Content Marketing Major Product Offerings
7.5.4 Marketo Content Marketing Revenue in Global Market (2018-2023)
7.5.5 Marketo Key News & Latest Developments
7.6 Scripted
7.6.1 Scripted Company Summary
7.6.2 Scripted Business Overview
7.6.3 Scripted Content Marketing Major Product Offerings
7.6.4 Scripted Content Marketing Revenue in Global Market (2018-2023)
7.6.5 Scripted Key News & Latest Developments
7.7 Skyword
7.7.1 Skyword Company Summary
7.7.2 Skyword Business Overview
7.7.3 Skyword Content Marketing Major Product Offerings
7.7.4 Skyword Content Marketing Revenue in Global Market (2018-2023)
7.7.5 Skyword Key News & Latest Developments
7.8 TapInfluence
7.8.1 TapInfluence Company Summary
7.8.2 TapInfluence Business Overview
7.8.3 TapInfluence Content Marketing Major Product Offerings
7.8.4 TapInfluence Content Marketing Revenue in Global Market (2018-2023)
7.8.5 TapInfluence Key News & Latest Developments
7.9 Brafton
7.9.1 Brafton Company Summary
7.9.2 Brafton Business Overview
7.9.3 Brafton Content Marketing Major Product Offerings
7.9.4 Brafton Content Marketing Revenue in Global Market (2018-2023)
7.9.5 Brafton Key News & Latest Developments
7.10 Eucalypt
7.10.1 Eucalypt Company Summary
7.10.2 Eucalypt Business Overview
7.10.3 Eucalypt Content Marketing Major Product Offerings
7.10.4 Eucalypt Content Marketing Revenue in Global Market (2018-2023)
7.10.5 Eucalypt Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
List of Tables
Table 1. Content Marketing Market Opportunities & Trends in Global Market
Table 2. Content Marketing Market Drivers in Global Market
Table 3. Content Marketing Market Restraints in Global Market
Table 4. Key Players of Content Marketing in Global Market
Table 5. Top Content Marketing Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Content Marketing Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Content Marketing Revenue Share by Companies, 2018-2023
Table 8. Global Companies Content Marketing Product Type
Table 9. List of Global Tier 1 Content Marketing Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Content Marketing Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type - Global Content Marketing Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - Content Marketing Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Content Marketing Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application - Global Content Marketing Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - Content Marketing Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Content Marketing Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region - Global Content Marketing Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global Content Marketing Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Content Marketing Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America Content Marketing Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Content Marketing Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe Content Marketing Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Content Marketing Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia Content Marketing Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Content Marketing Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America Content Marketing Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Content Marketing Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa Content Marketing Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Content Marketing Revenue, (US$, Mn), 2024-2029
Table 30. HubSpot Company Summary
Table 31. HubSpot Content Marketing Product Offerings
Table 32. HubSpot Content Marketing Revenue (US$, Mn) & (2018-2023)
Table 33. HubSpot Key News & Latest Developments
Table 34. Contently Company Summary
Table 35. Contently Content Marketing Product Offerings
Table 36. Contently Content Marketing Revenue (US$, Mn) & (2018-2023)
Table 37. Contently Key News & Latest Developments
Table 38. Influence & Co Company Summary
Table 39. Influence & Co Content Marketing Product Offerings
Table 40. Influence & Co Content Marketing Revenue (US$, Mn) & (2018-2023)
Table 41. Influence & Co Key News & Latest Developments
Table 42. NewsCred Company Summary
Table 43. NewsCred Content Marketing Product Offerings
Table 44. NewsCred Content Marketing Revenue (US$, Mn) & (2018-2023)
Table 45. NewsCred Key News & Latest Developments
Table 46. Marketo Company Summary
Table 47. Marketo Content Marketing Product Offerings
Table 48. Marketo Content Marketing Revenue (US$, Mn) & (2018-2023)
Table 49. Marketo Key News & Latest Developments
Table 50. Scripted Company Summary
Table 51. Scripted Content Marketing Product Offerings
Table 52. Scripted Content Marketing Revenue (US$, Mn) & (2018-2023)
Table 53. Scripted Key News & Latest Developments
Table 54. Skyword Company Summary
Table 55. Skyword Content Marketing Product Offerings
Table 56. Skyword Content Marketing Revenue (US$, Mn) & (2018-2023)
Table 57. Skyword Key News & Latest Developments
Table 58. TapInfluence Company Summary
Table 59. TapInfluence Content Marketing Product Offerings
Table 60. TapInfluence Content Marketing Revenue (US$, Mn) & (2018-2023)
Table 61. TapInfluence Key News & Latest Developments
Table 62. Brafton Company Summary
Table 63. Brafton Content Marketing Product Offerings
Table 64. Brafton Content Marketing Revenue (US$, Mn) & (2018-2023)
Table 65. Brafton Key News & Latest Developments
Table 66. Eucalypt Company Summary
Table 67. Eucalypt Content Marketing Product Offerings
Table 68. Eucalypt Content Marketing Revenue (US$, Mn) & (2018-2023)
Table 69. Eucalypt Key News & Latest Developments
List of Figures
Figure 1. Content Marketing Segment by Type in 2022
Figure 2. Content Marketing Segment by Application in 2022
Figure 3. Global Content Marketing Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Content Marketing Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Content Marketing Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Content Marketing Revenue in 2022
Figure 8. By Type - Global Content Marketing Revenue Market Share, 2018-2029
Figure 9. By Application - Global Content Marketing Revenue Market Share, 2018-2029
Figure 10. By Type - Global Content Marketing Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Type - Global Content Marketing Revenue Market Share, 2018-2029
Figure 12. By Application - Global Content Marketing Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global Content Marketing Revenue Market Share, 2018-2029
Figure 14. By Region - Global Content Marketing Revenue Market Share, 2018-2029
Figure 15. By Country - North America Content Marketing Revenue Market Share, 2018-2029
Figure 16. US Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 17. Canada Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe Content Marketing Revenue Market Share, 2018-2029
Figure 20. Germany Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 21. France Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 23. Italy Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 24. Russia Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia Content Marketing Revenue Market Share, 2018-2029
Figure 28. China Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 29. Japan Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 32. India Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America Content Marketing Revenue Market Share, 2018-2029
Figure 34. Brazil Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa Content Marketing Revenue Market Share, 2018-2029
Figure 37. Turkey Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 38. Israel Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 40. UAE Content Marketing Revenue, (US$, Mn), 2018-2029
Figure 41. HubSpot Content Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Contently Content Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Influence & Co Content Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. NewsCred Content Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Marketo Content Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Scripted Content Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Skyword Content Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. TapInfluence Content Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. Brafton Content Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. Eucalypt Content Marketing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
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