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2023-2031 Report on Global Advertising Market by Player, Region, Type, Application and Sales Channel

Publisher Name :
Date: 11-Dec-2023
No. of pages: 119

This report studies the Advertising market, covering market size for segment by type (TV Advertising, Newspaper & Magazine Advertising, etc.), by application (Food & Beverage, Vehicles, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Alibaba, Alphabet, Amazon, Aol (Verizon Communications), AVIC Culture, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).

This report provides detailed historical analysis of global market for Advertising from 2017-2022, and provides extensive market forecasts from 2023-2031 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Advertising market.

The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

Leading players of Advertising including:

- Alibaba

- Alphabet

- Amazon

- Aol (Verizon Communications)

- AVIC Culture

- Baidu

- Beijing Bashi Media

- Chengdu B-ray Media

- China Television Media

- Communication Group

- Dahe Group

- Dentsu

- Facebook

- Focus Media Group

- Guangdong Advertising Group

- Havas

- Hunan TV and Broadcast Intermediary

- IAC

- IPG

- Microsoft

- Omnicom

- Pandora

- Publicis Groupe

- Shanghai Xinhua Media

- Spearhead Integrated Marketing

- Tencent

- Twitter

- WPP

- Yahoo! Inc

- Yinlimedia

Market split by Type:

- TV Advertising

- Newspaper & Magazine Advertising

- Outdoor Advertising

- Radio Advertising

- Internet Advertising

Market split by Application:

- Food & Beverage

- Vehicles

- Health and Medical

- Commercial and Personal Services

- Consumer Goods

Market split by Sales Channel:

- Direct Channel

- Distribution Channel

Market segment by Region/Country including:

- North America (United States and Canada)

- Europe (Germany, UK, France, Italy, Spain, and Russia, etc.)

- Asia-Pacific (China, Japan, Korea, India, Australia, and Southeast Asia, etc.)

- South America (Brazil, Mexico, and Argentina, etc.)

- Middle East & Africa (Turkey, South Africa, UAE, and Saudi Arabia, etc.)

If you have any special requirements, please let us know and we can provide you the customized report as you want.

2023-2031 Report on Global Advertising Market by Player, Region, Type, Application and Sales Channel

Table of Contents

Chapter 1 Advertising Market Overview
1.1 Advertising Definition
1.2 Global Advertising Market Size Status and Outlook (2017-2031)
1.3 Global Advertising Market Size Comparison by Region (2017-2031)
1.4 Global Advertising Market Size Comparison by Type (2017-2031)
1.5 Global Advertising Market Size Comparison by Application (2017-2031)
1.6 Global Advertising Market Size Comparison by Sales Channel (2017-2031)
1.7 Advertising Market Dynamics
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Merger/Acquisition/Expansion)
1.7.4 Key Trends in @@@@ Market

Chapter 2 Advertising Market Competition by Player
2.1 Global Advertising Sales and Market Share by Player (2020-2022)
2.2 Global Advertising Revenue and Market Share by Player (2020-2022)
2.3 Global Advertising Average Price by Player (2020-2022)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player

Chapter 3 Advertising Market Segment by Type
3.1 Global Advertising Market by Type
3.1.1 TV Advertising
3.1.2 Newspaper & Magazine Advertising
3.1.3 Outdoor Advertising
3.1.4 Radio Advertising
3.1.5 Internet Advertising
3.2 Global Advertising Sales and Market Share by Type (2017-2022)
3.3 Global Advertising Revenue and Market Share by Type (2017-2022)
3.4 Global Advertising Average Price by Type (2017-2022)
3.5 Conclusion of Segment by Type

Chapter 4 Advertising Market Segment by Application
4.1 Global Advertising Market by Application
4.1.1 Food & Beverage
4.1.2 Vehicles
4.1.3 Health and Medical
4.1.4 Commercial and Personal Services
4.1.5 Consumer Goods
4.2 Global Advertising Revenue and Market Share by Application (2017-2022)
4.3 Conclusion of Segment by Application

Chapter 5 Advertising Market Segment by Sales Channel
5.1 Global Advertising Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Advertising Revenue and Market Share by Sales Channel (2017-2022)
5.3 Conclusion of Segment by Sales Channel

Chapter 6 Advertising Market Segment by Region & Country
6.1 Global Advertising Market Size and CAGR by Region (2017-2031)
6.2 Global Advertising Sales and Market Share by Region (2017-2022)
6.3 Global Advertising Revenue and Market Share by Region (2017-2022)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Advertising Market Share by Type
6.4.3 North America Advertising Market Share by Application
6.4.4 United States
6.4.5 Canada
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Advertising Market Share by Type
6.5.3 Europe Advertising Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Spain
6.5.9 Russia
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Advertising Market Share by Type
6.6.3 Asia-Pacific Advertising Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Advertising Market Share by Type
6.7.3 South America Advertising Market Share by Application
6.7.4 Brazil
6.7.5 Mexico
6.7.6 Argentina
6.7.7 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Advertising Market Share by Type
6.8.3 Middle East & Africa Advertising Market Share by Application
6.8.4 Turkey
6.8.5 UAE
6.8.6 Saudi Arabia
6.8.7 South Africa
6.9 Conclusion of Segment by Region

Chapter 7 Profile of Leading Advertising Players
7.1 Alibaba
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Alphabet
7.3 Amazon
7.4 Aol (Verizon Communications)
7.5 AVIC Culture
7.6 Baidu
7.7 Beijing Bashi Media
7.8 Chengdu B-ray Media
7.9 China Television Media
7.10 Communication Group
7.11 Dahe Group
7.12 Dentsu
7.13 Facebook
7.14 Focus Media Group
7.15 Guangdong Advertising Group
7.16 Havas
7.17 Hunan TV and Broadcast Intermediary
7.18 IAC
7.19 IPG
7.20 Microsoft
7.21 Omnicom
7.22 Pandora
7.23 Publicis Groupe
7.24 Shanghai Xinhua Media
7.25 Spearhead Integrated Marketing
7.26 Tencent
7.27 Twitter
7.28 WPP
7.29 Yahoo! Inc
7.30 Yinlimedia

Chapter 8 Upstream and Downstream Analysis of Advertising
8.1 Industrial Chain of Advertising
8.2 Upstream of Advertising
8.3 Downstream of Advertising

Chapter 9 Development Trend of Advertising (2023-2031)
9.1 Global Advertising Market Size (Sales and Revenue) Forecast (2023-2031)
9.2 Global Advertising Market Size and CAGR Forecast by Region (2023-2031)
9.3 Global Advertising Market Size and CAGR Forecast by Type (2023-2031)
9.4 Global Advertising Market Size and CAGR Forecast by Application (2023-2031)
9.5 Global Advertising Market Size and CAGR Forecast by Sales Channel (2023-2031)

Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification

List of Tables and Figures

Figure Advertising Example
Figure Global Advertising Revenue (Million $) Status and Outlook (2017-2031)
Figure Global Advertising Revenue (Million $) Comparison by Region (2017-2031)
Figure Global Advertising Revenue (Million $) Comparison by Type (2017-2031)
Figure Global Advertising Revenue (Million $) Comparison by Application (2017-2031)
Figure Global Advertising Revenue (Million $) Comparison by Sales Channel (2017-2031)
Table Global Advertising Sales by Player (2020-2022)
Table Global Advertising Sales Market Share by Player (2020-2022)
Figure Global Advertising Sales Market Share by Player in 2022
Table Global Advertising Revenue (Million $) by Player (2020-2022)
Table Global Advertising Revenue Market Share by Player (2020-2022)
Figure Global Advertising Revenue Market Share by Player in 2022
Table Global Advertising Average Price by Player (2020-2022)
Figure Global Advertising Average Price by Player in 2022
Figure Global Advertising Players Competition Situation - Top 5 Players' Revenue Market Share in 2020
Figure Global Advertising Players Competition Trends - Top 5 Players' Revenue Market Share in 2022
Figure Example of TV Advertising
Figure Global TV Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Newspaper & Magazine Advertising
Figure Global Newspaper & Magazine Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Outdoor Advertising
Figure Global Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Radio Advertising
Figure Global Radio Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Internet Advertising
Figure Global Internet Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table Global Advertising Sales by Type (2017-2022)
Table Global Advertising Sales Market Share by Type (2017-2022)
Figure Global Advertising Sales Market Share by Type in 2022
Table Global Advertising Revenue (Million $) by Type (2017-2022)
Table Global Advertising Revenue Market Share by Type (2017-2022)
Figure Global Advertising Revenue Market Share by Type in 2022
Table Global Advertising Average Price by Type (2017-2022)
Figure Global Advertising Average Price by Type in 2022
Table Leading Players of Advertising by Type in 2022
Figure Example of Food & Beverage
Figure Global Advertising for Food & Beverage Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Vehicles
Figure Global Advertising for Vehicles Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Health and Medical
Figure Global Advertising for Health and Medical Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Commercial and Personal Services
Figure Global Advertising for Commercial and Personal Services Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Consumer Goods
Figure Global Advertising for Consumer Goods Revenue (Million $) and Growth Rate (2017-2022)
Table Global Advertising Sales by Application (2017-2022)
Table Global Advertising Sales Market Share by Application (2017-2022)
Figure Global Advertising Sales Market Share by Application in 2022
Table Leading Consumers of Advertising by Application in 2022
Figure Example of Direct Channel
Figure Global Advertising for Direct Channel Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Distribution Channel
Figure Global Advertising for Distribution Channel Revenue (Million $) and Growth Rate (2017-2022)
Table Global Advertising Revenue by Sales Channel (2017-2022)
Table Global Advertising Revenue Market Share by Sales Channel (2017-2022)
Figure Global Advertising Revenue Market Share by Sales Channel in 2022
Table Leading Distributors/Dealers of Advertising by Sales Channel in 2022
Table Global Advertising Market Size and CAGR by Region (2017-2031)
Table Global Advertising Sales by Region (2017-2022)
Table Global Advertising Sales Market Share by Region (2017-2022)
Figure Global Advertising Sales Market Share by Region in 2022
Table Global Advertising Revenue (Million $) by Region (2017-2022)
Table Global Advertising Revenue Market Share by Region (2017-2022)
Figure Global Advertising Revenue Market Share by Region in 2022
Table North America Advertising Sales by Country (2017-2022)
Figure North America Advertising Sales Market Share by Country (2017-2022)
Table North America Advertising Revenue by Country (2017-2022)
Figure North America Advertising Revenue Market Share by Country (2017-2022)
Figure North America Advertising Market Share by Type in 2022
Figure North America Advertising Market Share by Application in 2022
Figure United States Advertising Sales and Growth Rate (2017-2022)
Figure United States Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Canada Advertising Sales and Growth Rate (2017-2022)
Figure Canada Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table Europe Advertising Sales by Country (2017-2022)
Figure Europe Advertising Sales Market Share by Country (2017-2022)
Table Europe Advertising Revenue by Country (2017-2022)
Figure Europe Advertising Revenue Market Share by Country (2017-2022)
Figure Europe Advertising Market Share by Type in 2022
Figure Europe Advertising Market Share by Application in 2022
Figure Germany Advertising Sales and Growth Rate (2017-2022)
Figure Germany Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure UK Advertising Sales and Growth Rate (2017-2022)
Figure UK Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure France Advertising Sales and Growth Rate (2017-2022)
Figure France Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Italy Advertising Sales and Growth Rate (2017-2022)
Figure Italy Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Spain Advertising Sales and Growth Rate (2017-2022)
Figure Spain Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Russia Advertising Sales and Growth Rate (2017-2022)
Figure Russia Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table Asia-Pacific Advertising Sales by Country (2017-2022)
Figure Asia-Pacific Advertising Sales Market Share by Country (2017-2022)
Table Asia-Pacific Advertising Revenue by Country (2017-2022)
Figure Asia-Pacific Advertising Revenue Market Share by Country (2017-2022)
Figure Asia-Pacific Advertising Market Share by Type in 2022
Figure Asia-Pacific Advertising Market Share by Application in 2022
Figure China Advertising Sales and Growth Rate (2017-2022)
Figure China Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Japan Advertising Sales and Growth Rate (2017-2022)
Figure Japan Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Korea Advertising Sales and Growth Rate (2017-2022)
Figure Korea Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure India Advertising Sales and Growth Rate (2017-2022)
Figure India Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Southeast Asia Advertising Sales and Growth Rate (2017-2022)
Figure Southeast Asia Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Australia Advertising Sales and Growth Rate (2017-2022)
Figure Australia Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table South America Advertising Sales by Country (2017-2022)
Figure South America Advertising Sales Market Share by Country (2017-2022)
Table South America Advertising Revenue by Country (2017-2022)
Figure South America Advertising Revenue Market Share by Country (2017-2022)
Figure South America Advertising Market Share by Type in 2022
Figure South America Advertising Market Share by Application in 2022
Figure Brazil Advertising Sales and Growth Rate (2017-2022)
Figure Brazil Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Mexico Advertising Sales and Growth Rate (2017-2022)
Figure Mexico Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Argentina Advertising Sales and Growth Rate (2017-2022)
Figure Argentina Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Colombia Advertising Sales and Growth Rate (2017-2022)
Figure Colombia Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table Middle East & Africa Advertising Sales by Country (2017-2022)
Figure Middle East & Africa Advertising Sales Market Share by Country (2017-2022)
Table Middle East & Africa Advertising Revenue by Country (2017-2022)
Figure Middle East & Africa Advertising Revenue Market Share by Country (2017-2022)
Figure Middle East & Africa Advertising Market Share by Type in 2022
Figure Middle East & Africa Advertising Market Share by Application in 2022
Figure Turkey Advertising Sales and Growth Rate (2017-2022)
Figure Turkey Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure UAE Advertising Sales and Growth Rate (2017-2022)
Figure UAE Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Saudi Arabia Advertising Sales and Growth Rate (2017-2022)
Figure Saudi Arabia Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure South Africa Advertising Sales and Growth Rate (2017-2022)
Figure South Africa Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table Company Snapshot of Alibaba
Table Advertising Introduction of Alibaba
Table Advertising Sales, Price, Revenue, Gross Margin and Market Share of Alibaba (2020-2022)
Table Industrial Chain of Advertising
Table Manufacturing Cost Structure of Advertising
Table General Manufacturing Process of Advertising
Table Leading Distributors/Dealers of Advertising
Table Leading Consumers of Advertising
Figure Global Advertising Sales and Growth Rate Forecast (2023-2031)
Figure Global Advertising Revenue and Growth Rate Forecast (2023-2031)
Table Global Advertising Market Size and CAGR Forecast by Region (2023-2031)
Table Global Advertising Market Size and CAGR Forecast by Type (2023-2031)
Table Global Advertising Market Size and CAGR Forecast by Application (2023-2031)
Table Global Advertising Market Size and CAGR Forecast by Sales Channel (2023-2031)


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