2020-2025 Global TV Advertising Market Report - Production and Consumption Professional Analysis (Impact of COVID-19)

Publisher Name :
Date: 22-Apr-2021
No. of pages: 115

TV Advertising (also called a television commercial, commercial or ad in American English and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organization.

This report elaborates the market size, market characteristics, and market growth of the TV Advertising industry, and breaks down according to the type, application, and consumption area of TV Advertising. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.

In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for TV Advertising in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.

In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.

Key players in the global TV Advertising market covered in Chapter 13:

Sun TV Network

Gray Television

The Walt Disney

Vivendi

Viacom

PublicisGroupe

TV Today Network

LiveRail

Comcast

Dentsu Inc.

News

Omnicom Group

CBS

WPP

Time Warner

TBC

IPG

Sinclair Broadcast Group

Univision Communication

Havas SA

Fisher Communication

In Chapter 6, on the basis of types, the TV Advertising market from 2015 to 2025 is primarily split into:

20 Seconds

60 Seconds

More than 60 Seconds

In Chapter 7, on the basis of applications, the TV Advertising market from 2015 to 2025 covers:

Food & Beverage Industry

Vehicles Industry

Health and Medical Industry

Commercial and Personal Services

Consumer Goods

Others

Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:

United States

Europe

China

Japan

India

Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:

North America (Covered in Chapter 8)

United States

Canada

Mexico

Europe (Covered in Chapter 9)

Germany

UK

France

Italy

Spain

Others

Asia-Pacific (Covered in Chapter 10)

China

Japan

India

South Korea

Southeast Asia

Others

Middle East and Africa (Covered in Chapter 11)

Saudi Arabia

UAE

South Africa

Others

South America (Covered in Chapter 12)

Brazil

Others

Years considered for this report:

Historical Years: 2015-2019

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2020-2025

2020-2025 Global TV Advertising Market Report - Production and Consumption Professional Analysis (Impact of COVID-19)

Table of Content

1 TV Advertising Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years

2 TV Advertising Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer

3 TV Advertising Market Forces
3.1 Global TV Advertising Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment

4 TV Advertising Market - By Geography
4.1 Global TV Advertising Market Value and Market Share by Regions
4.1.1 Global TV Advertising Value ($) by Region (2015-2020)
4.1.2 Global TV Advertising Value Market Share by Regions (2015-2020)
4.2 Global TV Advertising Market Production and Market Share by Major Countries
4.2.1 Global TV Advertising Production by Major Countries (2015-2020)
4.2.2 Global TV Advertising Production Market Share by Major Countries (2015-2020)
4.3 Global TV Advertising Market Consumption and Market Share by Regions
4.3.1 Global TV Advertising Consumption by Regions (2015-2020)
4.3.2 Global TV Advertising Consumption Market Share by Regions (2015-2020)

5 TV Advertising Market - By Trade Statistics
5.1 Global TV Advertising Export and Import
5.2 United States TV Advertising Export and Import (2015-2020)
5.3 Europe TV Advertising Export and Import (2015-2020)
5.4 China TV Advertising Export and Import (2015-2020)
5.5 Japan TV Advertising Export and Import (2015-2020)
5.6 India TV Advertising Export and Import (2015-2020)
5.7 ...

6 TV Advertising Market - By Type
6.1 Global TV Advertising Production and Market Share by Types (2015-2020)
6.1.1 Global TV Advertising Production by Types (2015-2020)
6.1.2 Global TV Advertising Production Market Share by Types (2015-2020)
6.2 Global TV Advertising Value and Market Share by Types (2015-2020)
6.2.1 Global TV Advertising Value by Types (2015-2020)
6.2.2 Global TV Advertising Value Market Share by Types (2015-2020)
6.3 Global TV Advertising Production, Price and Growth Rate of 20 Seconds (2015-2020)
6.4 Global TV Advertising Production, Price and Growth Rate of 60 Seconds (2015-2020)
6.5 Global TV Advertising Production, Price and Growth Rate of More than 60 Seconds (2015-2020)

7 TV Advertising Market - By Application
7.1 Global TV Advertising Consumption and Market Share by Applications (2015-2020)
7.1.1 Global TV Advertising Consumption by Applications (2015-2020)
7.1.2 Global TV Advertising Consumption Market Share by Applications (2015-2020)
7.2 Global TV Advertising Consumption and Growth Rate of Food & Beverage Industry (2015-2020)
7.3 Global TV Advertising Consumption and Growth Rate of Vehicles Industry (2015-2020)
7.4 Global TV Advertising Consumption and Growth Rate of Health and Medical Industry (2015-2020)
7.5 Global TV Advertising Consumption and Growth Rate of Commercial and Personal Services (2015-2020)
7.6 Global TV Advertising Consumption and Growth Rate of Consumer Goods (2015-2020)
7.7 Global TV Advertising Consumption and Growth Rate of Others (2015-2020)

8 North America TV Advertising Market
8.1 North America TV Advertising Market Size
8.2 United States TV Advertising Market Size
8.3 Canada TV Advertising Market Size
8.4 Mexico TV Advertising Market Size
8.5 The Influence of COVID-19 on North America Market

9 Europe TV Advertising Market Analysis
9.1 Europe TV Advertising Market Size
9.2 Germany TV Advertising Market Size
9.3 United Kingdom TV Advertising Market Size
9.4 France TV Advertising Market Size
9.5 Italy TV Advertising Market Size
9.6 Spain TV Advertising Market Size
9.7 The Influence of COVID-19 on Europe Market

10 Asia-Pacific TV Advertising Market Analysis
10.1 Asia-Pacific TV Advertising Market Size
10.2 China TV Advertising Market Size
10.3 Japan TV Advertising Market Size
10.4 South Korea TV Advertising Market Size
10.5 Southeast Asia TV Advertising Market Size
10.6 India TV Advertising Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market

11 Middle East and Africa TV Advertising Market Analysis
11.1 Middle East and Africa TV Advertising Market Size
11.2 Saudi Arabia TV Advertising Market Size
11.3 UAE TV Advertising Market Size
11.4 South Africa TV Advertising Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market

12 South America TV Advertising Market Analysis
12.1 South America TV Advertising Market Size
12.2 Brazil TV Advertising Market Size
12.3 The Influence of COVID-19 on South America Market

13 Company Profiles
13.1 Sun TV Network
13.1.1 Sun TV Network Basic Information
13.1.2 Sun TV Network Product Profiles, Application and Specification
13.1.3 Sun TV Network TV Advertising Market Performance (2015-2020)
13.2 Gray Television
13.2.1 Gray Television Basic Information
13.2.2 Gray Television Product Profiles, Application and Specification
13.2.3 Gray Television TV Advertising Market Performance (2015-2020)
13.3 The Walt Disney
13.3.1 The Walt Disney Basic Information
13.3.2 The Walt Disney Product Profiles, Application and Specification
13.3.3 The Walt Disney TV Advertising Market Performance (2015-2020)
13.4 Vivendi
13.4.1 Vivendi Basic Information
13.4.2 Vivendi Product Profiles, Application and Specification
13.4.3 Vivendi TV Advertising Market Performance (2015-2020)
13.5 Viacom
13.5.1 Viacom Basic Information
13.5.2 Viacom Product Profiles, Application and Specification
13.5.3 Viacom TV Advertising Market Performance (2015-2020)
13.6 PublicisGroupe
13.6.1 PublicisGroupe Basic Information
13.6.2 PublicisGroupe Product Profiles, Application and Specification
13.6.3 PublicisGroupe TV Advertising Market Performance (2015-2020)
13.7 TV Today Network
13.7.1 TV Today Network Basic Information
13.7.2 TV Today Network Product Profiles, Application and Specification
13.7.3 TV Today Network TV Advertising Market Performance (2015-2020)
13.8 LiveRail
13.8.1 LiveRail Basic Information
13.8.2 LiveRail Product Profiles, Application and Specification
13.8.3 LiveRail TV Advertising Market Performance (2015-2020)
13.9 Comcast
13.9.1 Comcast Basic Information
13.9.2 Comcast Product Profiles, Application and Specification
13.9.3 Comcast TV Advertising Market Performance (2015-2020)
13.10 Dentsu Inc.
13.10.1 Dentsu Inc. Basic Information
13.10.2 Dentsu Inc. Product Profiles, Application and Specification
13.10.3 Dentsu Inc. TV Advertising Market Performance (2015-2020)
13.11 News
13.11.1 News Basic Information
13.11.2 News Product Profiles, Application and Specification
13.11.3 News TV Advertising Market Performance (2015-2020)
13.12 Omnicom Group
13.12.1 Omnicom Group Basic Information
13.12.2 Omnicom Group Product Profiles, Application and Specification
13.12.3 Omnicom Group TV Advertising Market Performance (2015-2020)
13.13 CBS
13.13.1 CBS Basic Information
13.13.2 CBS Product Profiles, Application and Specification
13.13.3 CBS TV Advertising Market Performance (2015-2020)
13.14 WPP
13.14.1 WPP Basic Information
13.14.2 WPP Product Profiles, Application and Specification
13.14.3 WPP TV Advertising Market Performance (2015-2020)
13.15 Time Warner
13.15.1 Time Warner Basic Information
13.15.2 Time Warner Product Profiles, Application and Specification
13.15.3 Time Warner TV Advertising Market Performance (2015-2020)
13.16 TBC
13.16.1 TBC Basic Information
13.16.2 TBC Product Profiles, Application and Specification
13.16.3 TBC TV Advertising Market Performance (2015-2020)
13.17 IPG
13.17.1 IPG Basic Information
13.17.2 IPG Product Profiles, Application and Specification
13.17.3 IPG TV Advertising Market Performance (2015-2020)
13.18 Sinclair Broadcast Group
13.18.1 Sinclair Broadcast Group Basic Information
13.18.2 Sinclair Broadcast Group Product Profiles, Application and Specification
13.18.3 Sinclair Broadcast Group TV Advertising Market Performance (2015-2020)
13.19 Univision Communication
13.19.1 Univision Communication Basic Information
13.19.2 Univision Communication Product Profiles, Application and Specification
13.19.3 Univision Communication TV Advertising Market Performance (2015-2020)
13.20 Havas SA
13.20.1 Havas SA Basic Information
13.20.2 Havas SA Product Profiles, Application and Specification
13.20.3 Havas SA TV Advertising Market Performance (2015-2020)
13.21 Fisher Communication
13.21.1 Fisher Communication Basic Information
13.21.2 Fisher Communication Product Profiles, Application and Specification
13.21.3 Fisher Communication TV Advertising Market Performance (2015-2020)

14 Market Forecast - By Regions
14.1 North America TV Advertising Market Forecast (2020-2025)
14.2 Europe TV Advertising Market Forecast (2020-2025)
14.3 Asia-Pacific TV Advertising Market Forecast (2020-2025)
14.4 Middle East and Africa TV Advertising Market Forecast (2020-2025)
14.5 South America TV Advertising Market Forecast (2020-2025)

15 Market Forecast - By Type and Applications
15.1 Global TV Advertising Market Forecast by Types (2020-2025)
15.1.1 Global TV Advertising Market Forecast Production and Market Share by Types (2020-2025)
15.1.2 Global TV Advertising Market Forecast Value and Market Share by Types (2020-2025)
15.2 Global TV Advertising Market Forecast by Applications (2020-2025)

List of Tables and Figures

Figure TV Advertising Picture
Table TV Advertising Key Market Segments
Figure Study and Forecasting Years
Figure Global TV Advertising Market Size and Growth Rate 2015-2025
Figure Industry PESTEL Analysis
Figure Global COVID-19 Status
Figure Market Size Forecast Comparison of Pre COVID-19 and Post COVID-19
Figure Global TV Advertising Value ($) and Growth Rate (2015-2020)
Table Global TV Advertising Value ($) by Countries (2015-2020)
Table Global TV Advertising Value Market Share by Regions (2015-2020)
Figure Global TV Advertising Value Market Share by Regions in 2019
Figure Global TV Advertising Production and Growth Rate (2015-2020)
Table Global TV Advertising Production by Major Countries (2015-2020)
Table Global TV Advertising Production Market Share by Major Countries (2015-2020)
Figure Global TV Advertising Production Market Share by Regions in 2019
Figure Global TV Advertising Consumption and Growth Rate (2015-2020)
Table Global TV Advertising Consumption by Regions (2015-2020)
Table Global TV Advertising Consumption Market Share by Regions (2015-2020)
Figure Global TV Advertising Consumption Market Share by Regions in 2019
Table Global TV Advertising Export Top 3 Country 2019
Table Global TV Advertising Import Top 3 Country 2019
Table United States TV Advertising Export and Import (2015-2020)
Table Europe TV Advertising Export and Import (2015-2020)
Table China TV Advertising Export and Import (2015-2020)
Table Japan TV Advertising Export and Import (2015-2020)
Table India TV Advertising Export and Import (2015-2020)
Table Global TV Advertising Production by Types (2015-2020)
Table Global TV Advertising Production Market Share by Types (2015-2020)
Figure Global TV Advertising Production Share by Type (2015-2020)
Table Global TV Advertising Value by Types (2015-2020)
Table Global TV Advertising Value Market Share by Types (2015-2020)
Figure Global TV Advertising Value Share by Type (2015-2020)
Figure Global 20 Seconds Production and Growth Rate (2015-2020)
Figure Global 20 Seconds Price (2015-2020)
Figure Global 60 Seconds Production and Growth Rate (2015-2020)
Figure Global 60 Seconds Price (2015-2020)
Figure Global More than 60 Seconds Production and Growth Rate (2015-2020)
Figure Global More than 60 Seconds Price (2015-2020)
Table Global TV Advertising Consumption by Applications (2015-2020)
Table Global TV Advertising Consumption Market Share by Applications (2015-2020)
Figure Global TV Advertising Consumption Share by Application (2015-2020)
Figure Global Food & Beverage Industry Consumption and Growth Rate (2015-2020)
Figure Global Vehicles Industry Consumption and Growth Rate (2015-2020)
Figure Global Health and Medical Industry Consumption and Growth Rate (2015-2020)
Figure Global Commercial and Personal Services Consumption and Growth Rate (2015-2020)
Figure Global Consumer Goods Consumption and Growth Rate (2015-2020)
Figure Global Others Consumption and Growth Rate (2015-2020)
Figure North America TV Advertising Market Consumption and Growth Rate (2015-2020)
Table North America TV Advertising Consumption by Countries (2015-2020)
Table North America TV Advertising Consumption Market Share by Countries (2015-2020)
Figure North America TV Advertising Consumption Market Share by Countries (2015-2020)
Figure United States TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure Canada TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure Mexico TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure North America COVID-19 Status
Figure Europe TV Advertising Market Consumption and Growth Rate (2015-2020)
Table Europe TV Advertising Consumption by Countries (2015-2020)
Table Europe TV Advertising Consumption Market Share by Countries (2015-2020)
Figure Europe TV Advertising Consumption Market Share by Countries (2015-2020)
Figure Germany TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure United Kingdom TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure France TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure Italy TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure Spain TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure Europe COVID-19 Status
Figure Asia-Pacific TV Advertising Market Consumption and Growth Rate (2015-2020)
Table Asia-Pacific TV Advertising Consumption by Countries (2015-2020)
Table Asia-Pacific TV Advertising Consumption Market Share by Countries (2015-2020)
Figure Asia-Pacific TV Advertising Consumption Market Share by Countries (2015-2020)
Figure China TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure Japan TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure South Korea TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure Southeast Asia TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure India TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure Asia Pacific COVID-19 Status
Figure Middle East and Africa TV Advertising Market Consumption and Growth Rate (2015-2020)
Table Middle East and Africa TV Advertising Consumption by Countries (2015-2020)
Table Middle East and Africa TV Advertising Consumption Market Share by Countries (2015-2020)
Figure Middle East and Africa TV Advertising Consumption Market Share by Countries (2015-2020)
Figure Saudi Arabia TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure UAE TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure South Africa TV Advertising Market Consumption and Growth Rate (2015-2020)
Figure South America TV Advertising Market Consumption and Growth Rate (2015-2020)
Table South America TV Advertising Consumption by Countries (2015-2020)
Table South America TV Advertising Consumption Market Share by Countries (2015-2020)
Figure South America TV Advertising Consumption Market Share by Countries (2015-2020)
Figure Brazil TV Advertising Market Consumption and Growth Rate (2015-2020)
Table Sun TV Network Company Profile
Table Sun TV Network Production, Value, Price, Gross Margin 2015-2020
Figure Sun TV Network Production and Growth Rate
Figure Sun TV Network Value ($) Market Share 2015-2020
Table Gray Television Company Profile
Table Gray Television Production, Value, Price, Gross Margin 2015-2020
Figure Gray Television Production and Growth Rate
Figure Gray Television Value ($) Market Share 2015-2020
Table The Walt Disney Company Profile
Table The Walt Disney Production, Value, Price, Gross Margin 2015-2020
Figure The Walt Disney Production and Growth Rate
Figure The Walt Disney Value ($) Market Share 2015-2020
Table Vivendi Company Profile
Table Vivendi Production, Value, Price, Gross Margin 2015-2020
Figure Vivendi Production and Growth Rate
Figure Vivendi Value ($) Market Share 2015-2020
Table Viacom Company Profile
Table Viacom Production, Value, Price, Gross Margin 2015-2020
Figure Viacom Production and Growth Rate
Figure Viacom Value ($) Market Share 2015-2020
Table PublicisGroupe Company Profile
Table PublicisGroupe Production, Value, Price, Gross Margin 2015-2020
Figure PublicisGroupe Production and Growth Rate
Figure PublicisGroupe Value ($) Market Share 2015-2020
Table TV Today Network Company Profile
Table TV Today Network Production, Value, Price, Gross Margin 2015-2020
Figure TV Today Network Production and Growth Rate
Figure TV Today Network Value ($) Market Share 2015-2020
Table LiveRail Company Profile
Table LiveRail Production, Value, Price, Gross Margin 2015-2020
Figure LiveRail Production and Growth Rate
Figure LiveRail Value ($) Market Share 2015-2020
Table Comcast Company Profile
Table Comcast Production, Value, Price, Gross Margin 2015-2020
Figure Comcast Production and Growth Rate
Figure Comcast Value ($) Market Share 2015-2020
Table Dentsu Inc. Company Profile
Table Dentsu Inc. Production, Value, Price, Gross Margin 2015-2020
Figure Dentsu Inc. Production and Growth Rate
Figure Dentsu Inc. Value ($) Market Share 2015-2020
Table News Company Profile
Table News Production, Value, Price, Gross Margin 2015-2020
Figure News Production and Growth Rate
Figure News Value ($) Market Share 2015-2020
Table Omnicom Group Company Profile
Table Omnicom Group Production, Value, Price, Gross Margin 2015-2020
Figure Omnicom Group Production and Growth Rate
Figure Omnicom Group Value ($) Market Share 2015-2020
Table CBS Company Profile
Table CBS Production, Value, Price, Gross Margin 2015-2020
Figure CBS Production and Growth Rate
Figure CBS Value ($) Market Share 2015-2020
Table WPP Company Profile
Table WPP Production, Value, Price, Gross Margin 2015-2020
Figure WPP Production and Growth Rate
Figure WPP Value ($) Market Share 2015-2020
Table Time Warner Company Profile
Table Time Warner Production, Value, Price, Gross Margin 2015-2020
Figure Time Warner Production and Growth Rate
Figure Time Warner Value ($) Market Share 2015-2020
Table TBC Company Profile
Table TBC Production, Value, Price, Gross Margin 2015-2020
Figure TBC Production and Growth Rate
Figure TBC Value ($) Market Share 2015-2020
Table IPG Company Profile
Table IPG Production, Value, Price, Gross Margin 2015-2020
Figure IPG Production and Growth Rate
Figure IPG Value ($) Market Share 2015-2020
Table Sinclair Broadcast Group Company Profile
Table Sinclair Broadcast Group Production, Value, Price, Gross Margin 2015-2020
Figure Sinclair Broadcast Group Production and Growth Rate
Figure Sinclair Broadcast Group Value ($) Market Share 2015-2020
Table Univision Communication Company Profile
Table Univision Communication Production, Value, Price, Gross Margin 2015-2020
Figure Univision Communication Production and Growth Rate
Figure Univision Communication Value ($) Market Share 2015-2020
Table Havas SA Company Profile
Table Havas SA Production, Value, Price, Gross Margin 2015-2020
Figure Havas SA Production and Growth Rate
Figure Havas SA Value ($) Market Share 2015-2020
Table Fisher Communication Company Profile
Table Fisher Communication Production, Value, Price, Gross Margin 2015-2020
Figure Fisher Communication Production and Growth Rate
Figure Fisher Communication Value ($) Market Share 2015-2020
Figure North America Market Consumption and Growth Rate Forecast (2020-2025)
Figure Europe Market Consumption and Growth Rate Forecast (2020-2025)
Figure Asia-Pacific Market Consumption and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Market Consumption and Growth Rate Forecast (2020-2025)
Figure South America Market Consumption and Growth Rate Forecast (2020-2025)
Table Global TV Advertising Market Forecast Production by Types (2020-2025)
Table Global TV Advertising Market Forecast Production Share by Types (2020-2025)
Table Global TV Advertising Market Forecast Value ($) by Types (2020-2025)
Table Global TV Advertising Market Forecast Value Share by Types (2020-2025)
Table Global TV Advertising Market Forecast Consumption by Applications (2020-2025)
Table Global TV Advertising Market Forecast Consumption Share by Applications (2020-2025)
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