2015-2027 Global Direct Marketing Services Industry Market Research Report, Segment by Player, Type, Application, Marketing Channel, and Region

2015-2027 Global Direct Marketing Services Industry Market Research Report, Segment by Player, Type, Application, Marketing Channel, and Region

Table of Content
1 Introduction
1.1 Objective of the Study
1.2 Definition of the Market
1.3 Market Scope
1.3.1 Market Segment by Type, Application and Marketing Channel
1.3.2 Major Regions Covered (North America, Europe, Asia Pacific, Mid East & Africa)
1.4 Years Considered for the Study (2015-2027)
1.5 Currency Considered (U.S. Dollar)
1.6 Stakeholders

2 Key Findings of the Study

3 Market Dynamics
3.1 Driving Factors for this Market
3.2 Factors Challenging the Market
3.3 Opportunities of the Global Direct Marketing Services Market (Regions, Growing/Emerging Downstream Market Analysis)
3.4 Technological and Market Developments in the Direct Marketing Services Market
3.5 Industry News by Region
3.6 Regulatory Scenario by Region/Country
3.7 Market Investment Scenario Strategic Recommendations Analysis

4 Value Chain of the Direct Marketing Services Market
4.1 Value Chain Status
4.2 Upstream Raw Material Analysis
4.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type)
4.4 Distributors/Traders
4.5 Downstream Major Customer Analysis (by Region)

5 Global Direct Marketing Services Market-Segmentation by Type
5.1 Direct Mail
5.2 Telemarketing
5.3 Email Marketing
5.4 Text (SMS) Marketing
5.5 Other

6 Global Direct Marketing Services Market-Segmentation by Application
6.1 Business to Business
6.2 Business to Government
6.3 Business to Consumers
6.4 Others

7 Global Direct Marketing Services Market-Segmentation by Marketing Channel
7.1 Traditional Marketing Channel (Offline)
7.2 Online Channel

8 Competitive Intelligence - Company Profiles
8.1 Acxiom
8.1.1 Acxiom Profile
8.1.2 Acxiom Sales, Growth Rate and Global Market Share from 2015-2020
8.1.3 Acxiom Product/Solution Launches and Enhancements Analysis
8.1.4 Acxiom Business Overview/Recent Development/Acquisitions
8.2 SourceLink
8.2.1 SourceLink Profile
8.2.2 SourceLink Sales, Growth Rate and Global Market Share from 2015-2020
8.2.3 SourceLink Product/Solution Launches and Enhancements Analysis
8.2.4 SourceLink Business Overview/Recent Development/Acquisitions
8.3 Leo Burnett
8.3.1 Leo Burnett Profile
8.3.2 Leo Burnett Sales, Growth Rate and Global Market Share from 2015-2020
8.3.3 Leo Burnett Product/Solution Launches and Enhancements Analysis
8.3.4 Leo Burnett Business Overview/Recent Development/Acquisitions
8.4 DigitasLBi
8.4.1 DigitasLBi Profile
8.4.2 DigitasLBi Sales, Growth Rate and Global Market Share from 2015-2020
8.4.3 DigitasLBi Product/Solution Launches and Enhancements Analysis
8.4.4 DigitasLBi Business Overview/Recent Development/Acquisitions
8.5 Harte-Hanks Direct
8.5.1 Harte-Hanks Direct Profile
8.5.2 Harte-Hanks Direct Sales, Growth Rate and Global Market Share from 2015-2020
8.5.3 Harte-Hanks Direct Product/Solution Launches and Enhancements Analysis
8.5.4 Harte-Hanks Direct Business Overview/Recent Development/Acquisitions
8.6 Epsilon
8.6.1 Epsilon Profile
8.6.2 Epsilon Sales, Growth Rate and Global Market Share from 2015-2020
8.6.3 Epsilon Product/Solution Launches and Enhancements Analysis
8.6.4 Epsilon Business Overview/Recent Development/Acquisitions
8.7 BBDO
8.7.1 BBDO Profile
8.7.2 BBDO Sales, Growth Rate and Global Market Share from 2015-2020
8.7.3 BBDO Product/Solution Launches and Enhancements Analysis
8.7.4 BBDO Business Overview/Recent Development/Acquisitions
8.8 OgilvyOne
8.8.1 OgilvyOne Profile
8.8.2 OgilvyOne Sales, Growth Rate and Global Market Share from 2015-2020
8.8.3 OgilvyOne Product/Solution Launches and Enhancements Analysis
8.8.4 OgilvyOne Business Overview/Recent Development/Acquisitions
8.9 Wunderman
8.9.1 Wunderman Profile
8.9.2 Wunderman Sales, Growth Rate and Global Market Share from 2015-2020
8.9.3 Wunderman Product/Solution Launches and Enhancements Analysis
8.9.4 Wunderman Business Overview/Recent Development/Acquisitions
8.10 Merkle
8.10.1 Merkle Profile
8.10.2 Merkle Sales, Growth Rate and Global Market Share from 2015-2020
8.10.3 Merkle Product/Solution Launches and Enhancements Analysis
8.10.4 Merkle Business Overview/Recent Development/Acquisitions
8.11 Harland Clarke Corp
8.11.1 Harland Clarke Corp Profile
8.11.2 Harland Clarke Corp Sales, Growth Rate and Global Market Share from 2015-2020
8.11.3 Harland Clarke Corp Product/Solution Launches and Enhancements Analysis
8.11.4 Harland Clarke Corp Business Overview/Recent Development/Acquisitions
8.12 Rapp
8.12.1 Rapp Profile
8.12.2 Rapp Sales, Growth Rate and Global Market Share from 2015-2020
8.12.3 Rapp Product/Solution Launches and Enhancements Analysis
8.12.4 Rapp Business Overview/Recent Development/Acquisitions
8.13 SapientNitro
8.13.1 SapientNitro Profile
8.13.2 SapientNitro Sales, Growth Rate and Global Market Share from 2015-2020
8.13.3 SapientNitro Product/Solution Launches and Enhancements Analysis
8.13.4 SapientNitro Business Overview/Recent Development/Acquisitions
8.14 MRM//McCann
8.14.1 MRM//McCann Profile
8.14.2 MRM//McCann Sales, Growth Rate and Global Market Share from 2015-2020
8.14.3 MRM//McCann Product/Solution Launches and Enhancements Analysis
8.14.4 MRM//McCann Business Overview/Recent Development/Acquisitions
8.15 Aimia
8.15.1 Aimia Profile
8.15.2 Aimia Sales, Growth Rate and Global Market Share from 2015-2020
8.15.3 Aimia Product/Solution Launches and Enhancements Analysis
8.15.4 Aimia Business Overview/Recent Development/Acquisitions
8.16 FCB
8.16.1 FCB Profile
8.16.2 FCB Sales, Growth Rate and Global Market Share from 2015-2020
8.16.3 FCB Product/Solution Launches and Enhancements Analysis
8.16.4 FCB Business Overview/Recent Development/Acquisitions

9 Global Direct Marketing Services Market-Segmentation by Geography

10 North America
10.1 North America Direct Marketing Services Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2015-2020
10.2 North America Direct Marketing Services Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2015-2020
10.3 North America Direct Marketing Services Production Analysis from 2015-2020
10.4 North America Direct Marketing Services Consumption Analysis from 2015-2020
10.5 North America Direct Marketing Services Import and Export from 2015-2020
10.6 North America Direct Marketing Services Value, Production and Market Share by Type (2015-2020)
10.7 North America Direct Marketing Services Consumption, Value and Market Share by Application (2015-2020)
10.8 North America Direct Marketing Services by Country (United States, Canada)
10.8.1 North America Direct Marketing Services Sales by Country (2015-2020)
10.8.2 North America Direct Marketing Services Consumption Value by Country (2015-2020)
10.9 North America Direct Marketing Services Market PEST Analysis

11 Europe
11.1 Europe Direct Marketing Services Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2015-2020
11.2 Europe Direct Marketing Services Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2015-2020
11.3 Europe Direct Marketing Services Production Analysis from 2015-2020
11.4 Europe Direct Marketing Services Consumption Analysis from 2015-2020
11.5 Europe Direct Marketing Services Import and Export from 2015-2020
11.6 Europe Direct Marketing Services Value, Production and Market Share by Type (2015-2020)
11.7 Europe Direct Marketing Services Consumption, Value and Market Share by Application (2015-2020)
11.8 Europe Direct Marketing Services by Country (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden, Poland, Belgium)
11.8.1 Europe Direct Marketing Services Sales by Country (2015-2020)
11.8.2 Europe Direct Marketing Services Consumption Value by Country (2015-2020)
11.9 Europe Direct Marketing Services Market PEST Analysis

12 Asia-Pacific
12.1 Asia-Pacific Direct Marketing Services Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2015-2020
12.2 Asia-Pacific Direct Marketing Services Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2015-2020
12.3 Asia-Pacific Direct Marketing Services Production Analysis from 2015-2020
12.4 Asia-Pacific Direct Marketing Services Consumption Analysis from 2015-2020
12.5 Asia-Pacific Direct Marketing Services Import and Export from 2015-2020
12.6 Asia-Pacific Direct Marketing Services Value, Production and Market Share by Type (2015-2020)
12.7 Asia-Pacific Direct Marketing Services Consumption, Value and Market Share by Application (2015-2020)
12.8 Asia-Pacific Direct Marketing Services by Country (China, Japan, South Korea, Australia, India, Taiwan, Indonesia, Thailand, Philippines, Malaysia)
12.8.1 Asia-Pacific Direct Marketing Services Sales by Country (2015-2020)
12.8.2 Asia-Pacific Direct Marketing Services Consumption Value by Country (2015-2020)
12.9 Asia-Pacific Direct Marketing Services Market PEST Analysis

13 Latin America
13.1 Latin America Direct Marketing Services Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2015-2020
13.2 Latin America Direct Marketing Services Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2015-2020
13.3 Latin America Direct Marketing Services Production Analysis from 2015-2020
13.4 Latin America Direct Marketing Services Consumption Analysis from 2015-2020
13.5 Latin America Direct Marketing Services Import and Export from 2015-2020
13.6 Latin America Direct Marketing Services Value, Production and Market Share by Type (2015-2020)
13.7 Latin America Direct Marketing Services Consumption, Value and Market Share by Application (2015-2020)
13.8 Latin America Direct Marketing Services by Country (Brazil, Mexico, Argentina, Columbia, Chile)
13.8.1 Latin America Direct Marketing Services Sales by Country (2015-2020)
13.8.2 Latin America Direct Marketing Services Consumption Value by Country (2015-2020)
13.9 Latin America Direct Marketing Services Market PEST Analysis

14 Middle East & Africa
14.1 Middle East & Africa Direct Marketing Services Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2015-2020
14.2 Middle East & Africa Direct Marketing Services Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2015-2020
14.3 Middle East & Africa Direct Marketing Services Production Analysis from 2015-2020
14.4 Middle East & Africa Direct Marketing Services Consumption Analysis from 2015-2020
14.5 Middle East & Africa Direct Marketing Services Import and Export from 2015-2020
14.6 Middle East & Africa Direct Marketing Services Value, Production and Market Share by Type (2015-2020)
14.7 Middle East & Africa Direct Marketing Services Consumption, Value and Market Share by Application (2015-2020)
14.8 Middle East & Africa Direct Marketing Services by Country (Saudi Arabia, UAE, Egypt, Nigeria, South Africa)
14.8.1 Middle East & Africa Direct Marketing Services Sales by Country (2015-2020)
14.8.2 Middle East & Africa Direct Marketing Services Consumption Value by Country (2015-2020)
14.9 Middle East & Africa Direct Marketing Services Market PEST Analysis

15 Future Forecast of the Global Direct Marketing Services Market from 2020-2027
15.1 Future Forecast of the Global Direct Marketing Services Market from 2020-2027 Segment by Region
15.2 Global Direct Marketing Services Production and Growth Rate Forecast by Type (2020-2027)
15.3 Global Direct Marketing Services Consumption and Growth Rate Forecast by Application (2020-2027)

16 Appendix
16.1 Methodology
16.2 Research Data Source

List of Tables and Figures
Global Direct Marketing Services Market Value ($) and Growth Rate of Direct Marketing Services from 2015-2027
Global Direct Marketing Services Production and Growth Rate Segment by Product Type from 2015-2027
Global Direct Marketing Services Consumption and Growth Rate Segment by Application from 2015-2027
Figure Direct Marketing Services Picture
Table Product Specifications of Direct Marketing Services
Table Driving Factors for this Market
Table Industry News of Direct Marketing Services Market
Figure Value Chain Status of Direct Marketing Services
Table Midstream Major Company Analysis (by Manufacturing Base, by Product Type)
Table Distributors/Traders
Table Downstream Major Customer Analysis (by Region, by Preference)
Table Global Direct Marketing Services Production and Growth Rate Segment by Product Type from 2015-2020
Table Global Direct Marketing Services Value ($) and Growth Rate Segment by Product Type from 2015-2020
Figure Direct Mail of Direct Marketing Services
Figure Telemarketing of Direct Marketing Services
Figure Email Marketing of Direct Marketing Services
Figure Text (SMS) Marketing of Direct Marketing Services
Figure Other of Direct Marketing Services
Table Global Direct Marketing Services Consumption and Growth Rate Segment by Application from 2015-2020
Table Global Direct Marketing Services Value ($) and Growth Rate Segment by Application from 2015-2020
Figure Business to Business of Direct Marketing Services
Figure Business to Government of Direct Marketing Services
Figure Business to Consumers of Direct Marketing Services
Figure Others of Direct Marketing Services
Table Global Direct Marketing Services Consumption and Growth Rate Segment by Marketing Channel from 2015-2020
Table Global Direct Marketing Services Value ($) and Growth Rate Segment by Marketing Channel from 2015-2020
Figure Traditional Marketing Channel (Offline) of Direct Marketing Services
Figure Online Channel of Direct Marketing Services
Table Acxiom Profile (Company Name, Plants Distribution, Sales Region)
Figure Acxiom Sales and Growth Rate from 2015-2020
Figure Acxiom Revenue ($) and Global Market Share from 2015-2020
Table Acxiom Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table SourceLink Profile (Company Name, Plants Distribution, Sales Region)
Figure SourceLink Sales and Growth Rate from 2015-2020
Figure SourceLink Revenue ($) and Global Market Share from 2015-2020
Table SourceLink Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table Leo Burnett Profile (Company Name, Plants Distribution, Sales Region)
Figure Leo Burnett Sales and Growth Rate from 2015-2020
Figure Leo Burnett Revenue ($) and Global Market Share from 2015-2020
Table Leo Burnett Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table DigitasLBi Profile (Company Name, Plants Distribution, Sales Region)
Figure DigitasLBi Sales and Growth Rate from 2015-2020
Figure DigitasLBi Revenue ($) and Global Market Share from 2015-2020
Table DigitasLBi Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table Harte-Hanks Direct Profile (Company Name, Plants Distribution, Sales Region)
Figure Harte-Hanks Direct Sales and Growth Rate from 2015-2020
Figure Harte-Hanks Direct Revenue ($) and Global Market Share from 2015-2020
Table Harte-Hanks Direct Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table Epsilon Profile (Company Name, Plants Distribution, Sales Region)
Figure Epsilon Sales and Growth Rate from 2015-2020
Figure Epsilon Revenue ($) and Global Market Share from 2015-2020
Table Epsilon Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table BBDO Profile (Company Name, Plants Distribution, Sales Region)
Figure BBDO Sales and Growth Rate from 2015-2020
Figure BBDO Revenue ($) and Global Market Share from 2015-2020
Table BBDO Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table OgilvyOne Profile (Company Name, Plants Distribution, Sales Region)
Figure OgilvyOne Sales and Growth Rate from 2015-2020
Figure OgilvyOne Revenue ($) and Global Market Share from 2015-2020
Table OgilvyOne Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table Wunderman Profile (Company Name, Plants Distribution, Sales Region)
Figure Wunderman Sales and Growth Rate from 2015-2020
Figure Wunderman Revenue ($) and Global Market Share from 2015-2020
Table Wunderman Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table Merkle Profile (Company Name, Plants Distribution, Sales Region)
Figure Merkle Sales and Growth Rate from 2015-2020
Figure Merkle Revenue ($) and Global Market Share from 2015-2020
Table Merkle Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table Harland Clarke Corp Profile (Company Name, Plants Distribution, Sales Region)
Figure Harland Clarke Corp Sales and Growth Rate from 2015-2020
Figure Harland Clarke Corp Revenue ($) and Global Market Share from 2015-2020
Table Harland Clarke Corp Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table Rapp Profile (Company Name, Plants Distribution, Sales Region)
Figure Rapp Sales and Growth Rate from 2015-2020
Figure Rapp Revenue ($) and Global Market Share from 2015-2020
Table Rapp Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table SapientNitro Profile (Company Name, Plants Distribution, Sales Region)
Figure SapientNitro Sales and Growth Rate from 2015-2020
Figure SapientNitro Revenue ($) and Global Market Share from 2015-2020
Table SapientNitro Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table MRM//McCann Profile (Company Name, Plants Distribution, Sales Region)
Figure MRM//McCann Sales and Growth Rate from 2015-2020
Figure MRM//McCann Revenue ($) and Global Market Share from 2015-2020
Table MRM//McCann Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table Aimia Profile (Company Name, Plants Distribution, Sales Region)
Figure Aimia Sales and Growth Rate from 2015-2020
Figure Aimia Revenue ($) and Global Market Share from 2015-2020
Table Aimia Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table FCB Profile (Company Name, Plants Distribution, Sales Region)
Figure FCB Sales and Growth Rate from 2015-2020
Figure FCB Revenue ($) and Global Market Share from 2015-2020
Table FCB Direct Marketing Services Sales, Price, Revenue, Gross Margin (2015-2020)
Table Global Direct Marketing Services Production Value ($) by Region from 2015-2020
Table Global Direct Marketing Services Production Value Share by Region from 2015-2020
Table Global Direct Marketing Services Production by Region from 2015-2020
Table Global Direct Marketing Services Consumption Value ($) by Region from 2015-2020
Table Global Direct Marketing Services Consumption by Region from 2015-2020
Table North America Direct Marketing Services Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2015-2020
Table North America Direct Marketing Services Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2015-2020
Table North America Direct Marketing Services Import and Export from 2015-2020
Table North America Direct Marketing Services Value ($) by Type (2015-2020)
Table North America Direct Marketing Services Production by Type (2015-2020)
Table North America Direct Marketing Services Consumption by Application (2015-2020)
Table North America Direct Marketing Services Consumption by Country (2015-2020)
Table North America Direct Marketing Services Consumption Value ($) by Country (2015-2020)
Figure North America Direct Marketing Services Market PEST Analysis
Table Europe Direct Marketing Services Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2015-2020
Table Europe Direct Marketing Services Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2015-2020
Table Europe Direct Marketing Services Import and Export from 2015-2020
Table Europe Direct Marketing Services Value ($) by Type (2015-2020)
Table Europe Direct Marketing Services Production by Type (2015-2020)
Table Europe Direct Marketing Services Consumption by Application (2015-2020)
Table Europe Direct Marketing Services Consumption by Country (2015-2020)
Table Europe Direct Marketing Services Consumption Value ($) by Country (2015-2020)
Figure Europe Direct Marketing Services Market PEST Analysis
Table Asia-Pacific Direct Marketing Services Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2015-2020
Table Asia-Pacific Direct Marketing Services Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2015-2020
Table Asia-Pacific Direct Marketing Services Import and Export from 2015-2020
Table Asia-Pacific Direct Marketing Services Value ($) by Type (2015-2020)
Table Asia-Pacific Direct Marketing Services Production by Type (2015-2020)
Table Asia-Pacific Direct Marketing Services Consumption by Application (2015-2020)
Table Asia-Pacific Direct Marketing Services Consumption by Country (2015-2020)
Table Asia-Pacific Direct Marketing Services Consumption Value ($) by Country (2015-2020)
Figure Asia-Pacific Direct Marketing Services Market PEST Analysis
Table Latin America Direct Marketing Services Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2015-2020
Table Latin America Direct Marketing Services Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2015-2020
Table Latin America Direct Marketing Services Import and Export from 2015-2020
Table Latin America Direct Marketing Services Value ($) by Type (2015-2020)
Table Latin America Direct Marketing Services Production by Type (2015-2020)
Table Latin America Direct Marketing Services Consumption by Application (2015-2020)
Table Latin America Direct Marketing Services Consumption by Country (2015-2020)
Table Latin America Direct Marketing Services Consumption Value ($) by Country (2015-2020)
Figure Latin America Direct Marketing Services Market PEST Analysis
Table Middle East & Africa Direct Marketing Services Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2015-2020
Table Middle East & Africa Direct Marketing Services Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2015-2020
Table Middle East & Africa Direct Marketing Services Import and Export from 2015-2020
Table Middle East & Africa Direct Marketing Services Value ($) by Type (2015-2020)
Table Middle East & Africa Direct Marketing Services Production by Type (2015-2020)
Table Middle East & Africa Direct Marketing Services Consumption by Application (2015-2020)
Table Middle East & Africa Direct Marketing Services Consumption by Country (2015-2020)
Table Middle East & Africa Direct Marketing Services Consumption Value ($) by Country (2015-2020)
Figure Middle East & Africa Direct Marketing Services Market PEST Analysis
Table Global Direct Marketing Services Value ($) and Growth Rate Forecast by Region (2020-2027)
Table Global Direct Marketing Services Production and Growth Rate Forecast by Region (2020-2027)
Table Global Direct Marketing Services Consumption and Growth Rate Forecast by Region (2020-2027)
Table Global Direct Marketing Services Production and Growth Rate Forecast by Type (2020-2027)
Table Global Direct Marketing Services Consumption and Growth Rate Forecast by Application (2020-2027)

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