Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: We remain sceptical about the ability of new mobile service providers to change the current
structure of Norway's telecommunications market. Telenor, the incumbent has been investigated for its
dominant position in the market and is likely to be fined, but this is unlikely to change the market structure.
Ice.net is targeting the no-frills segment and Get is offering convergence as a MVNO, but the market
remains effectively a duopoly between Telenor and Telia-Sonera-backed Netcom. Telenor only has strong
competition in broadband sector, where its main competition comes from a range of smaller providers,
driven by municipalities. Fragmentation in the broadband sector means it lacks an additional strong
national service provider, the presence of which would offer greater competition and more choice for
Latest Updates & Industry Developments
? There were 5.777mn mobile subscribers in Norway in Q216 as the market continues to oscillate between
5.8mn and 5.9mn subscribers, a trend that has continued since 2013.
? The overall broadband market was in decline between 2014 and 2015 (latest available data at the time of
writing) according to regulator data, reaching 2.514mn. The fixed market continues to grow, with over
2mn customers and fibre gains offsetting DSL losses, but the declining dedicated mobile broadband
segment had a greater impact.
? The fixed voice market continues to decline, falling under 1mn for the first time end-2015 as new players
focus on broadband and pay-TV services and as market leader Telenor cannot bundle services to snot
bstem its losses.