Toy Market Research Reports

The global toys market represents boom year by year. The market is especially driven by increase in consumer awareness and impact of media and marketing, growth in number of computer games, video games, mobile gaming, introduction of different toys at frequent intervals, influence of movies and cartoons on toys, increase in standard of living and income level, ability to pay on innovative electronic toys, increase in superior and more attractive interactive and intelligent toys. The global toys market increased over the few years due to the declining birth rates and increase in spending the family income on exciting and intellectual products.

The toys industry witnesses down slope due to drastic changes in online console gaming sector, increase in internet users, PC, technological advancements, growth in wireless gaming, etc. The market is also influenced by several economic fluctuations, seasonal and changes in trends of consumer and demographics.

The US and Europe is the larges...
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The global toys market represents boom year by year. The market is especially driven by increase in consumer awareness and impact of media and marketing, growth in number of computer games, video games, mobile gaming, introduction of different toys at frequent intervals, influence of movies and cartoons on toys, increase in standard of living and income level, ability to pay on innovative electronic toys, increase in superior and more attractive interactive and intelligent toys. The global toys market increased over the few years due to the declining birth rates and increase in spending the family income on exciting and intellectual products.

The toys industry witnesses down slope due to drastic changes in online console gaming sector, increase in internet users, PC, technological advancements, growth in wireless gaming, etc. The market is also influenced by several economic fluctuations, seasonal and changes in trends of consumer and demographics.

The US and Europe is the largest market that drives the most demand for toys and games. Asia-Pacific and Latin America market is expected to grow in near future due to westernized lifestyle and socio-cultural reasons. UK, Germany and France lead the market with highest percentage.While the BRIC countries (Brazil, Russia, India, China) represents more demand for toys and gaming sector. India is emerging highest growth for international toys due to the absence of prominent domestic producer.

Major players of toys include Activision Inc, Electronic Arts Inc, Hasbro Inc, JAKKS Pacific Inc, Konami Corporation, Konami Digital Entertainment Co Ltd, LEGO Group, Motorsports Authentics, Mattel Inc, Nintendo Co Ltd, NAMCO BANDAI Holdings Inc, Nokia Corporation, Playmates Toys Inc, Ravensburger AG, Russ Berrie and Company Inc, Sanrio Company Ltd, Sega Corporation, THQ Inc, Toy Quest, and VTech Holdings Ltd, among others.
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