Global Video Games Advertising Market 2016-2020

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Date: 27-Sep-2016
No. of pages: 60
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About Video Games

Video games are electronic games that require a video device for the user interface of the game. The device can be a mobile display or a PC monitor, or a TV screen. Based on the electronic system employed, they are categorized in the form of platforms such as mobile, PC, and TV. Different types of games are available for a number of gaming platforms. Video games are available in two major formats — physical and digital. The physical format comes in the form of compact discs, which are used while playing the game. In the digital format, the game is downloaded and played.

This analyst forecast the global video games advertising market to grow at a CAGR of 13.71% during the period 2016-2020.

Covered in this report

This report covers the present scenario and the growth prospects of the global video games advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sale of advertisements through video games.

The market is divided into the following segments based on geography:

Americas

APAC

EMEA

The report, Global Video Games Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

BrightRoll

Flurry

Google

InMobi

InMobi

Other prominent vendors

AppNexus

Byyd

Fiksu

iAd

Kiip

Matomy Media

Millennial Media

Platform One

MobPartner

MoPub

Tapjoy

SpotXchange

Tremor Video

TubeMogul

Market driver

Improved measurement standards

For a full, detailed list, view our report

Market challenge

High adoption of ad-blocks

For a full, detailed list, view our report

Market trend

Increased female participation

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2020 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

Global Video Games Advertising Market 2016-2020

Table of Contents

PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Definitions
Base year and forecast period
Vendor segmentation
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by type
Global video game advertising market by type
Global interstitial video game advertising market
Global reward-based video game advertising market
Global banner video game advertising market
Global native video game advertising market
Global video game advertising market attractiveness by type
Segment comparison analysis
PART 07: Market segmentation by genre
Global video game advertising market by genre
Global action video game advertising market
Global FPS video game advertising market
Global sports video game advertising market
Global role-playing video game advertising market
Global video game advertising market attractiveness by genre
Segment comparison analysis
PART 08: Geographical segmentation
Global video game advertising market by geography
Video game advertising market in APAC
Video game advertising market in Americas
Video game advertising market in EMEA
Video game advertising market attractiveness by geography
Segment comparison analysis
PART 09: Key leading countries
Key leading countries in video game advertising market
PART 10: Market drivers
Effective communication of information
Growing popularity of e-sports
Improved measurement standards
PART 11: Impact of drivers
PART 12: Market challenges
High adoption of ad-blocks
Piracy in video games
Heterogeneous audience
PART 13: Impact of drivers and challenges
PART 14: Market trends
New environment for testing products
Social media advertising for video games
Increased female participation
PART 15: Vendor landscape
Competitive scenario
Key Vendors
Other prominent vendors

List of Exhibits

Exhibit 01: Segmentation of global video game advertising market
Exhibit 02: Global video game advertising market 2016-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global video game advertising market by type 2015
Exhibit 05: Global video game advertising market by type 2020
Exhibit 06: Global interstitial video game advertising market 2015-2020 ($ billions)
Exhibit 07: Global reward-based video game advertising market 2015-2020 ($ billions)
Exhibit 08: Top reasons for a smartphone gamer to make an in-app purchase in 2015
Exhibit 09: Global banner video game advertising market 2015-2020 ($ millions)
Exhibit 10: Global native video game advertising market 2015-2020 ($ billions)
Exhibit 11: Global video game advertising market attractiveness by type 2015-2020
Exhibit 12: Growth rates of global video game advertising market segments by revenue model 2015-2020 ($ billions)
Exhibit 13: CAGR comparison analysis of video game advertising market
Exhibit 14: Global video game advertising market by genre 2015
Exhibit 15: Global video game advertising market by genre 2020
Exhibit 16: Global action video game advertising market 2015-2020 ($ billions)
Exhibit 17: Global FPS video game advertising market 2015-2020 ($ billions)
Exhibit 18: Global sports video game advertising market 2016-2020 ($ billions)
Exhibit 19: Global role-playing video game advertising market 2015-2020 ($ billions)
Exhibit 20: Global video game advertising market attractiveness by genre 2015-2020
Exhibit 21: Growth rates of global video game advertising market segments by genre 2015-2020 ($ billions)
Exhibit 22: CAGR comparison analysis of video game advertising market
Exhibit 23: Global video game advertising market by geography 2015
Exhibit 24: Global video game advertising market by geography in 2020
Exhibit 25: Video game advertising market in APAC 2015-2020 ($ billions)
Exhibit 26: Video game advertising market in Americas 2015-2020 ($ billions)
Exhibit 27: Number of hard-core TV and desktop gamers in 2014
Exhibit 28: Video game advertising market in EMEA 2015-2020 ($ billions)
Exhibit 29: Video game advertising market attractiveness by geography 2015-2020
Exhibit 30: Growth rates of global video game advertising market by geography 2015-2020 ($ billions)
Exhibit 31: CAGR comparison analysis of video game advertising market by geography
Exhibit 32: Market share and revenue of top 10 countries in global video game advertising market 2015
Exhibit 33: Impact of drivers
Exhibit 34: Impact of drivers and challenges
Exhibit 35: Other prominent vendors
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