Global Video Games Advertising Market 2016-2020

Publisher Name :
Date: 27-Sep-2016
No. of pages: 60
Inquire Before Buying

About Video Games

Video games are electronic games that require a video device for the user interface of the game. The device can be a mobile display or a PC monitor, or a TV screen. Based on the electronic system employed, they are categorized in the form of platforms such as mobile, PC, and TV. Different types of games are available for a number of gaming platforms. Video games are available in two major formats — physical and digital. The physical format comes in the form of compact discs, which are used while playing the game. In the digital format, the game is downloaded and played.

This analyst forecast the global video games advertising market to grow at a CAGR of 13.71% during the period 2016-2020.

Covered in this report

This report covers the present scenario and the growth prospects of the global video games advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sale of advertisements through video games.

The market is divided into the following segments based on geography:

Americas

APAC

EMEA

The report, Global Video Games Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

BrightRoll

Flurry

Google

InMobi

InMobi

Other prominent vendors

AppNexus

Byyd

Fiksu

iAd

Kiip

Matomy Media

Millennial Media

Platform One

MobPartner

MoPub

Tapjoy

SpotXchange

Tremor Video

TubeMogul

Market driver

Improved measurement standards

For a full, detailed list, view our report

Market challenge

High adoption of ad-blocks

For a full, detailed list, view our report

Market trend

Increased female participation

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2020 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

Global Video Games Advertising Market 2016-2020

Table of Contents

PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Definitions
Base year and forecast period
Vendor segmentation
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by type
Global video game advertising market by type
Global interstitial video game advertising market
Global reward-based video game advertising market
Global banner video game advertising market
Global native video game advertising market
Global video game advertising market attractiveness by type
Segment comparison analysis
PART 07: Market segmentation by genre
Global video game advertising market by genre
Global action video game advertising market
Global FPS video game advertising market
Global sports video game advertising market
Global role-playing video game advertising market
Global video game advertising market attractiveness by genre
Segment comparison analysis
PART 08: Geographical segmentation
Global video game advertising market by geography
Video game advertising market in APAC
Video game advertising market in Americas
Video game advertising market in EMEA
Video game advertising market attractiveness by geography
Segment comparison analysis
PART 09: Key leading countries
Key leading countries in video game advertising market
PART 10: Market drivers
Effective communication of information
Growing popularity of e-sports
Improved measurement standards
PART 11: Impact of drivers
PART 12: Market challenges
High adoption of ad-blocks
Piracy in video games
Heterogeneous audience
PART 13: Impact of drivers and challenges
PART 14: Market trends
New environment for testing products
Social media advertising for video games
Increased female participation
PART 15: Vendor landscape
Competitive scenario
Key Vendors
Other prominent vendors

List of Exhibits

Exhibit 01: Segmentation of global video game advertising market
Exhibit 02: Global video game advertising market 2016-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global video game advertising market by type 2015
Exhibit 05: Global video game advertising market by type 2020
Exhibit 06: Global interstitial video game advertising market 2015-2020 ($ billions)
Exhibit 07: Global reward-based video game advertising market 2015-2020 ($ billions)
Exhibit 08: Top reasons for a smartphone gamer to make an in-app purchase in 2015
Exhibit 09: Global banner video game advertising market 2015-2020 ($ millions)
Exhibit 10: Global native video game advertising market 2015-2020 ($ billions)
Exhibit 11: Global video game advertising market attractiveness by type 2015-2020
Exhibit 12: Growth rates of global video game advertising market segments by revenue model 2015-2020 ($ billions)
Exhibit 13: CAGR comparison analysis of video game advertising market
Exhibit 14: Global video game advertising market by genre 2015
Exhibit 15: Global video game advertising market by genre 2020
Exhibit 16: Global action video game advertising market 2015-2020 ($ billions)
Exhibit 17: Global FPS video game advertising market 2015-2020 ($ billions)
Exhibit 18: Global sports video game advertising market 2016-2020 ($ billions)
Exhibit 19: Global role-playing video game advertising market 2015-2020 ($ billions)
Exhibit 20: Global video game advertising market attractiveness by genre 2015-2020
Exhibit 21: Growth rates of global video game advertising market segments by genre 2015-2020 ($ billions)
Exhibit 22: CAGR comparison analysis of video game advertising market
Exhibit 23: Global video game advertising market by geography 2015
Exhibit 24: Global video game advertising market by geography in 2020
Exhibit 25: Video game advertising market in APAC 2015-2020 ($ billions)
Exhibit 26: Video game advertising market in Americas 2015-2020 ($ billions)
Exhibit 27: Number of hard-core TV and desktop gamers in 2014
Exhibit 28: Video game advertising market in EMEA 2015-2020 ($ billions)
Exhibit 29: Video game advertising market attractiveness by geography 2015-2020
Exhibit 30: Growth rates of global video game advertising market by geography 2015-2020 ($ billions)
Exhibit 31: CAGR comparison analysis of video game advertising market by geography
Exhibit 32: Market share and revenue of top 10 countries in global video game advertising market 2015
Exhibit 33: Impact of drivers
Exhibit 34: Impact of drivers and challenges
Exhibit 35: Other prominent vendors
  • Global Corporate Entertainment Market 2017-2021
    Published: 10-Aug-2017        Price: US 3500 Onwards        Pages: 75
    Corporate entertainment refers to recreational events held for the employees of an organization. These events mainly include conferences, conventions, holiday parties, private concerts, and retreats. Corporate entertainment events held by organizations and enterprises play a crucial role in team building. These events are organized to motivate the employees, which positively affect their efficiency and productivity. Corporate events are also used for marketing and promotions, and to increase ......
  • Global Outdoor Advertising Market by Manufacturers, Countries, Type and Application, Forecast to 2022
    Published: 04-Aug-2017        Price: US 3480 Onwards        Pages: 117
    Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages for branding and to support campaigns. Outdoor advertising expenses are split between traditional modes of physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such ......
  • Global Internet Ad Spending Market 2017-2021
    Published: 02-Aug-2017        Price: US 3500 Onwards        Pages: 72
    Internet advertising or web advertising is a form of marketing that uses the Internet for delivering promotional marketing messages to users. Consumers view advertisements online as an unwanted distraction along with a few benefits. The global ad spending market is experiencing exponential growth. The rapid adoption of ad usage across various industry verticals, improving economic environment, and increasing distribution of films and music online are also increasing the demand for online adve......
  • Europe Advertising Market by Manufacturers, Countries, Type and Application, Forecast to 2022
    Published: 01-Aug-2017        Price: US 4480 Onwards        Pages: 117
    Advertising is ...Scope of the Report:This report focuses on the Advertising in Europe market, especially in Germany, UK, France, Russia, and Italy. This report categorizes the market based on manufacturers, countries, type and application.Market Segment by Manufacturers, this report coversWPP Omnicom Group Dentsu Inc. PublicisGroupe IPG Havas SA Focus Media Group Guang......
  • AMC Networks: Performance, Capabilities, Goals and Strategies in the Global Media Industry
    Published: 26-Jul-2017        Price: US 1450 Onwards        Pages: 0
    The new LeadingMarketResearch.com report on AMC Networks performance, capabilities, goals and strategies provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs. In the dynamic and fragmented media industry, besieged by intense competition and rapid change of technological innovations, the ability to anticipate new product introductions and marketing strategies is particularly important and......
  • CBS: Performance, Capabilities, Goals and Strategies in the Global Media Industry
    Published: 26-Jul-2017        Price: US 1450 Onwards        Pages: 0
    The new LeadingMarketResearch.com report on CBS performance, capabilities, goals and strategies provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs. In the dynamic and fragmented media industry, besieged by intense competition and rapid change of technological innovations, the ability to anticipate new product introductions and marketing strategies is particularly important and can spel......
  • Discovery Communications: Performance, Capabilities, Goals and Strategies in the Global Media Industry
    Published: 26-Jul-2017        Price: US 1450 Onwards        Pages: 0
    The new LeadingMarketResearch.com report on Discovery Communications performance, capabilities, goals and strategies provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs. In the dynamic and fragmented media industry, besieged by intense competition and rapid change of technological innovations, the ability to anticipate new product introductions and marketing strategies is particularly i......
  • Imax: Performance, Capabilities, Goals and Strategies in the Global Media Industry
    Published: 26-Jul-2017        Price: US 1450 Onwards        Pages: 0
    The new LeadingMarketResearch.com report on Imax performance, capabilities, goals and strategies provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs. In the dynamic and fragmented media industry, besieged by intense competition and rapid change of technological innovations, the ability to anticipate new product introductions and marketing strategies is particularly important and can spe......
  • Netflix: Performance, Capabilities, Goals and Strategies in the Global Media Industry
    Published: 26-Jul-2017        Price: US 1450 Onwards        Pages: 0
    The new LeadingMarketResearch.com report on Netflix performance, capabilities, goals and strategies provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs. In the dynamic and fragmented media industry, besieged by intense competition and rapid change of technological innovations, the ability to anticipate new product introductions and marketing strategies is particularly important and can ......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs