Croatia Consumer Electronics Report Q4 2016

Publisher Name :
Date: 21-Sep-2016
No. of pages: 56

BMI View: After a double-digit contraction in 2015 when kuna depreciation hit consumer electronics

spending in Croatia, we forecast a return to growth from 2016 and a CAGR of 2.9% for 2016-2020. A

stronger economic environment including GDP growth and kuna appreciation will be a welcome boost for

vendors after recession during 2009-2014 and then the blow to affordability from depreciation in 2015.

This will allow vendors to tap remaining first-time buyer opportunities as confidence increases, as well as

deferred upgrade/replacement purchases from the preceding period of economic uncertainty.

Latest Updates & Industry Developments

? Computer Hardware Sales: USD260mn in 2016 to USD286mn in 2020, a CAGR of 2.4%. Outlook

lowered in Q416 as a result of the threat to PC spending posed by consumers' increasing preference for

smartphones as their computing devices.

? AV Sales: USD218mn in 2016 to USD242mn in 2020, a CAGR of 2.6%. Higher-value Ultra HD TV set

upgrades will boost spending now that the core flat-panel upgrade boom has passed, putting the segment

on a stronger trajectory from 2016.

? Handset Sales: USD300mn in 2016 to USD346mn in 2020, a CAGR of 3.6%. After a slowdown in

smartphone upgrades in 2015, we expect a reacceleration in 2016 and upgrade momentum to be

maintained until the later years of the forecast.

Croatia Consumer Electronics Report Q4 2016

Table of Contents

BMI Industry View 7
Latest Updates & Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Croatia 2014-2020) 16
Industry Risk Reward Index 17
Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016 19
Market Overview 20
Recent Developments 20
Computers 20
Table: PC Sales (Croatia 2014-2020) 20
AV Devices 24
Table: AV Sales (Croatia 2014-2020) 24
Mobile Handsets 28
Table: Mobile Communications (Croatia 2014-2020) 28
Industry Trends And Developments 35
Consumer Electronics Trade 35
Table: CEE Consumer Electronics (CE) Trade, 2010-2015 35
Table: Croatia Consumer Electronics (CE) Trade, 2010-2015 36
Consumer Electronics Industry 37
Table: Croatia Electronics Industry Performance, 2009-2014 38
Regulatory Development 40
Competitive Landscape 43
Croatia Consumer Electronics Companies 43
Consumer Electronics Vendors - EMEA, 2015 44
Table: Computer Hardware 44
Table: TV Sets 44
Table: Mobile Handsets 45
Retailers 45
Table: Selected Electronics Retailers 45
Table: Selected E-Commerce Retailers 46
Demographic Forecast 47
Table: Population Headline Indicators (Croatia 1990-2025) 48
Table: Key Population Ratios (Croatia 1990-2025) 48
Table: Urban/Rural Population & Life Expectancy (Croatia 1990-2025) 49
Table: Population By Age Group (Croatia 1990-2025) 49
Table: Population By Age Group % (Croatia 1990-2025) 50
Methodology 52
Industry Forecast Methodology 52
Sector-Specific Methodology 53
Sources 53
Risk/Reward Index Methodology 54
Sector-Specific Methodology 55
Table: Consumer Electronics Risk/Reward Index Indicators 55
Table: Weighting Of Indicators 56

List of Tables

Table: Consumer Electronics Overview (Croatia 2014-2020)
Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016
Table: PC Sales (Croatia 2014-2020)
Table: AV Sales (Croatia 2014-2020)
Table: Mobile Communications (Croatia 2014-2020)
Table: CEE Consumer Electronics (CE) Trade, 2010-2015
Table: Croatia Consumer Electronics (CE) Trade, 2010-2015
Table: Croatia Electronics Industry Performance, 2009-2014
Table: Computer Hardware
Table: TV Sets
Table: Mobile Handsets
Table: Selected Electronics Retailers
Table: Selected E-Commerce Retailers
Table: Population Headline Indicators (Croatia 1990-2025)
Table: Key Population Ratios (Croatia 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Croatia 1990-2025)
Table: Population By Age Group (Croatia 1990-2025)
Table: Population By Age Group % (Croatia 1990-2025)
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators
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