Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: The Austrian mobile market contracted modestly in the first half of 2016, with two of the three
major operators reporting minor contractions in terms of subscriber numbers. The market remains
saturated as new MVNOs show continued dominance of the no-frills segment. Consumers are now
accustomed to cheaper prices for basic services despite operators' efforts to develop and expand their
mobile content and services portfolio. Mobile broadband continues to hold the lion's share of the
Latest Updates And Industry Developments
? The mobile market expanded for two consecutive quarters in Q315 and Q415 - the first time it did so
since 2012. Latest data from H116 suggests that the market contracted again, losing 77,000 subscribers
by end of June 2016.
? Dedicated mobile broadband remains the largest component of all broadband connections according to
Q315 regulatory data, with 2.14mn subscriptions out of a total market of 4.56mn.
? The strength of no-frills plans affected the uptake of premium services; with just 438,900 LTE
subscribers compared to 10.9mn 3G subscribers as of Q315.