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World OTT video services markets - Revenues and usages, 2018 - 2026

Publisher Name :
Date: 27-Sep-2022
No. of pages: 0

This observatory covers the OTT video market according to multiple inputs, players and markets:


  • Access to OTT video services (subscriptions and subscribers to paid offers, by country and service), active monthly users of ad-supported offers (by service).

  • Service revenues are derived from subscription & transactional services (rental and purchase) and advertising revenues (Internet video advertising and in-stream video advertising).

  • Performance indicators are also documented, including the level of stacking of subscription services and average revenue per subscriber (by country)

  • The rankings by player show the positioning of the world leaders in terms of subscriptions and turnover.

  • 29 countries are covered, 4 major geographical areas (Asia-Pacific, Latin America, North America, Europe, Africa-Middle East) as well as the sub-regions of Europe (Western/Central and Eastern/Scandinavia) and Middle East & Africa (Middle East & North Africa and Sub-Saharan Africa) are consolidated

  • Aggregated data for 7 countries (Germany, Spain, France, Italy, UK, USA, China)

  • The market data cover the period 2018-2021, with forecasts to 2026.


A report summarises the reference database. An analysis of the main trends in the sector is also included.

DataSet Scope

List of indicators

Revenues of services per country


  • Video ads revenues

  • In-stream video ads revenues

  • SVOD revenues

  • TVOD revenues

  • SVOD ARPU


Reach of services per country


  • SVOD subscriptions

  • SVOD subscribers

  • SVOD Stacking

  • SVOD%BBHH

  • SVOD%HH


Subscribers per player


  • A-BVOD MAU per player

  • Top players SVOD subscribers

  • Top players revenues


Country profiles: aggregated data for 7 countries


  • France

  • Germany

  • Italy

  • Spain

  • United Kingdom

  • USA

  • China


Geographic area


  • Asia-Pacific

    • Australia

    • China

    • India

    • Japan



  • Europe

    • Austria

    • Belgium

    • Czech Republic

    • Denmark

    • Finland

    • France

    • Germany

    • Greece

    • Ireland

    • Italy

    • Netherlands

    • Norway

    • Poland

    • Portugal

    • Russia

    • Spain

    • Sweden

    • Switzerland

    • Turkey

    • United Kingdom



  • Latin America

    • Argentina

    • Brazil

    • Mexico



  • North America

    • Canada

    • United States



  • Scandinavia

  • Sub-Saharan countries

  • World


Players



  • 6play

  • All4

  • AltBalaji

  • Amazon Prime Video

  • Amediateka

  • ARD Mediathek

  • Atresplayer

  • AtresPlayer Premium

  • BBC iPlayer

  • beIN Connect

  • BritBox UK

  • Canal+ Séries

  • Cda.pl-premium

  • Claro Video

  • Crackle Plus

  • DAZN

  • DirecTV Stream

  • Discovery+

  • Disney

  • Disney+ Hotstar

  • Eros Now

  • Foxtel streaming

  • France.tv

  • Freevee

  • Freeview Play

  • fuboTV

  • HBO

  • HBO Max

  • Hulu

  • Hulu Japan

  • icflix

  • Ipla/Polsat Box Go

  • iQIYI

  • ITV Hub

  • ivi

  • Jawwy TV

  • Joyn

  • Kinopoisk HD

  • La7

  • LovesTV

  • Mediaset Espana

  • Mediaset Infinity

  • Megogo

  • mitele+

  • Molotov TV

  • MX Player

  • My5

  • MyTF1

  • Netflix

  • NOW TV

  • NSO

  • Okko

  • Paramount +

  • Peacock

  • Player.pl

  • Plex

  • Pluto TV

  • RaiPlay

  • Rakuten TV

  • RTL +

  • Salto

  • Samsung TV Plus

  • Shahid Plus

  • Showmax

  • Sky Go + Sky Ticket

  • Sling TV

  • SonyLIV

  • Starz OTT

  • Starz Play Arabia

  • Streamz

  • Tencent Video

  • The Roku Channel

  • TimVision

  • TivuSat

  • Tubi

  • Turk Telekom - Tivibu Go

  • Turkcell TV+

  • U-Next

  • Viacom18/Voot

  • Viaplay

  • Videoland

  • VideoPlay

  • Viu Vidio

  • VoD.tvp.pl

  • Voot Select

  • Xumo

  • Youku

  • YouTube

  • YouTube TV

  • ZDF Mediathek

  • Zee5


World OTT video services markets - Revenues and usages, 2018 - 2026

Table of Contents

1. Executive summary

2. OTT video revenues
▪ Revenues from OTT video services worldwide
▪ United States
▪ Asia-Pacific
▪ Europe

3. OTT video market by segment
▪ Subscription
▪ Advertising

4. Players
▪ Subscription-based platforms
▪ Global leaders in OTT video services

List of Tables and Figures

1. Executive summary
▪ Global OTT video revenues by region – EUR billion
▪ Global OTT video revenues by segment – EUR billion
▪ SVOD penetration rate by area worldwide – % of households
▪ Market share of global OTT video leaders in 2021, % of global OTT video revenues

2. OTT video revenues
▪ Global OTT video revenues by region – EUR billion
▪ Global OTT video revenues by segment – EUR billion
▪ US OTT video revenues by segment – EUR billion
▪ Asia-Pacific OTT video revenues by country – EUR billion
▪ Asia-Pacific OTT video revenues by segment – EUR billion
▪ Breakdown of OTT video revenues in Europe, by country/zone – %
▪ OTT video revenues in Europe by zone – EUR billion
▪ OTT video revenues in Europe by segment – EUR billion

3. OTT video market by segment
▪ Average annual growth rate of SVOD subscriptions, %
▪ Number of SVOD subscriptions in the world by region – millions
▪ Distribution of SVOD subscriptions by country – %
▪ SVOD penetration rate by area worldwide – % of households
▪ Number of SVOD subscribers in the world, by region- millions
▪ Multi-subscription rates by area in the world – units
▪ SVOD revenue growth rate by country – EUR billion
▪ SVOD revenues by country – EUR billion
▪ Average monthly revenue per SVOD subscriber by area worldwide – EUR
▪ Average annual growth rate of in-stream video advertising, %
▪ In-stream video advertising revenues by zone, EUR billion
▪ In-stream video advertising revenues by country – EUR billion
▪ Share of AVOD/BVOD revenues in in-stream video advertising revenues, USA, Japan, France, UK, in %
▪ Monthly AVOD/BVOD users by zone – millions
▪ Distribution of monthly BVOD users in the 5 major European countries in 2021 – million

4. Players
▪ Number of subscribers to leading subscription video platforms – millions
▪ Market share of leading subscription video platforms – %
▪ OTT video revenues of global leaders, EUR billion
▪ Market share of global OTT video leaders in 2021, % of global OTT video revenues00

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