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According to our LPI (LP Information) latest study, the global Online Video Platforms market size was valued at US$ 1419.4 million in 2023. With growing demand in downstream market, the Online Video Platforms is forecast to a readjusted size of US$ 4184.6 million by 2030 with a CAGR of 16.7% during review period.
The research report highlights the growth potential of the global Online Video Platforms market. Online Video Platforms are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Online Video Platforms. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Online Video Platforms market.
OVP or Online Video Platforms can use a user-generated content (UGC) model, software as a service (SaaS) business model or a do it yourself (DIY) model. OVP offers an end to end solution from creating a website, uploading video, encoding video, video playback to user management for both video on demand and live streaming. Usually, OVPs have Content Management System (CMS) where users need to login to add content, upload video, setting up monetization plan, view video analytics which may include, detailed insights of video performance such as, video watch time, total number of video views, unique views and impressions; stats on user visits, location and behavior on the site. OVPs also provide customized video players where end users can watch videos. Many OVPs provide third party video player which can be embedded in a website. Although there are several OVP providers that are also present in broadcast markets, serving video on demand set-top boxes, OVPs are related to the over-the-top (OTT) content video industry.
In this report, we defines OVPs as fee-based, software-as-a-service (SaaS) online content businesses that enable content owners to ingest, transcode, store, manage, protect, publish, syndicate, track and monetize online video.
Global Online Video Platforms key players include Brightcove, Ooyala (Telstra), Piksel, thePlatform (Comcast Technology Solutions), etc. Global top four manufacturers hold a share over 50%.
North America is the largest market, with a share over 45%, followed by Europe and Asia-Pacific, have a share about 40 percent.
In terms of application, the largest application is Enterprise, followed by Media & Entertainment Industry.
Key Features:
The report on Online Video Platforms market reflects various aspects and provide valuable insights into the industry.
Market Size and Growth: The research report provide an overview of the current size and growth of the Online Video Platforms market. It may include historical data, market Segmentation by Type (e.g., SaaS Model, Others), and regional breakdowns.
Market Drivers and Challenges: The report can identify and analyse the factors driving the growth of the Online Video Platforms market, such as government regulations, environmental concerns, technological advancements, and changing consumer preferences. It can also highlight the challenges faced by the industry, including infrastructure limitations, range anxiety, and high upfront costs.
Competitive Landscape: The research report provides analysis of the competitive landscape within the Online Video Platforms market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
Technological Developments: The research report can delve into the latest technological developments in the Online Video Platforms industry. This include advancements in Online Video Platforms technology, Online Video Platforms new entrants, Online Video Platforms new investment, and other innovations that are shaping the future of Online Video Platforms.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the Online Video Platforms market. It includes factors influencing customer ' purchasing decisions, preferences for Online Video Platforms product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the Online Video Platforms market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting Online Video Platforms market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assess the environmental impact and sustainability aspects of the Online Video Platforms market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the Online Video Platforms industry. This includes projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.
Recommendations and Opportunities: The report conclude with recommendations for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the Online Video Platforms market.
Market Segmentation:
Online Video Platforms market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Segmentation by type
- SaaS Model
- Others
Segmentation by application
- Media & Entertainment Industry
- Enterprise
This report also splits the market by region:
- Americas
- - United States
- - Canada
- - Mexico
- - Brazil
- APAC
- - China
- - Japan
- - Korea
- - Southeast Asia
- - India
- - Australia
- Europe
- - Germany
- - France
- - UK
- - Italy
- - Russia
- Middle East & Africa
- - Egypt
- - South Africa
- - Israel
- - Turkey
- - GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
- Brightcove
- Ooyala (Telstra)
- Piksel
- thePlatform (Comcast Technology Solutions)
- IBM Cloud Video
- Kaltura
- Samba Tech
- Wistia
- Arkena
- Xstream
- Ensemble Video
- MediaPlatform
- Viocorp
- Anvato (Google)
- Vzaar