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Wet Pet Food Market by Pet (Dogs and Cats), Source (Animal-Based, Plant Derivatives, and Synthetic), Distribution Channel (Pet Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, and Online) and Region - Global Forecast to 2028

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Date: 05-Sep-2023
No. of pages: 321
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“Urbanization and evolving lifestyles have a significant impact on the wet pet food market.”

The global market for wet pet food is estimated to be valued at USD 25.5 Billion in 2023 and is projected to reach USD 31.7 Billion by 2028, at a CAGR of 4.5% during the forecast period. The wet pet food market has been shaped by urbanization and evolving lifestyles, leading to densely populated metropolitan areas and busy schedules. This has led to a shift in consumer preferences towards convenience-oriented choices, which has also influenced pet nutrition. As individuals adapt to urban life, they seek quick, hassle-free sustenance without compromising nutritional quality. This proclivity towards convenience foods has led to pet owners seeking pet food solutions that align with their own dietary preferences while catering to their unique nutritional requirements. Wet pet food, with its ready-to-serve format and emphasis on balanced nutrition, has become an increasingly preferred choice in this context. Manufacturers in the wet pet food market have innovated and diversified their product offerings to cater to this demand. As urban centers expand and lifestyles evolve, the wet pet food market will remain a focal point in the pet care industry, aligning with the modern ethos of convenience, quality, and holistic pet care.

“The convenience stores  sub-segment in the by distribution channel segment is estimated to be growing at a CAGR of 3.9%  for the wet pet food market.”

Convenience stores are retail outlets that offer easy accessibility, extended operating hours, and a wide array of products, making them a convenient shopping destination for consumers. The strategy of distributing wet pet food through convenience stores holds substantial potential to bolster sales for several reasons. Distributing wet pet food via convenience stores taps into the growing trend of pet humanization, where pets are increasingly considered as integral family members. By placing wet pet food products in these easily accessible stores, pet owners are more likely to make spontaneous purchases, encouraged by the convenience and visibility of the products. Additionally, convenience stores cater to immediate consumption needs, which aligns with the nature of wet pet food, often serving as an instant and nutritious meal for pets.

Increased visibility in convenience stores creates brand familiarity and trust among consumers, further driving their inclination to choose wet pet food over alternative options. As pet owners increasingly prioritize the well-being and dietary needs of their pets, the convenience store channel becomes a vital bridge between pet food manufacturers and consumers, contributing to the surge in demand for wet pet food.

“The plant derivatives  sub-segment in the by-source segment is estimated to grow at a CAGR of 4.2% during the forecast period.”

The plant derivatives sub-segment within the source category of the wet pet food market is poised to experience substantial growth in the coming years. Plant derivatives in wet pet food refer to formulations that incorporate ingredients derived from plants, catering to the evolving dietary preferences of pet owners. As the trend of veganism gains momentum across human diets, it has transcended into the realm of pet nutrition. Pet owners are increasingly opting for vegan alternatives for their beloved dogs and cats, aligning their ethical and health-driven choices with the dietary needs of their furry companions. Plant derivatives offer a multitude of benefits for pets, containing essential nutrients such as protein, fiber, vitamins, and minerals that contribute to overall well-being. The incorporation of plant-based ingredients can address specific dietary requirements and allergies, making it an appealing choice for a broader range of pets. This surge in demand for plant-based wet pet food is underpinned by a growing awareness of animal welfare, environmental concerns, and the recognition that plant-derived ingredients can fulfill pets' nutritional needs while minimizing the ecological footprint.

“Europe to grow at a significant CAGR during the forecast period, in the wet pet food market to reach a value of USD 8.2 billion by 2028.”

The European wet pet food market is poised to experience remarkable growth, with a significant CAGR. This surge can be attributed to several specific factors that underline the region's affinity towards pets. Firstly, Europe's strong cultural inclination towards pet companionship fosters a robust demand for high-quality pet products, including wet food. The region's deep-rooted attachment to pets as family members drive pet owners to seek premium, nutritionally rich options for their beloved cats and dogs. Moreover, the emphasis on pet welfare and the rising awareness about pet health has led to a shift in consumer preferences towards more nutritious and balanced diets, often provided by wet pet food products. Europe's stringent regulatory environment also plays a pivotal role, ensuring that pet food adheres to rigorous quality standards, thereby fostering trust among consumers. Additionally, the trend towards smaller pet households and urbanization has bolstered the demand for convenient and ready-to-serve wet pet food solutions.

The break-up of the profile of primary participants in the wet pet food market:


  • By Company: Tier 1 – 50%, Tier 2 - 40%, Tier 3 – 10%

  • By Designation: Manager level – 60%, and C-Level- 40%

  • By Region: North America -10%, Europe – 30%, Asia Pacific – 40%, RoW – 20%,


Major key players operating in the wet pet food market include Nestlé (Switzerland), Mars, Incorporated (US), Colgate-Palmolive Company (US), Unicharm Corporation (Japan), Thai Union Group PCL (Thailand), Charoen Pokphand Foods PCL (Thailand), General Mills Inc. (US), The J.M. Smucker Company (US), Better Choice Company (US), and Real Pet Food Co. (Australia).

Research Coverage:

This research report categorizes the wet pet food market, by pet (dogs and cats), source (animal-based, plant derivatives, and synthetic), distribution channel (pet specialty stores, supermarkets/hypermarkets, convenience stores, and online), and region (North America, Europe, Asia Pacific, South America, and RoW). The scope of this report encompasses a comprehensive examination of major factors, including drivers, restraints, challenges, and opportunities, that significantly influence the growth of the wet pet food market. Extensive research has been conducted to analyze key industry players, offering valuable insights into their business overview, product offerings, key strategies, contracts, partnerships, new product launches, as well as mergers and acquisitions associated with the wet pet food market. Furthermore, the report includes a competitive analysis of emerging startups in the wet pet food market ecosystem.

Reasons to buy this report:

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall wet pet food market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:


  • Analysis of key drivers (Surge in pet adoption rates, enhanced palatability & digestibility of wet pet foods, influence of pet-centric social media and trends), restraints (Limited shelf life and storage issues, price sensitivity among consumers, cultural preferences favoring homemade pet diets), opportunities (Growing e-commerce and online platforms, Rise in pet-friendly travel and pet rental), and challenges (Volatility in raw material prices, sustainability and environmental issues) influencing the growth of the wet pet food market.

  • New Product launch/Innovation: Detailed insights on research & development activities and new product launches in the wet pet food market.

  • Market Development: Comprehensive information about lucrative markets – the report analyses the wet pet food market across varied regions.

  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the wet pet food market.

  • Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players like Nestlé (Switzerland), Colgate-Palmolive Company (US), Unicharm Corporation (Japan), Thai Union Group PCL (Thailand), Charoen Pokphand Foods PCL (Thailand), General Mills Inc. (US), The J.M. Smucker Company (US), and others in the wet pet food market strategies.

Wet Pet Food Market by Pet (Dogs and Cats), Source (Animal-Based, Plant Derivatives, and Synthetic), Distribution Channel (Pet Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, and Online) and Region - Global Forecast to 2028

Table Of Contents

1 Introduction 33
1.1 Study Objectives 33
1.2 Market Definition 33
1.3 Market Scope 34
Figure 1 Market Segmentation 34
1.3.1 Inclusions And Exclusions 34
1.4 Regional Scope 35
1.5 Years Considered 36
1.6 Currency Considered 36
Table 1 Usd Exchange Rates Considered, 2019–2022 37
1.7 Unit Considered 37
1.8 Stakeholders 37

2 Research Methodology 38
2.1 Research Data 38
Figure 2 Wet Pet Food Market: Research Design 38
2.1.1 Secondary Data 39
2.1.1.1 Key Data From Secondary Sources 39
2.1.2 Primary Data 39
2.1.2.1 Key Data From Primary Sources 40
2.1.2.2 Breakdown Of Primary Interviews 40
2.1.2.3 Key Primary Insights 41
2.2 Market Size Estimation 41
2.2.1 Market Size Estimation Methodology: Bottom-Up Approach 42
2.2.2 Market Size Estimation Methodology: Top-Down Approach 43
2.2.3 Supply-Side Indicators 43
Figure 3 Supply-Side Indicators 44
2.2.4 Demand-Side Indicators 44
2.3 Data Triangulation 45
Figure 4 Data Triangulation 45
2.4 Recession Impact Analysis 46
2.5 Research Assumptions 46
2.6 Research Limitations And Risk Assessment 47

3 Executive Summary 48
Table 2 Wet Pet Food Market Snapshot, 2023 Vs. 2028 49
Figure 5 Wet Pet Food Market, By Distribution Channel, 2023 Vs. 2028 (Usd Million) 49
Figure 6 Wet Pet Food Market, By Pet, 2023 Vs. 2028 (Usd Million) 50
Figure 7 Wet Pet Food Market, By Source, 2023 Vs. 2028 (Usd Million) 50
Figure 8 Wet Pet Food Market, By Region, 2022 51

4 Premium Insights 52
4.1 Attractive Opportunities For Players In Wet Pet Food Market 52
Figure 9 Rising Rate Of Pet Adoption To Drive Wet Pet Food Market 52
4.2 North America: Wet Pet Food Market, By Source And Key Country 53
Figure 10 Animal-Based Segment And Us Accounted For Significant Shares In 2022 53
4.3 Wet Pet Food Market, By Distribution Channel 53
Figure 11 Pet Specialty Stores To Dominate Market During Forecast Period 53
4.4 Wet Pet Food Market, By Pet 54
Figure 12 Dogs Segment To Lead Market By 2028 54
4.5 Wet Pet Food Market, By Source And Region 55
Figure 13 Animal-Based Segment And North America To Account For Largest Market Shares During Forecast Period 55
4.6 Wet Pet Food Market: Major Regional Submarkets 56
Figure 14 Us To Account For Largest Share Of Wet Pet Food Market In 2023 56

5 Market Overview 57
5.1 Introduction 57
5.2 Macroeconomic Indicators 58
5.2.1 Increasing Trend Of Pet Humanization 58
5.2.2 Urbanization And Evolving Lifestyles 58
5.2.3 Growing Awareness Of Pet Health And Nutrition 59
5.3 Market Dynamics 60
Figure 15 Wet Pet Food Market Dynamics 60
5.3.1 Drivers 60
5.3.1.1 Surge In Pet Adoption 60
5.3.1.2 Focus On Enhancing Palatability And Digestibility Of Wet Pet Foods 61
5.3.1.3 Increasing Influence Of Pet-Centric Social Media And Trends 61
5.3.2 Restraints 62
5.3.2.1 Limited Shelf Life And Storage Issues 62
5.3.2.2 Price Sensitivity Among Consumers 62
5.3.2.3 Cultural Preferences Favoring Homemade Pet Diets 63
5.3.3 Opportunities 63
5.3.3.1 Growing E-Commerce And Online Platforms 63
5.3.3.2 Rise In Pet-Friendly Travel And Pet Rental 64
5.3.3.3 Growing Demand For Premium Pet Foods 65
5.3.4 Challenges 65
5.3.4.1 Volatility In Raw Material Prices 65
5.3.4.2 Localization Of Flavors To Match Regional Preferences 66
5.3.4.3 Sustainability And Environmental Issues 67

6 Industry Trends 68
6.1 Introduction 68
6.2 Tariff And Regulatory Landscape 68
6.3 Regulatory Framework 69
6.3.1 North America 69
6.3.1.1 Us 69
6.3.1.1.1 Us Fda 69
6.3.1.1.2 Association Of American Feed Control Officials (Aafco) 69
6.3.1.2 Canada 69
6.3.1.2.1 Canadian Food Inspection Agency (Cfia) 69
6.3.2 European Union (Eu) 70
6.3.3 Asia Pacific 70
6.3.3.1 China 70
6.3.3.2 Japan 70
6.3.3.3 India 71
6.3.4 South America 72
6.3.4.1 Brazil 72
6.3.4.2 Argentina 72
6.3.5 Rest Of The World 72
6.3.5.1 South Africa 72
6.3.5.2 Pet Food Industry Association Of Southern Africa (Pfi) 72
6.3.6 International Feed Industry Federation (Ifif) 72
6.3.7 Regulatory Bodies, Government Agencies, And Other Organizations 73
Table 3 North America: List Of Regulatory Bodies, Government Agencies, And Other Organizations 73
Table 4 Europe: List Of Regulatory Bodies, Government Agencies, And Other Organizations 73
Table 5 Asia Pacific: List Of Regulatory Bodies, Government Agencies, And Other Organizations 73
Table 6 South America: List Of Regulatory Bodies, Government Agencies, And Other Organizations 74
Table 7 Rest Of The World: List Of Regulatory Bodies, Government Agencies, And Other Organizations 74
6.4 Patent Analysis 74
Table 8 List Of Major Patents In Wet Pet Food Market, 2013–2022 75
Figure 16 Number Of Patents Granted For Wet Pet Food Products, 2013–2022 77
Figure 17 Regional Analysis Of Patents Granted In Wet Pet Food Market, 2022 78
6.5 Trade Analysis 78
Table 9 Import Value Of Wet Pet Food, 2022 (Usd Thousand) 78
Table 10 Export Value Of Wet Pet Food, 2022 (Usd Thousand) 79
6.6 Pricing Analysis 80
6.6.1 Average Selling Price Trend Of Key Players, By Pet 80
Table 11 Average Selling Price Trend Of Key Players, By Pet, 2022 (Usd/Ton) 80
6.6.2 Average Selling Price Trend, By Region 80
Table 12 Wet Pet Food Market: Average Selling Price For Dogs, By Region, 2020–2022 (Usd/Ton) 80
Table 13 Wet Pet Food Market: Average Selling Price For Cats, By Region, 2020–2022 (Usd/Ton) 81
6.7 Value Chain Analysis 81
Figure 18 Wet Pet Food Market: Value Chain Analysis 81
6.7.1 Research And Product Development 82
6.7.2 Sourcing 82
6.7.3 Manufacturing 82
6.7.4 Packaging And Storage 82
6.7.5 Distribution And Logistics 82
6.7.6 Marketing And Sales 82
6.7.7 End Users 82
6.8 Supply Chain Analysis 83
Figure 19 Wet Pet Food Market: Supply Chain Analysis 83
6.9 Trends/Disruptions Impacting Customer Business 84
Figure 20 Revenue Shift And New Revenue Pockets For Wet Pet Food Manufacturers 84
6.10 Ecosystem Analysis 85
Figure 21 Wet Pet Food Market: Ecosystem Analysis 85
Table 14 Wet Pet Food Market Ecosystem 85
6.11 Case Study Analysis 86
Table 15 Optimizing Pet Food Production Using Solutions From Precision Automation 86
Table 16 Enhancing Efficiency Using Liquid Product Recovery Systems At Mars Pet Care 87
Table 17 Streamlining Pet Food Distribution Using Rotomatrix Solution 88
6.12 Porter’s Five Forces Analysis 88
Table 18 Wet Pet Food Market: Porter’s Five Forces Analysis 89
6.12.1 Intensity Of Competitive Rivalry 89
6.12.2 Bargaining Power Of Suppliers 89
6.12.3 Bargaining Power Of Buyers 90
6.12.4 Threat Of Substitutes 91
6.12.5 Threat Of New Entrants 92
6.13 Technology Analysis 92
6.13.1 Next-Generation Protein For Pet Food Ingredients 92
6.13.2 Water Immersion Retort Technology For Canned Food 92
6.13.3 Sterilizing Wet Pet Food With Steam 93
6.14 Key Stakeholders And Buying Criteria 93
6.14.1 Key Stakeholders In Buying Process 93
Figure 22 Influence Of Stakeholders On Buying Process For Wet Pet Food, By Pet 94
Table 19 Influence Of Stakeholders On Buying Process For Wet Pet Food, By Pet (%) 94
6.14.2 Buying Criteria 94
Table 20 Key Criteria For Selecting Supplier/Vendor 95
Figure 23 Key Criteria For Selecting Supplier/Vendor 95
6.15 Key Conferences And Events (2023–2024) 96
Table 21 Key Conferences And Events In Wet Pet Food Market, 2023–2024 96

7 Wet Pet Food Market, By Pet 97
7.1 Introduction 98
Table 22 Top 20 Pet Population, By Country, 2022 98
Figure 24 Wet Pet Food Market, By Pet, 2023 Vs. 2028 (Usd Million) 99
Table 23 Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 99
Table 24 Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 100
Table 25 Wet Pet Food Market, By Pet, 2019–2022 (Kt) 100
Table 26 Wet Pet Food Market, By Pet, 2023–2028 (Kt) 100
7.2 Dogs 100
7.2.1 High Adoption Rate To Drive Market 100
Table 27 Dogs: Wet Pet Food Market, By Region, 2019–2022 (Usd Million) 101
Table 28 Dogs: Wet Pet Food Market, By Region, 2023–2028 (Usd Million) 101
Table 29 Dogs: Wet Pet Food Market, By Region, 2019–2022 (Kt) 102
Table 30 Dogs: Wet Pet Food Market, By Region, 2023–2028 (Kt) 102
7.3 Cats 102
7.3.1 Increasing Demand For Higher Nutritional Requirements To Drive Market 102
Table 31 Cats: Wet Pet Food Market, By Region, 2019–2022 (Usd Million) 103
Table 32 Cats: Wet Pet Food Market, By Region, 2023–2028 (Usd Million) 103
Table 33 Cats: Wet Pet Food Market, By Region, 2019–2022 (Kt) 104
Table 34 Cats: Wet Pet Food Market, By Region, 2023–2028 (Kt) 104

8 Wet Pet Food Market, By Distribution Channel 105
8.1 Introduction 106
Figure 25 Wet Pet Food Market, By Distribution Channel, 2023 Vs. 2028 (Usd Million) 106
Table 35 Wet Pet Food Market, By Distribution Channel, 2019–2022 (Usd Million) 107
Table 36 Wet Pet Food Market, By Distribution Channel, 2023–2028 (Usd Million) 107
8.2 Pet Specialty Stores 107
8.2.1 High-Quality Products And Personalized Customer Service To Drive Market 107
Table 37 Pet Specialty Stores: Wet Pet Food Market, By Region, 2019–2022 (Usd Million) 108
Table 38 Pet Specialty Stores: Wet Pet Food Market, By Region, 2023–2028 (Usd Million) 108
8.3 Supermarkets/Hypermarkets 108
8.3.1 Vast Foot Traffic And Broad Consumer Demography To Drive Market 108
Table 39 Supermarkets/Hypermarkets: Wet Pet Food Market, By Region, 2019–2022 (Usd Million) 109
Table 40 Supermarkets/Hypermarkets: Wet Pet Food Market, By Region, 2023–2028 (Usd Million) 109
8.4 Convenience Stores 110
8.4.1 Easy Accessibility And Convenience To Drive Market 110
Table 41 Convenience Stores: Wet Pet Food Market, By Region, 2019–2022 (Usd Million) 110
Table 42 Convenience Stores: Wet Pet Food Market, By Region, 2023–2028 (Usd Million) 111
8.5 Online 111
8.5.1 Growth Of E-Commerce To Drive Market 111
Table 43 Online: Wet Pet Food Market, By Region, 2019–2022 (Usd Million) 112
Table 44 Online: Wet Pet Food Market, By Region, 2023–2028 (Usd Million) 112

9 Wet Pet Food Market, By Source 113
9.1 Introduction 114
Figure 26 Wet Pet Food Market, By Source, 2023 Vs. 2028 (Usd Million) 114
Table 45 Wet Pet Food Market, By Source, 2019–2022 (Usd Million) 115
Table 46 Wet Pet Food Market, By Source, 2023–2028 (Usd Million) 115
9.2 Animal-Based 115
9.2.1 Superior Palatability And Aroma To Drive Market 115
Table 47 Animal-Based: Wet Pet Food Market, By Region, 2019–2022 (Usd Million) 116
Table 48 Animal-Based: Wet Pet Food Market, By Region, 2023–2028 (Usd Million) 116
9.3 Plant Derivatives 116
9.3.1 Increasing Shift Toward Veganism To Drive Market 116
Table 49 Plant Derivatives: Wet Pet Food Market, By Region, 2019–2022 (Usd Million) 117
Table 50 Plant Derivatives: Wet Pet Food Market, By Region, 2023–2028 (Usd Million) 117
9.4 Synthetic 118
9.4.1 Increased Spedning On Healthy Pet Food To Drive Market 118
Table 51 Synthetic: Wet Pet Food Market, By Region, 2019–2022 (Usd Million) 118
Table 52 Synthetic: Wet Pet Food Market, By Region, 2023–2028 (Usd Million) 118

10 Wet Pet Food Market, By Region 119
10.1 Introduction 120
Figure 27 Wet Pet Food Market: Geographic Snapshot, 2023–2028 (Usd Million) 121
Table 53 Wet Pet Food Market, By Region, 2019–2022 (Usd Million) 121
Table 54 Wet Pet Food Market, By Region, 2023–2028 (Usd Million) 122
Table 55 Wet Pet Food Market, By Region, 2019–2022 (Kt) 122
Table 56 Wet Pet Food Market, By Region, 2023–2028 (Kt) 122
10.2 Recession Impact Analysis 123
Figure 28 Recession Indicators 123
Figure 29 Global Inflation Rate, 2011–2022 123
Figure 30 Global Gdp, 2011–2022 (Usd Trillion) 124
Figure 31 Recession Indicators And Their Impact On Wet Pet Food Market 125
Figure 32 Global Wet Pet Food Market: Earlier Forecast Vs. Recession Forecast 126
10.3 North America 127
Figure 33 North America: Wet Pet Food Market Snapshot 128
10.3.1 North America: Recession Impact Analysis 128
Figure 34 North America: Inflation Rates, By Key Country, 2017–2022 129
Figure 35 North America: Recession Impact Analysis, 2022 Vs. 2023 130
Table 57 North America: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 130
Table 58 North America: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 130
Table 59 North America: Wet Pet Food Market, By Pet, 2019–2022 (Kt) 130
Table 60 North America: Wet Pet Food Market, By Pet, 2023–2028 (Kt) 131
Table 61 North America: Wet Pet Food Market, By Source, 2019–2022 (Usd Million) 131
Table 62 North America: Wet Pet Food Market, By Source, 2023–2028 (Usd Million) 131
Table 63 North America: Wet Pet Food Market, By Distribution Channel, 2019–2022 (Usd Million) 131
Table 64 North America: Wet Pet Food Market, By Distribution Channel, 2023–2028 (Usd Million) 132
Table 65 North America: Wet Pet Food Market, By Country, 2019–2022 (Usd Million) 132
Table 66 North America: Wet Pet Food Market, By Country, 2023–2028 (Usd Million) 132
10.3.2 Us 133
10.3.2.1 Booming E-Commerce Sector And Global Export Opportunities To Drive Market 133
Table 67 Us: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 133
Table 68 Us: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 133
10.3.3 Canada 134
10.3.3.1 High Disposable Incomes And Health-Conscious Trends To Drive Market 134
Table 69 Canada: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 134
Table 70 Canada: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 134
10.3.4 Mexico 135
10.3.4.1 Socio-Economic Changes To Drive Market 135
Table 71 Mexico: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 135
Table 72 Mexico: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 136
10.4 Asia Pacific 136
Figure 36 Asia Pacific: Wet Pet Food Market Snapshot 137
10.4.1 Asia Pacific: Recession Impact Analysis 137
Figure 37 Asia Pacific: Inflation Rates, By Key Country, 2017–2022 138
Figure 38 Asia Pacific: Recession Impact Analysis, 2022 Vs. 2023 139
Table 73 Asia Pacific: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 139
Table 74 Asia Pacific: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 139
Table 75 Asia Pacific: Wet Pet Food Market, By Pet, 2019–2022 (Kt) 139
Table 76 Asia Pacific: Wet Pet Food Market, By Pet, 2023–2028 (Kt) 140
Table 77 Asia Pacific: Wet Pet Food Market, By Source, 2019–2022 (Usd Million) 140
Table 78 Asia Pacific: Wet Pet Food Market, By Source, 2023–2028 (Usd Million) 140
Table 79 Asia Pacific: Wet Pet Food Market, By Distribution Channel, 2019–2022 (Usd Million) 140
Table 80 Asia Pacific: Wet Pet Food Market, By Distribution Channel, 2023–2028 (Usd Million) 141
Table 81 Asia Pacific: Wet Pet Food Market, By Country, 2019–2022 (Usd Million) 141
Table 82 Asia Pacific: Wet Pet Food Market, By Country, 2023–2028 (Usd Million) 142
10.4.2 China 143
10.4.2.1 Booming Pet Ownership And Online Sales To Drive Market 143
Table 83 China: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 143
Table 84 China: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 144
10.4.3 India 144
10.4.3.1 Rising Pet Humanization And Growing Middle Class Population To Drive Market 144
Table 85 India: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 145
Table 86 India: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 145
10.4.4 Japan 145
10.4.4.1 Aging Population And Busy Lifestyles To Drive Market 145
Table 87 Japan: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 146
Table 88 Japan: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 146
10.4.5 Indonesia 146
10.4.5.1 Increasing Disposable Income And Pet Wellness To Drive Market 146
Table 89 Indonesia: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 147
Table 90 Indonesia: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 147
10.4.6 Pakistan 147
10.4.6.1 Rising Demand For Premium Nutrition To Drive Market 147
Table 91 Pakistan: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 148
Table 92 Pakistan: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 148
10.4.7 Philippines 148
10.4.7.1 Urban Lifestyles And Health Consciousness To Drive Market 148
Table 93 Philippines: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 149
Table 94 Philippines: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 149
10.4.8 Vietnam 149
10.4.8.1 Larger Young Population And Pet Humanization To Drive Market 149
Table 95 Vietnam: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 150
Table 96 Vietnam: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 150
10.4.9 Thailand 150
10.4.9.1 Global Trade Opportunities And Growing Demand For Cat Food To Drive Market 150
Table 97 Thailand: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 151
Table 98 Thailand: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 151
10.4.10 South Korea 151
10.4.10.1 Government Support And Rising Pet Ownership To Drive Market 151
Table 99 South Korea: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 152
Table 100 South Korea: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 152
10.4.11 Malaysia 152
10.4.11.1 Expanding E-Commerce To Drive Market 152
Table 101 Malaysia: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 153
Table 102 Malaysia: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 153
10.4.12 Myanmar 153
10.4.12.1 Rising Pet Ownership And Presence Of International Brands To Drive Market 153
Table 103 Myanmar: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 154
Table 104 Myanmar: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 154
10.4.13 Bangladesh 154
10.4.13.1 Rising Adoption Of Foreign Breeds And E-Commerce Platforms To Drive Market 154
Table 105 Bangladesh: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 155
Table 106 Bangladesh: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 155
10.4.14 Afghanistan 155
10.4.14.1 Responsible Pet Care And Awareness To Drive Market 155
Table 107 Afghanistan: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 156
Table 108 Afghanistan: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 156
10.4.15 Nepal 156
10.4.15.1 Evolving Pet Culture And Shifting Lifestyles To Drive Market 156
Table 109 Nepal: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 157
Table 110 Nepal: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 157
10.4.16 Taiwan 157
10.4.16.1 Shifting Preferences And Regulatory Initiatives To Drive Market 157
Table 111 Taiwan: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 158
Table 112 Taiwan: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 158
10.4.17 Sri Lanka 158
10.4.17.1 E-Commerce Accessibility And Pet Welfare Awareness To Drive Market 158
Table 113 Sri Lanka: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 159
Table 114 Sri Lanka: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 159
10.4.18 Rest Of Asia Pacific 159
Table 115 Rest Of Asia Pacific: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 160
Table 116 Rest Of Asia Pacific: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 160
10.5 Europe 160
10.5.1 Europe: Recession Impact Analysis 161
Figure 39 Europe: Country-Level Inflation Data (2017–2022) 162
Figure 40 Europe: Recession Impact Analysis, 2022 Vs. 2023 162
Table 117 Europe: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 163
Table 118 Europe: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 163
Table 119 Europe: Wet Pet Food Market, By Pet, 2019–2022 (Kt) 163
Table 120 Europe: Wet Pet Food Market, By Pet, 2023–2028 (Kt) 163
Table 121 Europe: Wet Pet Food Market, By Source, 2019–2022 (Usd Million) 164
Table 122 Europe: Wet Pet Food Market, By Source, 2023–2028 (Usd Million) 164
Table 123 Europe: Wet Pet Food Market, By Distribution Channel, 2019–2022 (Usd Million) 164
Table 124 Europe: Wet Pet Food Market, By Distribution Channel, 2023–2028 (Usd Million) 165
Table 125 Europe: Wet Pet Food Market, By Country, 2019–2022 (Usd Million) 165
Table 126 Europe: Wet Pet Food Market, By Country, 2023–2028 (Usd Million) 165
10.5.2 Germany 166
10.5.2.1 Substantial Pet Population To Drive Market 166
Table 127 Germany: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 166
Table 128 Germany: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 166
10.5.3 France 167
10.5.3.1 Health-Conscious Pet Owners To Drive Market 167
Table 129 France: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 167
Table 130 France: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 167
10.5.4 Uk 168
10.5.4.1 Strategic Investments By Major Companies To Drive Market 168
Table 131 Uk: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 168
Table 132 Uk: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 168
10.5.5 Italy 169
10.5.5.1 Rising Pet Ownership And Health-Conscious Trends To Drive Market 169
Table 133 Italy: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 169
Table 134 Italy: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 169
10.5.6 Spain 170
10.5.6.1 Export-Oriented Approach To Drive Market 170
Table 135 Spain: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 170
Table 136 Spain: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 171
10.5.7 Rest Of Europe 171
Table 137 Rest Of Europe: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 171
Table 138 Rest Of Europe: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 172
10.6 South America 172
10.6.1 South America: Recession Impact Analysis 172
Figure 41 South America: Inflation Rates, By Key Country, 2017–2022 173
Figure 42 South America: Recession Impact Analysis, 2022 Vs. 2023 173
Table 139 South America: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 174
Table 140 South America: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 174
Table 141 South America: Wet Pet Food Market, By Pet, 2019–2022 (Kt) 174
Table 142 South America: Wet Pet Food Market, By Pet, 2023–2028 (Kt) 174
Table 143 South America: Wet Pet Food Market, By Source, 2019–2022 (Usd Million) 175
Table 144 South America: Wet Pet Food Market, By Source, 2023–2028 (Usd Million) 175
Table 145 South America: Wet Pet Food Market, By Distribution Channel, 2019–2022 (Usd Million) 175
Table 146 South America: Wet Pet Food Market, By Distribution Channel, 2023–2028 (Usd Million) 176
Table 147 South America: Wet Pet Food Market, By Country, 2019–2022 (Usd Million) 176
Table 148 South America: Wet Pet Food Market, By Country, 2023–2028 (Usd Million) 176
10.6.2 Brazil 177
10.6.2.1 Rising Pet Ownership And Presence Of Startups To Drive Market 177
Table 149 Brazil: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 177
Table 150 Brazil: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 178
10.6.3 Argentina 178
10.6.3.1 Growing Expenditure On Pet-Related Products To Drive Market 178
Table 151 Argentina: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 178
Table 152 Argentina: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 179
10.6.4 Rest Of South America 179
Table 153 Rest Of South America: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 180
Table 154 Rest Of South America: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 180
10.7 Rest Of The World 180
10.7.1 Rest Of The World: Recession Impact Analysis 181
Figure 43 Rest Of The World: Inflation Rates, By Key Country, 2017–2022 181
Figure 44 Rest Of The World: Recession Impact Analysis, 2022 Vs. 2023 182
Table 155 Rest Of The World: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 182
Table 156 Rest Of The World: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 182
Table 157 Rest Of The World: Wet Pet Food Market, By Pet, 2019–2022 (Kt) 182
Table 158 Rest Of The World: Wet Pet Food Market, By Pet, 2023–2028 (Kt) 183
Table 159 Rest Of The World: Wet Pet Food Market, By Source, 2019–2022 (Usd Million) 183
Table 160 Rest Of The World: Wet Pet Food Market, By Source, 2023–2028 (Usd Million) 183
Table 161 Rest Of The World: Wet Pet Food Market, By Distribution Channel, 2019–2022 (Usd Million) 183
Table 162 Rest Of The World: Wet Pet Food Market, By Distribution Channel, 2023–2028 (Usd Million) 184
Table 163 Rest Of The World: Wet Pet Food Market, By Region, 2019–2022 (Usd Million) 184
Table 164 Rest Of The World: Wet Pet Food Market, By Region, 2023–2028 (Usd Million) 184
10.7.2 Middle East 184
10.7.2.1 Increasing Pet Humanization Trend Among Middle- And Higher Middle-Class Families To Drive Market 184
Table 165 Middle East: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 185
Table 166 Middle East: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 185
10.7.3 Africa 185
10.7.3.1 Strategic Expansion Of Pet Food Companies To Drive Market 185
Table 167 Africa: Wet Pet Food Market, By Pet, 2019–2022 (Usd Million) 186
Table 168 Africa: Wet Pet Food Market, By Pet, 2023–2028 (Usd Million) 186

11 Competitive Landscape 187
11.1 Overview 187
11.2 Market Share Analysis, 2022 187
Table 169 Wet Pet Food Market: Degree Of Competition, 2022 188
11.3 Strategies Adopted By Key Players 188
Table 170 Strategies Adopted By Key Players 189
11.4 Segmental Revenue Analysis Of Key Players 192
Figure 45 Segmental Revenue Analysis Of Key Players In Market, 2018–2022 (Usd Billion) 192
11.5 Annual Revenue Vs. Growth Of Key Players 193
Figure 46 Annual Revenue, 2022 (Usd Billion) Vs. Revenue Growth, 2020–2022 (%) 193
11.6 Ebitda Of Key Players 194
Figure 47 Ebitda, 2022 (Usd Billion) 194
11.7 Global Snapshot Of Key Market Participants 194
Figure 48 Wet Pet Food Market: Global Snapshot Of Key Participants, 2022 194
11.8 Company Evaluation Matrix (Key Players) 195
11.8.1 Stars 195
11.8.2 Emerging Leaders 195
11.8.3 Pervasive Players 195
11.8.4 Participants 196
Figure 49 Wet Pet Food Market: Company Evaluation Matrix, 2022 (Key Players) 196
11.8.5 Competitive Benchmarking 197
Table 171 Company Footprint, By Pet 197
Table 172 Company Footprint, By Source 197
Table 173 Company Footprint, By Region 198
Table 174 Overall Company Footprint 199
11.9 Startup/Sme Evaluation Matrix 200
11.9.1 Progressive Companies 200
11.9.2 Responsive Companies 200
11.9.3 Dynamic Companies 200
11.9.4 Starting Blocks 200
Figure 50 Wet Pet Food Market: Startup/Sme Evaluation Matrix, 2022 201
11.9.5 Competitive Benchmarking Of Key Startups/Smes 202
Table 175 Wet Pet Food Market: Detailed List Of Key Startups/Smes 202
Table 176 Wet Pet Food Market: Competitive Benchmarking Of Key Startups/Smes 203
11.10 Competitive Scenario 204
11.10.1 Product Launches 204
Table 177 Product Launches, 2019–2023 204
11.10.2 Deals 206
Table 178 Deals, 2019–2023 206
11.10.3 Others 210
Table 179 Others, 2019–2023 210

12 Company Profiles 217
(Business Overview, Products/Solutions/Services Offered, Recent Developments, Mnm View)*
12.1 Key Players 217
12.1.1 Nestlé (Nestlé Purina Petcare Company) 217
Table 180 Nestlé: Company Overview 218
Figure 51 Nestlé: Company Snapshot 218
Table 181 Nestlé: Deals 224
Table 182 Nestlé: Others 225
12.1.2 Mars, Incorporated 229
Table 183 Mars, Incorporated: Company Overview 229
Table 184 Mars, Incorporated: Product Launches 231
Table 185 Mars, Incorporated: Deals 232
Table 186 Mars, Incorporated: Others 233
12.1.3 Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.) 237
Table 187 Colgate-Palmolive Company: Company Overview 238
Figure 52 Colgate-Palmolive Company: Company Snapshot 238
Table 188 Colgate-Palmolive Company: Product Launches 240
Table 189 Colgate-Palmolive Company: Deals 240
Table 190 Colgate-Palmolive Company: Others 241
12.1.4 Unicharm Corporation 243
Table 191 Unicharm Corporation: Company Overview 243
Figure 53 Unicharm Corporation: Company Snapshot 244
Table 192 Unicharm Corporation: Product Launches 247
12.1.5 Thai Union Group Pcl. 249
Table 193 Thai Union Group Pcl.: Company Overview 250
Figure 54 Thai Union Group Pcl.: Company Snapshot 250
Table 194 Thai Union Group Pcl.: Deals 253
Table 195 Thai Union Group Pcl.: Others 253
12.1.6 Charoen Pokphand Foods Pcl (Perfect Companion Group) 255
Table 196 Charoen Pokphand Foods Pcl: Company Overview 256
Figure 55 Charoen Pokphand Foods Pcl: Company Snapshot 256
12.1.7 General Mills Inc. 260
Table 197 General Mills Inc.: Company Overview 261
Figure 56 General Mills Inc.: Company Snapshot 261
Table 198 General Mills Inc.: Others 264
12.1.8 The J.M. Smucker Company 266
Table 199 The J.M. Smucker Company: Company Overview 266
Figure 57 The J.M. Smucker Company: Company Snapshot 267
12.1.9 Better Choice Company 269
Table 200 Better Choice Company: Company Overview 269
Figure 58 Better Choice Company: Company Snapshot 269
Table 201 Better Choice Company: Deals 271
12.1.10 Real Pet Food Co. 272
Table 202 Real Pet Food Co.: Company Overview 272
12.1.11 Monge Spa P.Iva 278
Table 203 Monge Spa P.Iva: Company Overview 278
12.1.12 Schell & Kampeter, Inc. 283
Table 204 Schell & Kampeter, Inc.: Company Overview 283
Table 205 Schell & Kampeter, Inc.: Others 284
12.1.13 Inaba-Petfood Co., Ltd. 285
Table 206 Inaba-Petfood Co., Ltd.: Company Overview 285
12.1.14 Sunshine Mills, Inc. 287
Table 207 Sunshine Mills, Inc.: Company Overview 287
12.1.15 Farmina Pet Foods 289
Table 208 Farmina Pet Foods: Company Overview 289
12.2 Startups/Smes 291
12.2.1 Nippon Pet Food Co., Ltd. 291
Table 209 Nippon Pet Food Co., Ltd.: Company Overview 291
12.2.2 Shanghai Biruiji Pet Products Co., Ltd. 293
Table 210 Shanghai Biruiji Pet Products Co., Ltd.: Company Overview 293
12.2.3 Little Bigpaw 295
Table 211 Little Bigpaw: Company Overview 295
12.2.4 Petline Natural Animal Nutrition 297
Table 212 Petline Natural Animal Nutrition: Company Overview 297
12.2.5 Yarrah 299
Table 213 Yarrah: Company Overview 299
12.2.6 Tiki Pets (Whitebridge Pet Brands) 301
Table 214 Tiki Pets: Company Overview 301
12.2.7 Amì Planet Srl 302
Table 215 Amì Planet Srl: Company Overview 302
12.2.8 Ziwi Pets 303
Table 216 Ziwi Pets: Company Overview 303
12.2.9 Granatapet Gmbh & Co. Kg 304
Table 217 Granatapet Gmbh & Co. Kg: Company Overview 304
12.2.10 Nulo 305
Table 218 Nulo: Company Overview 305
*Details On Business Overview, Products/Solutions/Services Offered, Recent Developments, Mnm View Might Not Be Captured In Case Of Unlisted Companies.

13 Adjacent And Related Markets 306
13.1 Introduction 306
Table 219 Adjacent Markets To Wet Pet Food Market 306
13.2 Research Limitations 306
13.3 Probiotics In Animal Feed Market 306
13.3.1 Market Definition 306
13.3.2 Market Overview 307
13.3.3 Probiotics In Animal Feed Market, By Livestock 307
Table 220 Probiotics In Animal Feed Market, By Livestock, 2019–2022 (Usd Million) 307
Table 221 Probiotics In Animal Feed Market, By Livestock, 2023–2028 (Usd Million) 308
13.3.4 Probiotics In Animal Feed Market, By Region 308
Table 222 Probiotics In Animal Feed Market, By Region, 2019–2022 (Usd Million) 308
Table 223 Probiotics In Animal Feed Market, By Region, 2023–2028 (Usd Million) 309
Table 224 Probiotics In Animal Feed Market, By Region, 2019–2022 (Kt) 309
Table 225 Probiotics In Animal Feed Market, By Region, 2023–2028 (Kt) 309
13.4 Pet Food Ingredients Market 310
13.4.1 Market Definition 310
13.4.2 Market Overview 310
13.4.3 Pet Food Ingredients Market, By Ingredient 310
Table 226 Pet Food Ingredients Market, By Ingredient, 2019–2021 (Usd Million) 311
Table 227 Pet Food Ingredients Market, By Ingredient, 2022–2027 (Usd Million) 311
13.4.4 Pet Food Ingredients Market, By Region 311
Table 228 Pet Food Ingredients Market, By Region, 2019–2021 (Usd Million) 312
Table 229 Pet Food Ingredients Market, By Region, 2022–2027 (Usd Million) 312

14 Appendix 313
14.1 Discussion Guide 313
14.2 Knowledgestore: Marketsandmarkets’ Subscription Portal 318
14.3 Customization Options 320
14.4 Related Reports 320
14.5 Author Details 321

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