TV & Video Services Markets in North America - Terrestrial - Satellite - Cable - IPTV - OTT - Video on Demand

Publisher Name :
Date: 23-May-2019
No. of pages: 0
Inquire Before Buying

This TV and Video Market observatory covers North America (Canada and the United States).

It contains historic data going back to 2015, and market forecasts up to 2023.
It covers how viewers access TV programming along with TV and OTT service revenue. The leading players’ audience and viewer data are also documented, segment by segment.

The Excel dataset is completed by a summary that delivers insights on the findings and the major trends in markets and services.

This report is part of our global Television and Video Market observatory. This includes dedicated publications on Middle East-Africa, Europe, Latin America and Asia-Pacific regions, as well as a consolidated global edition.

DataSet Scope

Consumption indicators


  • Video viewing time: live linear TV, time-shifted TV, online video

  • The top free-to-air channels’ audience share


Access indicators


  • General access indicators: TV households, FTA & pay-TV households

  • Households’ main television access mode: terrestrial, satellite, cable, IPTV

  • Digitization levels: analogue/digital split for each access mode

  • Pay-TV penetration: pay-TV/free-to-air only split

  • Customer numbers for the main pay-TV services


Revenue indicators


  • GDP

  • Income from public financing/licensing fees

  • TV ad revenue

  • Pay-TV revenue

  • Revenue from video on demand, managed and OTT services (video advertising revenue, DTR, EST, SVoD)


Type of data


  • Background data 2015-2018

  • Estimates as of the end of 2019

  • Forecasts for 2020-2023


Geographic area

North America


  • Canada

  • United States

TV & Video Services Markets in North America - Terrestrial - Satellite - Cable - IPTV - OTT - Video on Demand

Table of Contents

1. Executive Summary

2. Audiovisual consumption
2.1. Steady decline in TV viewing in North America
2.2. Are we seeing a free to air TV revival?

3. TV access technologies
3.1. North America hit hard by cord cutting
3.2. Return of the rooftop antennae and free to air TV in the steaming era

4. TV & video revenue
4.1. TV market value continues to shrink in North America
4.2. OTT continues to rise
4.3. OTT growth barely offsetting TV revenue losses

5. Market players
5.1. An increasingly concentrated market in the United States
5.2. Veteran players’ OTT-centric responses

List of Tables and Figures

Audiovisual consumption
• Average video screen time in the United States
• Average TV screen time in the United States

TV access technologies
• Progression in the pay-TV penetration rate in North America
• Progression of pay-TV subscriber numbers in North America, by access technology
• Average growth of OTA households in North America between 2015 and 2018
• Change in the number of TV households in North America by access network, between 2015 and 2018
• Change in the percentage and number of terrestrial TV households in North America, 2018-2023

TV & video revenue
• Pay-TV revenue growth in North America in 2018
• Progression of TV revenue in North America, 2015-2023
• OTT revenue growth in North America in 2018
• Progression of OTT revenue in North America, 2015-2023
• OTT‘s share of TV and video revenue in 2023
• Progression of linear TV and OTT market revenue in North America, 2015-2023

Market players
• Snapshot of the top media companies in the United States
• Top TV and video market mergers and acquisitions in the United States between 2015 and 2018
• Subscriber growth for the top OTT services in the United States, 2013-2018
• Disney+

  • Global Video Game Streaming Services Market Research Report with Opportunities and Strategies to Boost Growth- COVID-19 Impact and Recovery
    Published: 05-Jan-2021        Price: US 3500 Onwards        Pages: 121
    Based on the Video Game Streaming Services market development status, competitive landscape and development model in different regions of the world, this report is dedicated to providing niche markets, potential risks and comprehensive competitive strategy analysis in different fields. From the competitive advantages of different types of products and services, the development opportunities and consumption characteristics and structure analysis of the downstream application fields are all analyz......
  • Global Digital Video Content Market Research Report with Opportunities and Strategies to Boost Growth- COVID-19 Impact and Recovery
    Published: 05-Jan-2021        Price: US 3500 Onwards        Pages: 118
    Digital video content is primarily intended for entertainment worldwide. It also helps marketers build better relationships, educate and transform buyers to ensure customer satisfaction. From creative campaign videos that address pain points to customer recommendations and personalized product demonstrations, video content plays a vital role in all phases of marketing and sales channels. Based on the Digital Video Content market development status, competitive landscape and development mo......
  • Global Digital Video Content Market Size, Status and Forecast 2020-2026
    Published: 24-Dec-2020        Price: US 3900 Onwards        Pages: 99
    Digital Video Content market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Digital Video Content market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026. Market segment by Type, the product can be split into - SVOD......
  • Global VOD Market Growth (Status and Outlook) 2020-2025
    Published: 21-Dec-2020        Price: US 3660 Onwards        Pages: 115
    According to this study, over the next five years the VOD market will register a xx%% CAGR in terms of revenue, the global market size will reach $ xx million by 2025, from $ xx million in 2019. In particular, this report presents the global revenue market share of key companies in VOD business, shared in Chapter 3. This report presents a comprehensive overview, market shares, and growth opportunities of VOD market by product type, application, key manufacturers and key regions a......
  • Global Online Video Platform Market Research Report with Opportunities and Strategies to Boost Growth- COVID-19 Impact and Recovery
    Published: 17-Dec-2020        Price: US 3500 Onwards        Pages: 103
    An online video platform (OVP), provided by a video hosting service, enables users to upload, convert, store and play back video content on the Internet, often via a structured, large-scale system that can generate revenue. Users generally will upload video content via the hosting service's website, mobile or desktop application, or other interface (API). The type of video content uploaded might be anything from short video clips to full-length TV shows and movies. The video host stores the vide......
  • 2020-2029 Report on Global Video on Demand (VoD) Service Market by Player, Region, Type, Application and Sales Channel
    Published: 16-Nov-2020        Price: US 2500 Onwards        Pages: 137
    The global Video on Demand (VoD) Service market was valued at $XX million in 2019, and MAResearch analysts predict the global market size will reach $XX million by the end of 2029, growing at a CAGR of XX% between 2020 and 2029. Since the COVID-19 virus outbreak in December 2019, the disease has spread to over 210 countries and territories around the world and 2 international conveyances. The global impacts of COVID-19 are already starting to be felt, and will significantly affect......
  • Global Online Video Platforms Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)
    Published: 05-Nov-2020        Price: US 3400 Onwards        Pages: 106
    The Online Video Platforms market is expected to grow from USD X.X million in 2020 to USD X.X million by 2026, at a CAGR of X.X% during the forecast period. The global Online Video Platforms market report is a comprehensive research that focuses on the overall consumption structure, development trends, sales models and sales of top countries in the global Online Video Platforms market. The report focuses on well-known providers in the global Online Video Platforms industry, market segments, comp......
  • Global Digital Video Content Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)
    Published: 03-Nov-2020        Price: US 3400 Onwards        Pages: 122
    The Digital Video Content market is expected to grow from USD X.X million in 2020 to USD X.X million by 2026, at a CAGR of X.X% during the forecast period. The global Digital Video Content market report is a comprehensive research that focuses on the overall consumption structure, development trends, sales models and sales of top countries in the global Digital Video Content market. The report focuses on well-known providers in the global Digital Video Content industry, market segments, competit......
  • COVID-19 World Online Video Platform Market Research Report (by Product Type, End-User / Application and Regions / Countries)
    Published: 28-Oct-2020        Price: US 2800 Onwards        Pages: 133
    Summary This report includes market status and forecast of global and major regions, with introduction of vendors, regions, product types and end industries; and this report counts product types and end industries in global and major regions. The report includes as follows: The report provides current data, historical overview and future forecast. The report includes an in-depth analysis of the Global market for Online Video Platform , covering Global ......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - [email protected] / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs