The Connected Consumer Survey 2016: OTT and digital economy services in Sub-Saharan Africa
Table of contents
About this report
Executive summary
OTT communications and media
Payments and ecommerce
Methodology and panel information
About the authors and Analysys Mason
List of figures
Figure 1: Penetration of selected communication apps, by country
Figure 2: Respondents who make online purchases, by country and device type
Figure 3: Willingness to trust an organisation with personal data in exchange for a benefit, by country
Figure 4: Penetration of selected communication apps, by country
Figure 5: Proportion of respondents using OTT communication apps, showing intersection of main app communities, Nigeria and South Africa
Figure 6: Features used on communication apps, by country
Figure 7: Reasons given for not using OTT voice services, by country
Figure 8: Penetration of paid-for OTT video services among mobile Internet users, by country
Figure 9: Frequency of online purchases, Sub-Saharan Africa
Figure 10: Percentage of respondents who make online purchases at least monthly, by country
Figure 11: Percentage of respondents who make online purchases, by country and device type
Figure 12: Frequency of online purchases, by age group, Sub-Saharan Africa
Figure 13: Willingness to trust an organisation with personal data in exchange for a benefit, by country
Figure 14: Penetration of mobile money services among respondents, Sub-Saharan Africa
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