Interactive TV Market Research Reports

Interactive TV is also known as ITV or iTV provides variety of techniques that allow user to interact with television content as they want. Interactive TV is one of the emerging concept providing more information on the subjects like weather, sports, movies, news, etc.

The Interactive TV offers widely innovative services including cloud-based interactive TV, tcommerce (television commerce), BBC Red Button, Advanced Television Enhancement Forum (provides HTML based TV products and services), MSN TV (computerless Internet access), closed-circuit Interactive television, etc.

Interactive TV has number of features such as digital video recording, video on demand, pay-per-view events, TV-based gambling, tcommerce, interactive gaming and Internet access. There are variety of interactivity offer by producer such as Interactivity with a TV set, Interactivity with TV program content, Interactivity with TV-related content, Interactive TV services, Closed-circuit Interactive television.

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Interactive TV is also known as ITV or iTV provides variety of techniques that allow user to interact with television content as they want. Interactive TV is one of the emerging concept providing more information on the subjects like weather, sports, movies, news, etc.

The Interactive TV offers widely innovative services including cloud-based interactive TV, tcommerce (television commerce), BBC Red Button, Advanced Television Enhancement Forum (provides HTML based TV products and services), MSN TV (computerless Internet access), closed-circuit Interactive television, etc.

Interactive TV has number of features such as digital video recording, video on demand, pay-per-view events, TV-based gambling, tcommerce, interactive gaming and Internet access. There are variety of interactivity offer by producer such as Interactivity with a TV set, Interactivity with TV program content, Interactivity with TV-related content, Interactive TV services, Closed-circuit Interactive television.

The demand for ITV is increasing over the years due to changes in lifestyle of consumers, increase in spending on filmed entertainment, interactive games, subscription television upgrades and increased internet access. The increasing demand for HDTV or 3DTV enables the traditional linear TV businesses to offer Internet-delivered content into the familiar TV set, Internet delivery to the computer or tablet, pouring to the handheld devices, download to PVRs and over-the-top services attached to a Web browser.

In the last few years, huge level of acceptances of iTV has motivated many players in the industry to boost their efforts to offer technologies that can deliver interactivity to television. The UK holds largest percent of share in global interactive TV capability followed by Germany and other European countries. The demand from US and Asian region is likely to increase in the coming years.

There are some challenges in this industry which is been faced by players are Consistent Technology among the Multiple System Operators, Lack of Standardized Metrics/Ratings to serve as currency, Lack of Clear Definition within the Marketplace, Lack of Scale, Lack of Content by the Brand.

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