The Connected Consumer Survey 2017: TV and video in Europe and the USA

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Date: 13-Mar-2018
No. of pages: 20
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"Respondents to our survey used an average of 2.1 OTT video services; the majority also used pay TV."

This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the changing TV and video viewing habits of consumers in Europe and the USA, in particular the relationship between OTT video, pay TV and the increasing diversity of services and devices used.

This report provides:


  • new consumer insights derived from 7090 respondents surveyed in 7 different countries

  • detailed information about changing consumer use of TV and video services

  • insight into OTT video service usage and how this relates to the use of pay-TV services

  • content and genre preferences for users of different types of pay-TV and OTT video services

  • analysis of consumer priorities and preferences as well as the factors that affect their satisfaction and intention to cord-cut or cord-shave.


Survey data coverage:

The research was conducted in July and August 2017. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 7090 respondents.

Geographical coverage:


  • France

  • Germany

  • Poland

  • Spain

  • Turkey

  • United Kingdom

  • USA

The Connected Consumer Survey 2017: TV and video in Europe and the USA

Table of Contents

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  • The Connected Consumer Survey 2017: TV and video in Europe and the USA
    Published: 13-Mar-2018        Price: US 4999 Onwards        Pages: 20
    "Respondents to our survey used an average of 2.1 OTT video services; the majority also used pay TV." This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the changing TV and video viewing habits of consumers in Europe and the USA, in particular the relationship between OTT video, pay TV and the increasing diversity of services and devices used. This report provides: new consumer insi......
  • Global and Chinese Interactive TV Industry, 2016 Market Research Report
    Published: 13-Jul-2016        Price: US 2800 Onwards        Pages: 150
    The 'Global and Chinese Interactive TV Industry, 2011-2021 Market Research Report' is a professional and in-depth study on the current state of the global Interactive TV industry with a focus on the Chinese market. The report provides key statistics on the market status of the Interactive TV manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry. Firstly, the report provides a basic overview of the industry including its definiti......
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