New Zealand Travel and Tourism Industry Worth 26.7 Million By 2017

Date: 22-May-2013
The travel and tourism sector in New Zealand performed well between 2008 and 2012. The country witnessed an increase in the number of visitors, both domestic and international, as well as an increase in tourist expenditure. Economic growth, promotional activities by the tourism authority and the hosting of international events supported this growth. However, the appreciation of the New Zealand dollar against major currencies is of concern, reducing the competitiveness of the country in terms of attracting foreign visitors.



Tourism is a significant contributor to New Zealand’s economy. According to the World Travel and Tourism Council, the tourism sector contributed 14.9% to the total GDP and 19.1% to the total employment in New Zealand in 2012. Tourism New Zealand is the government agency responsible for marketing New Zealand. It makes use of the ‘100% Pure New Zealand’ marketing campaign as its major tool, a campaign which has been running successfully since 1999.



Domestic tourist volume increased from 20.7 million in 2008 to 22.8 million trips in 2012, expanding at a CAGR of 2.36% during the review period. Trip volumes will continue to increase over the forecast period at a CAGR of 3.21% to reach 26.7 million by 2017. The key growth drivers over the forecast period will be improved economic conditions, increasing employment, rising consumer confidence, promotional campaigns and government initiatives to increase domestic tourism.


Auckland is set to remain the favored destination for domestic tourism. In 2012, it accounted for the highest proportion of domestic trips with a share of 14.4%, followed by Canterbury with 12.0% and Wellington with 7.4%.




Inbound tourism recorded growth during the review period as the number of inbound tourists increased at a CAGR of 1.06%. Inbound tourist arrivals are expected to reach 3.1 million by 2017, after expanding at a CAGR of 3.97% over the forecast period. The key drivers of this growth are improved economic conditions in key source markets, improved access to travel services at competitive prices, and the government’s efforts to promote New Zealand as an attractive tourist destination.



Outbound tourism is expected to rise from 2.1 million outbound departures in 2012 to 2.4 million in 2017, increasing at a CAGR of 2.73% over the forecast period. The rapid expansion in air transport capacity to key outbound destinations, particularly to Australia, and the strengthening of the New Zealand dollar are the major driving factors for the strong growth in outbound travel. Overall, 62.2% of trips abroad were made for leisure purposes while 11.9% were made for business purposes and 25.9% were for other personal reasons in 2012. However, the share of leisure trips is expected to decrease over the forecast period to reach 59.8% by 2017. Trips made for personal purposes are expected to account for 28.9% of total trips by the end of the forecast period.



Reasons to buy

Gain an understanding of the latest industry and market trends.

Uncover an assessment of business risks including cost and competitive pressures.

Understand the trends and changes within New Zealand’s Travel and Tourism industry as well as each sector within it.

Identify the growth opportunities and market dynamics within key segments.

Gain the knowledge needed in order to make strategic business decisions using in depth historic and forecast industry data related to the Travel & Tourism market in New Zealand as well as each segment within it.


Comprehensive Table of Contents and more on the report @