After water, tea is the most popular beverage globally. Maximum of tea consumption is locally, in the country or region of production. The tea sector is marked by a handful of companies monitoring the complete tea supply chain. 85% of total tea manufacture is vended by a restricted sum of conglomerates. The global tea industry is principally dominated by India - the chief producer and consumer of tea. India is closely followed by China, Sri Lanka, Kenya and Indonesia in the manufacture pyramid of countries.
India makes for 30 per cent of world's production. Although Sri Lanka, Kenya and Indonesia are the other important producers, their joint production is lower than that of India. The tea industry is strange: the climate, the soil features, and the rainfall define the character of the tea and its flavour. Each tea type has a distinct flavor hence it is challenging to switch a specific variety with a substitute. This clarifies why few kinds are preferred by certain countries. For instance, the CIS countries favour Indian and Sri Lankan teas. UK and Pakistan vouch for Kenyan teas.
In addition to this, Nepal also produces multiplicities of fine teas that gratify the various requirements of global customers. Quality tea is traded at €100 per kg in foreign markets. Similarly, China is amongst the chief customers of Nepali organic tea. There is a radical variance amid the valuing of organic and non-organic tea in Europe and America. Nevertheless, this does not mean that there is no market for non-organic tea in these regions. Considering health issues, some organic tea manufacturers in the country have necessitated the administration to make all the tea manufacture in Nepal organic. This will not only have health benefits for consumers, but also will benefit the economy.
The introduction of lemon tea, green tea, ginger tea, and other selections has enhanced the progression of the global tea market. Universally, the intake of tea is swelling swiftly owing to the growing wakefulness of the many profits offered by the beverage. Antioxidants present in tea thwarts arthritis, helps cure cancer, curtails the threats of heart diseases, controls blood pressure, and also aids in improving the bone density. The consumption of green tea is augmented amongst the fitness-conscious masses - another element anticipated to drive the global tea market in the coming few years.
In the global beverages industry, the global tea market is well-thought-out to be one of the firmest growing markets. Changing lifestyles, the emergent inclinations to healthy food and beverages, varied trends, and the obtainability of many flavors are few of the aspects accountable for the steadily growing global tea market.
The need for crush, tear, and curl (CTC) tea is growing globally due to its many benefits. As green tea and black tea have cancer foiling elements, their demand will increase substantially. Nowadays, tea has become one of the most popular health drinks, accessible in various types and flavors. Owing to its economical rate, accessibility, and enormous benefits, tea has become an important beverage. The obtainability of tea in mini-markets, shopping centers, supermarkets, and general stores is common. Also, internet has imparted towards the growth of the global tea industry - numerous online stores sell all kinds of tea, black tea, and green tea.
The convenience of alternate beverages yet remains the prime challenge for the global tea industry. Side effects of maximum tea intake also seem to be one of the factors restricting the growth of the global market. Nonetheless, the introduction of new flavors from key companies will thrust the global market. Major corporations like Tata Global Beverages Ltd., Twinings of London, and Unilever are focussed on introducing more green tea selections in the global market.
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