Isinglass Market, Global Outlook and Forecast 2023-2029

Publisher Name :
Date: 03-Feb-2023
No. of pages: 72

Isinglass is a substance obtained from the dried swim bladders of fish. It is a form of collagen used mainly for the clarification or fining of some beer and wine. It can also be cooked into a paste for specialised gluing purposes.

This report aims to provide a comprehensive presentation of the global market for Isinglass, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Isinglass. This report contains market size and forecasts of Isinglass in global, including the following market information:

Global Isinglass Market Revenue, 2018-2023, 2024-2029, ($ millions)

Global Isinglass Market Sales, 2018-2023, 2024-2029, (K MT)

Global top five Isinglass companies in 2022 (%)

The global Isinglass market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

Before the inexpensive production of gelatin and other competing products, isinglass was used in confectionery and desserts such as fruit jelly and blancmange. Isinglass finings are widely used as a processing aid in the British brewing industry to accelerate the fining, or clarification, of beer. It is used particularly in the production of cask-conditioned beers, although a few cask ales are available which are not fined using isinglass.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Isinglass manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Isinglass Market, by Type, 2018-2023, 2024-2029 ($ Millions) & (K MT)

Global Isinglass Market Segment Percentages, by Type, 2022 (%)

- Liquid

- Paste

- Powder

Global Isinglass Market, by Application, 2018-2023, 2024-2029 ($ Millions) & (K MT)

Global Isinglass Market Segment Percentages, by Application, 2022 (%)

- Beverage

- Confectionery Products

- Dessert Products

- Others

Global Isinglass Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions) & (K MT)

Global Isinglass Market Segment Percentages, By Region and Country, 2022 (%)

- North America

- - US

- - Canada

- - Mexico

- Europe

- - Germany

- - France

- - U.K.

- - Italy

- - Russia

- - Nordic Countries

- - Benelux

- - Rest of Europe

- Asia

- - China

- - Japan

- - South Korea

- - Southeast Asia

- - India

- - Rest of Asia

- South America

- - Brazil

- - Argentina

- - Rest of South America

- Middle East & Africa

- - Turkey

- - Israel

- - Saudi Arabia

- - UAE

- - Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Isinglass revenues in global market, 2018-2023 (Estimated), ($ millions)

Key companies Isinglass revenues share in global market, 2022 (%)

Key companies Isinglass sales in global market, 2018-2023 (Estimated), (K MT)

Key companies Isinglass sales share in global market, 2022 (%)

Further, the report presents profiles of competitors in the market, key players include:

- AB Vickers

- Kerry Ingredients and Flavours

- Murphy and Son

- Eaton

- The Malt Miller

- Angel Brand

- Esseco

Outline of Major Chapters:

Chapter 1: Introduces the definition of Isinglass, market overview.

Chapter 2: Global Isinglass market size in revenue and volume.

Chapter 3: Detailed analysis of Isinglass manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: Sales of Isinglass in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Global Isinglass capacity by region & country.

Chapter 9: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 10: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 11: The main points and conclusions of the report.

Isinglass Market, Global Outlook and Forecast 2023-2029

Table of Contents

1 Introduction to Research & Analysis Reports
1.1 Isinglass Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Isinglass Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Isinglass Overall Market Size
2.1 Global Isinglass Market Size: 2022 VS 2029
2.2 Global Isinglass Revenue, Prospects & Forecasts: 2018-2029
2.3 Global Isinglass Sales: 2018-2029
3 Company Landscape
3.1 Top Isinglass Players in Global Market
3.2 Top Global Isinglass Companies Ranked by Revenue
3.3 Global Isinglass Revenue by Companies
3.4 Global Isinglass Sales by Companies
3.5 Global Isinglass Price by Manufacturer (2018-2023)
3.6 Top 3 and Top 5 Isinglass Companies in Global Market, by Revenue in 2022
3.7 Global Manufacturers Isinglass Product Type
3.8 Tier 1, Tier 2 and Tier 3 Isinglass Players in Global Market
3.8.1 List of Global Tier 1 Isinglass Companies
3.8.2 List of Global Tier 2 and Tier 3 Isinglass Companies
4 Sights by Product
4.1 Overview
4.1.1 By Type - Global Isinglass Market Size Markets, 2022 & 2029
4.1.2 Liquid
4.1.3 Paste
4.1.4 Powder
4.2 By Type - Global Isinglass Revenue & Forecasts
4.2.1 By Type - Global Isinglass Revenue, 2018-2023
4.2.2 By Type - Global Isinglass Revenue, 2024-2029
4.2.3 By Type - Global Isinglass Revenue Market Share, 2018-2029
4.3 By Type - Global Isinglass Sales & Forecasts
4.3.1 By Type - Global Isinglass Sales, 2018-2023
4.3.2 By Type - Global Isinglass Sales, 2024-2029
4.3.3 By Type - Global Isinglass Sales Market Share, 2018-2029
4.4 By Type - Global Isinglass Price (Manufacturers Selling Prices), 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Isinglass Market Size, 2022 & 2029
5.1.2 Beverage
5.1.3 Confectionery Products
5.1.4 Dessert Products
5.1.5 Others
5.2 By Application - Global Isinglass Revenue & Forecasts
5.2.1 By Application - Global Isinglass Revenue, 2018-2023
5.2.2 By Application - Global Isinglass Revenue, 2024-2029
5.2.3 By Application - Global Isinglass Revenue Market Share, 2018-2029
5.3 By Application - Global Isinglass Sales & Forecasts
5.3.1 By Application - Global Isinglass Sales, 2018-2023
5.3.2 By Application - Global Isinglass Sales, 2024-2029
5.3.3 By Application - Global Isinglass Sales Market Share, 2018-2029
5.4 By Application - Global Isinglass Price (Manufacturers Selling Prices), 2018-2029
6 Sights by Region
6.1 By Region - Global Isinglass Market Size, 2022 & 2029
6.2 By Region - Global Isinglass Revenue & Forecasts
6.2.1 By Region - Global Isinglass Revenue, 2018-2023
6.2.2 By Region - Global Isinglass Revenue, 2024-2029
6.2.3 By Region - Global Isinglass Revenue Market Share, 2018-2029
6.3 By Region - Global Isinglass Sales & Forecasts
6.3.1 By Region - Global Isinglass Sales, 2018-2023
6.3.2 By Region - Global Isinglass Sales, 2024-2029
6.3.3 By Region - Global Isinglass Sales Market Share, 2018-2029
6.4 North America
6.4.1 By Country - North America Isinglass Revenue, 2018-2029
6.4.2 By Country - North America Isinglass Sales, 2018-2029
6.4.3 US Isinglass Market Size, 2018-2029
6.4.4 Canada Isinglass Market Size, 2018-2029
6.4.5 Mexico Isinglass Market Size, 2018-2029
6.5 Europe
6.5.1 By Country - Europe Isinglass Revenue, 2018-2029
6.5.2 By Country - Europe Isinglass Sales, 2018-2029
6.5.3 Germany Isinglass Market Size, 2018-2029
6.5.4 France Isinglass Market Size, 2018-2029
6.5.5 U.K. Isinglass Market Size, 2018-2029
6.5.6 Italy Isinglass Market Size, 2018-2029
6.5.7 Russia Isinglass Market Size, 2018-2029
6.5.8 Nordic Countries Isinglass Market Size, 2018-2029
6.5.9 Benelux Isinglass Market Size, 2018-2029
6.6 Asia
6.6.1 By Region - Asia Isinglass Revenue, 2018-2029
6.6.2 By Region - Asia Isinglass Sales, 2018-2029
6.6.3 China Isinglass Market Size, 2018-2029
6.6.4 Japan Isinglass Market Size, 2018-2029
6.6.5 South Korea Isinglass Market Size, 2018-2029
6.6.6 Southeast Asia Isinglass Market Size, 2018-2029
6.6.7 India Isinglass Market Size, 2018-2029
6.7 South America
6.7.1 By Country - South America Isinglass Revenue, 2018-2029
6.7.2 By Country - South America Isinglass Sales, 2018-2029
6.7.3 Brazil Isinglass Market Size, 2018-2029
6.7.4 Argentina Isinglass Market Size, 2018-2029
6.8 Middle East & Africa
6.8.1 By Country - Middle East & Africa Isinglass Revenue, 2018-2029
6.8.2 By Country - Middle East & Africa Isinglass Sales, 2018-2029
6.8.3 Turkey Isinglass Market Size, 2018-2029
6.8.4 Israel Isinglass Market Size, 2018-2029
6.8.5 Saudi Arabia Isinglass Market Size, 2018-2029
6.8.6 UAE Isinglass Market Size, 2018-2029
7 Manufacturers & Brands Profiles
7.1 AB Vickers
7.1.1 AB Vickers Company Summary
7.1.2 AB Vickers Business Overview
7.1.3 AB Vickers Isinglass Major Product Offerings
7.1.4 AB Vickers Isinglass Sales and Revenue in Global (2018-2023)
7.1.5 AB Vickers Key News & Latest Developments
7.2 Kerry Ingredients and Flavours
7.2.1 Kerry Ingredients and Flavours Company Summary
7.2.2 Kerry Ingredients and Flavours Business Overview
7.2.3 Kerry Ingredients and Flavours Isinglass Major Product Offerings
7.2.4 Kerry Ingredients and Flavours Isinglass Sales and Revenue in Global (2018-2023)
7.2.5 Kerry Ingredients and Flavours Key News & Latest Developments
7.3 Murphy and Son
7.3.1 Murphy and Son Company Summary
7.3.2 Murphy and Son Business Overview
7.3.3 Murphy and Son Isinglass Major Product Offerings
7.3.4 Murphy and Son Isinglass Sales and Revenue in Global (2018-2023)
7.3.5 Murphy and Son Key News & Latest Developments
7.4 Eaton
7.4.1 Eaton Company Summary
7.4.2 Eaton Business Overview
7.4.3 Eaton Isinglass Major Product Offerings
7.4.4 Eaton Isinglass Sales and Revenue in Global (2018-2023)
7.4.5 Eaton Key News & Latest Developments
7.5 The Malt Miller
7.5.1 The Malt Miller Company Summary
7.5.2 The Malt Miller Business Overview
7.5.3 The Malt Miller Isinglass Major Product Offerings
7.5.4 The Malt Miller Isinglass Sales and Revenue in Global (2018-2023)
7.5.5 The Malt Miller Key News & Latest Developments
7.6 Angel Brand
7.6.1 Angel Brand Company Summary
7.6.2 Angel Brand Business Overview
7.6.3 Angel Brand Isinglass Major Product Offerings
7.6.4 Angel Brand Isinglass Sales and Revenue in Global (2018-2023)
7.6.5 Angel Brand Key News & Latest Developments
7.7 Esseco
7.7.1 Esseco Company Summary
7.7.2 Esseco Business Overview
7.7.3 Esseco Isinglass Major Product Offerings
7.7.4 Esseco Isinglass Sales and Revenue in Global (2018-2023)
7.7.5 Esseco Key News & Latest Developments
8 Global Isinglass Production Capacity, Analysis
8.1 Global Isinglass Production Capacity, 2018-2029
8.2 Isinglass Production Capacity of Key Manufacturers in Global Market
8.3 Global Isinglass Production by Region
9 Key Market Trends, Opportunity, Drivers and Restraints
9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints
10 Isinglass Supply Chain Analysis
10.1 Isinglass Industry Value Chain
10.2 Isinglass Upstream Market
10.3 Isinglass Downstream and Clients
10.4 Marketing Channels Analysis
10.4.1 Marketing Channels
10.4.2 Isinglass Distributors and Sales Agents in Global
11 Conclusion
12 Appendix
12.1 Note
12.2 Examples of Clients
12.3 Disclaimer

List of Tables
Table 1. Key Players of Isinglass in Global Market
Table 2. Top Isinglass Players in Global Market, Ranking by Revenue (2022)
Table 3. Global Isinglass Revenue by Companies, (US$, Mn), 2018-2023
Table 4. Global Isinglass Revenue Share by Companies, 2018-2023
Table 5. Global Isinglass Sales by Companies, (K MT), 2018-2023
Table 6. Global Isinglass Sales Share by Companies, 2018-2023
Table 7. Key Manufacturers Isinglass Price (2018-2023) & (USD/MT)
Table 8. Global Manufacturers Isinglass Product Type
Table 9. List of Global Tier 1 Isinglass Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Isinglass Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type - Global Isinglass Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - Global Isinglass Revenue (US$, Mn), 2018-2023
Table 13. By Type - Global Isinglass Revenue (US$, Mn), 2024-2029
Table 14. By Type - Global Isinglass Sales (K MT), 2018-2023
Table 15. By Type - Global Isinglass Sales (K MT), 2024-2029
Table 16. By Application - Global Isinglass Revenue, (US$, Mn), 2022 & 2029
Table 17. By Application - Global Isinglass Revenue (US$, Mn), 2018-2023
Table 18. By Application - Global Isinglass Revenue (US$, Mn), 2024-2029
Table 19. By Application - Global Isinglass Sales (K MT), 2018-2023
Table 20. By Application - Global Isinglass Sales (K MT), 2024-2029
Table 21. By Region - Global Isinglass Revenue, (US$, Mn), 2022 VS 2029
Table 22. By Region - Global Isinglass Revenue (US$, Mn), 2018-2023
Table 23. By Region - Global Isinglass Revenue (US$, Mn), 2024-2029
Table 24. By Region - Global Isinglass Sales (K MT), 2018-2023
Table 25. By Region - Global Isinglass Sales (K MT), 2024-2029
Table 26. By Country - North America Isinglass Revenue, (US$, Mn), 2018-2023
Table 27. By Country - North America Isinglass Revenue, (US$, Mn), 2024-2029
Table 28. By Country - North America Isinglass Sales, (K MT), 2018-2023
Table 29. By Country - North America Isinglass Sales, (K MT), 2024-2029
Table 30. By Country - Europe Isinglass Revenue, (US$, Mn), 2018-2023
Table 31. By Country - Europe Isinglass Revenue, (US$, Mn), 2024-2029
Table 32. By Country - Europe Isinglass Sales, (K MT), 2018-2023
Table 33. By Country - Europe Isinglass Sales, (K MT), 2024-2029
Table 34. By Region - Asia Isinglass Revenue, (US$, Mn), 2018-2023
Table 35. By Region - Asia Isinglass Revenue, (US$, Mn), 2024-2029
Table 36. By Region - Asia Isinglass Sales, (K MT), 2018-2023
Table 37. By Region - Asia Isinglass Sales, (K MT), 2024-2029
Table 38. By Country - South America Isinglass Revenue, (US$, Mn), 2018-2023
Table 39. By Country - South America Isinglass Revenue, (US$, Mn), 2024-2029
Table 40. By Country - South America Isinglass Sales, (K MT), 2018-2023
Table 41. By Country - South America Isinglass Sales, (K MT), 2024-2029
Table 42. By Country - Middle East & Africa Isinglass Revenue, (US$, Mn), 2018-2023
Table 43. By Country - Middle East & Africa Isinglass Revenue, (US$, Mn), 2024-2029
Table 44. By Country - Middle East & Africa Isinglass Sales, (K MT), 2018-2023
Table 45. By Country - Middle East & Africa Isinglass Sales, (K MT), 2024-2029
Table 46. AB Vickers Company Summary
Table 47. AB Vickers Isinglass Product Offerings
Table 48. AB Vickers Isinglass Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2018-2023)
Table 49. AB Vickers Key News & Latest Developments
Table 50. Kerry Ingredients and Flavours Company Summary
Table 51. Kerry Ingredients and Flavours Isinglass Product Offerings
Table 52. Kerry Ingredients and Flavours Isinglass Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2018-2023)
Table 53. Kerry Ingredients and Flavours Key News & Latest Developments
Table 54. Murphy and Son Company Summary
Table 55. Murphy and Son Isinglass Product Offerings
Table 56. Murphy and Son Isinglass Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2018-2023)
Table 57. Murphy and Son Key News & Latest Developments
Table 58. Eaton Company Summary
Table 59. Eaton Isinglass Product Offerings
Table 60. Eaton Isinglass Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2018-2023)
Table 61. Eaton Key News & Latest Developments
Table 62. The Malt Miller Company Summary
Table 63. The Malt Miller Isinglass Product Offerings
Table 64. The Malt Miller Isinglass Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2018-2023)
Table 65. The Malt Miller Key News & Latest Developments
Table 66. Angel Brand Company Summary
Table 67. Angel Brand Isinglass Product Offerings
Table 68. Angel Brand Isinglass Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2018-2023)
Table 69. Angel Brand Key News & Latest Developments
Table 70. Esseco Company Summary
Table 71. Esseco Isinglass Product Offerings
Table 72. Esseco Isinglass Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2018-2023)
Table 73. Esseco Key News & Latest Developments
Table 74. Isinglass Production Capacity (K MT) of Key Manufacturers in Global Market, 2021-2023 (K MT)
Table 75. Global Isinglass Capacity Market Share of Key Manufacturers, 2021-2023
Table 76. Global Isinglass Production by Region, 2018-2023 (K MT)
Table 77. Global Isinglass Production by Region, 2024-2029 (K MT)
Table 78. Isinglass Market Opportunities & Trends in Global Market
Table 79. Isinglass Market Drivers in Global Market
Table 80. Isinglass Market Restraints in Global Market
Table 81. Isinglass Raw Materials
Table 82. Isinglass Raw Materials Suppliers in Global Market
Table 83. Typical Isinglass Downstream
Table 84. Isinglass Downstream Clients in Global Market
Table 85. Isinglass Distributors and Sales Agents in Global Market
List of Figures
Figure 1. Isinglass Segment by Type in 2022
Figure 2. Isinglass Segment by Application in 2022
Figure 3. Global Isinglass Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Isinglass Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Isinglass Revenue, 2018-2029 (US$, Mn)
Figure 7. Isinglass Sales in Global Market: 2018-2029 (K MT)
Figure 8. The Top 3 and 5 Players Market Share by Isinglass Revenue in 2022
Figure 9. By Type - Global Isinglass Revenue, (US$, Mn), 2022 & 2029
Figure 10. By Type - Global Isinglass Revenue Market Share, 2018-2029
Figure 11. By Type - Global Isinglass Sales Market Share, 2018-2029
Figure 12. By Type - Global Isinglass Price (USD/MT), 2018-2029
Figure 13. By Application - Global Isinglass Revenue, (US$, Mn), 2022 & 2029
Figure 14. By Application - Global Isinglass Revenue Market Share, 2018-2029
Figure 15. By Application - Global Isinglass Sales Market Share, 2018-2029
Figure 16. By Application - Global Isinglass Price (USD/MT), 2018-2029
Figure 17. By Region - Global Isinglass Revenue, (US$, Mn), 2022 & 2029
Figure 18. By Region - Global Isinglass Revenue Market Share, 2018 VS 2022 VS 2029
Figure 19. By Region - Global Isinglass Revenue Market Share, 2018-2029
Figure 20. By Region - Global Isinglass Sales Market Share, 2018-2029
Figure 21. By Country - North America Isinglass Revenue Market Share, 2018-2029
Figure 22. By Country - North America Isinglass Sales Market Share, 2018-2029
Figure 23. US Isinglass Revenue, (US$, Mn), 2018-2029
Figure 24. Canada Isinglass Revenue, (US$, Mn), 2018-2029
Figure 25. Mexico Isinglass Revenue, (US$, Mn), 2018-2029
Figure 26. By Country - Europe Isinglass Revenue Market Share, 2018-2029
Figure 27. By Country - Europe Isinglass Sales Market Share, 2018-2029
Figure 28. Germany Isinglass Revenue, (US$, Mn), 2018-2029
Figure 29. France Isinglass Revenue, (US$, Mn), 2018-2029
Figure 30. U.K. Isinglass Revenue, (US$, Mn), 2018-2029
Figure 31. Italy Isinglass Revenue, (US$, Mn), 2018-2029
Figure 32. Russia Isinglass Revenue, (US$, Mn), 2018-2029
Figure 33. Nordic Countries Isinglass Revenue, (US$, Mn), 2018-2029
Figure 34. Benelux Isinglass Revenue, (US$, Mn), 2018-2029
Figure 35. By Region - Asia Isinglass Revenue Market Share, 2018-2029
Figure 36. By Region - Asia Isinglass Sales Market Share, 2018-2029
Figure 37. China Isinglass Revenue, (US$, Mn), 2018-2029
Figure 38. Japan Isinglass Revenue, (US$, Mn), 2018-2029
Figure 39. South Korea Isinglass Revenue, (US$, Mn), 2018-2029
Figure 40. Southeast Asia Isinglass Revenue, (US$, Mn), 2018-2029
Figure 41. India Isinglass Revenue, (US$, Mn), 2018-2029
Figure 42. By Country - South America Isinglass Revenue Market Share, 2018-2029
Figure 43. By Country - South America Isinglass Sales Market Share, 2018-2029
Figure 44. Brazil Isinglass Revenue, (US$, Mn), 2018-2029
Figure 45. Argentina Isinglass Revenue, (US$, Mn), 2018-2029
Figure 46. By Country - Middle East & Africa Isinglass Revenue Market Share, 2018-2029
Figure 47. By Country - Middle East & Africa Isinglass Sales Market Share, 2018-2029
Figure 48. Turkey Isinglass Revenue, (US$, Mn), 2018-2029
Figure 49. Israel Isinglass Revenue, (US$, Mn), 2018-2029
Figure 50. Saudi Arabia Isinglass Revenue, (US$, Mn), 2018-2029
Figure 51. UAE Isinglass Revenue, (US$, Mn), 2018-2029
Figure 52. Global Isinglass Production Capacity (K MT), 2018-2029
Figure 53. The Percentage of Production Isinglass by Region, 2022 VS 2029
Figure 54. Isinglass Industry Value Chain
Figure 55. Marketing Channels
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