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IDaaS Market by Component (Provisioning, Single Sign-on, Advance Authentication, Audit, Compliance, and Governance, Directory Services, Password Management), Deployment type, Verticals and Region - Global Forecast to 2028

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Date: 13-Nov-2023
No. of pages: 367
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“The growth potential of the IDaaS market is fueled by Government initiatives and regulations supporting digital identity transformation.”

The global IDaaS market size is projected to grow from USD 7.0 billion in 2023 to USD 21.4 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 25.0% during the forecast period. The IDaaS market is propelled by key factors shaping its growth trajectory. These include government regulations, the need for compliance, and the rise in identity and authentication fraud. Furthermore, ownership and privacy challenges may hinder market growth.

“By vertical, BFSI holds the largest market size.”

The BFSI vertical focuses on understanding digital consumer behavior, preferences, and choices through customer-centric business applications. Financial institutions have to protect sensitive customer data and digital identities from unauthorized access. The number of digital transformations is increasing, resulting in increased fraud and identity theft incidents. The IDaaS solutions offer comprehensive insights about customers of BFSI organizations, which help deliver a unified experience. These solutions also help the BFSI vertical deliver robust security, secure identities, and manage regulatory compliances. Due to these benefits, IDaaS solutions are gaining more popularity in the BFSI vertical. These solutions are contributing to improving the customer’s trust in digital identities.

“By deployment mode, the Provisioning segment holds the largest market size.”

With Single Sign-on (SSO), users only need to log in once to access various computer platforms or apps available on an organization's premises or in the cloud. SSO helps to remove the need for users to memorize several sets of credentials for each system and application. Once users enter their login information into the network, they are automatically logged in and authorized each time a system or application is opened. Users save a great deal of time through the procedure, which authenticates them for every application to which they are eligible.

SSO's capabilities have been increased with the integration of cutting-edge technology. With the help of technologies like Al, SSO systems can continuously monitor user behavior, ensuring that only authorized users can access secured resources. In the case of questionable activity, the system can automatically remove access and request that the user should re-authenticate.

“By region, North America holds the largest market size.”

North America is a technologically advanced region with strong economies like the US and Canada. The region houses several large enterprises and rapidly growing SMEs, where carrying out IDaaS solutions is critical to ensure the safety of the organizational network, IT assets, and information. Banking and financial institutions in the region, such as Morgan Stanley, Carbanak, Experian, and Scottrade, lost the data of 50 million users combined. While medical facilities have witnessed the highest rate of cyberattacks in the last five years, other regional enterprises have started implementing various technologies, such as AI and ML, for automating IDaaS solutions. The rise in cyberattacks aimed at gaining access to private consumer data, changing workforce needs, and the adoption of bring your device (BYOD) and mobile practices, pushing North American businesses to adopt IDaaS solutions

Breakdown of primaries

The break-up of the primaries is as follows:


  • By Company Type: Tier 1 – 25%, Tier 2 – 40%, and Tier 3 – 35%

  • By Designation: Director- 35%, C-level Executes– 30%, Other levels– 35%

  • By Region: North America – 15%, Europe – 25%, Asia Pacific – 30%, Middle East & Africa – 10%, Latin America – 20%


Major vendors in the global IDaaS market include Okta (US), Microsoft (US), Thales (France), Ping Identity (US), IBM (US), Atos (France), Oracle (US), Salesforce (US), Google (US), CyberArk (US). The study includes an in-depth competitive analysis of the key players in the IDaaS market, their company profiles, recent developments, and key market strategies.

Research Coverage

The report segments the IDaaS market and forecasts its size by Component (Provisioning, Single Sign-on, Advanced Authentication, Audit, Compliance, and Governance, Directory Services, Password Management), by Deployment type (Public Cloud, Private Cloud, Hybrid Cloud), by Vertical (BFSI, IT and ITeS, Energy and Utilities, Government, Manufacturing, Healthcare, Telecommunication, Other Verticals), and region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America).    

The study also includes an in-depth competitive analysis of the market's key players, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in the market with information on the closest approximations of the revenue numbers for the overall IDaaS market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities. 

The report provides insights on the following pointers:


  • Analysis of key drivers (Government initiatives and regulations supporting digital identity transformation, Government regulations and the need for compliance drive the adoption of IDaaS, Rise in identity and authentication frauds), restraints (Reluctance of organizations to adopt cloud-based security, Lack of information security of consumer data), opportunities (Rising trend of cost shift and complexity reduction, Integration of AI, ML, and blockchain technologies to enhance digital identities, Adopting advanced authentication techniques across verticals) and challenges (Outsourcing of critical applications, Ownership and privacy challenge)  

  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the IDaaS market.

  • Market Development: Comprehensive information about lucrative markets – the report analyses the IDaaS market across varied regions.

  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the IDaaS market.

  • Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Okta (US), Microsoft (US), Thales (France), Ping Identity (US), IBM (US), Atos (France), Oracle (US), Salesforce (US), Google (US), CyberArk (US) and among others in the IDaaS market strategies.

IDaaS Market by Component (Provisioning, Single Sign-on, Advance Authentication, Audit, Compliance, and Governance, Directory Services, Password Management), Deployment type, Verticals and Region - Global Forecast to 2028

Table Of Contents

1 Introduction 43
1.1 Study Objectives 43
1.2 Market Definition 43
1.2.1 Inclusions & Exclusions 44
1.3 Study Scope 44
1.3.1 Market Segmentation 45
1.3.2 Regions Covered 45
1.4 Years Considered 46
1.5 Currency Considered 46
Table 1 Usd Exchange Rates, 2018–2022 46
1.6 Stakeholders 47
1.7 Recession Impact 47
1.8 Summary Of Changes 47

2 Research Methodology 49
2.1 Research Data 49
Figure 1 Identity As A Service Market: Research Design 49
2.1.1 Secondary Data 50
2.1.2 Primary Data 50
2.1.2.1 Breakdown Of Primary Profiles 51
Figure 2 Breakdown Of Primary Interviews: By Company Type, Designation, And Region 51
2.1.2.2 Key Insights From Industry Experts 51
2.2 Data Triangulation And Market Breakup 52
Figure 3 Data Triangulation 52
2.3 Market Size Estimation 53
Figure 4 Identity As A Service Market Estimation: Research Flow 54
2.3.1 Revenue Estimates 54
2.3.2 Supply-Side Analysis 54
Figure 5 Market Size Estimation Methodology — Approach 1, Supply-Side Analysis: Revenue From Services Of Identity As A Service Vendors 54
Figure 6 Market Size Estimation Methodology — Approach 2, Supply-Side Analysis 55
Figure 7 Market Size Estimation Methodology — Approach 3, Bottom-Up (Supply Side): Collective Revenue From Services Of Identity As A Service Vendors 55
2.3.3 Demand-Side Analysis 57
Figure 8 Market Size Estimation Methodology — Approach 1, Top-Down (Demand Side) 57
2.4 Market Forecast 57
Table 2 Factor Analysis 58
2.5 Recession Impact 58
2.6 Research Assumptions 59
2.7 Limitations & Risk Assessment 60

3 Executive Summary 61
Table 3 Identity As A Service Market Size And Growth Rate, 2017–2022 (Usd Million, Y-O-Y %) 62
Table 4 Identity As A Service Market Size And Growth Rate, 2023–2028 (Usd Million, Y-O-Y %) 62
Figure 9 Identity As A Service Market: Segments With High Growth Rate 62
Figure 10 North America To Account For Largest Share In 2023 64

4 Premium Insights 65
4.1 Opportunities For Players In Identity As A Service Market 65
Figure 11 Growing Instances Of Data Breaches And Stringent Regulations To Drive Market 65
4.2 Identity As A Service Market, By Component 65
Figure 12 Provisioning Segment To Account For Largest Market By 2028 65
4.3 Identity As A Service Market, By Deployment Type 67
Figure 13 Public Cloud Segment To Account For Largest Market During Forecast Period 67
4.4 Identity As A Service Market, By Key Vertical And Region 67
Figure 14 Bfsi Segment And North America To Account For Significant Share In 2023 67
4.5 Market Investment Scenario 68
Figure 15 Asia Pacific To Emerge As Lucrative Market For Investments In Next 5 Years 68

5 Market Overview And Industry Trends 69
5.1 Introduction 69
5.2 Market Dynamics 69
Figure 16 Identity As A Service Market: Drivers, Restraints, Opportunities, And Challenges 69
5.2.1 Drivers 70
5.2.1.1 Government Initiatives And Regulations To Support Digital Identity Transformation 70
5.2.1.2 Need For Effective Compliance Management 70
5.2.1.3 Rise In Identity And Authentication Threats 71
5.2.2 Restraints 71
5.2.2.1 Reluctance Of Organizations In Adopting Cloud-Based Security 71
5.2.2.2 Lack Of Data Security 73
5.2.3 Opportunities 73
5.2.3.1 Rising Focus Of Organizations On Enhancing User Experience 73
5.2.3.2 Integration Of Ai, Ml, And Blockchain Technologies To Enhance Digital Identities 74
5.2.3.3 Adoption Of Advance Authentication Techniques Across Verticals 74
5.2.4 Challenges 74
5.2.4.1 Compliance And Control Challenges 74
5.2.4.2 Ownership And Privacy Issues 76
5.3 Case Study Analysis 76
5.3.1 Ehealth Deployed Ping Identity’s Offerings To Enhance Online Customer Experience 76
5.3.2 Blaize Adopted Matchpoint’s Solutions To Enable External User Access And Centralized Identity Management 77
5.3.3 Thales Group Helped Major Telecom Operator With Digital Identity Setup 78
5.4 Value Chain Analysis 79
Figure 17 Value Chain Analysis 80
5.5 Ecosystem 80
Table 5 Role Of Players In Market Ecosystem 80
Figure 18 Ecosystem Map 81
5.6 Porter’s Five Forces Analysis 82
Table 6 Impact Of Porter’s Five Forces On Identity As A Service Market 82
Figure 19 Porter’s Five Forces Analysis 82
5.6.1 Threat Of New Entrants 84
5.6.2 Threat Of Substitutes 84
5.6.3 Bargaining Power Of Suppliers 84
5.6.4 Bargaining Power Of Buyers 84
5.6.5 Intensity Of Competitive Rivalry 85
5.7 Pricing Analysis 85
5.7.1 Average Selling Price Trends Of Key Players, By Component 85
Figure 20 Average Selling Price Trends Of Key Players, By Component 85
Table 7 Average Selling Price Trends Of Key Players, By Component 85
5.7.2 Indicative Pricing Analysis, By Component 87
Table 8 Ibm: Indicative Pricing Analysis 87
Table 9 Okta: Indicative Pricing Analysis 88
5.8 Technology Analysis 88
5.8.1 Zero Trust 88
5.8.2 Blockchain 90
5.9 Patent Analysis 91
Figure 21 List Of Major Patents Granted, 2013–2023 91
Figure 22 Regional Analysis Of Patents Granted 92
Table 10 List Of Patents Granted, 2021–2023 92
5.10 Trends And Disruptions Impacting Customers’ Businesses 94
Figure 23 Trends And Disruptions Impacting Customers’ Businesses 94
5.11 Regulatory Landscape 94
5.11.1 General Data Protection Regulation 94
5.11.2 Sarbanes-Oxley Act (Sox) 94
5.11.3 Soc2 95
5.11.4 Electronic Identification, Authentication, And Trust Services 95
5.11.5 Know Your Customer 95
5.11.6 Anti-Money Laundering 95
5.11.7 Regulatory Bodies, Government Agencies, And Other Organizations 96
Table 11 North America: List Of Regulatory Bodies, Government Agencies, And Other Organizations 96
Table 12 Europe: List Of Regulatory Bodies, Government Agencies, And Other Organizations 96
Table 13 Asia Pacific: List Of Regulatory Bodies, Government Agencies, And Other Organizations 97
Table 14 Middle East & Africa: List Of Regulatory Bodies, Government Agencies, And Other Organizations 97
Table 15 Latin America: List Of Regulatory Bodies, Government Agencies, And Other Organizations 99
5.12 Key Stakeholders & Buying Criteria 99
5.12.1 Key Stakeholders In Buying Process 99
Figure 24 Influence Of Stakeholders On Buying Process For Top Three Verticals 99
Table 16 Influence Of Stakeholders On Buying Process For Top Three Verticals 100
5.12.2 Buying Criteria 100
Figure 25 Key Buying Criteria For Top Three Verticals 100
Table 17 Key Buying Criteria For Top Three Verticals 100
5.13 Key Conferences & Events 102
Table 18 List Of Key Conferences & Events, 2023–2024 102
5.14 Technology Roadmap 102
Table 19 Technology Roadmap 102
5.15 Identity As A Service Market: Business Model Analysis 103
Table 20 Identity As A Service Market: Business Models 103
5.16 Evolution Of Identity As A Service Market 104

6 Identity As A Service Market, By Component 105
6.1 Introduction 106
Figure 26 Single Sign-On Segment To Grow At Highest Cagr During Forecast Period 106
Table 21 Identity As A Service Market, By Component, 2017–2022 (Usd Million) 106
Table 22 Identity As A Service Market, By Component, 2023–2028 (Usd Million) 107
6.2 Provisioning 107
6.2.1 Identity Provisioning Controls Users’ Accounts And Ensures They Have Adequate Access To Available Resource Initiatives 107
6.2.2 Provisioning: Identity As A Service Market Drivers 108
Table 23 Provisioning: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 109
Table 24 Provisioning: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 109
6.3 Single Sign-On 109
6.3.1 Ease Of Passwordless Authentication To Boost Market For Single Sign-On Implementation 109
6.3.2 Single Sign-On: Identity As A Service Market Drivers 110
Table 25 Single Sign-On: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 110
Table 26 Single Sign-On: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 111
6.4 Advance Authentication 111
6.4.1 Multiple Validation Checks And Growing Need For Risk-Based Validation To Boost Growth 111
6.4.2 Advance Authentication: Identity As A Service Market Drivers 111
Table 27 Advance Authentication: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 112
Table 28 Advance Authentication: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 113
6.5 Audit, Compliance, And Governance 113
6.5.1 Strict Regulatory Compliance Mandating Companies To Document And Audit Internal Controls To Drive Market 113
6.5.2 Audit, Compliance, And Governance: Identity As A Service Market Drivers 113
Table 29 Audit, Compliance, And Governance: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 115
Table 30 Audit, Compliance, And Governance: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 115
6.6 Directory Services 115
6.6.1 Directory Services Offer Centralized Repository For Managing User Identities, Enhancing Security And Operational Efficiency 115
6.6.2 Directory Services: Identity As A Service Market Drivers 116
Table 31 Directory Services: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 116
Table 32 Directory Services: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 116
6.7 Password Management 117
6.7.1 Password Management To Help Organizations Achieve And Demonstrate Strict Compliance 117
6.7.2 Password Management: Identity As A Service Market Drivers 117
Table 33 Password Management: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 117
Table 34 Password Management: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 119

7 Identity As A Service Market, By Deployment Type 120
7.1 Introduction 121
Figure 27 Private Cloud Segment To Grow At Highest Rate During Forecast Period 121
Table 35 Identity As A Service Market, By Deployment Mode, 2017–2022 (Usd Million) 121
Table 36 Identity As A Service Market, By Deployment Mode, 2023–2028 (Usd Million) 122
7.2 Public Cloud 122
7.2.1 Low Costs And High Scalability Associated With Public Cloud To Drive Its Adoption 122
7.2.2 Public Cloud: Identity As A Service Market Drivers 122
Table 37 Public Cloud: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 124
Table 38 Public Cloud: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 124
7.3 Private Cloud 125
7.3.1 Growing Demand For Customized Cloud Environments For Meeting Business Needs To Spur Market 125
7.3.2 Private Cloud: Identity As A Service Market Drivers 125
Table 39 Private Cloud: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 125
Table 40 Private Cloud: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 126
7.4 Hybrid Cloud 126
7.4.1 Need For Enhanced Security And Better Application Performance To Boost Popularity Of Hybrid Model 126
7.4.2 Hybrid Cloud: Identity As A Service Market Drivers 127
Table 41 Hybrid Cloud: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 128
Table 42 Hybrid Cloud: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 128

8 Identity As A Service Market, By Vertical 129
8.1 Introduction 130
Figure 28 Bfsi Segment To Account For Largest Market During Forecast Period 130
Table 43 Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 130
Table 44 Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 131
8.2 Banking, Financial Services, And Insurance 131
8.2.1 Rapid Digitization And Use Of Cutting-Edge Technologies To Drive Need For Idaas Solutions 131
8.2.2 Banking, Financial Services, And Insurance: Identity As A Service Market Drivers 132
Table 45 Banking, Financial Services, And Insurance: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 133
Table 46 Banking, Financial Services, And Insurance: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 133
8.3 Information Technology (It) & Information Technology-Enabled Services (Ites) 133
8.3.1 Rapid Deployment Of New Technological Solutions To Drive Need For Idaas Services 133
8.3.2 It & Ites: Identity As A Service Market Drivers 135
Table 47 It & Ites: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 135
Table 48 It & Ites: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 135
8.4 Energy & Utilities 136
8.4.1 Growing Technological Advancements To Reduce Infrastructure Costs To Encourage Use Of Idaas Solutions 136
8.4.2 Energy & Utilities: Identity As A Service Market Drivers 136
Table 49 Energy & Utilities: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 136
Table 50 Energy & Utilities: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 137
8.5 Government 137
8.5.1 Need For Processing Large Unstructured Data And Storage To Accelerate Adoption Of Idaas Technology 137
8.5.2 Government: Identity As A Service Market Drivers 137
Table 51 Government: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 138
Table 52 Government: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 138
8.6 Manufacturing 138
8.6.1 Migration Of Applications To Cloud Environment To Compel Manufacturers To Adopt Smart Manufacturing Technologies 138
8.6.2 Manufacturing: Identity As A Service Market Drivers 139
Table 53 Manufacturing: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 139
Table 54 Manufacturing: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 139
8.7 Healthcare 140
8.7.1 Stringent Regulations Such As Hipaa And Pci Dss Drive Need For Idaas Solutions In Healthcare Sector 140
8.7.2 Healthcare: Identity As A Service Market Drivers 140
Table 55 Healthcare: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 140
Table 56 Healthcare: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 141
8.8 Telecommunication 141
8.8.1 Increasing Instances Of Identity Fraud And Phishing Calls To Boost Need For Idaas Solutions In Telecom Sector 141
8.8.2 Telecommunication: Identity As A Service Market Drivers 141
Table 57 Telecommunication: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 142
Table 58 Telecommunication: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 142
8.9 Other Verticals 143
Table 59 Other Verticals: Identity As A Service Market, By Region, 2017–2022 (Usd Million) 143
Table 60 Other Verticals: Identity As A Service Market, By Region, 2023–2028 (Usd Million) 143

9 Identity As A Service Market, By Region 145
9.1 Introduction 146
Figure 29 Asia Pacific To Grow At Highest Cagr During Forecast Period 146
Table 61 Identity As A Service Market, By Region, 2017–2022 (Usd Million) 146
Table 62 Identity As A Service Market, By Region, 2023–2028 (Usd Million) 148
9.2 North America 148
9.2.1 North America: Market Drivers 148
9.2.2 North America: Recession Impact 149
9.2.3 North America: Regulatory Landscape 149
Figure 30 North America: Market Snapshot 150
Table 63 North America: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 151
Table 64 North America: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 151
Table 65 North America: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 151
Table 66 North America: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 153
Table 67 North America: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 153
Table 68 North America: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 153
Table 69 North America: Identity As A Service Market, By Country, 2017–2022 (Usd Million) 154
Table 70 North America: Identity As A Service Market, By Country, 2023–2028 (Usd Million) 154
9.2.4 Us 154
9.2.4.1 High Level Of Technology Awareness And Presence Of Identity Solution And Service Vendors To Drive Growth 154
Table 71 Us: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 156
Table 72 Us: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 156
Table 73 Us: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 156
Table 74 Us: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 158
Table 75 Us: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 158
Table 76 Us: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 158
9.2.5 Canada 160
9.2.5.1 Digital Identity Initiatives By Government To Spur Market 160
Table 77 Canada: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 160
Table 78 Canada: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 160
Table 79 Canada: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 162
Table 80 Canada: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 162
Table 81 Canada: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 162
Table 82 Canada: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 164
9.3 Europe 164
9.3.1 Europe: Market Drivers 164
9.3.2 Europe: Recession Impact 165
9.3.3 Europe: Regulatory Landscape 165
Table 83 Europe: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 167
Table 84 Europe: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 167
Table 85 Europe: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 167
Table 86 Europe: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 169
Table 87 Europe: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 169
Table 88 Europe: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 169
Table 89 Europe: Identity As A Service Market, By Country, 2017–2022 (Usd Million) 171
Table 90 Europe: Identity As A Service Market, By Country, 2023–2028 (Usd Million) 171
9.3.4 Uk 171
9.3.4.1 Rising Instances Of Identity Theft And Fraud To Boost Market Expansion 171
Table 91 Uk: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 172
Table 92 Uk: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 172
Table 93 Uk: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 173
Table 94 Uk: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 174
Table 95 Uk: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 174
Table 96 Uk: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 174
9.3.5 Germany 175
9.3.5.1 Rising Focus Of Government To Protect Country Against Threats To Encourage Adoption Of Idaas Solutions 175
Table 97 Germany: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 175
Table 98 Germany: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 176
Table 99 Germany: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 176
Table 100 Germany: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 176
Table 101 Germany: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 177
Table 102 Germany: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 178
9.3.6 France 178
9.3.6.1 Increased Reliance Of Organizations And People On Digital Platforms And Services To Drive Need For Idaas Solutions 178
Table 103 France: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 178
Table 104 France: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 179
Table 105 France: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 179
Table 106 France: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 179
Table 107 France: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 181
Table 108 France: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 181
9.3.7 Italy 182
9.3.7.1 Expansion Of Digital Identity Landscape Characterized By Need For Secure And Efficient Online Identification Processes To Propel Market 182
Table 109 Italy: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 182
Table 110 Italy: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 182
Table 111 Italy: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 183
Table 112 Italy: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 183
Table 113 Italy: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 183
Table 114 Italy: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 184
9.3.8 Rest Of Europe 185
Table 115 Rest Of Europe: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 185
Table 116 Rest Of Europe: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 185
Table 117 Rest Of Europe: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 186
Table 118 Rest Of Europe: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 186
Table 119 Rest Of Europe: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 186
Table 120 Rest Of Europe: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 188
9.4 Asia Pacific 188
9.4.1 Asia Pacific: Market Drivers 188
9.4.2 Asia Pacific: Recession Impact 189
9.4.3 Asia Pacific: Regulatory Landscape 189
Figure 31 Asia Pacific: Market Snapshot 190
Table 121 Asia Pacific: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 191
Table 122 Asia Pacific: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 191
Table 123 Asia Pacific: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 191
Table 124 Asia Pacific: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 193
Table 125 Asia Pacific: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 193
Table 126 Asia Pacific: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 193
Table 127 Asia Pacific: Identity As A Service Market, By Country, 2017–2022 (Usd Million) 195
Table 128 Asia Pacific: Identity As A Service Market, By Country, 2023–2028 (Usd Million) 195
9.4.4 China 195
9.4.4.1 Surge In Cyberattacks To Drive Need For Idaas Solutions And Services 195
Table 129 China: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 197
Table 130 China: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 197
Table 131 China: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 197
Table 132 China: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 199
Table 133 China: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 199
Table 134 China: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 199
9.4.5 Japan 201
9.4.5.1 Rising Vulnerability Due To Increased Dependency On Connected Devices To Boost Need For Idaas Solutions 201
Table 135 Japan: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 201
Table 136 Japan: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 201
Table 137 Japan: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 202
Table 138 Japan: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 202
Table 139 Japan: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 202
Table 140 Japan: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 204
9.4.6 India 204
9.4.6.1 Initiatives Like ‘Digital India’ To Lead To Adoption Of Idaas Solutions 204
Table 141 India: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 205
Table 142 India: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 205
Table 143 India: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 205
Table 144 India: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 207
Table 145 India: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 207
Table 146 India: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 207
9.4.7 Australia 209
9.4.7.1 Need For Strict Rules And Standards In Country’s Digital Identity System To Drive Adoption Of Idaas Solutions 209
Table 147 Australia: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 209
Table 148 Australia: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 211
Table 149 Australia: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 211
Table 150 Australia: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 211
Table 151 Australia: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 213
Table 152 Australia: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 213
9.4.8 Rest Of Asia Pacific 213
Table 153 Rest Of Asia Pacific: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 215
Table 154 Rest Of Asia Pacific: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 215
Table 155 Rest Of Asia Pacific: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 217
Table 156 Rest Of Asia Pacific: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 217
Table 157 Rest Of Asia Pacific: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 217
Table 158 Rest Of Asia Pacific: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 219
9.5 Middle East & Africa 219
9.5.1 Middle East & Africa: Market Drivers 220
9.5.2 Middle East & Africa: Recession Impact 220
9.5.3 Middle East & Africa: Regulatory Landscape 220
Table 159 Middle East & Africa: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 220
Table 160 Middle East & Africa: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 221
Table 161 Middle East & Africa: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 221
Table 162 Middle East & Africa: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 221
Table 163 Middle East & Africa: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 222
Table 164 Middle East & Africa: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 223
Table 165 Middle East & Africa: Identity As A Service Market, By Country, 2017–2022 (Usd Million) 223
Table 166 Middle East & Africa: Identity As A Service Market, By Country, 2023–2028 (Usd Million) 223
9.5.4 Middle East 225
9.5.4.1 Rapid Digital Transformation And Diverse Economy To Spur Market Growth 225
Table 167 Middle East: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 225
Table 168 Middle East: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 225
Table 169 Middle East: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 226
Table 170 Middle East: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 226
Table 171 Middle East: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 226
Table 172 Middle East: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 228
Table 173 Middle East: Identity As A Service Market, By Country, 2017–2022 (Usd Million) 228
Table 174 Middle East: Identity As A Service Market, By Country, 2023–2028 (Usd Million) 228
9.5.4.2 Uae 230
Table 175 Uae: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 230
Table 176 Uae: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 230
Table 177 Uae: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 231
Table 178 Uae: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 231
Table 179 Uae: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 231
Table 180 Uae: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 233
9.5.4.3 Ksa 233
Table 181 Ksa: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 233
Table 182 Ksa: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 235
Table 183 Ksa: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 235
Table 184 Ksa: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 235
Table 185 Ksa: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 237
Table 186 Ksa: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 237
9.5.4.4 Rest Of Middle East 238
Table 187 Rest Of Middle East: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 238
Table 188 Rest Of Middle East: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 238
Table 189 Rest Of Middle East: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 239
Table 190 Rest Of Middle East: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 239
Table 191 Rest Of Middle East: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 239
Table 192 Rest Of Middle East: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 241
9.5.5 Africa 241
9.5.5.1 Rapid Increase In Instances Of Identity Fraud To Propel Market Growth 241
Table 193 Africa: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 241
Table 194 Africa: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 243
Table 195 Africa: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 243
Table 196 Africa: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 243
Table 197 Africa: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 245
Table 198 Africa: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 245
9.6 Latin America 246
9.6.1 Latin America: Market Drivers 246
9.6.2 Latin America: Recession Impact 246
9.6.3 Latin America: Regulatory Landscape 246
Table 199 Latin America: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 248
Table 200 Latin America: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 248
Table 201 Latin America: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 248
Table 202 Latin America: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 250
Table 203 Latin America: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 250
Table 204 Latin America: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 250
Table 205 Latin America: Identity As A Service Market, By Country, 2017–2022 (Usd Million) 251
Table 206 Latin America: Identity As A Service Market, By Country, 2023–2028 (Usd Million) 251
9.6.4 Brazil 251
9.6.4.1 Rapid Adoption Of Technology Across Sectors To Encourage Popularity Of Idaas Solutions And Services 251
Table 207 Brazil: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 253
Table 208 Brazil: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 253
Table 209 Brazil: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 253
Table 210 Brazil: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 255
Table 211 Brazil: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 255
Table 212 Brazil: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 255
9.6.5 Mexico 256
9.6.5.1 Increasing Data Breaches To Compel Organizations And Government To Depend On Idaas Solutions 256
Table 213 Mexico: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 256
Table 214 Mexico: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 258
Table 215 Mexico: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 258
Table 216 Mexico: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 258
Table 217 Mexico: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 260
Table 218 Mexico: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 260
9.6.6 Rest Of Latin America 261
Table 219 Rest Of Latin America: Identity As A Service Market, By Component, 2017–2022 (Usd Million) 261
Table 220 Rest Of Latin America: Identity As A Service Market, By Component, 2023–2028 (Usd Million) 261
Table 221 Rest Of Latin America: Identity As A Service Market, By Deployment Type, 2017–2022 (Usd Million) 262
Table 222 Rest Of Latin America: Identity As A Service Market, By Deployment Type, 2023–2028 (Usd Million) 262
Table 223 Rest Of Latin America: Identity As A Service Market, By Vertical, 2017–2022 (Usd Million) 262
Table 224 Rest Of Latin America: Identity As A Service Market, By Vertical, 2023–2028 (Usd Million) 264

10 Competitive Landscape 265
10.1 Introduction 265
10.2 Key Players Strategies/Right To Win 265
10.3 Revenue Analysis 268
Figure 32 Top 5 Players Have Dominated The Market In Last 5 Years 268
10.4 Market Share Analysis 269
Figure 33 Share Of Leading Companies In Identity As A Service Market 269
Table 225 Identity As A Service Market: Degree Of Competition 269
10.5 Company Evaluation Matrix 270
10.5.1 Stars 270
10.5.2 Emerging Leaders 270
10.5.3 Pervasive Players 270
10.5.4 Participants 270
Figure 34 Identity As A Service Market: Company Evaluation Matrix, 2022 271
10.5.5 Company Footprint 272
Figure 35 Product Footprint 272
Table 226 Vertical Footprint 272
Table 227 Region Footprint 273
Table 228 Company Footprint 275
10.6 Start-Up/Sme Evaluation Matrix 276
10.6.1 Progressive Companies 276
10.6.2 Responsive Companies 276
10.6.3 Dynamic Companies 276
10.6.4 Starting Blocks 276
Figure 36 Identity As A Service Market: Start-Up/Sme Evaluation Matrix, 2022 277
10.6.5 Competitive Benchmarking 278
Table 229 Identity As A Service Market: Detailed List Of Key Start-Ups/Smes 278
Table 230 Competitive Benchmarking Of Key Start-Ups/Smes: Vertical Footprint 279
Table 231 Competitive Benchmarking Of Key Start-Ups/Smes: Regional Footprint 279
10.7 Competitive Scenario And Trends 281
10.7.1 Product Launches & Enhancements 281
Table 232 Identity As A Service Market: Product Launches & Enhancements, 2021–2023 281
10.7.2 Deals 284
Table 233 Identity As A Service Market: Deals, 2021—2023 284

11 Company Profiles 291
11.1 Key Players 291
(Business Overview, Products/Solutions/Services Offered, Recent Developments, Mnm View)*
11.1.1 Okta 291
Table 234 Okta: Company Overview 291
Figure 37 Okta: Company Snapshot 292
Table 235 Okta: Products/Solutions/Services Offered 292
Table 236 Okta: Product Launches & Enhancements 295
Table 237 Okta: Deals 295
11.1.2 Microsoft 298
Table 238 Microsoft: Company Overview 298
Figure 38 Microsoft: Company Snapshot 299
Table 239 Microsoft: Products/Solutions/Services Offered 299
Table 240 Microsoft: Product Launches & Enhancements 300
Table 241 Microsoft: Deals 301
11.1.3 Thales Group 304
Table 242 Thales Group: Company Overview 304
Figure 39 Thales Group: Company Snapshot 305
Table 243 Thales Group: Products/Solutions/Services Offered 305
Table 244 Thales Group: Product Launches & Enhancements 306
Table 245 Thales Group: Deals 306
11.1.4 Ping Identity 309
Table 246 Ping Identity: Company Overview 309
Table 247 Ping Identity: Products/Solutions/Services Offered 309
Table 248 Ping Identity: Product Launches & Enhancements 312
Table 249 Ping Identity: Deals 312
11.1.5 Ibm 316
Table 250 Ibm: Company Overview 316
Figure 40 Ibm: Company Snapshot 317
Table 251 Ibm: Products/Solutions/Services Offered 317
Table 252 Ibm: Product Launches & Enhancements 319
Table 253 Ibm: Deals 320
11.1.6 Atos 321
Table 254 Atos: Business Overview 321
Figure 41 Atos: Company Snapshot 322
Table 255 Atos: Products/Solutions/Services Offered 322
Table 256 Atos: Product Launches & Enhancements 324
Table 257 Atos: Deals 324
11.1.7 Oracle 325
Table 258 Oracle: Company Overview 325
Figure 42 Oracle: Company Snapshot 326
Table 259 Oracle: Products/Solutions/Services Offered 326
Table 260 Oracle: Product Launches & Enhancements 328
Table 261 Oracle: Deals 328
11.1.8 Salesforce 329
Table 262 Salesforce: Company Overview 329
Figure 43 Salesforce: Company Snapshot 330
Table 263 Salesforce: Products/Solutions/Services Offered 330
Table 264 Salesforce: Deals 332
11.1.9 Google 333
Table 265 Google: Company Overview 333
Table 266 Google: Products/Solutions/Services Offered 333
Table 267 Google: Product Launches & Enhancements 335
Table 268 Google: Deals 335
11.1.10 Cyberark 336
Table 269 Cyberark: Company Overview 336
Figure 44 Cyberark: Company Snapshot 337
Table 270 Cyberark: Products/Solutions/Services Offered 337
Table 271 Cyberark: Product Launches & Enhancements 338
Table 272 Cyberark: Deals 338
*Details On Business Overview, Products/Solutions/Services Offered, Recent Developments, Mnm View Might Not Be Captured In Case Of Unlisted Companies.
11.2 Start-Ups/Smes 339
11.2.1 Opentext 339
11.2.2 Sailpoint 341
11.2.3 Vmware 342
11.2.4 Hcltech 343
11.2.5 Entrust 344
11.2.6 Secureauth 345
11.2.7 Simeio 346
11.2.8 Ilantus Technologies 347
11.2.9 Loginradius 348
11.2.10 Jumpcloud 349
11.2.11 Idnow 350
11.2.12 One Identity 351
11.2.13 1kosmos 351
11.2.14 Idenfy 352
11.2.15 Shareid 352

12 Adjacent Markets 354
12.1 Introduction 354
Table 273 Adjacent Markets And Forecasts 354
12.2 Limitations 354
12.3 Digital Identity Solutions Market 355
Table 274 Digital Identity Solutions Market, By Offering, 2017–2022 (Usd Million) 355
Table 275 Digital Identity Solutions Market, By Offering, 2023–2028 (Usd Million) 355
Table 276 Services: Digital Identity Solutions Market, By Region, 2017–2022 Usd Million) 355
Table 277 Services: Digital Identity Solutions Market, By Region, 2023–2028 (Usd Million) 357
12.4 Multi-Factor Authentication Market 357
Table 278 Multi-Factor Authentication Market, By Component, 2017–2022 (Usd Million) 357
Table 279 Multi-Factor Authentication Market, By Component, 2023–2028 (Usd Million) 357
Table 280 Services: Multi-Factor Authentication Market, By Region, 2017–2022 (Usd Million) 359
Table 281 Services: Multi-Factor Authentication Market, By Region, 2023–2028 (Usd Million) 359

13 Appendix 360
13.1 Discussion Guide 360
13.2 Knowledgestore: Marketsandmarkets’ Subscription Portal 363
13.3 Customization Options 366
13.4 Related Reports 366
13.5 Author Details 367

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