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According to our (Global Info Research) latest study, the global Visual Content market size was valued at USD 4604.3 million in 2022 and is forecast to a readjusted size of USD 9104.8 million by 2029 with a CAGR of 10.2% during review period.
Visual content includes images, videos, illustrations, vectors, and others. Visual content marketing refers to content marketing that employs visual content rather than text content. The global visual content market deals with the supply and licensing of pre-produced images and videos that are used for various purposes. Marketers and consumers use visual content to communicate messages and themes effectively. Visual content allows organizations to enhance engagement, generate leads, and increase brand awareness.
Global Visual Content key players include Shutterstock, Getty Images, Fotolia, etc. Global top three manufacturers hold a share about 50%.
United States is the largest market, with a share about 40%.
In terms of product, Stock Video Footage is the largest segment, with a share over 40%. And in terms of application, the largest application is Editorial, followed by Commercial.
The Global Info Research report includes an overview of the development of the Visual Content industry chain, the market status of Editorial (Stock Photos, Stock Video Footage), Commercial (Stock Photos, Stock Video Footage), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Visual Content.
Regionally, the report analyzes the Visual Content markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Visual Content market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Visual Content market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Visual Content industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Stock Photos, Stock Video Footage).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Visual Content market.
Regional Analysis: The report involves examining the Visual Content market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Visual Content market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Visual Content:
Company Analysis: Report covers individual Visual Content players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Visual Content This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Editorial, Commercial).
Technology Analysis: Report covers specific technologies relevant to Visual Content. It assesses the current state, advancements, and potential future developments in Visual Content areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Visual Content market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Visual Content market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
- Stock Photos
- Stock Video Footage
- Stock Vectors & Illustrations
- Others
Market segment by Application
- Editorial
- Commercial
Market segment by players, this report covers
- Getty Images
- Shutterstock
- Adobe
- VCG.com
- Dreamstime
- Freepik
- 123RF
- Depositphotos
- Storyblocks
- Envato
- Alamy
- Dissolve
- Westend61
- Cavan Images
- Photofolio
- StockUnlimited
Market segment by regions, regional analysis covers
- North America (United States, Canada, and Mexico)
- Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
- Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
- South America (Brazil, Argentina and Rest of South America)
- Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Visual Content product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Visual Content, with revenue, gross margin and global market share of Visual Content from 2018 to 2023.
Chapter 3, the Visual Content competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Visual Content market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Visual Content.
Chapter 13, to describe Visual Content research findings and conclusion.