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Market Overview of Global K-12 Testing and Assessment market:
According to our latest research, the global K-12 Testing and Assessment market looks promising in the next 5 years. As of 2022, the global K-12 Testing and Assessment market was estimated at USD 8907.53 million, and it's anticipated to reach USD 14002.17 million in 2028, with a CAGR of 7.83% during the forecast years.
K-12 is the collective name of Pre-primary School, Primary School, Middle School and High School education. Tests and assessments conducted during this period are K-12 Testing and Assessment. Testing and assessment refers to the tools, techniques or methods of tests aimed at measuring students' knowledge or their abilities. K-12 Testing and Assessment solution helps educators to better assess students' knowledge mastery and ability development.
Short-term Impact
According to the data of UNESCO, as of April 14, 2020, 188 countries around the world have closed their schools, affecting more than 1.5 billion learners. The government began to block schools to curb the spread of Covid-19. This unexpected closure has seriously affected the plan of completing courses and taking exams in the school year. The outbreak of virus has transformed the teaching mode with a history of hundreds of years into a technology-driven mode. This is driving stakeholders to take a step towards adopting effective online solutions.
Affected by the epidemic, schools were closed, and many students stayed at home to study independently. Social distance policy has also promoted the transformation from offline testing and assessment to Internet. Under the background of Internet, in order to improve students' learning efficiency, many schools began to combine Internet to conduct online testing and evaluation. In the short term, these factors will promote schools and other educational institutions to seek K-12 Testing and Assessment solutions, thus promoting the development of K-12 Testing and Assessment industries.
Long-term Impact
In the long term, the epidemic will end, but it still needs people's joint efforts. The epidemic has changed people's life style and learning style, and combined with flexible schedule and strong Internet background, it provides a better platform and a fairer educational environment for many people. With the gradual control of the epidemic situation, many schools have resumed classes, but students have also adapted to this form of testing and evaluation. In the long run, K-12 Testing and Assessment has great development potential and use value.
Automation of online teaching and examination system will provide more convenient and quick evaluation conditions for educators. Online evaluation of answer scripts reduces the chance of evaluating errors. The scanned and encrypted answer scripts are uploaded to the cloud platform, eliminating the possibility of losing the answer scripts. In addition, it monitors each student's achievement and ranks and plots their progress over time. Therefore, remote invigilation is becoming more and more popular, and witnessed the great development of examination forms. Online assessment is more efficient, while maintaining and guaranteeing the credibility of the examination.
The concept of learning analysis is becoming more and more popular
The concept of learning analysis is becoming more and more popular in educational institutions all over the world. This is due to technological progress and the increasing use of big data in education. The concept of learning analysis has become a feasible choice for teachers and educators to test and evaluate automatically. This method focuses on obtaining useful information for classroom use and predicting the progress and results of individual students. Learning analysis also helps teachers and educators use the acquired data to determine students' learning needs. These benefits are increasing the penetration of learning analysis in education, which promotes the growth of global K-12 testing and assessment market.
Decreased Vision
Students can use mobile phones, computers and other electronic devices for testing and evaluation, but long-term use of mobile phones or tablet computers will affect children's eyesight to a certain extent, because the light reflected from the screen will stimulate children's eyes, resulting in decreased children's eyesight and damage to their health.
The applicability of K-12 Testing and Assessment solutions may vary
At present, some K-12 Testing and Assessment solution providers have established cooperative testing and evaluation projects with schools, but developers may not be able to further understand the teaching philosophy, teaching content and teaching methods of schools, and can only draw conclusions from the testing and evaluation data. These factors may affect the final test and evaluation results, and thus have a certain impact on students.
Region Overview:
In global comparison, a significant portion of the revenue was generated in North America (43.59% in 2021).
Company Overview:
Pearson is one of the major players operating in the K-12 Testing and Assessment market, holding a share of 6.72% in 2022.
Pearson
Pearson is a leading provider of educational assessment services in the U.S. Pearson provide content, assessment and digital services to learners, educational institutions, employers, governments and other partners globally.
ETS
ETS develops various standardized tests primarily in the United States for K-12 and higher education, and it also administers international tests including the TOEFL (Test of English as a Foreign Language), TOEIC (Test of English for International Communication), Graduate Record Examination (GRE) General and Subject Tests, HiSET and The Praxis Test Seriesin more than 180 countries, and at over 9,000 locations worldwide. Many of the assessments it develops are associated with entry to US tertiary (undergraduate) and quaternary education (graduate) institutions, but it also develops K-12 statewide assessments used for accountability testing in many states, including California, Texas, Tennessee, and Virginia.
Segmentation Overview:
Among different product types, Curriculum-Based Testing segment is anticipated to contribute the largest market share in 2027.
Application Overview:
The market's largest segment by application is the segment Primary School, with a market share of 38.69% in 2021.
This report covers a research time span from 2018 to 2028, and presents a deep and comprehensive analysis of the global K-12 Testing and Assessment market, with a systematical description of the status quo and trends of the whole market, a close look into the competitive landscape of the major players, and a detailed elaboration on segment markets by type, by application and by region.
Key Takeaways from the Global K-12 Testing and Assessment Market Report:
Market Size Estimates: K-12 Testing and Assessment market size estimation in terms of value and sales volume from 2018-2028
Market Trends and Dynamics: K-12 Testing and Assessment market drivers, opportunities, challenges, and risks
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the K-12 Testing and Assessment market
Segment Market Analysis: K-12 Testing and Assessment market value and sales volume by type and by application from 2018-2028
Regional Market Analysis: K-12 Testing and Assessment market situations and prospects in North America, Asia Pacific, Europe, Latin America, Middle East, Africa
Country-level Studies on the K-12 Testing and Assessment Market: Revenue and sales volume of major countries in each region
K-12 Testing and Assessment Market Competitive Landscape and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product profile and application, etc.
Trade Flow: Import and export volume of the K-12 Testing and Assessment market in major regions.
K-12 Testing and Assessment Industry Value Chain: K-12 Testing and Assessment market raw materials & suppliers, manufacturing process, distributors, downstream customers
K-12 Testing and Assessment Industry News, Policies & Regulations
Key players in the global K-12 Testing and Assessment market are covered in Chapter 12:
Edutech
Instructure Inc.
MeritTrac
Scantron
Pearson
Proprofs QuizMaker
CogniFit
ETS
In Chapter 2 and Chapter 15.1, based on types, the K-12 Testing and Assessment market from 2018 to 2028 is primarily split into:
Curriculum-Based Testing
Non-Curriculum-Based Testing
In Chapter 3 and Chapter 15.2, based on applications, the K-12 Testing and Assessment market from 2018 to 2028 covers:
Pre-primary School
Primary School
Middle School
High School
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 7, 8, 9, 10, 11, 15.3, 15.4:
North America (Covered in Chapter 7)
United States
Canada
Asia-Pacific (Covered in Chapter 8)
China
Japan
India
South Korea
Southeast Asia
Australia
Others
Europe (Covered in Chapter 9)
Germany
France
UK
Italy
Spain
Russia
Poland
Others
Latin America (Covered in Chapter 10)
Mexico
Brazil
Argentina
Others
Middle East and Africa (Covered in Chapter 11)
GCC Countries
Africa
Others
The data of this research report is mainly obtained from industry associations, magazines, press releases, national customs, annual reports of enterprises, expert interviews, paid databases and other channels with authority. It also provides scientific forecasts of the industry's core development indicators through professional analysis and forecasting models.
In short, whatever role you take in this industry value chain, this report will help you or your company to acquire a systematic and in-depth understanding of the industry.
Chapter Outline
This report consists of 16 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 starts the report with an overview of the K-12 Testing and Assessment market, as well as the definitions of the target market and the subdivisions. Through the presented global market size, regional market sizes, and segment market shares, you will be able to draw an overall and comprehensive picture of the market situation. Meanwhile, the research method and data source will be shared in this chapter.
Chapter 2 and Chapter 3 breaks down the market by different types and applications, with historic data presented in metrics of sales volume, revenue, market share and growth rate.
Chapter 4 elaborates on market dynamics and future trends in the industry, which contains an in-depth analysis of market drivers, opportunities, challenges, and risks. Other essential factors that will have a major impact on the market, i.e., industry news and policies in recent years, global inflation, and regional conflict, are also taken into consideration.
Chapter 5 compares the sales volume and revenue of the major regions across the globe, which enables the readers to understand the regional competitive pattern.
Chapter 6 is the analysis of the trade flow. Import volume and export volume are revealed on a regional level.
Chapters 7-11 focus on country-level studies. Data from the major countries in each region are provided, showing the current development of the industry in different countries. Besides, you will also find qualitative trends analysis under global inflation under each of the 6 regions.
Chapter 12 first up presents the competitive landscape by displaying and comparing the revenues, sales volumes, and market shares of the top players in the market, followed by a company-by-company analysis of all the major market participants with introductions of their products, product applications, company profiles, and business overview. In addition, their competitiveness is manifested through numbers of sales volume, revenue, price, gross and gross margin.
Chapter 13 looks into the whole market industrial chain, ranging from the upstream key raw materials and their suppliers to midstream distributors and downstream customers, with influences of global inflation taken into consideration.
Chapter 14 is perfect for those who wish to develop new projects in the industry. This chapter sheds a light on industry entry barriers and gives suggestions on new project investments.
Chapter 15 forecasts the future trend of the market from the perspective of different types, applications, and major regions.
Chapter 16 is the conclusion of the report which helps the readers sum up the main findings and insights.
Years considered for this report:
Historical Years: 2018-2022
Base Year: 2022
Estimated Year: 2023
Forecast Period: 2023-2028