A Connected TV (CTV) is a device that connects toor is embedded ina television to support video content streaming. Different types of CTVs include Xbox, PlayStation, Roku, Amazon Fire TV, Apple TV, and more.
Our market research experts provide qualitative and quantitative analysis of the market based on involving economic and non-economic factors in the same report with market value (million USD) data for each segment and sub-segment. This way, clients can achieve all their goals while taking advantage of emerging opportunities. Technological advancements, new product launches, and market capital flows are compared across scenarios to demonstrate their impact over the forecast period.
Data collected includes market dynamics, technology outlook, application development, and pricing trends. All of this is fed into a research model, which then produces relevant data for market research. Global market trend analysis is given including historical data, estimates to 2023 and compound annual growth rate (CAGR) forecast to 2028.
Projected and forecast revenue values are in constant U.S. dollars, unadjusted for inflation.
2023 will be a tough year for much of the global economy, as the ongoing war in Ukraine continues to strain trade, especially in Europe, and the global economy remains reeling from the fallout from the COVID-19 pandemic.
But as China moves ever closer to fully reemerging from three years of government-imposed Covid isolation and reintegrating with the world, economic expectations are high.And with the global economy now facing significant challenges, including energy shortages, slowing growth and high inflation, China's reopening could provide a much-needed and timely boost.
The report researches and analyzes the influence of the Connected TV industry in the new era of global post-COIVD-19 economy in 2023, and provides in-depth analysis and professional suggestions on the current development.
Market Segment by Product Type
- 32 inch
- 40 inch
- 42 inch
- 55 inch
- ?60 inch
Market Segment by Product Application
- Family
- Public
Finally, the report provides detailed profile and data information analysis of leading company.
- Samsung Electronics
- LG Electronics
- TCL
- Hisense
- Sony
- Skyworth
- Foxconn(Sharp)
- Xiaomi
- Vizio
- Haier
- Panasonic
- Changhong
- Konka
- TOSHIBA
Insights and Tools:
We follow a comprehensive process to estimate market size. Key industry dynamics, regulatory scenarios, and segmental dynamics are analyzed to understand their impact on demand over the forecast period. Macroeconomic indicators such as prices, income and demographic changes, demand changes, etc. are considered in estimating market size. We also provide an in-depth profile of the key players and discuss their market shares in the global market to derive the market value. In addition, we have an internal database that is regularly updated with key insights and press releases from key stakeholders in the relevant market.
The data is generally gathered in various arrangements such as charts, graphs, infographics, trends, documents and records from various manufacturers and retailers. Our analyst gather, collect, and interpret such data to form significant databases. Our team then works with large data volumes to analyze core developments, evaluate market estimations, and identify trends.
The market research includes historical and forecast data from like demand, application details, price trends, and company shares by geography, especially focuses on the key regions like United States, European Union, China, and other regions.
Research Objectives
- 1.To study and analyze the global Connected TV consumption (value) by key regions/countries, product type and application, history data from 2018 to 2022, and forecast to 2028.
- 2.To understand the structure of Connected TV market by identifying its various subsegments.
- 3.Focuses on the key global Connected TV manufacturers, to define, describe and analyze the value, market share, market competition landscape, Porter's five forces analysis, SWOT analysis and development plans in next few years.
- 4.To analyze the Connected TV with respect to individual growth trends, future prospects, and their contribution to the total market.
- 5.To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
- 6.To project the consumption of Connected TV submarkets, with respect to key regions (along with their respective key countries).
- 7.To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
- 8.To strategically profile the key players and comprehensively analyze their growth strategies.
Global Connected TV Market Research Report 2023, Forecast to 2028
Table of Contents
Global Connected TV Market Research Report 2023, Forecast to 2028
1 Market Study Overview
1.1 Study Objectives
1.2 Connected TV Introduce
1.3 Combined with the Analysis of Macroeconomic Indicators
1.4 Brief Description of Research methods
1.5 Market Breakdown and Data Triangulation
2 Global Trend Summary
2.1 Connected TV Segment by Type
2.1.1 32 inch
2.1.2 40 inch
2.1.3 42 inch
2.1.4 55 inch
2.1.5 ?60 inch
2.2 Market Analysis by Application
2.2.1 Family
2.2.2 Public
2.3 Global Connected TV Market Comparison by Regions (2018-2028)
2.3.1 Global Connected TV Market Size (2018-2028)
2.3.2 North America Connected TV Status and Prospect (2018-2028)
2.3.3 Europe Connected TV Status and Prospect (2018-2028)
2.3.4 China Connected TV Status and Prospect (2018-2028)
2.3.5 Japan Connected TV Status and Prospect (2018-2028)
2.3.6 Southeast Asia Connected TV Status and Prospect (2018-2028)
2.4 Basic Product Information
2.4.1 Basic Product Information & Technology Development History
2.4.2 Product Manufacturing Process
2.4.3 Interview with Major Market Participants
2.4.4 High-end Market Analysis and Forecast
2.5 Coronavirus Disease 2020 (Covid-19): Connected TV Industry Impact
2.5.1 Connected TV Business Impact Assessment - Covid-19
2.5.2 Market Trends and Connected TV Potential Opportunities in the COVID-19 Landscape
2.5.3 Measures / Proposal against Covid-19
3 Competition by Manufacturer
3.1 Global Connected TV Sales and Market Share by Manufacturer (2018-2023)
3.2 Global Connected TV Revenue and Market Share by Manufacturer (2018-2023)
3.3 Global Connected TV Industry Concentration Ratio (CR5 and HHI)
3.4 Top 5 Connected TV Manufacturer Market Share
3.5 Top 10 Connected TV Manufacturer Market Share
3.6 Date of Key Manufacturers Enter into Connected TV Market
3.7 Key Manufacturers Connected TV Key Manufacturers
3.8 Mergers & Acquisitions Planning
4 Analysis of Connected TV Industry Key Manufacturers
4.1 Samsung Electronics
4.1.1 Compan Detail
4.1.2 Samsung Electronics Connected TV Product Introduction, Application and Specification
4.1.3 Samsung Electronics 161 Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)
4.1.4 Main Business Overview
4.1.5 Samsung Electronics News
4.2 LG Electronics
4.2.1 Compan Detail
4.2.2 LG Electronics Connected TV Product Introduction, Application and Specification
4.2.3 LG Electronics Connected TV Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)
4.2.4 Main Business Overview
4.2.5 Samsung Electronics News
4.3 TCL
4.3.1 Compan Detail
4.3.2 TCL Connected TV Product Introduction, Application and Specification
4.3.3 TCL Connected TV Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)
4.3.4 Main Business Overview
4.3.5 TCL News
4.4 Hisense
4.4.1 Compan Detail
4.4.2 Hisense Connected TV Product Introduction, Application and Specification
4.4.3 Hisense Connected TV Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)
4.4.4 Main Business Overview
4.4.5 Hisense News
4.5 Sony
4.5.1 Compan Detail
4.5.2 Hisense Connected TV Product Introduction, Application and Specification
4.5.3 Sony Connected TV Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)
4.5.4 Main Business Overview
4.5.5 Sony News
4.6 Skyworth
4.6.1 Compan Detail
4.6.2 Skyworth Connected TV Product Introduction, Application and Specification
4.6.3 Skyworth Connected TV Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)
4.6.4 Main Business Overview
4.6.5 Skyworth News
4.7 Foxconn(Sharp)
4.7.1 Compan Detail
4.7.2 Foxconn(Sharp) Connected TV Product Introduction, Application and Specification
4.7.3 Foxconn(Sharp) Connected TV Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)
4.7.4 Main Business Overview
4.7.4 Main Business Overview
4.8 Xiaomi
4.8.1 Compan Detail
4.8.2 Xiaomi Connected TV Product Introduction, Application and Specification
4.8.3 Xiaomi Connected TV Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)
4.8.4 Main Business Overview
4.8.5 Xiaomi News
4.9 Vizio
4.9.1 Compan Detail
4.9.2 Vizio Connected TV Product Introduction, Application and Specification
4.9.3 Vizio Connected TV Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)
4.9.4 Main Business Overview
4.9.5 Vizio News
4.10 Haier
4.10.1 Compan Detail
4.10.2 Haier Connected TV Product Introduction, Application and Specification
4.10.3 Haier Connected TV Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)
4.10.4 Main Business Overview
4.10.5 Haier News
4.11 Panasonic
4.11.1 Compan Detail
4.11.2 Panasonic Connected TV Product Introduction, Application and Specification
4.11.3 Panasonic Connected TV Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)
4.11.4 Main Business Overview
4.11.5 Panasonic News
4.12 Changhong
4.12.1 Compan Detail
4.12.2 Changhong Connected TV Product Introduction, Application and Specification
4.12.3 Changhong Connected TV Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)
4.12.4 Main Business Overview
4.12.5 Changhong News
4.13 Konka
4.13.1 Company Details
4.13.2 Konka Connected TV Product Introduction, Application and Specification
4.13.3 Konka Connected TV Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)
4.13.4 Main Business Overview
4.13.5 Konka News
4.14 TOSHIBA
4.14.1 Compan Detail
4.14.2 TOSHIBA Connected TV Product Introduction, Application and Specification
4.14.3 TOSHIBA Connected TV Sales, Price, Cost, Gross Margin, and Revenue (2018-2023)
4.14.4 Main Business Overview
4.14.5 TOSHIBA News
5 Global Connected TV Market Segment by Big Type
5.1 Global Connected TV Revenue, Sales and Market Share by Big Type (2018-2023)
5.1.1 Global Connected TV Sales and Market Share by Big Type (2018-2023)
5.1.2 Global Connected TV Revenue and Market Share by Big Type (2018-2023)
5.2 32 inch Sales Growth Rate and Price
5.2.1 Global 32 inch Sales Growth Rate (2018-2023)
5.2.2 Global 32 inch Price (2018-2023)
5.3 40 inch Sales Growth Rate and Price
5.3.1 Global 40 inch Sales Growth Rate (2018-2023)
5.3.2 Global 40 inch Price (2018-2023)
5.4 42 inch Sales Growth Rate and Price
5.4.1 Global 42 inch Sales Growth Rate (2018-2023)
5.4.2 Global 42 inch Price (2018-2023)
5.5 55 inch Sales Growth Rate and Price
5.5.1 Global 55 inch Sales Growth Rate (2018-2023)
5.5.2 Global 55 inch Price (2018-2023)
5.6 ?60 inch Sales Growth Rate and Price
5.6.1 Global ?60 inch Sales Growth Rate (2018-2023)
5.6.2 Global ?60 inch Price (2018-2023)
6 Global Connected TV Market Segment by Big Application
6.1 Global Connected TV Sales Market Share by Big Application (2018-2023)
6.2 Family Sales Growth Rate (2018-2023)
6.3 Public Sales Growth Rate (2018-2023)
7 Global Connected TV Forecast
7.1 Global Connected TV Revenue, Sales and Growth Rate (2023-2028)
7.2 Connected TV Market Forecast by Regions (2023-2028)
7.2.1 North America Connected TV Market Forecast (2023-2028)
7.2.2 Europe Connected TV Market Forecast (2023-2028)
7.2.3 China Connected TV Market Forecast (2023-2028)
7.2.4 Japan Connected TV Market Forecast (2023-2028)
7.2.5 Southeast Asia Connected TV Market Forecast (2023-2028)
7.2.6 Other Regions Connected TV Market Forecast (2023-2028)
7.3 Connected TV Market Forecast by Type (2023-2028)
7.3.1 Global Connected TV Sales Forecast by Type (2023-2028)
7.3.2 Global Connected TV Market Share Forecast by Type (2023-2028)
7.4 Connected TV Market Forecast by Application (2023-2028)
7.4.1 Global Connected TV Sales Forecast by Application (2023-2028)
7.4.2 Global Connected TV Market Share Forecast by Application (2023-2028)
8 Market Analysis
8.1.1 Market Overview
8.1.2 Market Opportunities
8.1.3 Market Risk
8.1.4 Market Driving Force
8.1.5 Porter's Five Forces Analysis
8.1.6 SWOT Analysis
9 Connected TV Related Market Analysis
9.1 Upstream Analysis
9.1.1 Macro Analysis of Upstream Markets
9.1.2 Key Players in Upstream Markets
9.1.3 Upstream Market Trend Analysis
9.1.4 Connected TV Manufacturing Cost Analysis
9.2 Downstream Market Analysis
9.2.1 Macro Analysis of Down Markets
9.2.2 Key Players in Down Markets
9.2.3 Downstream Market Trend Analysis
9.2.4 Sales Channel, Distributors, Traders and Dealers
10 Research Findings and Conclusion
List of Tables and Figures
Figure Product Picture Connected TV
Figure Market Concentration Ratio and Market Maturity Analysis of Connected TV
Figure Bottom-up and Top-down Approaches for This Report
Figure Part of Our External Database
Figure Part of Our External Database
Figure Key Executives Interviewed
Table Global Connected TV Market Size by Big Type
Figure Global Market Share of Connected TV by Big Type in 2022
Figure 32 inch Picture (2018-2023)
Figure 40 inch Picture (2018-2023)
Figure 42 inch Picture (2018-2023)
Figure 55 inch Picture (2018-2023)
Global Connected TV Market Size by Big Application
Table Global Connected TV Market Size by Application
Figure Global Connected TV Market Share by Big Application in 2022
Figure Family Picture
Figure Public Picture
Table Global Connected TV Comparison by Regions (M USD) ?2018-2028?
Figure Global Connected TV Market Size (Million US$) (2018-2028)
Figure North America Connected TV Revenue (Million US$) Growth Rate (2018-2028)
Figure Europe Connected TV Revenue (Million US$) Growth Rate (2018-2028)
Figure China Connected TV Revenue (Million US$) Growth Rate (2018-2028)
Figure Japan Connected TV Revenue (Million US$) Growth Rate (2018-2028)
Figure Southeast Asia Connected TV Revenue (Million US$) Growth Rate (2018-2028)
Table Business Impact Assessment - Covid-19
Table Market Trends and Connected TV Potential Opportunities in the COVID-19 Landscape
Table Measures / Proposal against Covid-19
Table Global Connected TV Sales by Manufacturer (2018-2023)
Figure Global Connected TV Sales Market Share by Manufacturer in 2022
Table Global Connected TV Revenue by Manufacturer (2018-2023)
Figure Global Connected TV Revenue Market Share by Manufacturer in 2022
Table Global Connected TV Manufacturers Market Concentration Ratio (CR5 and HHI)
Figure Top 5 Connected TV Manufacturer (Revenue) Market Share in 2022
Figure Top 10 Connected TV Manufacturer (Revenue) Market Share in 2022
Table Date of Key Manufacturers Enter into Connected TV Market
Table Key Manufacturers Connected TV Product Type
Table Mergers & Acquisitions Planning
Table Samsung Electronics Company Profile
Table Connected TV Product Introduction, Application and Specification of Samsung Electronics
Table Connected TV Sales (K Unit), Price (USD/Unit), Revenue (M USD) and Gross Margin of Company One 2018-2023
Table Company One Main Business
Table Company One Recent Development
Table LG Electronics Company Profile
Table Connected TV Product Introduction, Application and Specification of LG Electronics
Table Connected TV Sales (K Unit), Price (USD/Unit), Revenue (M USD) and Gross Margin of Company Two 2018-2023
Table LG Electronics Recent Development
Table TCL Company Profile
Table Connected TV Product Introduction, Application and Specification of TCL
Table Connected TV Sales (K Unit), Price (USD/Unit), Revenue (M USD) and Gross Margin of Company Two 2018-2023
Table TCL Main Business
Table TCL Recent Development
Table Hisense Company Profile
Table Connected TV Product Introduction, Application and Specification of Hisense
Table Connected TV Sales (K Unit), Price (USD/Unit), Revenue (M USD) and Gross Margin of Company Two 2018-2023
Table Hisense Main Business
Table Hisense Recent Development
Table Hisense Main Business
Table Hisense Recent Development
Table Sony Company Profile
Table Connected TV Product Introduction, Application and Specification of Sony
Table Connected TV Sales (K Unit), Price (USD/Unit), Revenue (M USD) and Gross Margin of Company Two 2018-2023
Table Sony Main Business
Table Sony Recent Development
Table Skyworth Company Profile
Table Connected TV Product Introduction, Application and Specification of Skyworth
Table Connected TV Sales (K Unit), Price (USD/Unit), Revenue (M USD) and Gross Margin of Company Two 2018-2023
Table Skyworth Main Business
Table Skyworth Recent Development
Table Foxconn(Sharp) Company Profile
Table Connected TV Product Introduction, Application and Specification of Foxconn(Sharp)
Table Connected TV Sales (K Unit), Price (USD/Unit), Revenue (M USD) and Gross Margin of Company Two 2018-2023
Table Foxconn(Sharp) Main Business
Table Foxconn(Sharp) Recent Development
Table Xiaomi Company Profile
Table Connected TV Product Introduction, Application and Specification of Xiaomi
Table Connected TV Sales (K Unit), Price (USD/Unit), Revenue (M USD) and Gross Margin of Company Two 2018-2023
Table Xiaomi Main Business
Table Xiaomi Recent Development
Table Vizio Company Profile
Table Connected TV Product Introduction, Application and Specification of Vizio
Table Connected TV Sales (K Unit), Price (USD/Unit), Revenue (M USD) and Gross Margin of Company Two 2018-2023
Table Vizio Main Business
Table Vizio Recent Development
Table Haier Company Profile
Table Connected TV Product Introduction, Application and Specification of Haier
Table Connected TV Sales (K Unit), Price (USD/Unit), Revenue (M USD) and Gross Margin of Company Two 2018-2023
Table Haier Main Business
Table Haier Recent Development
Table Panasonic Company Profile
Table Connected TV Product Introduction, Application and Specification of Panasonic
Table Connected TV Sales (K Unit), Price (USD/Unit), Revenue (M USD) and Gross Margin of Company Two 2018-2023
Table Panasonic Main Business
Table Panasonic Recent Development
Table Changhong Company Profile
Table Connected TV Product Introduction, Application and Specification of Changhong
Table Connected TV Sales (K Unit), Price (USD/Unit), Revenue (M USD) and Gross Margin of Company Two 2018-2023
Table Changhong Main Business
Table Changhong Recent Development
Table Konka Company Profile
Table Connected TV Product Introduction, Application and Specification of Konka
Table Connected TV Sales (K Unit), Price (USD/Unit), Revenue (M USD) and Gross Margin of Company Two 2018-2023
Table Konka Main Business
Table Konka Recent Development
Table TOSHIBA Company Profile
Table Connected TV Product Introduction, Application and Specification of TOSHIBA
Table Connected TV Sales (K Unit), Price (USD/Unit), Revenue (M USD) and Gross Margin of Company Two 2018-2023
Table TOSHIBA Main Business
Table TOSHIBA Recent Development
Figure Global Connected TV Sales and Growth Rate (2018-2023)
Figure Global Connected TV Revenue and Growth Rate (2018-2023)
Table Global Connected TV Sales by Regions (2018-2023)
Figure Global Connected TV Sales Market Share by Regions in 2022
Table Global Connected TV Revenue by Regions (2018-2023)
Figure Global Connected TV Revenue Market Share by Regions in 2022
Figure North America Connected TV Sales and Growth Rate (2018-2023)
Figure Europe Connected TV Sales and Growth Rate (2018-2023)
Figure China Connected TV Sales and Growth Rate (2018-2023)
Figure Japan Connected TV Sales and Growth Rate (2018-2023)
Figure Southeast Asia Connected TV Sales and Growth Rate (2018-2023)
Figure Other Regions Connected TV Sales and Growth Rate (2018-2023)
Table Global Connected TV Sales by Big Type (2018-2023)
Table Global Connected TV Sales Market Share by Big Type (2018-2023)
Figure Global Connected TV Sales Market Share by Big Type in 2020
Table Global Connected TV Revenue by Big Type (2018-2023)
Table Global Connected TV Revenue Market Share by Big Type (2018-2023)
Table Global Connected TV Revenue Market Share by Big Type in 2020
Figure Global 32 inch Sales Growth Rate (2018-2023)
Figure Global 32 inch Price (2018-2023)
Figure Global 40 inch Sales Growth Rate (2018-2023)
Figure Global 40 inch Price (2018-2023)
Figure Global 42 inch Sales Growth Rate (2018-2023)
Figure Global 42 inch Price (2018-2023)
Figure Global 55 inch Sales Growth Rate (2018-2023)
Figure Global 55 inch Price (2018-2023)
Table Global Connected TV Sales by Big Application (2018-2023)
Table Global Connected TV Sales Market Share by Big Application (2018-2023)
Figure Global Connected TV Sales Market Share by Big Application in 2020
Figure Global Family Sales Growth Rate (2018-2023)
Figure Global Public Sales Growth Rate (2018-2023)
Figure Global Connected TV Sales and Growth Rate (2023-2028)
Figure Global Connected TV Revenue and Growth Rate (2023-2028)
Table Global Connected TV Sales Forecast by Regions (2023-2028)
Table Global Connected TV Market Share Forecast by Regions (2023-2028)
Figure North America Sales Connected TV Market Forecast (2023-2028)
Figure Europe Sales Connected TV Market Forecast (2023-2028)
Figure China Sales Connected TV Market Forecast (2023-2028)
Figure Japan Sales Connected TV Market Forecast (2023-2028)
Figure Southeast Asia Sales Connected TV Market Forecast (2023-2028)
Figure Other Regions Sales Connected TV Market Forecast (2023-2028)
Table Global Connected TV Sales Forecast by Type (2023-2028)
Table Global Connected TV Market Share Forecast by Type (2023-2028)
Table Global Connected TV Sales Forecast by Application (2023-2028)
Table Global Connected TV Market Share Forecast by Application (2023-2028)
Table Market Opportunities in Next Few Years
Table Market Risks Analysis
Table Market Drivers
Figure Porter's Five Forces Analysis
Table Macro Analysis of Upstream Markets
Table Key Players in Upstream Markets
Table Key Players of Upstream Markets
Table Key Raw Materials
Figure Price Trend of Key Raw Materials
Table Key Suppliers of Raw Materials
Figure Manufacturing Cost Structure of Connected TV
Table Macro Analysis of Down Markets
Table Key Players in Down Markets
Table Key Players of Downstream Markets
Figure Sales Channel
Figure North America Connected TV Sales (K Units) Growth Rate Forecast (2022-2026)
Figure North America Connected TV Revenue (Million US$) Growth Rate Forecast (2022-2026)
Figure Europe Connected TV Sales (K Units) Growth Rate Forecast (2022-2026)
Figure Europe Connected TV Revenue (Million US$) Growth Rate Forecast (2022-2026)
Figure Japan Connected TV Production (K Units) Growth Rate Forecast (2022-2026)
Figure Japan Connected TV Revenue (Million US$) Growth Rate Forecast (2022-2026)
Figure China Connected TV Production (K Units) Growth Rate Forecast (2022-2026)
Figure China Connected TV Revenue (Million US$) Growth Rate Forecast (2022-2026)
Figure Methodology/Research Approach
Figure Market Size Estimation
Figure Author List
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