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Dark Analytics Market by Component (Solutions, Services), Deployment Mode (Cloud, On-premises), Business Application (Marketing, Operations, Finance, Human Resources), Vertical (BFSI, Healthcare), and Region - Global Forecast to 2023

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Date: 16-Jul-2018
No. of pages: 124
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“Rapid growth in data generated by organizations due to increasing adoption of Io T is expected to drive the dark analytics market”

The dark analytics market size is estimated to be USD 278.3 million in 2018 and is projected to reach USD 867.7 million by 2023, at a CAGR of 25.5% during the forecast period. The major factors driving the growth of the dark analytics market include rapid growth in data generated by organizations due to increasing adoption of Io T and adoption of machine learning & artificial intelligence for dark data analysis. However, the existence of skills gap and difficulties in synchronization &integration of non-uniform data are likely to hamper the market growth.

“The BFSI segment is estimated to account for the largest market share in 2018”

Based on vertical, the BFSI segment is estimated to account for the largest market share in 2018. This industry vertical is one of the early adopters of analytics solutions. Organizations in the BFSI vertical are capturing various dark data that includes investment account usage behaviors, trends in customer usage of online and mobile products and services, customer services satisfaction levels, and demographics. Being a data-driven industry, BFSI is harnessing the power of dark analytics solutions and services to understand customer preferences and accordingly updating its services.

“APAC is expected to grow at the highest rate during the forecast period”

Based on region, the Asia Pacific(APAC) dark analytics market is projected to grow at the highest CAGR during the forecast period. Key countries considered for market analysis in the Asia Pacific region include China, Japan, Australia, and New Zealand. Companies in this region are shifting their focus from customer acquisition to customer experience. They are increasingly investing in customer intelligence to gain insights into customer sentiment and buying behavior. Companies are also focused on the adoption of cloud-based analytics services, which, in turn, is contributing to the growth of the dark analytics market in this region. Moreover, high internet penetration, improvements in cloud infrastructure, increase in the number of smart city initiatives, and the presence of dark analytics startups are factors fueling the growth of the dark analytics market in APAC.

The break-up of profiles of primary participants  is given below:


  • By Company Type: Tier1 (17%), Tier2 (33%), and Tier 3 (50%)

  • By Designation: C-Level (35%), Director Level (60%), and Manager Level (5%)

  • By Region: North America (38%), APAC (16%), Europe (28%), and RoW(18%)


The following key dark analytics vendors are profiled in the report:

IBM (US), SAP (Germany), Amazon Web Services (US), Micro Focus (UK), Dell EMC (US), Microsoft (US), AvePoint (US), Teradata (US), Symantec (US), Datameer (US), IRI (US), SAS (US), Comm vault (US), Veritas (US), Cohesity (US), Datumize (Spain), SynerScope (Netherlands), Komprise (US), Lattice (US), Quantta Analytics (India), Zoomdata (US), Formcept (India), Globanet (US), Esdebe Consultancy (UK), and Levi, Ray &Shoup (US).

Research Coverage:

MarketsandMarkets segments the dark analytics market by component, deployment mode, business application, vertical, and region. A detailed analysis of regions has been done to provide insights into the potential future business opportunities across regions. In addition to this, the strength of the services port folio and business strategy excellence are some of the other Markets and Markets analysis included in the report.

Reasons to Buy the Report:

The report is expected to help leaders/new entrants in the dark analytics market in the following ways:


  • There port segments the dark analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and sub segments across different regions.

  • The report will help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.


There port will also helps take holders understand the strategies of competitors and gain more insights to better their position in the market.

Dark Analytics Market by Component (Solutions, Services), Deployment Mode (Cloud, On-premises), Business Application (Marketing, Operations, Finance, Human Resources), Vertical (BFSI, Healthcare), and Region - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Research Assumptions
2.4 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Dark Analytics Market
4.2 North America: Market By Component
4.3 Europe: Market By Business Application
4.4 Asia Pacific: Market By Deployment Mode
4.5 Rest of the World: Market By Vertical
4.6 Market By Vertical & Region

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Rapid Growth in Data Generated By Organizations Due to Increasing Adoption of Iot
5.2.1.2 Adoption of Artificial Intelligence and Machine Learning for Dark Data Analysis
5.2.1.3 Dark Data Solutions Enhancing Organizational Return on Investment
5.2.2 Restraints
5.2.2.1 Non-Uniformity of Data
5.2.3 Opportunities
5.2.3.1 Increasing Investments in Dark Analytics Technology By SMEs
5.2.4 Challenges
5.2.4.1 Limited Number of Affordable Dark Analytics Management and Consulting Firms
5.2.4.2 Presence of Skill Gap in the Market
5.3 Industry Trends
5.3.1 Introduction
5.3.2 Data Classification
5.3.3 Case Studies
5.3.3.1 Case Study 1: Globalia Implemented Datumize’s Dark Analytics Solutions to Streamline Revenue and Service Level
5.3.3.2 Case Study 2: Etstur Used Datameer’s Solutions to Personalize Customer Experience
5.3.3.3 Case Study 3: Airline Company Drives Sales and Increases Revenue Through Datumize’s Solutions
5.3.3.4 Case Study 4: A Global Bank Used the Pendo Data Platform to Uncover Its Dark Data

6 Dark Analytics Market, By Component
6.1 Introduction
6.2 Solutions
6.3 Services
6.3.1 Consulting & System Integration
6.3.2 Training & Support
6.3.3 Managed Services

7 Market By Deployment Mode
7.1 Introduction
7.2 Cloud
7.3 On-Premises

8 Market By Business Application
8.1 Introduction
8.2 Marketing
8.3 Operations
8.4 Finance
8.5 Human Resources

9 Dark Analytics Market, By Vertical
9.1 Introduction
9.2 Retail & E-Commerce
9.3 BFSI
9.4 Healthcare
9.5 Travel & Hospitality
9.6 Government
9.7 Telecommunication
9.8 Others

10 Regional Analysis
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 Australia
10.4.3 Japan
10.4.4 Rest of Asia Pacific
10.5 Rest of the World

11 Competitive Landscape
11.1 Overview
11.2 Competitive Scenario
11.2.1 New Product Launches
11.2.2 Business Expansions
11.2.3 Mergers & Acquisitions
11.2.4 Agreements & Partnerships
11.3 Market Ranking Analysis for the Dark Analytics Market

12 Company Profiles
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 IBM
12.2 SAP SE
12.3 Amazon Web Services
12.4 Micro Focus
12.5 Dell EMC
12.6 Microsoft
12.7 AvePoint
12.8 Teradata
12.9 Symantec
12.1 Datameer
12.11 IRI
12.12 SAS Institute
12.13 Commvault
12.14 Veritas
12.15 Cohesity
12.16 Datumize
12.17 SynerScope
12.18 Key Innovators
12.18.1 Komprise
12.18.2 Lattice
12.18.3 Quantta Analytics
12.18.4 Zoomdata
12.18.5 Formcept
12.18.6 Globanet
12.18.7 Esdebe Consultancy
12.18.8 Levi, Ray & Shoup

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Key Insights From Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Available Customizations
13.5 Related Reports
13.6 Author Details

List of Tables
Table 1 Dark Analytics Market Size, By Component, 2016-2023 (USD Million)
Table 2 Dark Analytics Solutions Market Size, By Region, 2016-2023 (USD Million)
Table 3 Dark Analytics Services Market Size, By Region, 2016-2023 (USD Million)
Table 4 Dark Analytics Market Size, By Deployment Mode, 2016–2023 (USD Million)
Table 5 Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 6 On-Premises: Market Size By Region, 2016–2023 (USD Million)
Table 7 Dark Analytics Market Size, By Business Application, 2016-2023 (USD Million)
Table 8 Marketing: Market Size By Region, 2016-2023 (USD Million)
Table 9 Operations: Market Size By Region, 2016-2023 (USD Million)
Table 10 Finance: Market Size By Region, 2016-2023 (USD Million)
Table 11 Hr: Market Size By Region, 2016-2023 (USD Million)
Table 12 Dark Analytics Market Size, By Vertical, 2016-2023 (USD Million)
Table 13 Retail & E-Commerce: Market Size By Region, 2016-2023 (USD Million)
Table 14 BFSI: Market Size By Region, 2016-2023 (USD Million)
Table 15 Healthcare: Market Size By Region, 2016-2023 (USD Million)
Table 16 Travel & Hospitality: Market Size By Region, 2016-2023 (USD Million)
Table 17 Government: Market Size By Region, 2016-2023 (USD Million)
Table 18 Telecommunication: Market Size By Region, 2016-2023 (USD Million)
Table 19 Other Verticals: Market Size By Region, 2016-2023 (USD Million)
Table 20 Dark Analytics Market Size, By Region, 2016-2023 (USD Million)
Table 21 North America: Market Size By Country, 2016–2023 (USD Million)
Table 22 North America: Market Size By Component, 2016–2023 (USD Million)
Table 23 North America: Market Size By Business Application, 2016–2023 (USD Million)
Table 24 North America: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 25 North America: Market Size By Vertical, 2016–2023 (USD Million)
Table 26 Europe: Dark Analytics Market Size, By Country, 2016–2023 (USD Million)
Table 27 Europe: Market Size By Component, 2016–2023 (USD Million)
Table 28 Europe: Market Size By Business Application, 2016–2023 (USD Million)
Table 29 Europe: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 30 Europe: Market Size By Vertical, 2016–2023 (USD Million)
Table 31 Asia Pacific: Dark Analytics Market Size, By Country, 2016–2023 (USD Million)
Table 32 Asia Pacific: Market Size By Component, 2016–2023 (USD Million)
Table 33 Asia Pacific: Market Size By Business Application, 2016–2023 (USD Million)
Table 34 Asia Pacific: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 35 Asia Pacific: Market Size By Vertical, 2016–2023 (USD Million)
Table 36 Rest of the World: Dark Analytics Market Size, By Country, 2016–2023 (USD Million)
Table 37 Rest of the World: Market Size By Component, 2016–2023 (USD Million)
Table 38 Rest of the World: Market Size By Business Application, 2016–2023 (USD Million)
Table 39 Rest of the World: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 40 Rest of the World: Market Size By Vertical, 2016–2023 (USD Million)
Table 41 Market Evaluation Framework
Table 42 New Product Launches, 2015–2018
Table 43 Business Expansions, 2017–2018
Table 44 Mergers & Acquisitions, 2017-2018
Table 45 Agreements & Partnerships, 2016–2018
Table 46 Market Ranking, 2017

List of Figures
Figure 1 Dark Analytics Market: Research Design
Figure 2 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Assumptions
Figure 7 Dark Analytics Market, By Component, 2018 & 2023 (USD Million)
Figure 8 Market By Deployment Mode, 2018 & 2023 (USD Million)
Figure 9 Market By Business Application, 2018 & 2023 (USD Million)
Figure 10 Market By Vertical, 2018 & 2023 (USD Million)
Figure 11 Market in Asia Pacific Expected to Grow at the Highest CAGR During the Forecast Period
Figure 12 Increasing Amount of Dark Data is Driving the Growth of the Dark Analytics Market
Figure 13 The Solutions Component Segment Projected to Lead the North America Market During the Forecast Period
Figure 14 The Marketing Business Application Segment Projected to Lead the Europe Market During the Forecast Period
Figure 15 The Cloud Deployment Mode Segment Expected to Lead the Asia Pacific Market During the Forecast Period
Figure 16 The Healthcare Vertical Segment Projected to Lead the RoW Market By 2023
Figure 17 North America Estimated to Account for the Largest Share of theMarket in 2018
Figure 18 Dark Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Data Types
Figure 20 The Solutions Component Segment Projected to Lead the Dark Analytics Market During the Forecast Period
Figure 21 The On-Premises Deployment Mode Segment Projected to Grow at A Higher CAGR as Compared to the Cloud Segment During the Forecast Period
Figure 22 Market By Business Application, 2018 & 2023 (USD Million)
Figure 23 Market By Vertical, 2018-2023 (USD Million)
Figure 24 North America Projected to Lead the Dark Analytics Market From 2018 to 2023
Figure 25 North America Market Snapshot
Figure 26 Asia Pacific Market Snapshot
Figure 27 Companies Majorly Adopted the New Product Launch Strategy Between March 2015 and May 2018
Figure 28 IBM: Company Snapshot
Figure 29 SAP SE: Company Snapshot
Figure 30 Amazon Web Services: Company Snapshot
Figure 31 Micro Focus: Company Snapshot
Figure 32 Microsoft: Company Snapshot
Figure 33 Teradata: Company Snapshot
Figure 34 Symantec: Company Snapshot
Figure 35 SAS Institute: Company Snapshot
Figure 36 Commvault: Company Snapshot

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