Cocoa Market - Global Outlook and Forecast 2021-2027

Publisher Name :
Date: 22-Sep-2021
No. of pages: 106

This report contains market size and forecasts of Cocoa in global, including the following market information:

Global Cocoa Market Revenue, 2016-2021, 2022-2027, ($ millions)

Global Cocoa Market Sales, 2016-2021, 2022-2027, (K MT)

Global top five Cocoa companies in 2020 (%)

The global Cocoa market was valued at 12760 million in 2020 and is projected to reach US$ 13920 million by 2027, at a CAGR of 2.2% during the forecast period.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Cocoa manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Cocoa Market, By Type, 2016-2021, 2022-2027 ($ Millions) & (K MT)

Global Cocoa Market Segment Percentages, By Type, 2020 (%)

- Cocoa Liquor

- Cocoa Butter

- Cocoa Powder

Global Cocoa Market, By Application, 2016-2021, 2022-2027 ($ Millions) & (K MT)

Global Cocoa Market Segment Percentages, By Application, 2020 (%)

- Confectionery

- Food and Beverage

- Cosmetics

- Others

Global Cocoa Market, By Region and Country, 2016-2021, 2022-2027 ($ Millions) & (K MT)

Global Cocoa Market Segment Percentages, By Region and Country, 2020 (%)

- North America

- - US

- - Canada

- - Mexico

- Europe

- - Germany

- - France

- - U.K.

- - Italy

- - Russia

- - Nordic Countries

- - Benelux

- - Rest of Europe

- Asia

- - China

- - Japan

- - South Korea

- - Southeast Asia

- - India

- - Rest of Asia

- South America

- - Brazil

- - Argentina

- - Rest of South America

- Middle East & Africa

- - Turkey

- - Israel

- - Saudi Arabia

- - UAE

- - Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Cocoa revenues in global market, 2016-2021 (Estimated), ($ millions)

Key companies Cocoa revenues share in global market, 2020 (%)

Key companies Cocoa sales in global market, 2016-2021 (Estimated), (K MT)

Key companies Cocoa sales share in global market, 2020 (%)

Further, the report presents profiles of competitors in the market, key players include:

- Barry Callebaut

- Cargill

- Nestle

- FUJI OIL

- Mars

- Hershey

- Puratos

- Olam

- Cémoi

- ECOM

- Guan Chong

- Mondelez

- Touton

Cocoa Market - Global Outlook and Forecast 2021-2027

Table of Contents

1 Introduction to Research & Analysis Reports
1.1 Cocoa Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Cocoa Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Cocoa Overall Market Size
2.1 Global Cocoa Market Size: 2021 VS 2027
2.2 Global Cocoa Revenue, Prospects & Forecasts: 2016-2027
2.3 Global Cocoa Sales (Consumption): 2016-2027
3 Company Landscape
3.1 Top Cocoa Players in Global Market
3.2 Top Global Cocoa Companies Ranked by Revenue
3.3 Global Cocoa Revenue by Companies
3.4 Global Cocoa Sales by Companies
3.5 Global Cocoa Price by Manufacturer (2016-2021)
3.6 Top 3 and Top 5 Cocoa Companies in Global Market, by Revenue in 2020
3.7 Global Manufacturers Cocoa Product Type
3.8 Tier 1, Tier 2 and Tier 3 Cocoa Players in Global Market
3.8.1 List of Global Tier 1 Cocoa Companies
3.8.2 List of Global Tier 2 and Tier 3 Cocoa Companies
4 Sights by Product
4.1 Overview
4.1.1 By Type - Global Cocoa Market Size Markets, 2021 & 2027
4.1.2 Cocoa Liquor
4.1.3 Cocoa Butter
4.1.4 Cocoa Powder
4.2 By Type - Global Cocoa Revenue & Forecasts
4.2.1 By Type - Global Cocoa Revenue, 2016-2021
4.2.2 By Type - Global Cocoa Revenue, 2022-2027
4.2.3 By Type - Global Cocoa Revenue Market Share, 2016-2027
4.3 By Type - Global Cocoa Sales & Forecasts
4.3.1 By Type - Global Cocoa Sales, 2016-2021
4.3.2 By Type - Global Cocoa Sales, 2022-2027
4.3.3 By Type - Global Cocoa Sales Market Share, 2016-2027
4.4 By Type - Global Cocoa Price (Manufacturers Selling Prices), 2016-2027
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Cocoa Market Size, 2021 & 2027
5.1.2 Confectionery
5.1.3 Food and Beverage
5.1.4 Cosmetics
5.1.5 Others
5.2 By Application - Global Cocoa Revenue & Forecasts
5.2.1 By Application - Global Cocoa Revenue, 2016-2021
5.2.2 By Application - Global Cocoa Revenue, 2022-2027
5.2.3 By Application - Global Cocoa Revenue Market Share, 2016-2027
5.3 By Application - Global Cocoa Sales & Forecasts
5.3.1 By Application - Global Cocoa Sales, 2016-2021
5.3.2 By Application - Global Cocoa Sales, 2022-2027
5.3.3 By Application - Global Cocoa Sales Market Share, 2016-2027
5.4 By Application - Global Cocoa Price (Manufacturers Selling Prices), 2016-2027
6 Sights by Region
6.1 By Region - Global Cocoa Market Size, 2021 & 2027
6.2 By Region - Global Cocoa Revenue & Forecasts
6.2.1 By Region - Global Cocoa Revenue, 2016-2021
6.2.2 By Region - Global Cocoa Revenue, 2022-2027
6.2.3 By Region - Global Cocoa Revenue Market Share, 2016-2027
6.3 By Region - Global Cocoa Sales & Forecasts
6.3.1 By Region - Global Cocoa Sales, 2016-2021
6.3.2 By Region - Global Cocoa Sales, 2022-2027
6.3.3 By Region - Global Cocoa Sales Market Share, 2016-2027
6.4 North America
6.4.1 By Country - North America Cocoa Revenue, 2016-2027
6.4.2 By Country - North America Cocoa Sales, 2016-2027
6.4.3 US Cocoa Market Size, 2016-2027
6.4.4 Canada Cocoa Market Size, 2016-2027
6.4.5 Mexico Cocoa Market Size, 2016-2027
6.5 Europe
6.5.1 By Country - Europe Cocoa Revenue, 2016-2027
6.5.2 By Country - Europe Cocoa Sales, 2016-2027
6.5.3 Germany Cocoa Market Size, 2016-2027
6.5.4 France Cocoa Market Size, 2016-2027
6.5.5 U.K. Cocoa Market Size, 2016-2027
6.5.6 Italy Cocoa Market Size, 2016-2027
6.5.7 Russia Cocoa Market Size, 2016-2027
6.5.8 Nordic Countries Cocoa Market Size, 2016-2027
6.5.9 Benelux Cocoa Market Size, 2016-2027
6.6 Asia
6.6.1 By Region - Asia Cocoa Revenue, 2016-2027
6.6.2 By Region - Asia Cocoa Sales, 2016-2027
6.6.3 China Cocoa Market Size, 2016-2027
6.6.4 Japan Cocoa Market Size, 2016-2027
6.6.5 South Korea Cocoa Market Size, 2016-2027
6.6.6 Southeast Asia Cocoa Market Size, 2016-2027
6.6.7 India Cocoa Market Size, 2016-2027
6.7 South America
6.7.1 By Country - South America Cocoa Revenue, 2016-2027
6.7.2 By Country - South America Cocoa Sales, 2016-2027
6.7.3 Brazil Cocoa Market Size, 2016-2027
6.7.4 Argentina Cocoa Market Size, 2016-2027
6.8 Middle East & Africa
6.8.1 By Country - Middle East & Africa Cocoa Revenue, 2016-2027
6.8.2 By Country - Middle East & Africa Cocoa Sales, 2016-2027
6.8.3 Turkey Cocoa Market Size, 2016-2027
6.8.4 Israel Cocoa Market Size, 2016-2027
6.8.5 Saudi Arabia Cocoa Market Size, 2016-2027
6.8.6 UAE Cocoa Market Size, 2016-2027
7 Manufacturers & Brands Profiles
7.1 Barry Callebaut
7.1.1 Barry Callebaut Corporate Summary
7.1.2 Barry Callebaut Business Overview
7.1.3 Barry Callebaut Cocoa Major Product Offerings
7.1.4 Barry Callebaut Cocoa Sales and Revenue in Global (2016-2021)
7.1.5 Barry Callebaut Key News
7.2 Cargill
7.2.1 Cargill Corporate Summary
7.2.2 Cargill Business Overview
7.2.3 Cargill Cocoa Major Product Offerings
7.2.4 Cargill Cocoa Sales and Revenue in Global (2016-2021)
7.2.5 Cargill Key News
7.3 Nestle
7.3.1 Nestle Corporate Summary
7.3.2 Nestle Business Overview
7.3.3 Nestle Cocoa Major Product Offerings
7.3.4 Nestle Cocoa Sales and Revenue in Global (2016-2021)
7.3.5 Nestle Key News
7.4 FUJI OIL
7.4.1 FUJI OIL Corporate Summary
7.4.2 FUJI OIL Business Overview
7.4.3 FUJI OIL Cocoa Major Product Offerings
7.4.4 FUJI OIL Cocoa Sales and Revenue in Global (2016-2021)
7.4.5 FUJI OIL Key News
7.5 Mars
7.5.1 Mars Corporate Summary
7.5.2 Mars Business Overview
7.5.3 Mars Cocoa Major Product Offerings
7.5.4 Mars Cocoa Sales and Revenue in Global (2016-2021)
7.5.5 Mars Key News
7.6 Hershey
7.6.1 Hershey Corporate Summary
7.6.2 Hershey Business Overview
7.6.3 Hershey Cocoa Major Product Offerings
7.6.4 Hershey Cocoa Sales and Revenue in Global (2016-2021)
7.6.5 Hershey Key News
7.7 Puratos
7.7.1 Puratos Corporate Summary
7.7.2 Puratos Business Overview
7.7.3 Puratos Cocoa Major Product Offerings
7.4.4 Puratos Cocoa Sales and Revenue in Global (2016-2021)
7.7.5 Puratos Key News
7.8 Olam
7.8.1 Olam Corporate Summary
7.8.2 Olam Business Overview
7.8.3 Olam Cocoa Major Product Offerings
7.8.4 Olam Cocoa Sales and Revenue in Global (2016-2021)
7.8.5 Olam Key News
7.9 Cémoi
7.9.1 Cémoi Corporate Summary
7.9.2 Cémoi Business Overview
7.9.3 Cémoi Cocoa Major Product Offerings
7.9.4 Cémoi Cocoa Sales and Revenue in Global (2016-2021)
7.9.5 Cémoi Key News
7.10 ECOM
7.10.1 ECOM Corporate Summary
7.10.2 ECOM Business Overview
7.10.3 ECOM Cocoa Major Product Offerings
7.10.4 ECOM Cocoa Sales and Revenue in Global (2016-2021)
7.10.5 ECOM Key News
7.11 Guan Chong
7.11.1 Guan Chong Corporate Summary
7.11.2 Guan Chong Cocoa Business Overview
7.11.3 Guan Chong Cocoa Major Product Offerings
7.11.4 Guan Chong Cocoa Sales and Revenue in Global (2016-2021)
7.11.5 Guan Chong Key News
7.12 Mondelez
7.12.1 Mondelez Corporate Summary
7.12.2 Mondelez Cocoa Business Overview
7.12.3 Mondelez Cocoa Major Product Offerings
7.12.4 Mondelez Cocoa Sales and Revenue in Global (2016-2021)
7.12.5 Mondelez Key News
7.13 Touton
7.13.1 Touton Corporate Summary
7.13.2 Touton Cocoa Business Overview
7.13.3 Touton Cocoa Major Product Offerings
7.13.4 Touton Cocoa Sales and Revenue in Global (2016-2021)
7.13.5 Touton Key News
8 Global Cocoa Production Capacity, Analysis
8.1 Global Cocoa Production Capacity, 2016-2027
8.2 Cocoa Production Capacity of Key Manufacturers in Global Market
8.3 Global Cocoa Production by Region
9 Key Market Trends, Opportunity, Drivers and Restraints
9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints
10 Cocoa Supply Chain Analysis
10.1 Cocoa Industry Value Chain
10.2 Cocoa Upstream Market
10.3 Cocoa Downstream and Clients
10.4 Marketing Channels Analysis
10.4.1 Marketing Channels
10.4.2 Cocoa Distributors and Sales Agents in Global
11 Conclusion
12 Appendix
12.1 Note
12.2 Examples of Clients
12.3 Disclaimer

List of Tables
Table 1. Key Players of Cocoa in Global Market
Table 2. Top Cocoa Players in Global Market, Ranking by Revenue (2019)
Table 3. Global Cocoa Revenue by Companies, (US$, Mn), 2016-2021
Table 4. Global Cocoa Revenue Share by Companies, 2016-2021
Table 5. Global Cocoa Sales by Companies, (K MT), 2016-2021
Table 6. Global Cocoa Sales Share by Companies, 2016-2021
Table 7. Key Manufacturers Cocoa Price (2016-2021) & (USD/MT)
Table 8. Global Manufacturers Cocoa Product Type
Table 9. List of Global Tier 1 Cocoa Companies, Revenue (US$, Mn) in 2020 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Cocoa Companies, Revenue (US$, Mn) in 2020 and Market Share
Table 11. By Type - Global Cocoa Revenue, (US$, Mn), 2021 VS 2027
Table 12. By Type - Global Cocoa Revenue (US$, Mn), 2016-2021
Table 13. By Type - Global Cocoa Revenue (US$, Mn), 2022-2027
Table 14. By Type - Global Cocoa Sales (K MT), 2016-2021
Table 15. By Type - Global Cocoa Sales (K MT), 2022-2027
Table 16. By Application - Global Cocoa Revenue, (US$, Mn), 2021 VS 2027
Table 17. By Application - Global Cocoa Revenue (US$, Mn), 2016-2021
Table 18. By Application - Global Cocoa Revenue (US$, Mn), 2022-2027
Table 19. By Application - Global Cocoa Sales (K MT), 2016-2021
Table 20. By Application - Global Cocoa Sales (K MT), 2022-2027
Table 21. By Region - Global Cocoa Revenue, (US$, Mn), 2021 VS 2027
Table 22. By Region - Global Cocoa Revenue (US$, Mn), 2016-2021
Table 23. By Region - Global Cocoa Revenue (US$, Mn), 2022-2027
Table 24. By Region - Global Cocoa Sales (K MT), 2016-2021
Table 25. By Region - Global Cocoa Sales (K MT), 2022-2027
Table 26. By Country - North America Cocoa Revenue, (US$, Mn), 2016-2021
Table 27. By Country - North America Cocoa Revenue, (US$, Mn), 2022-2027
Table 28. By Country - North America Cocoa Sales, (K MT), 2016-2021
Table 29. By Country - North America Cocoa Sales, (K MT), 2022-2027
Table 30. By Country - Europe Cocoa Revenue, (US$, Mn), 2016-2021
Table 31. By Country - Europe Cocoa Revenue, (US$, Mn), 2022-2027
Table 32. By Country - Europe Cocoa Sales, (K MT), 2016-2021
Table 33. By Country - Europe Cocoa Sales, (K MT), 2022-2027
Table 34. By Region - Asia Cocoa Revenue, (US$, Mn), 2016-2021
Table 35. By Region - Asia Cocoa Revenue, (US$, Mn), 2022-2027
Table 36. By Region - Asia Cocoa Sales, (K MT), 2016-2021
Table 37. By Region - Asia Cocoa Sales, (K MT), 2022-2027
Table 38. By Country - South America Cocoa Revenue, (US$, Mn), 2016-2021
Table 39. By Country - South America Cocoa Revenue, (US$, Mn), 2022-2027
Table 40. By Country - South America Cocoa Sales, (K MT), 2016-2021
Table 41. By Country - South America Cocoa Sales, (K MT), 2022-2027
Table 42. By Country - Middle East & Africa Cocoa Revenue, (US$, Mn), 2016-2021
Table 43. By Country - Middle East & Africa Cocoa Revenue, (US$, Mn), 2022-2027
Table 44. By Country - Middle East & Africa Cocoa Sales, (K MT), 2016-2021
Table 45. By Country - Middle East & Africa Cocoa Sales, (K MT), 2022-2027
Table 46. Barry Callebaut Corporate Summary
Table 47. Barry Callebaut Cocoa Product Offerings
Table 48. Barry Callebaut Cocoa Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2016-2021)
Table 49. Cargill Corporate Summary
Table 50. Cargill Cocoa Product Offerings
Table 51. Cargill Cocoa Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2016-2021)
Table 52. Nestle Corporate Summary
Table 53. Nestle Cocoa Product Offerings
Table 54. Nestle Cocoa Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2016-2021)
Table 55. FUJI OIL Corporate Summary
Table 56. FUJI OIL Cocoa Product Offerings
Table 57. FUJI OIL Cocoa Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2016-2021)
Table 58. Mars Corporate Summary
Table 59. Mars Cocoa Product Offerings
Table 60. Mars Cocoa Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2016-2021)
Table 61. Hershey Corporate Summary
Table 62. Hershey Cocoa Product Offerings
Table 63. Hershey Cocoa Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2016-2021)
Table 64. Puratos Corporate Summary
Table 65. Puratos Cocoa Product Offerings
Table 66. Puratos Cocoa Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2016-2021)
Table 67. Olam Corporate Summary
Table 68. Olam Cocoa Product Offerings
Table 69. Olam Cocoa Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2016-2021)
Table 70. Cémoi Corporate Summary
Table 71. Cémoi Cocoa Product Offerings
Table 72. Cémoi Cocoa Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2016-2021)
Table 73. ECOM Corporate Summary
Table 74. ECOM Cocoa Product Offerings
Table 75. ECOM Cocoa Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2016-2021)
Table 76. Guan Chong Corporate Summary
Table 77. Guan Chong Cocoa Product Offerings
Table 78. Guan Chong Cocoa Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2016-2021)
Table 79. Mondelez Corporate Summary
Table 80. Mondelez Cocoa Product Offerings
Table 81. Mondelez Cocoa Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2016-2021)
Table 82. Touton Corporate Summary
Table 83. Touton Cocoa Product Offerings
Table 84. Touton Cocoa Sales (K MT), Revenue (US$, Mn) and Average Price (USD/MT) (2016-2021)
Table 85. Cocoa Production Capacity (K MT) of Key Manufacturers in Global Market, 2019-2021 (K MT)
Table 86. Global Cocoa Capacity Market Share of Key Manufacturers, 2019-2021
Table 87. Global Cocoa Production by Region, 2016-2021 (K MT)
Table 88. Global Cocoa Production by Region, 2022-2027 (K MT)
Table 89. Cocoa Market Opportunities & Trends in Global Market
Table 90. Cocoa Market Drivers in Global Market
Table 91. Cocoa Market Restraints in Global Market
Table 92. Cocoa Raw Materials
Table 93. Cocoa Raw Materials Suppliers in Global Market
Table 94. Typical Cocoa Downstream
Table 95. Cocoa Downstream Clients in Global Market
Table 96. Cocoa Distributors and Sales Agents in Global Market
List of Figures
Figure 1. Cocoa Segment by Type
Figure 2. Cocoa Segment by Application
Figure 3. Global Cocoa Market Overview: 2020
Figure 4. Key Caveats
Figure 5. Global Cocoa Market Size: 2021 VS 2027 (US$, Mn)
Figure 6. Global Cocoa Revenue, 2016-2027 (US$, Mn)
Figure 7. Cocoa Sales in Global Market: 2016-2027 (K MT)
Figure 8. The Top 3 and 5 Players Market Share by Cocoa Revenue in 2020
Figure 9. By Type - Global Cocoa Sales Market Share, 2016-2027
Figure 10. By Type - Global Cocoa Revenue Market Share, 2016-2027
Figure 11. By Type - Global Cocoa Price (USD/MT), 2016-2027
Figure 12. By Application - Global Cocoa Sales Market Share, 2016-2027
Figure 13. By Application - Global Cocoa Revenue Market Share, 2016-2027
Figure 14. By Application - Global Cocoa Price (USD/MT), 2016-2027
Figure 15. By Region - Global Cocoa Sales Market Share, 2016-2027
Figure 16. By Region - Global Cocoa Revenue Market Share, 2016-2027
Figure 17. By Country - North America Cocoa Revenue Market Share, 2016-2027
Figure 18. By Country - North America Cocoa Sales Market Share, 2016-2027
Figure 19. US Cocoa Revenue, (US$, Mn), 2016-2027
Figure 20. Canada Cocoa Revenue, (US$, Mn), 2016-2027
Figure 21. Mexico Cocoa Revenue, (US$, Mn), 2016-2027
Figure 22. By Country - Europe Cocoa Revenue Market Share, 2016-2027
Figure 23. By Country - Europe Cocoa Sales Market Share, 2016-2027
Figure 24. Germany Cocoa Revenue, (US$, Mn), 2016-2027
Figure 25. France Cocoa Revenue, (US$, Mn), 2016-2027
Figure 26. U.K. Cocoa Revenue, (US$, Mn), 2016-2027
Figure 27. Italy Cocoa Revenue, (US$, Mn), 2016-2027
Figure 28. Russia Cocoa Revenue, (US$, Mn), 2016-2027
Figure 29. Nordic Countries Cocoa Revenue, (US$, Mn), 2016-2027
Figure 30. Benelux Cocoa Revenue, (US$, Mn), 2016-2027
Figure 31. By Region - Asia Cocoa Revenue Market Share, 2016-2027
Figure 32. By Region - Asia Cocoa Sales Market Share, 2016-2027
Figure 33. China Cocoa Revenue, (US$, Mn), 2016-2027
Figure 34. Japan Cocoa Revenue, (US$, Mn), 2016-2027
Figure 35. South Korea Cocoa Revenue, (US$, Mn), 2016-2027
Figure 36. Southeast Asia Cocoa Revenue, (US$, Mn), 2016-2027
Figure 37. India Cocoa Revenue, (US$, Mn), 2016-2027
Figure 38. By Country - South America Cocoa Revenue Market Share, 2016-2027
Figure 39. By Country - South America Cocoa Sales Market Share, 2016-2027
Figure 40. Brazil Cocoa Revenue, (US$, Mn), 2016-2027
Figure 41. Argentina Cocoa Revenue, (US$, Mn), 2016-2027
Figure 42. By Country - Middle East & Africa Cocoa Revenue Market Share, 2016-2027
Figure 43. By Country - Middle East & Africa Cocoa Sales Market Share, 2016-2027
Figure 44. Turkey Cocoa Revenue, (US$, Mn), 2016-2027
Figure 45. Israel Cocoa Revenue, (US$, Mn), 2016-2027
Figure 46. Saudi Arabia Cocoa Revenue, (US$, Mn), 2016-2027
Figure 47. UAE Cocoa Revenue, (US$, Mn), 2016-2027
Figure 48. Global Cocoa Production Capacity (K MT), 2016-2027
Figure 49. The Percentage of Production Cocoa by Region, 2020 VS 2027
Figure 50. Cocoa Industry Value Chain
Figure 51. Marketing Channels
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