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Cloud/Mobile Backend as a Service (BaaS) Market by Service Type (Data and Application Integration, Identity and Access Management, Usage Analytics, Professional Service , and Support and Maintenance Service) - Global Forecast to 2020

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Date: 08-Feb-2016
No. of pages: 121
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“The increasing adoption of smartphones is a major factor driving the growth of the Backend as a Service (BaaS) market”

The market size is estimated to grow from USD 1.32 billion in 2015 to USD 28.10 billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 84.2%. The BaaS market is driven by factors such as increased adoption of cloud-based applications and smart phones, and demand for rapid deployment and development.  

“Data and application integration service segment to gain maximum traction during the forecast period”

The data integration service type comprises enterprise integration services, data and file storage, and SaaS integrations. The data is stored on cloud in an encrypted form for security concerns. This service type enables the IT staff to connect the enterprise systems through single data and identity micro services. The data integration services type also manages the data as it includes hosting services where users can store, alter, update, delete, and upload any type of content. The key players offering data integration services types are Applicasa, Any Presence, Cloud Mine, and others.

“Support, training, and maintenance services to have high growth rate during the forecast period”

Online support, live chat, other real-time support options, and community portals are established where clients can exchange ideas with people of other organizations. Support, training and maintenance services segment provides customer-support abilities to the industry verticals in case of security threats and privacy breaches. Companies actively provide online training resources such as user guides, blog articles, white papers, video instructions, and forums to their clients.

“Asia-Pacific (APAC) is expected to grow at a high CAGR among regions during the forecast period”

APAC is an emerging market and is expected to grow at the highest CAGR in the regional segment during the forecast period. This is due to the tremendous opportunities that exist in the APAC countries such as China, Japan, Australia, and others. North America is expected to have the largest market share compared with other regions across the globe. One of the factors contributing to the growth of the market in North America is the presence of major BaaS companies in the region.

In the process of determining and verifying the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted with key people. Break-up of profile of primary participants is as follows:


  • By Company Type: Tier 1 (45%), Tier 2 (35%) and Tier 3 (20%)

  • By Designation: C-level (35%), Director level (25%) and other executives (40%)

  • By Region: North America (45%), Europe (30%), Asia-Pacific (APAC) (20%), and RoW (5%).


The growth of mobile applications and increase in mobile game developers, and high adoption rate in the SMEs offers BaaS vendors tremendous opportunites in the next five years. As this model provides optimum usage of resources, the SMEs are utilizing its benefits as they only have to pay for the services procured. Moreover, due to the lack of advanced IT skills and infrastructure among SMEs, they prefer to adopt pay-as-you-go pricing model for reducing costs.

The major BaaS companies profiled in the report are as follows:


  • Microsoft

  • IBM

  • Oracle

  • Kony

  • Kinvey

  • CloudMine

  • Built.IO Backend

  • AnyPresence

  • Appcelerator

  • KII Corporation


The report will help the market leaders/new entrants in the BaaS market in the following ways:


  • This report segments the BaaS market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the sub-segments across different end users and regions.

  • The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

  • This report will help stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes new product launches, partnerships, agreements, collaborations, and mergers and acquisitions.

Cloud/Mobile Backend as a Service (BaaS) Market by Service Type (Data and Application Integration, Identity and Access Management, Usage Analytics, Professional Service , and Support and Maintenance Service) - Global Forecast to 2020

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumption and Limitation

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in BaaS Market
4.2 Backend as A Service Market: Market Share of the Top Four Solutions and Verticals
4.3 Lifecycle Analysis, By Region

5 Market Overview
5.1 Introduction
5.2 Market Evolution
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Increased Adoption of Mobile Phones and Smart Devices
5.3.1.2 Demand for Rapid Deployment and Development
5.3.2 Restraints
5.3.2.1 High Cost of Initial Investment
5.3.2.2 Lack of Security
5.3.3 Opportunities
5.3.3.1 Growth in Mobile Applications and Increase in Mobile Game Developers
5.3.3.2 High Adoption Rate in SMES
5.3.4 Challenges
5.3.4.1 Stiff Competition in the Mobile Applications Market

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Ecosystem
6.3.1 Mobile Sdk Providers
6.3.2 Mobile Service Companies
6.3.3 Mobile Enterprise Application Platform (Meap)
6.3.4 Paas Providers
6.3.5 Iaas Providers
6.4 Strategic Benchmarking

7 Backend as a Service Market Analysis, By Service Type
7.1 Introduction
7.2 Data and Application Integration
7.3 Identity and Access Management
7.4 Usage Analytics
7.5 Professional Services
7.6 Support and Maintenance

8 Backend as a Service Market Analysis, By Organization Size
8.1 Introduction
8.2 Small and Medium Enterprises
8.3 Large Enterprise

9 Backend as a Service Market Analysis, By Operating System
9.1 Introduction
9.2 Android
9.3 IOS
9.4 Others

10 Backend as a Service Market Analysis, By Vertical
10.1 Introduction
10.2 Banking, Financial Services, and Insurance
10.3 Telecommunication and IT
10.4 Retail and Wholesale
10.5 Healthcare
10.6 Media, Entertainment, and Gaming
10.7 Manufacturing
10.8 Public Sector and Utilities
10.9 Others

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia-Pacific
11.5 The Middle East and Africa
11.6 Latin America

12 Competitive Landscape
12.1 Overview
12.2 Competitive Situation and Trends
12.3 New Product Launches
12.4 Mergers and Acquisitions
12.5 Partnerships and Collaborations

13 Company Profiles
13.1 Introduction
13.2 Oracle Corporation
13.2.1 Business Overview
13.2.2 Products and Services Offered
13.2.3 Recent Developments
13.2.4 MnM View
13.2.4.1 Key Strategies
13.2.4.2 SWOT Analysis
13.3 IBM Corporation
13.3.1 Business Overview
13.3.2 Products and Services Offered
13.3.3 Recent Developments
13.3.4 MnM View
13.3.4.1 Key Strategies
13.3.4.2 SWOT Analysis
13.4 Microsoft Corporation
13.4.1 Business Overview
13.4.2 Services Offered
13.4.3 Recent Developments
13.4.4 MnM View
13.4.4.1 Key Strategies
13.4.4.2 SWOT Analysis
13.5 Anypresence
13.5.1 Business Overview
13.5.2 Solutions Offered
13.5.3 Recent Developments
13.6 Appcelerator
13.6.1 Business Overview
13.6.2 Products Offered
13.6.3 Recent Developments
13.7 Built.Io Backend
13.7.1 Business Overview
13.7.2 Products, Solutions, and Services Offered
13.7.3 Recent Developments
13.8 KII Corporation
13.8.1 Business Overview
13.8.2 Products and Services Offered
13.8.3 Recent Developments
13.9 Cloudmine
13.9.1 Business Overview
13.9.2 Services Offered
13.9.3 Recent Developments
13.10 Kony
13.10.1 Business Overview
13.10.2 Products and Services Offered
13.10.3 Recent Developments
13.10.4 Key Strategies
13.11 Kinvey
13.11.1 Business Overview
13.11.2 Products and Services Offered
13.11.3 Recent Developments
13.11.4 Key Strategies

14 Appendix
14.1 Excerpts From Industry Experts
14.2 Discussion Guide
14.3 Introducing RT: Real-Time Market Intelligence
14.4 Available Customization
14.5 Related Reports

List of Tables

Table 1 Cloud/Mobile Backend as a Service Market Size and Growth Rate, 2013–2020 (USD Billion, Y-O-Y %)
Table 2 BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 3 Data and Application Integration: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 4 Data and Application Integration: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 5 Identity and Access Management: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 6 Identity and Access Management: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 7 Usage Analytics: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 8 Usage Analytics: BaaS Market Size, By Region, 2013-2020 (USD Million)
Table 9 Professional Service: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 10 Professional Service: Backend as a Service Market Size, By Region, 2013–2020 (USD Million)
Table 11 Support and Maintenance: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 12 Support and Maintenance: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 13 BaaS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 14 Small and Medium Enterprise: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 15 Large Enterprise: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 16 BaaS Market Size, By Operating System, 2013–2020 (USD Million)
Table 17 Android: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 18 IOS: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 19 Others: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 20 Backend as a Service Market Size, By Vertical, 2013–2020 (USD Million)
Table 21 Banking, Financial Services, and Insurance: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 22 Banking, Financial Services, and Insurance: BaaS Market Size, By Region, 2013-2020 (USD Million)
Table 23 Telecommunication and IT: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 24 Telecommunication and IT: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 25 Retail and Wholesale: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 26 Retail and Wholesale: BaaS Size, By Region, 2013–2020 (USD Million)
Table 27 Healthcare: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 28 Healthcare: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 29 Media, Entertainment, and Gaming: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 30 Media, Entertainment, and Gaming: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 31 Manufacturing: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 32 Manufacturing: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 33 Public Sector and Utilities: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 34 Public Sector and Utilities: Backend as a Service Market Size, By Region, 2013–2020 (USD Million)
Table 35 Others: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 36 Others: BaaS Market Size, By Region, 2013–2020 (USD Million)
Table 37 BaaS Market Size, By Region, 2015–2020 (USD Million)
Table 38 North America: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 39 North America: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 40 North America: BaaS Market Size, By Operating System, 2013–2020 (USD Million)
Table 41 North America: BaaS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 42 North America: BaaS Market Size, By Country, 2013–2020 (USD Million)
Table 43 U.S.: BaaS Market Size, By Operating System, 2013–2020 (USD Million)
Table 44 U.S.: BaaS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 45 U.S.: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 46 Europe: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 47 Europe: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 48 Europe: Backend as a Service Market Size, By Operating System, 2013–2020 (USD Million)
Table 49 Europe: BaaS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 50 Asia-Pacific: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 51 Asia-Pacific: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 52 Asia-Pacific: BaaS Market Size, By Operating System, 2013–2020 (USD Million)
Table 53 Asia-Pacific: BaaS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 54 Middle East and Africa: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 55 Middle East and Africa: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 56 Middle East and Africa: BaaS Market Size, By Operating System, 2013–2020 (USD Million)
Table 57 Middle East and Africa: BaaS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 58 Latin America: BaaS Market Size, By Vertical, 2013–2020 (USD Million)
Table 59 Latin America: BaaS Market Size, By Service Type, 2013–2020 (USD Million)
Table 60 Latin America: Backend as a Service Market Size, By Operating System, 2013–2020 (USD Million)
Table 61 Latin America: BaaS Market Size, By Organization Size, 2013–2020 (USD Million)
Table 62 New Product Launches, 2014–2015
Table 63 Mergers and Acquisitions, 2014–2015
Table 64 Partnerships and Collaborations, 2014–2015

List of Figures

Figure 1 BaaS: Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Market Breakdown and Data Triangulation
Figure 6 Assumptions of the Research Study
Figure 7 BaaS Market Size, 2015–2020 (USD Billion)
Figure 8 Backend as a Service Market, By Service Type (2015 vs 2020)
Figure 9 BaaS Market, By Operating System (2015–2020)
Figure 10 North America is Expected to Hold the Largest Market Share of the BaaS Market in 2015
Figure 11 Lucrative Growth Prospects in the BaaS Market Due to the Increasing Adoption of Smartphones
Figure 12 BaaS: Market Share of Solutions and Verticals
Figure 13 Lifecycle Analysis, By Region (2015): Asia-Pacific is Expected to Enter the Growth Phase in the Coming Years
Figure 14 Market Dynamics
Figure 15 BaaS Market: Value Chain Analysis
Figure 16 BaaS: Ecosystem
Figure 17 Strategic Benchmarking: BaaS Market
Figure 18 Data and Application Integration is Estimated to Have the Largest Market Size During the Forecast Period
Figure 19 Large Enterprises Segment is Estimated to Have the Largest Market Size During the Forecast Period
Figure 20 Android is Estimated to Have the Largest Market Size During the Forecast Period
Figure 21 Retail and Wholesale Vertical is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 22 North America is Estimated to Have the Largest Market Size During the Forecast Period
Figure 23 Asia-Pacific: an Attractive Destination for Backend as a Service Market, 2015–2020
Figure 24 North America Snapshot: Growth Will Be Driven Due to the Tremendous Increase in the Number of Mobile Applications and Mobile App Developers
Figure 25 Asia-Pacific Market Snapshot
Figure 26 Companies Adopted New Product Launches as the Key Growth Strategy From 2014 to 2015
Figure 27 Product Portfolio Comparison of the Top Five Companies
Figure 28 Battle for Market Share: New Product Launch and Development is the Key Strategy
Figure 29 Geographic Revenue Mix of Top Market Players
Figure 30 Oracle Corporation: Company Snapshot
Figure 31 Oracle Corporation: SWOT Analysis
Figure 32 IBM Corporation: Company Snapshot
Figure 33 IBM Corporation: Company Snapshot
Figure 34 IBM Corporation: SWOT Analysis
Figure 35 Microsoft Corporation: Company Snapshot
Figure 36 Microsoft Corporation: SWOT Analysis
Figure 37 Anypresence: Company Snapshot
Figure 38 Appcelerator: Company Snapshot
Figure 39 Built.Io: Company Snapshot
Figure 40 KII Corporation: Company Snapshot
Figure 41 Cloudmine: Company Snapshot
Figure 42 Kony: Company Snapshot
Figure 43 Kinvey: Company Snapshot

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