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Cloud Communication Platform Market by Solution and Service (UCC/UCaaS, WebRTC, VoIP, IVR, API, Reporting and Analytics, and Training and Consulting, Support and Maintenance Service, and Managed Service) - Global Forecast to 2021

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Date: 29-Feb-2016
No. of pages: 164
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“The increasing demand for more customer satisfied solutions and services drives the cloud communication platform market”

The cloud communication platform market is estimated to reach USD 4.45 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 26.8% from 2016 to 2021. Factors such as seismic shift in communication market, cost effectiveness of cloud communication platform solutions, growing inclination of organizations to provide flexible work options, increasing demand for Bring Your Own Device (BYOD), and increasing demand for more customer satisfied solutions and services are contributing towards the significant growth of the cloud communication platform market. The tremendous growth of the BPO sector and its inclination towards cloud-based solutions has increased the market opportunities for cloud communication platform solution and service vendors. Organizations are deploying the cloud-based communication solutions to overcome the loopholes of traditional communication systems. Moreover, the low maintenance requirements and cost effectiveness of cloud communication platform solutions and services is driving this market.

“Asia-Pacific (APAC) is expected to grow at the highest CAGR”

The cloud communication platform market in North America is expected to hold the largest market share, followed by Europe. However, the market in Asia-Pacific (APAC) is expected to grow at the highest CAGR. The major factor contributing towards the high growth of the cloud communication platform market in APAC is the increasing demand for converged communications and product differentiation among the cloud communication platform service providers. On the other hand, the cloud communication platform market in Middle East and Africa (MEA) is still in the introductory phase in terms of the adoption of these solutions.

“Reporting and analytics solutions is expected to show high adoption rate during the forecast period”

The cloud communication platform market has been segmented on the basis of solutions. The reporting and analytics solution is expected to grow at the highest CAGR during the forecast period. The reporting and analytics solution helps in collecting the information at an isolated place to analyze the issues easily and make informed decisions. Hence, companies are deploying more of the cloud communication platform solutions to leverage its benefits.

Breakdown of primary research interactions:

To determine and verify the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted with key people and below are the details:


  • By Company Type: Tier 1 (20%), Tier 2 (30%), and Tier 3 (50%)

  • By Designation: C-level (20%), Director level (30%), and other executives (50%)

  • By Region: North America (27%), Europe (27%), and Asia-Pacific (46%),


Prominent players in the cloud communication market include 8x8, Inc.; Avaya, Inc.; Cisco Systems, Inc.; Twilio, Inc.; NetFortris; West IP Communication, Inc.; Telestax; Plivo; CallFire; and Nexmo. These players, along with other local players, are providing advanced cloud communication platform solutions to various industries, such as Banking, Financial Services, and Insurance (BFSI), healthcare, telecommunication and IT-Enabled Services (ITES), government, and others.

Reasons to Buy the Report:

From an insight perspective, this research report has focused on various levels of analysis—industry analysis , analysis of top players, their offered products and services, supply chain analysis, and company profiles, which together comprise and discuss the basic views on the competitive landscape, emerging and high-growth segments of the network analytics market, high-growth regions, drivers, restraints, and opportunities.

The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help the firms in garnering a greater market, share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.  

The report provides insights on the following pointers:


  • Market Penetration: Comprehensive information on cloud communication platform solutions offered by the top 10 players in the cloud communication platform market space

  • Product Development/Innovation: Detailed insights on upcoming technologies, Research and Development (R&D) activities, and new product launches in the cloud communication platform market

  • Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for cloud communication platform solutions and services across various regions

  • Market Diversification: Exhaustive information about new products, untapped regions, recent developments, and investments in the cloud communication platform market

  • Competitive Assessment: In-depth assessment of market shares, strategies, products, and capabilities of leading players in the cloud communication platform market

Cloud Communication Platform Market by Solution and Service (UCC/UCaaS, WebRTC, VoIP, IVR, API, Reporting and Analytics, and Training and Consulting, Support and Maintenance Service, and Managed Service) - Global Forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in Cloud Communication Platform Market
4.2 Market CAGR of Top Three Soltuions and Verticals
4.3 Lifecycle Analysis, By Region
4.4 Market Investment Scenario

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Solution
5.2.2 By Service
5.2.3 By Organization Size
5.2.4 By Vertical
5.2.5 By Region
5.3 Evolution
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Seismic Shifts in Communication Market
5.4.1.2 Cost Effectiveness of Cloud Communication Platform Solutions
5.4.1.3 Growing Inclination of Organizations to Provide Flexible Work Options
5.4.1.4 Increasing Demand for Byod
5.4.1.5 Increasing Demand for Customer-Centric Solutions and Services
5.4.2 Restraints
5.4.2.1 The Huge Investment Associated With Initial Setup
5.4.2.2 Security and Privacy Concerns
5.4.3 Opportunities
5.4.3.1 The Tremendous Growth of Bpo Sector and Its Inclination Towards Cloud-Based Solutions
5.4.3.2 The Significant Requirements of Business Organizations for Greater Flexibility/Scalability
5.4.4 Challenges
5.4.4.1 The Need for Technology to Keep Pace With Changing Customer Behaviour
5.4.4.2 Challenge in Developing the Required Skill Set Among the Workforce

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Threat From New Entrants
6.3.2 Threat From Substitutes
6.3.3 Bargaining Power of Suppliers
6.3.4 Bargaining Power of Buyers
6.3.5 Intensity of Competitive Rivalry
6.4 Strategic Benchmarking

7 Cloud Communication Platform Market Analysis, By Solution
7.1 Introduction
7.2 Unified Communication and Collaboration (UCC/UCaaS)
7.3 Web Real-Time Communication (WebRTC)
7.4 Interactive Voice Response (IVR)
7.5 Voice Over Internet Protocol (VoIP)
7.6 Application Programming Interface (API)
7.7 Reporting and Analytics

8 Cloud Communication Platform Market Analysis, By Service
8.1 Introduction
8.2 Training and Consulting
8.3 Support and Maintenance
8.4 Managed Service

9 Cloud Communication Platform Market Analysis, By Organization Size
9.1 Introduction
9.2 Small- and Medium-Sized Enterprises
9.3 Large Enterprises

10 Cloud Communication Platform Market Analysis, By Vertical
10.1 Introduction
10.2 Banking, Financial Services, and Insurance
10.3 Healthcare
10.4 Telecommunication and Ites
10.5 Government
10.6 Retail
10.7 Travel and Hospitality
10.8 Education
10.9 Manufacturing
10.10 Others

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia-Pacific
11.5 Middle East and Africa
11.6 Latin America

12 Competitive Landscape
12.1 Overview
12.2 Competitive Situation and Trends
12.2.1 New Product Launches
12.2.2 Partnerships, Collaborations, and Agreements
12.2.3 Acquisitions
12.2.4 Venture Funding

13 Company Profiles
13.1 Introduction
13.2 8x8, Inc.
13.2.1 Business Overview
13.2.2 Products Offered
13.2.3 Recent Developments
13.2.4 MnM Views
13.2.4.1 Key Strategies
13.2.4.2 SWOT Analysis
13.3 Avaya, Inc.
13.3.1 Business Overview
13.3.2 Solutions Offered
13.3.3 Recent Developments
13.3.4 MnM Views
13.3.4.1 Key Strategies
13.3.4.2 SWOT Analysis
13.4 Cisco System, Inc. (Cisco)
13.4.1 Business Overview
13.4.2 Products and Services Offered
13.4.3 Recent Developments
13.4.4 MnM Views
13.4.4.1 Key Strategies
13.4.4.2 SWOT Analysis
13.5 Twilio, Inc.
13.5.1 Business Overview
13.5.2 Solutions Offerd
13.5.3 Recent Developments
13.5.4 MnM Views
13.5.4.1 Key Strategies
13.6 Netfortris, Inc. (Netfortris)
13.6.1 Business Overview
13.6.2 Solutions Offerd
13.6.3 Recent Developments
13.6.4 MnM Views
13.6.4.1 Key Strategies
13.7 West IP Communications, Inc.
13.7.1 Business Overview
13.7.2 Solutions Offered
13.7.3 Recent Developments
13.8 Telestax, Inc.
13.8.1 Business Overview
13.8.2 Products, Solutions, and Services Offered
13.8.3 Recent Developments
13.9 Plivo, Inc.
13.9.1 Business Overview
13.9.2 Products Offered
13.9.3 Recent Developments
13.10 Callfire
13.10.1 Business Overview
13.10.2 Products Offered
13.10.3 Recent Developments
13.11 Nexmo, Inc.
13.11.1 Business Overview
13.11.2 Products Offered
13.11.3 Recent Developments
13.12 Other Major Vendors
13.12.1 IBM Corporation
13.12.2 Alcatel-Lucent
13.12.3 Mitel Networks Corporation (Mitel)
13.12.4 Genesys Telecommunications Laboratories, Inc.
13.12.5 Intelepeer

14 Appendix
14.1 Key Insights
14.2 Recent Developments
14.3 Discussion Guide
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Available Customizations
14.6 Related Reports

List of Tables

Table 1 Cloud Communication Platform Market: Assumptions
Table 2 Market Size and Growth Rate, 2014–2021 (USD Million, Y-O-Y %)
Table 3 Market Size, By Solution, 2014–2021 (USD Million)
Table 4 UCC/UCaaS: Market Size, By Vertical, 2014–2021 (USD Million)
Table 5 WebRTC: Market Size, By Vertical, 2014–2021 (USD Million)
Table 6 IVR: Market Size, By Vertical, 2014–2021 (USD Million)
Table 7 VoIP: Market Size, By Vertical, 2014–2021 (USD Million)
Table 8 API: Market Size, By Vertical, 2014–2021 (USD Million)
Table 9 Reporting and Analytics: Market Size, By Vertical, 2014-2021 (USD Million)
Table 10 Cloud Communication Platform Market Size, By Service, 2014-2021 (USD Million)
Table 11 Training and Consulting: Market Size, By Vertical, 2014-2021 (USD Million)
Table 12 Support and Maintenance: Market Size, By Vertical, 2014-2021 (USD Million)
Table 13 Managed Service: Market Size, By Vertical, 2014-2021 (USD Million)
Table 14 Cloud Communication Platform Market Size, By Organization Size 2014-2021 (USD Million)
Table 15 SMES: Market Size, By Region, 2014-2021 (USD Million)
Table 16 Large Enterprises: Market Size, By Region, 2014-2021 (USD Million)
Table 17 Cloud Communication Platform Market Size, By Vertical, 2014-2021 (USD Million)
Table 18 BFSI: Market Size, By Region, 2014-2021 (USD Million)
Table 19 BFSI: Market Size, By Solution, 2014-2021 (USD Million)
Table 20 BFSI: Market Size, By Service, 2014-2021 (USD Million)
Table 21 Healthcare: Market Size, By Region, 2014-2021 (USD Million)
Table 22 Healthcare: Market Size, By Solution, 2014-2021 (USD Million)
Table 23 Healthcare: Market Size, By Service, 2014-2021 (USD Million)
Table 24 Telecommunication and ITES: Cloud Communication Platform Market Size, By Region, 2014-2021 (USD Million)
Table 25 Telecommunication and ITES: Market Size, By Solution, 2014-2021 (USD Million)
Table 26 Telecommunication and ITES: Market Size, By Service, 2014-2021 (USD Million)
Table 27 Government: Market Size, By Region, 2014-2021 (USD Million)
Table 28 Government: Market Size, By Solution, 2014-2021 (USD Million)
Table 29 Government: Market Size, By Service, 2014-2021 (USD Million)
Table 30 Retail: Market Size, By Region, 2014-2021 (USD Million)
Table 31 Retail: Market Size, By Solution, 2014-2021 (USD Million)
Table 32 Retail: Market Size, By Service, 2014-2021 (USD Million)
Table 33 Travel and Hospitality: Market Size, By Region, 2014-2021 (USD Million)
Table 34 Travel and Hospitality: Market Size, By Solution, 2014-2021 (USD Million)
Table 35 Travel and Hospitality: Market Size, By Service, 2014-2021 (USD Million)
Table 36 Education: Cloud Communication Platform Market Size, By Region, 2014-2021 (USD Million)
Table 37 Education: Market Size, By Solution, 2014-2021 (USD Million)
Table 38 Education: Market Size, By Service, 2014-2021 (USD Million)
Table 39 Manufacturing: Market Size, By Region, 2014-2021 (USD Million)
Table 40 Manufacturing: Market Size, By Solution, 2014-2021 (USD Million)
Table 41 Manufacturing: Market Size, By Service, 2014-2021 (USD Million)
Table 42 Others: Market Size, By Region, 2014-2021 (USD Million)
Table 43 Others: Market Size, By Solution, 2014-2021 (USD Million)
Table 44 Others: Market Size, By Service, 2014-2021 (USD Million)
Table 45 Cloud Communication Platform Market Size, By Region, 2014-2021 (USD Million)
Table 46 North America: Market Size, By Vertical, 2014-2021 (USD Million)
Table 47 North America: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 48 North America: Market Size, By Solution, 2014-2021 (USD Million)
Table 49 North America: Market Size, By Service, 2014-2021 (USD Million)
Table 50 Europe: Market Size, By Vertical, 2014-2021 (USD Million)
Table 51 Europe: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 52 Europe: Market Size, By Solution, 2014-2021 (USD Million)
Table 53 Europe: Market Size, By Service, 2014-2021 (USD Million)
Table 54 Asia-Pacific: Market Size, By Vertical, 2014-2021 (USD Million)
Table 55 Asia-Pacific: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 56 Asia-Pacific: Market Size, By Solution, 2014-2021 (USD Million)
Table 57 Asia-Pacific: Market Size, By Service, 2014-2021 (USD Million)
Table 58 Middle East and Africa: Market Size, By Vertical, 2014-2021 (USD Million)
Table 59 Middle East and Africa: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 60 Middle East and Africa: Market Size, By Solution, 2014-2021 (USD Million)
Table 61 Middle East and Africa: Market Size, By Service, 2014-2021 (USD Million)
Table 62 Latin America: Cloud Communication Platform Market Size, By Vertical, 2014-2021 (USD Million)
Table 63 Latin America: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 64 Latin America: Market Size, By Solution, 2014-2021 (USD Million)
Table 65 Latin America: Market Size, By Service, 2014-2021 (USD Million)
Table 66 New Product Launches, 2012-2015 (USD Million)
Table 67 Partnerships, Collaborations and Agreements, 2012-2016 (USD Million)
Table 68 Acquistions, 2013-2015 (USD  Million)
Table 69 Venture Capital Funding, 2012–2015

List of Figures

Figure 1 Cloud Communication Platform Market: Market Segmentation
Figure 2 Market: Years Considered
Figure 3 Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Data Triangulation
Figure 8 Na Holds the Highest Market Share for 2015
Figure 9 Top Three Segments for Cloud Communication Market 2016-2021
Figure 10 Growth Trend of Cloud Communication Platform Market (2016–2021)
Figure 11 Geographic Lifecycle Analysis (2016): Apac Market is Increasing With the Highest Growth Rate
Figure 12 Market Investment Scenario: Apac Rise as the Best Opportunity Market for Investment in the Next Five Years
Figure 13 Market, By Solutions
Figure 14 Market, By Services
Figure 15 Market, By Organization Size
Figure 16 Market, By Verticals
Figure 17 Market , By Region
Figure 18 The Evolution of Cloud Communication Platform Market
Figure 19 The Seismic Shift in Communication Market is the Key Drivers in This Market
Figure 20 Value Chain Analysis
Figure 21 Porter’s Five Forces Analysis
Figure 22 Strategic Benchmarking: Cloud Communication Platform Market
Figure 23 UCC/UCaaS Solution is Expected to Hold the Largest Market Size in 2016
Figure 24 Training and Consulting Service is Expected to Hold the Largest Market Share in 2016
Figure 25 Large Enterprises Segment  is Expected to Hold the Largest Market Share in 2016
Figure 26 BFSI Vertical Expected to Hold the Largest Market Share Among Verticals in the Cloud Communication Platform Market in 2016
Figure 27 North America Expected to Hold the Largest Market Share in 2016
Figure 28 North America Market: Snapshot
Figure 29 Asia-Pacific Market: Snapshot
Figure 30 Companies Adopted Partnership, Agreements and Collaborations  as the Key Growth Strategy Over the Period of 2012–2016
Figure 31 Market Evaluation Framework
Figure 32 Battle for Market Share: Partnership, Agreements and Collaborations  is  the Key Strategy
Figure 33 Geographic Revenue Mix of Top Market Players
Figure 34 8x8, Inc.: Business Overview
Figure 35 8x8, Inc.: SWOT Analysis
Figure 36 Avaya, Inc. : Business Overview
Figure 37 Avaya, Inc. : SWOT Analysis
Figure 38 Cisco Systems, Inc. : Business Overview
Figure 39 Cisco Systems, Inc. : SWOT Analysis
Figure 40 Twilio, Inc. : Business Overview
Figure 41 Netfortis, Inc.  : Business Overview
Figure 42 West IP Communicati0ns, Inc.: Business Overview
Figure 43 Telestax, Inc.  : Business Overview
Figure 44 Plivo, Inc.: Business Overview
Figure 45 Callfire, Inc.  : Business Overview
Figure 46 Nexmo, Inc.  : Business Overview
Figure 47 New Product Launches, 2011–2015
Figure 48 Partnerships, Collaborations, and Agreements, 2011–2015

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